CREATIVE NEWTECH LIMITED — Interim / Quarterly Report 2024

Aug 10, 2023

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Result Update
Presentation
Q1 FY24
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Creative Newtech Limited (Formerly known as Creative Peripherals and Distribution Limited)

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Disclaimer

This presentation has been prepared by Creative Newtech Limited (the “Company”), formerly known as Creative Peripherals & Distribution Ltd., solely for information purposes and does not constitute any offer, recommendation or invitation to purchase or subscribe for any securities, and shall not form the basis or be relied on in connection with any contract or binding commitment what so ever. No offering of securities of the Company will be made except by means of a statutory offering document containing detailed information about the Company.

This Presentation has been prepared by the Company based on information and data which the Company considers reliable, but the Company makes no representation or warranty, express or implied, whatsoever, and no reliance shall be placed on, the truth, accuracy, completeness, fairness and reasonableness of the contents of this Presentation. This Presentation may not be all inclusive and may not contain all of the information that you may consider material. Any liability in respect of the contents of, or any omission from, this Presentation is expressly excluded.

Certain matters discussed in this Presentation may contain statements regarding the Company’s market opportunity and business prospects that are individually and collectively forward-looking statements. Such forward-looking statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties and assumptions that are difficult to predict. These risks and uncertainties include, but are not limited to, the performance of the Indian economy and of the economies of various international markets, the performance of the industry in India and world-wide, competition, the company’s ability to successfully implement its strategy, the Company’s future levels of growth and expansion, technological implementation, changes and advancements, changes in revenue, income or cash flows, the Company’s market preferences and its exposure to market risks, as well as other risks. The Company’s actual results, levels of activity, performance or achievements could differ materially and adversely from results expressed in or implied by this Presentation. The Company assumes no obligation to update any forward-looking information contained in this Presentation. Any forward-looking statements and projections made by third parties included in this Presentation are not adopted by the Company and the Company is not responsible for such third party statements and projections.

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Company at a Glance

Diversified Products Portfolio

1. Licensee of Honeywell Inc.

2. 25+ Brands under said segments (FMSG+FMCT+FMEG+EB)

25+ 3,200+ 1992 Brands Products Started Journey

3. 8,000+ Trusted partners

Total 20+ branches in India

Over 300 skilled workforce across India

• 622.76 Cr Market Cap

8,000+ Happy Channel Partners

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*Market Cap as on 30-06 -2023

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Business Overview

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Brand Licensing (like Jubilant food – Dominos Pizza & FMSG + FMCT + FMEG + EB CKart Page Industries – Jockey Comfort wear)

	Brand Licensing (like Jubilant food – Dominos Pizza & Page Industries – Jockey Comfort wear)	FMSG + FMCT + FMEG + EB	CKart
About	• Currently Honeywell License Holder and offers a vast suite of products spanning consumer to enterprise segments -from Enhancement products for laptops, smartphones & TVs, to Audio products to Air Purifiers to enterprise class infrastructure through our Structured cabling systems offerings • More products to be added to the Honeywell portfolio • Looking to expand more categories and geography	• FMSG: Niche Products that appeal to the younger demographics, driven by social media penetration • FMCT: This segment includes established and fast- moving consumer products that cater to personal as well as organizational demands • EB: Products supplied to enterprise in higher volumes • FMEG: Offers Electronics Goods	• Online digital B2B eCommerce platform • Captive marketplace for subscribed business partners. • Boosts customer-base without additional manpower
Brands	Honeywell	Samsung, Cooler Master, Insta360, Fujifilm, Hyperice, PNY, BaByliss, Olympus, Zeiss, Transcend, Samsung CE, iBall, ViewSonic, BPL, Printronix among others

• Exclusive trademark license from Honeywell covers 38 countries spanning South East Asia, South Asia, Middle East Asia and Africa

• A Market entry specialist for niche brands

• Offering experiential products and enabling niche global brands to enter and establish newer markets

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ABOUT HONEYWELL

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~$36 BILLION in sales for 2022

53% of sales outside U.S.

~1,300 Sites, ~70 Countries

More Than 129,000 Employees

Charlotte, N.C. Headquarters

Fortune 100

NYSE: HON

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AEROSPACE

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PERFORMANCE MATERIALS AND TECHNOLOGIES

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SAFETY AND PRODUCTIVITY SOLUTIONS

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BUILDING TECHNOLOGIES

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WHO IS HONEYWELL?

Business Overview

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Aerospace

$11.8 Billion

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Building Performance technologies materials and technologies $6.0 Billion $10.7Billion

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Safety and productivity solutions $6.9 Billion

Great Positions In Good Industries

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Honeywell developed the first autopilot flight controller (1914), first commercial weather radar system (1954), first business jet turbofan engine (1975), and is still the leader in developing revolutionary technology for aerospace today

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Honeywell began the Smart Homes project to combine heating, cooling, security, lighting, and appliances into one easily controlled system. They continued the trend in 1987 by releasing new security systems, and fire and radon detectors.

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Honeywell is the leader in gas detection, fire systems, personal protective equipment, building controls, home comfort and security and scanning and mobility

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Honeywell’s technology is used to produce 40% of the world’s liquefied natural gas, 60% of the world’s gasoline, 70% of the world’s polyester, and 90% of the world’s biodegradable detergents

Highly Diversified, Technology-Driven Industrial Company

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GREAT POSITIONS IN DIVERSE INDUSTRIES

Aviation

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Automotive &
Transportation
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Buildings, Chemicals, Consumer
Construction Speciality Materials & Home
& Maintenance & Fertilizers
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Defence Efficiency,
& Space Energy &
Utilities
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Fire Protection Healthcare
& First & Medical
Responder
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Industrial Natural Gas, Process Refining Control Petrochemicals & Biofuels

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Safety Scanning
& Security & Mobile
Productivity
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Energy Efficiency, Clean Energy Generation, Safety & Security. Expanding Global Wealth Per Capital, and Customer Productivity

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Honeywell Exclusive rights to sell across 38 countries

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Honeywell

Tough Entry Barrier & Hyper Growth Ahead

Entry Barrier

The biggest entry barrier to breakthrough in Honeywell is the long-drawn compliance process and product approval including certifications.

Approval Process

The process of getting approval for each product is time consuming and expensive.

Launch of Products

We have spent last 4-5 years in getting the approvals for the products and now we are ready to launch several new products in coming months.

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above certifications are approved
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Our Partners

Fast Moving Social- FMSG Media Gadgets Fast Moving Consumer FMCT Technology Fast Moving Electronics FMEG Goods Enterprise Business EB

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Targetaddressable Market

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Growing Social Media Trend
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FMSG – Key Drivers for Growth

• The trend to capture every moment of social life and post live events has led to a multifold growth in personal-use, Internet connected devices

• Every millennial tends to follow multiple hobbies which has led to growth in pursuing trekking, wildlife photography/tours, sports, cooking, music etc and this has made this segment one of the fastest growing segments across globe.

• The consistent increase in sedentary work and increased health and beauty consciousness has led to an exponential increase in demand for home recovery equipment (HYPERICE) , home grooming products (BABYLISS) and Gaming accessories (Cooler Master)

Global Fitness Equipment Market

Industry has been growing substantially worldwide in recent years and mainly driven by

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• Stress and sedentary lifestyle among urban population

$10.97 Bn

$15.25 Bn

• Rising awareness regarding fitness

The market size was Expected to reach estimated $10.97 Bn $15.25 Bn by 2026 in 2021

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834
Growing Social
Media Market
Size (USD Bn)
223
160
2021 2022 2026
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Global Gaming Industry

$300 Bn

$2.7 Bn

The growth in global gaming sector has been fuelled by

• Gaming industry presently exceeds $300 Bn

Currently there are 2.7 Bn people in the gaming sector

• increasing trends of online/digital gaming, urbanisation and faster network infrastructure

CAGR 11.9%

400 Mn

• The robust growth in smartphone penetration

The sector is expected to grow at a CAGR of 11.9% between 2020-26

• Over 400 Mn new gamers are likely to join by 2023

https://www.thebusinessresearchcompany.com/report/social-media-global-market-report#:~:text=The%20global%20social%20media%20market,(CAGR)%20of%2039.7%25.

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Q1 FY24 Financial Highlights – Standalone & Consolidated

		Standalone			Consolidated
INR Crore	Q1 FY24	Q1 FY23	YoY %	Q1 FY24	Q1 FY23	YoY %
Revenue from Operations	456.09	227.95		468.33	238.70
Other Operation Income	3.01	5.33		3.01	5.33
Total Income	459.10	233.28	96.80%	471.34	244.03	93.15%
Total Raw Material	440.54	215.05		446.14	222.33
Employee Cost	3.93	3.50		3.93	3.50
Other Expenses	6.52	7.41		11.36	10.54
Total Expenditure	450.99	225.96		461.43	236.37
EBIDTA	8.11	7.32	10.89%	9.91	7.66	29.37%
EBIDTA Margin %	1.77%	3.14%		2.10%	3.14%
Interest	2.40	2.04		2.43	2.06
Depreciation	0.31	0.36		0.31	0.36
Exceptional Items	0.00	0.00		0.00	0.00
Profit Before Tax	5.40	4.92		7.17	5.24
Tax	1.29	1.21		1.29	1.21
PAT	4.12	3.71	10.96%	5.88	4.03	45.98%
PAT Margin	0.90%	1.59%		1.25%	1.65%

• Strong sales growth driven by FMCT and EB product segments

• High demand for brands such as Samsung, Viewsonic, Cooler Master and Honeywell • Change in product mix impacted margins

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FY23 Financial Highlights – Standalone & Consolidated

		Standalone			Consolidated		• Strong sales growth
INR Crore	FY23	FY22	YoY %	FY23	FY22	YoY %	driven by EB and
Revenue from Operations	1,331.76	919.17		1,376.22	933.88		FMCT segments
Other Operational Income	26.03	13.93		26.03	13.93
Total Income	1,357.80	933.10	45.51%	1,402.25	947.81	47.95%
Total Raw Materials Employee Cost Other Expenses	1,274.80 13.70 30.68	857.88 11.47 33.26		1,296.01 13.70 47.43	856.52 11.47 47.20		• High demand for brands such as Samsung, Cooler Master, Honeywell
Total Expenditure	1,319.18	902.61		1,357.14	915.19		& ViewSonic
EBIDTA	38.62	30.49	26.68%	45.12	32.62	38.31%	among others
EBIDTA Margin %	2.84%	3.27%		3.22%	3.44%
Interest	9.31	6.00		9.40	6.07
Depreciation	1.57	1.49		1.57	1.49		• Operational
Exceptional Items	0.00	0.13		0.00	0.13		efficiencies offset
Profit Before Tax	27.74	22.87		34.15	24.93		by change in
Tax	6.90	5.68		6.90	5.68		product mix,
PAT	20.85	17.19	21.30%	27.25	19.25	41.56%	denting margins
PAT Margin	1.54%	1.84%		1.94%	2.03%

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Consolidated Balance Sheet Highlights as on 31[st] March 2023

INR Crore As on As on 31st March 2023 31st March 2022 Equity 126.16 88.37 EquityShare Capital 12.60 12.00 Other Equity 104.80 68.62 Money Received Against Share Warrant 0.00 1.65 MinorityInterest 8.76 6.11 Non-Current Liabilities 10.04 11.33 LongTerm Borrowings 9.13 10.37 Other LongTerm Liabilities 0.00 0.00 Other LongTerm Provisions 0.91 0.95 Current Liabilities 151.78 153.44 Short Term Borrowings 79.80 53.97 Trade Payables 46.88 63.87 Other Financial Liabilities 13.75 26.64 Other Current Liabilities 10.67 7.94 Short Term Provisions 0.35 0.14 Current Tax Liabilities (Net) 0.33 0.89 Total Equities & Liabilities 287.98 253.14	As on As on
	INR Crore 31st March 2023 31st March 2022
	Non-Current Assets 9.97 10.73
	Property, Plant & Equipment 9.57 10.38
	Intangible Assets 0.14 0.19
	Non-Current Investments 0.00 0.00
	Net Deferred Tax Asset 0.25 0.17
	Long Term Loans & Advances 0.00 0.00
	Other Non Current Assets 0.00 0.00
	Current Assets 278.01 242.41
	Inventories 81.26 97.02
	Trade Receivables 92.19 84.77
	Cash & Cash Equivalents 2.59 2.86
	Bank Balances other than above 6.60 5.38
	Other Financial Assets 0.09 0.05
	Other Current Assets 95.28 52.33
	Total Assets 287.98 253.14

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Segmental Revenue

*Sales in Crore

FMSG

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52.27
49.87
49.31 49.14
45.76
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FMCT

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69.44
66.00 63.99
57.12
54.15
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FMEG

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4.10
3.86
1.46
1.29
0.54
EB
354.68
316.50
279.81
193.32
131.97
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FMSG : Fast Moving Social-Media Gadgets FMCT: Fast Moving Consumer Technology FMEG: Fast Moving Electronics Goods EB: Enterprise Business

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High Growth, High Margin and Small Working Capital cycle -the Criteria

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Q1 FY23 Q1 FY24
10.49%
19.17%
13.66%
55.29%
0.11%
23.93%
75.73%
1.62%
FMSG FMCT FMEG EB
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Segmental Revenue FY22 vs FY23

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FY22 FY23
14.33%
20.01%
58.05% 17.93%
66.97%
20.79%
0.78%
1.15%
FMSG FMCT FMEG EB
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Quarterly Segmental Revenue YOY

*Sales in Crore

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FMSG
49.14
45.76
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FMEG
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3.86
45.76
0.54
FMCT EB
63.99
354.68
57.12
131.97
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FMSG : Fast Moving Social-Media Gadgets FMCT: Fast Moving Consumer Technology FMEG: Fast Moving Electronics Goods EB: Enterprise Business

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Annual Segmental Revenue YOY

*Sales in Crore

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FMSG
197.20
186.88
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FMCT
246.71
194.15
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FMEG
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10.71
10.69
EB 921.60
542.16
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FMSG : Fast Moving Social-Media Gadgets FMCT: Fast Moving Consumer Technology FMEG: Fast Moving Electronics Goods EB: Enterprise Business

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Q1 FY24 Consolidated Financial Highlights in Charts

Sales in Crore

Revenue from Operations (in Cr)

PAT (in Cr)

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9.10
7.69
6.45
5.88
4.03
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468.33
421.24
397.14
319.14
238.71
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EBITDA (in Cr)

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13.27
12.69
11.49
9.91
7.66
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Annual Consolidated Financial Highlights FY23

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Revenue (Rs. Cr.) 1402.25
80.08%
947.81
47.95%
526.32
459.06
370.72
14.65%
23.83%
FY19 FY20 FY21 FY22 ** FY23
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EBITDA (Rs. Cr.)

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45.12
74.15%
32.62
18.73
16.82 38.31%
13.32
26.28%
11.36%
FY19 FY20 FY21 FY22 FY23

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PAT (Rs. Cr.)
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27.25
105.17%
19.25
9.38
7.78 41.56%
5.85
32.97% 20.66%
FY19 FY20 FY21 FY22 FY23
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Consolidated Key Return Ratios

RoE %

RoCE %

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23.88%
23.21%
18.81%
17.55%
16.00%
10.33%
FY18 FY19 FY20 FY21 FY22 ** FY23
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22.15%
20.38% 20.25%
18.82%
16.93%
14.22%
FY18 FY19 FY20 FY21 FY22 ** FY23
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Focus on improving RoCE and long-term value creation

*RoE = Net Profit/Net Worth | RoCE = EBIT/(Shareholders Fund + Long-term Borrowing + Short-term Borrowing-Non-Current Investment)

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** FY21 Covid Year

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Future Ready Business Growth

Brand

Licensing in New

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#1 Brand Licensing & Geographical Expansion

• Growing brand licensing line of business with long-standing association with Honeywell with extensive product portfolio

• Expanding geographically in new countries across Middle East & APAC with required approvals & certifications in place

markets

Bringing Cutting-edge Technologies through highmargin brands

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Digitizing business for optimal profitability

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#2 Diversifying product portfolio across new high-potential verticals

• Bringing diverse product ranges across various consumer verticals such as gaming & lifestyle, to stay ahead of trends

• Focus on fast moving high-margin brands such as Cooler Master, Hyperice etc.

• Utilize & expand omni-channel network to capitalize on maximum reach across India

#3 Ckart to boost profitability & working capital

• Online B2B eCommerce platform to help expand customer-base substantially without additional manpower

• Seller module making the platform a virtually open marketplace for all supply chain partners

• With addition of new channel partners on the platform, working capital cycle to improve

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Investment Rationale

Exclusive licensee for Honeywell

Expecting significant growth from increased volumes in Honeywell Consumer products portfolio, for which it is the exclusive licensee in 29 countries spanning SAARC, the Middle East and APAC

One of India’s leading Brand Licensee and Market Entry Specialist

It is one of the few national players in the space to provide end-to-end solution from contract manufacturing to retail distribution and brand licensing

Industry experience of ~30 years

Strong return ratios

Creative Newtech has an ROCE of 20.38% and it outpaces the average of 10% earned by companies in a similar industry

Good entry point for well-known foreign brands

Provide strategic intel to foreign players to enter into Indian market

Addresses niche growing market across segments

Associated with well-known brands

Partner with Samsung, Cooler Master, BPL, Olympus, Fujifilm Instax, Hyperice, Philips, Rapoo, Insta 360, Transcend, ViewSonic, Printronix, Zeiss, BaByliss, Colorful, Edelkrone, InVue, MSI, EPSON etc.

An Omni-channel network that spans Online, offline and retail trade channels

It offers 25+ brands, 3,200+ products, 8,000+ happy channel partners and 50,000+ metric tons (across its product range) of monthly import and export

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Annexure

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Management Comment

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Commenting on the Company performance , Mr. Ketan Patel, Chairman & Managing Director of Creative Newtech said:

“I am glad to say that we have begun the new fiscal year on a strong note. While markets continue to recover from macro-economic volatility and geo-political tensions, demand for several products has continued to grow. The shift towards digital technologies continues to drive demand. Our agile business model, selective strategies and niche portfolio helped us navigate this period successfully.

In the quarter ended June 2023, our consolidated total income grew 93.15% YoY to Rs. 471.34 cr. EBITDA and PAT increased 29.37% and 45.98% YoY to Rs. 9.91 cr and Rs. 5.88 cr, respectively. This growth was mainly driven by demand for products from brands like Samsung, Honeywell, Cooler Master and View Sonic, among others. A change in the product mix had a bearing on the margins. We are selectively focusing on key niche brands where we see scope for growth while leveraging our widespread network. During this period, our EB segment performed well, with revenue growing substantially. Our recent brand additions, Cricut and Razor, are gaining traction in the market. In line with our strategy, we continuously manage our brand portfolio to keep it relevant to ongoing and anticipated consumer trends. Our focus remains on keeping a lean business model and ensuring long-term, sustainable growth for all stakeholders.

I would like to thank the entire team for their dedication, which drives the Company forward.”

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Management Team

Ketan Patel

A technologist with a humble background and an experience 30+ of years. With capital not an option, he had to choose a long gestation period for success. He firmly believes that in the technology business, operating leverage is substantial but always back ended.

Purvi Patel

A woman with exceptional foresight, Purvi Patel manages Logistics, HR, Marketing, Operations and Administrative functions to enable smooth functioning of the business.

Vijay Advani

Mr. Advani is a seasoned Professional with 30+ years of experience since 1998 in Product, Sales & Operations. He looks after

the complete sales of the organization and all major B2B relationships with an ease and competence like no other.

Mohit Anand

As the CEO of Secure Connection, he is responsible for all facets of the business including, Sales, Marketing, Finance & Operations. He is currently building and scaling out Honeywell licensing business in over 29 countries. Ex-Microsoft, Ex-Belkin

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Management Team

Abhijit Kanvinde

Chartered Accountant with over 25 years of strong and multi-industry experience. Worked in companies like Garnier India, Novartis Consumer Health, Shringar Cinemas, etc. He was the CFO of a listed company for over 8 years, also successfully completed two IPOs in his career.

Amol Patil

MBA in Marketing with Engineering in Electronics and Telecom, with over 20 years of experience in IT industry. Mr. Patil’s prowess lies in identifying latest market opportunities. With his excellent team management and execution skills, he is responsible for profitable management of products portfolio

Upendra Singh

Bachelor of Commerce from Ranchi University, with nearly 30 years experience in Sales & Marketing. His expertise lies in vendor management, sales generation & market penetration. He has been in the IT hardware industry for over 11 years and he drives the national channel & corporate sales.

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Our Business -Quadrant Segmentation

We have ranked our products into Quadrants based on returns and working capital turns.

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QUADRANT 1 QUADRANT 2
HIGH MARGINS AND HIGH MARGINS AND
QUICK CYCLE MEDIUM CYCLE
QUADRANT 3 QUADRANT 4
LOW MARGINS AND LOW MARGINS AND
MEDIUM CYCLE LONGER CYCLE
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We are focussing on Quadrant 1 by dedicating our best resources towards the same.

At the same time, we are also maintaining our existing business which falls between Quadrant 2 and Quadrant 4 as it gives us visibility and foot in the door to large brands and distributors.

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Primarily Focus -Quadrant 1

For Sustainability we have adopted this strategy that we will not disrupt our current business, at the same time we are focussing primarily on Quadrant 1 business with step-by-step diverting all our incremental resources towards the same

The Quadrant1 business are primarily FMSG and Enterprise Businesses likeHoneywell, Cooler Master, ViewSonic, Fujifilm Instax, Invue, MSI, Rapoo, iBall, Insta360 etc. to name a few…

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Key Focus and Strategy Ahead

Our business model is primarily of optimizing working capital. The success of our business depends on achieving higher growth through higher margin products and quick working capital cycle

In the last few quarters we have continuously shifted our resources towards higher profit products (Honeywell, Cooler Master, Hyperice, Samsung etc.) with faster sales cycle and agile team

We gauge every opportunity through below key lenses:

• Return on Investment

• Return on Management time

• Whether it’s a Experiential Brand

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Journey so far…

• Tie-up with ZEISS to distribute binoculars & monoculars

• Licensing agreement with Honeywell for air purifiers

• Agreement with Edelkrone for videography accessories

• Listed on NSE – SME stock exchange

• Tie-up with Reliance Retail for home appliance products

• 2012 - Foray into Imaging business by signing Olympus

• Forayed into gaming products under lifestyle segment

• Distribution agreement with MSi for mini-computers, and with Colorful Tech for SSDs

• 2013 - Exclusive Photo Distribution from Vitec Group of Italy for Manfrotto

• Agreement with TPV Technology India for Philips Digital Signage

• Signed distribution agreement with Hyperice Inc.

• Signed agreement with Insta360 for Action cameras & Hama for Photography products.

• 2013 - Exclusive distribution for 5 new global IT vendors

• Expanded Honeywell licensing agreement to Middle East & added new products

• Started as trading concern with 2

• Renamed to Creative Newtech Ltd

• 2015 - Reliance Digital ‘Best Fulfillment Partner’

• Distribution Agreement with Fujifilm for their Instax range of Cameras & accessories

employees

  - Entered Retail Security segment through Exclusive Agreement with InVue

• 2015 - Exclusive distribution for 8 new global brands including ViewSonic & Samsung

• Epson Dot-matrix Printer aggregator

  • Signed Distribution Agreement with Lexar for Flash Memory & relevant accessories

• Agreement with Future Tech Electronics

• LED TV’s for DAEWOO, MEPL & INDICOOL brands in India

• Won distribution agreement from Cricut and with Razor Inc.

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1990s 2000-10 2012-15 2016 2017-18 2019-20 2021-23
▪ Microsoft sub-distribution in ▪ Forayed into retail security ▪▪ Expanded gaming product vertical via agreement with ThermaltakeExclusive agreement with ‘ iBall’ for their products in MP & Vidarbha
business
Maharashtra & Gujarat ▪
Migrated to NSE Main Board
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• Exclusive license for

• Changed name to Creative Peripherals & Distribution Pvt. Ltd.

• Expanded IT, Gaming & Lifestyle segments with PNY, Cooler Master & BaByliss

• Honeywell

  • Distribution agreement with Panasonic for audio products

• Won distribution license for GoPro

• Opened branches in Pune, Bangalore and Ahmedabad

• Expanded agreement with Honeywell for Passive Cabling

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• Launched B-Safe – own brand of medical products

• Launched Ckart – digital B2B platform for customers

• ▪ Expanded Honeywell mandate to 29 countries

• Epson Business Partner

• Foray into Lifestyle business

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Geographical Presence

Our Network

We are present at following Locations

Pune Varanasi Vijayawada Mumbai Ahmedabad Aurangabad Lucknow Vadodara Goa Surat Chandigarh Hyderabad Jammu Cochin Kolhapur Patna Jaipur Nagpur

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Domestic

• Pan India presence.

• • 31 branches across India.

• Over 320-strong highly skilled workforce across India – mix of young and experienced talent.

International

• Subsidiary in Hong Kong.

• • Strong distribution tie-up in Middle East.

• Expanding network across SAARC countries.

Strong network of 8,000+ partners across India

Corporate Office Branches

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Driving Social Media Transformation through Digital Offerings

Our Value Edition

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Information Network
Price
Access to
Product
Partnership
Scale
Content & What is
and Skills
needed?
Community Customer
Brand Strategy Experience
Service Omni – Channel
Marketing
Customer
experience Contract
Customer
Manufacturing
Intimacy
2000 2024
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By 2024, Customer Experience will overtake Price & Product as the key brand differentiator, a shift that is already in progress.

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35

Who we are

Brand Licensing

Licensed by Honeywell for contract manufacturing

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Can manufacture and sell Honeywell branded products in many APAC countries

Rights on many product designs/casts

Maintain Asset light model while expanding the business

Aiming to get more international brands under the licensing and also expand Honeywell business line

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Who we are

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FMSG + FMCT + FMEG + EB

Specialist in end-toWell positioned in a fast growing end solutions of country like India with an FMSG for global aspirational young population and brands in India established network and market reach

Portfolio of 25+ world renowned brands, most of which are market leaders in their categories

Command niche value in market

Continually enhancing Multi channel portfolio with highnetwork margin, high growthpotential products

FMSG : Fast Moving Social-Media Gadgets FMCT : Fast Moving Consumer Technology FMEG : Fast Moving Electronics Goods EB : Enterprise Business

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Who we are

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www.ckartonline.com

Ckart

Online digital B2B eCommerce platform

Captive marketplace for subscribed business partners

Expands the Company’s product domain

Boosts customer-base without additional manpower

With growing digitization in industry, CKart paves the way for a future-ready growth

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Key Developments

Fund Raise Activity

In July 2023, Creative raised Rs. 80.10 cr through preferential allotment of warrants to members of the promoter and non-promoter group, including some employees of the Company.

Recent Brand Agreements

• Signed agreement with Hyperice Inc. to distribute massage & muscle recovery products

• Tied up with Insta360 to distribute range of cameras

• Signed distribution agreement with Hama Gulf to distribute their range of photography products

• Tied up with Colorful Technology to distribute SSDs

Honeywell

• Signed licensing agreement for Honeywell Air Purifiers across 10 countries worldwide

• Expanded Honeywell distribution agreement to include 38 countries across APAC, Middle East and Africa

• Added range Home Audio products to Honeywell product portfolio

Geographical Expansion

Other than our presence in existing regions we are now also available at Varanasi, Dehradun, Chandigarh and Jammu to cater demand for fast growing Eastern UP, Uttarakhand, Himachal and Jammu & Kashmir. We have spread our wings to these new Geographies in Q1FY23.

• Signed distribution agreement with MSI to supply mini-PCs and desktop range

• Signed Distribution Agreement with Fujifilm for their Instax range of Cameras and its accessories

• Signed Distribution Agreement with Lexar for Flash Memory and relevant accessories

• Expanded the Category in Samsung brand by adding their Samsung Flash Memory products into our existing arrangement with them

• Won distribution agreement with Cricut to offer their range of craft and cutting products in India

• Tied up with Razor Inc., a leading global gaming brand, to distribute its products in India

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THANK YOU!

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www.creativenewtech.com