CREATIVE NEWTECH LIMITED — Interim / Quarterly Report 2022

Feb 12, 2022

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Result Update
Presentation
Q3 & 9M FY22
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Creative Newtech Limited (Formerly known as Creative Peripherals and Distribution Limited)

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Disclaimer

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This presentation has been prepared by Creative Newtech Limited (the “Company”), formerly known as Creative Peripherals & Distribution Ltd., solely for information purposes and does not constitute any offer, recommendation or invitation to purchase or subscribe for any securities, and shall not form the basis or be relied on in connection with any contract or binding commitment what so ever. No offering of securities of the Company will be made except by means of a statutory offering document containing detailed information about the Company.

This Presentation has been prepared by the Company based on information and data which the Company considers reliable, but the Company makes no representation or warranty, express or implied, whatsoever, and no reliance shall be placed on, the truth, accuracy, completeness, fairness and reasonableness of the contents of this Presentation. This Presentation may not be all inclusive and may not contain all of the information that you may consider material. Any liability in respect of the contents of, or any omission from, this Presentation is expressly excluded.

Certain matters discussed in this Presentation may contain statements regarding the Company’s market opportunity and business prospects that are individually and collectively forward-looking statements. Such forward-looking statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties and assumptions that are difficult to predict. These risks and uncertainties include, but are not limited to, the performance of the Indian economy and of the economies of various international markets, the performance of the industry in India and world-wide, competition, the company’s ability to successfully implement its strategy, the Company’s future levels of growth and expansion, technological implementation, changes and advancements, changes in revenue, income or cash flows, the Company’s market preferences and its exposure to market risks, as well as other risks. The Company’s actual results, levels of activity, performance or achievements could differ materially and adversely from results expressed in or implied by this Presentation. The Company assumes no obligation to update any forward-looking information contained in this Presentation. Any forward-looking statements and projections made by third parties included in this Presentation are not adopted by the Company and the Company is not responsible for such third party statements and projections.

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Table of Contents

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Company Overview

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Business Overview

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Chairman’s Message & Key Developments

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Financial Highlights Way Forward

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Creative Newtech Limited

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Company Overview

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Business is an Idea not an Opportunity

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Mr. Ketan Patel

Mrs. Purvi Patel

Co-Founder & Whole Time Director

Founder & CMD

A technologist with a humble background and an experience 30+ of years. With capital not an option, he had to choose a long gestation period for success. He firmly believes that in the technology business, operating leverage is substantial but always back ended.

A woman with exceptional foresight, Purvi Patel manages Logistics, HR, Marketing, Operations and Administrative functions to enable smooth functioning of the business.

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Mr. Vijay Advani

Whole Time Director

Mr. Advani is a seasoned Professional with 30+ years of experience since 1998 in Product, Sales & Operations. He looks after the complete sales of the organisation and all major B2B relationships with an ease and competence like no other.

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Mr. Mohit Anand

Co-Founder & CEO - Secure Connection

As the CEO of Secure Connection, he is responsible for all facets of the business including, Sales, Marketing, Finance & Operations. He is currently building and scaling out Honeywell licensing business in over 29 countries.

Ex-Microsoft, Ex-Belkin

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Key Management Team

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Abhijit Kanvinde Chief Financial Officer

Chartered Accountant with over 25 years of strong and multi-industry experience. Worked in companies like Garnier India, Novartis Consumer Health, Shringar Cinemas, etc. He was the CFO of a listed company for over 8 years, also successfully completed two IPOs in his career.

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Upendra Singh National Sales Head

Bachelor of Commerce from Ranchi University, with nearly 30 years experience in Sales & Marketing. His expertise lies in vendor

management, sales generation & market penetration. He has been in the IT hardware industry for over 11 years and he drives the national channel & corporate sales.

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Amol Patil

Group Business Manager

MBA in Marketing with Engineering in Electronics and Telecom, with over 20 years of experience in IT industry. Mr. Patil’s prowess lies in identifying latest market opportunities. With his excellent team management and execution skills, he is responsible for profitable management of products portfolio

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Creative Newtech Limited
Purvi Patel
Ketan Patel
Co-Founder &
Founder & CMD
Whole Time Director
Support & Services
Abhijit Kanvinde
Vijay Advani
Chief Financial CKart
Whole Time Director
Officer
Logistics
Amol Patil Upendra Tejas Doshi HR &
Group Singh Head – Mitesh Shah Legal Administration
Corporate
VP - Finance
Business National &
Sales
Manager Sales Head Compliance
Marketing
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Who we are

Brand Licensing

(like Jubilant food – Dominos Pizza & Page Industries – Jockey Comfort wear)

• ➢ Licensed by Honeywell for contract manufacturing of various consumer & enterprise products.

• ➢ Rights on many product designs/casts, can manufacture and sell Honeywell branded products in many APAC countries, as well as govern product pricing to a large extent.

• ➢ Expanding Honeywell business line, and aiming to get more international brands under the licensing model.

• ➢ Maintaining an asset-light model while expanding the licensed manufacturing business.

FMSG + FMCT + FMEG + EB

• ➢ Specialist for end to end solutions of FMSG for global brands in India.

• ➢ Well-positioned and monopolistically positioned for the fast growing, aspirational young population in a country like India with established network & market reach.

• ➢ Portfolio of 20+ world renowned brands including Cooler Master, Viewsonic, Samsung, Babyliss, Hyperice, Insta 360.

• ➢ Most brands are market leaders in their categories and command niche value in market.

• ➢ Continually enhancing portfolio with high-margin, high growth-potential products.

• ➢ Multi-channel network online, retail and general trade channels.

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Ckart

• ➢ Online digital B2B eCommerce platform

• ➢ Hosts all customers and enables them to discover, share and transact in each other’s products.

• ➢ Captive market place for subscribed business partners.

• ➢ Value-added features include drop shipment, invoicing, smart price list, seller module, customized marketing collateral and facilitates customers to have their own ecommerce site.

• ➢ Expands the Company’s product domain.

• ➢ Boosts customer-base without additional manpower

• ➢ With growing digitization in industry, Ckart paves the way for a future-ready business model.

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FMSG: Fast Moving Social-Media Gadgets

FMCT: Fast Moving Consumer Technology

FMEG: Fast Moving Electronics Goods

EB: Enterprise Business

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Creative Newtech Limited

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Business Overview

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Driving Social Media Transformation through Digital Offerings

Our Value Addition

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Information
Price
Access to
Network
Partnership
Product
Scale and
Content & What is
Skills
needed?
Community
Customer
Brand
Service
Experience
Strategy
Customer
experience Omni- Channel
Marketing
2000 2024 Contract
manufacturing
Customer
By 2024, Customer Experience will overtake Price & Product as
Intimacy
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By 2024, Customer Experience will overtake Price & Product as the key brand differentiator, a shift that is already in progress.

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Our Partners

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FMSG

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FMCT

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FMEG

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EB
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FMCT: Fast Moving Consumer Technology

FMEG: Fast Moving Electronics Goods

EB: Enterprise Business

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FMSG: Fast Moving Social-Media Gadgets

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FMSG – The Aspirational class & Social media led growth

Key drivers of growth:

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• The trend to capture every moment of social life and post live events on social media along with live streaming has led to a multifold growth in personal-use, Internet connected devices.

• Every millennial tends to follow multiple hobbies and practise at least 1 or 2 of them regularly; this has led to a tremendous growth in trekking, wildlife photography/tours, sports, cooking, music etc. and this has made this segment one of the fastest growing segments across globe.

• The consistent increase in sedentary work and increased health and beauty consciousness has led to an exponential increase in demand for home recovery equipment (HYPERICE), home grooming products (BABYLISS) and Gaming accessories (Cooler Master).

• The increasing trend for gaming products has led to an even greater increase in demand for cooling products and, high performance computer components and processing gadgets like virtual reality, live streaming and video streaming, computers, and other gaming devices. Cooler Master’s growth is a derivative of growth in gaming devices.

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FMSG: Global data on lifestyle sales

Global Grooming Industry

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• The global beauty and personal care market was valued at about $422.72 bn in 2020 and is forecasted to grow at a CAGR of 4.82% to reach $558.12 bn by 2026.

• Rise in aging population, per capita income and growing awareness of grooming products especially among urban masses (more so by Internet penetration), are some of the factors driving growth in this sector.

• APAC is the leading market in this industry, followed by North America and Europe.

Global Fitness Equipment

• The Fitness equipment industry has been growing substantially worldwide in recent years. Driven by stress and sedentary lifestyle among the urban masses coupled with rising awareness regarding fitness, as well as easy availability of such products, the demand for massage equipment is rising.

• The Global Fitness Equipment Market size was estimated at USD 10.31 Billion in 2020 and expected to reach USD 10.97 Billion in 2021, at a Compound Annual Growth Rate (CAGR) 6.74% to reach USD 15.25 Billion by 2026.

Global Gaming Industry

• -The global gaming sector has been booming over the past few years. Fueled by increasing trends for online/digital gaming, urbanization and faster network infrastructure along with penetration of smartphones, the market is witnessing a rapid addition of gamers.

-As per a report by Accenture, the global gaming industry presently exceeds $300 bn, especially boosted by the recent lockdowns, which expedited this trend. -The sector has grown by half a billion players in the last 3 years, leading to a total of 2.7 billion people. By 2023 over 400 million new gamers are likely to join. -Online gaming alone is anticipated to grow at a CAGR of 11.9% between 2020-26.

Sources: https://www.businesswire.com/news/home/20210622005830/en/Global-Beauty-and-Personal-Care-Market-Report-2021-2026---ResearchAndMarkets.com

https://www.globenewswire.com/en/news-release/2021/08/04/2274353/28124/en/Global-Fitness-Equipment-Market-Research-Report-2020-to-2026-by-Product-Distribution-and-Region.html https://newsroom.accenture.com/news/global-gaming-industry-value-now-exceeds-300-billion-new-accenture-report-finds.htm;

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FMSG

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FMSG - Imaging

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Insta 360 Zeiss
Olympus
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Edelkrone

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FMSG - Lifestyle
Samsung PNY
Babyliss Disney Marvel
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End to End Solution provider- Honeywell

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Building Performance Safety and Aerospace Technologies Materials and Productivity Technologies Solutions

~$33 Billion in sales for 2020

53% of sales outside U.S.

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$11.5 Billion $5.2 Billion
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$9.4 Billion
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$6.5 Billion
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• ~1,300 sites, ~ 70 countries

• More than 129,000 employees

• Morris Plains, N.J. headquarters

• Fortune 100

• NYSE: HON

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Honeywell developed the first autopilot flight controller (1914), first commercial weather radar system (1954), first business jet turbofan engine (1975), and is still the leader in developing revolutionary technology for aerospace today

Honeywell is the leader in gas detection, fire systems, personal protective equipment, building controls, home comfort and security and scanning and mobility

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Honeywell began the SmartHouse project to combine heating, cooling, security, lighting, and appliances into one easily controlled system. They continued the trend in 1987 by releasing new security systems, and fire and radon detectors.

Honeywell’s technology is used to produce 40% of the world’s liquefied natural gas, 60% of the world’s gasoline, 70% of the world’s polyester, and 90% of the world’s biodegradable detergents

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Honeywell – Fortune 100 Global Behemoth

• Honeywell is a global leader across business verticals and geographies.

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• Honeywell has a very successful and robust trademark licensing business that generates US$ 350 Million annually.

• Our exclusive trademark license from Honeywell covers 29 countries spanning South East Asia, South Asia and Middle East Asia (set to expand to more countries in Africa within next 90 days).

• –

• We offer a vast suite of consumer to from currently products spanning enterprise segments

• enhancement products for laptops, smartphones & TVs, to Audio products to Air Purifiers to enterprise class infrastructure through our Structured cabling systems offerings.

• The entire product life cycle from industrial design (IP ownership) and concept to obsolescence is owned and managed by us.

• We have adopted Fabless manufacturing across 24 facilities PAN Asia for Honeywell product line. All these factories are approved and audited through Honeywell stringent audit and compliance requirements.

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Honeywell - market size of products and driver

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• The global Audio Equipment market is expected to grow from $24.59 billion in 2020 to $28.54 billion in 2021 at a compounded annual growth rate (CAGR) of 16.1%. The growth is expected mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges.

• The global Air Purifier market size was valued at USD 10.67 billion in 2020 and is expected to expand at a compounded annual growth rate (CAGR) of 10.0% from 2021 to 2028. The market is expected to be driven by rising airborne diseases and increasing pollution levels in urban areas. Moreover, growing health consciousness, improving standards of living, and rising disposable income are expected to fuel the market growth. One of the estimate is that the global air purifier market size is expected to reach USD 22.80 billion by 2028 and is expected to expand at a CAGR of 10.0% from 2021 to 2028.

Data Source:

https://www.globenewswire.com/news-release/2021/06/22/2250704/28124/en/Global-Audio-Equipment-Market-Report-2021-to-2030-COVID-19-Impact-and-Recovery.html https://www.grandviewresearch.com/industry-analysis/air-purifier-market https://www.prnewswire.com/news-releases/global-air-purifier-market-report-2021-2028-stay-at-home-sah-and-work-from-home-wfh-norms-have-boosted-the-demand-301287523.html

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Honeywell - Exclusive rights to sell across 29 countries

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Honeywell - Tough Entry Barrier & Hyper Growth ahead

• The biggest entry barrier to breakthrough in Honeywell is the long-drawn compliance process and product approval including certifications.

• The process of getting approval for each product is time consuming and expensive.

• We have spent last 4-5 years in getting the approvals for the products and now we are ready to launch several new products in coming months.

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• *above certifications are approved

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Honeywell – Air Purifier

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FMSG: Honeywell - Audio

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FMSG: Honeywell – Wireless Earbuds

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FMSG: Honeywell

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Digital Platform: Ckart

Ckart is Creative’s own online digital B2B eCommerce platform

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• Salient Features Key Benefits

• ▪ Ckart hosts all existing and new customers and is ▪ Ckart is a holistic platform for all customers’

• integrated with the company’s ERP system.

• ▪ Platform enables customers to discover, share requirements. and transact their products amongst each other. ▪ It will grow customer-base without additional

• ▪ Value added services include drop-shipment, invoicing capabilities and a seller module. manpower or cost.

• ▪ Customers can also choose to have their own ▪ Platform will increase ease of doing business

• micro-site hosted.

• ▪ Developed in-house by our dynamic and and enhance our customer experience dedicated team. ▪ Expected to expand product domain and

• ▪ Swift navigation and flow, and offers userenhance working capital cycle.

• friendly experience.

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Alliances – Exclusive tie up with BPL, Disney Marvel & Kelvinator

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• We have entered into an exclusive tie up with RIL to sell FMEG (BPL & Kelvinator) and FMSG (Disney Marvel).

• Under the contract we can sell & market above products PAN India except for Reliance retail stores, Amazon & Flipkart.

• RIL will deploy its manpower to create the channel CNL will be master seller and will manage the whole supply chain.

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Alliances - FMEG growth story

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• The global ceiling fan market size reached a value of almost USD 9.3 billion in the year 2020. The ceiling fan industry is further expected to grow at a CAGR of 3% between 2021 and 2026 and to reach a value of almost USD 11.1 billion by 2026. India is a tropical country, making fans a necessity. Thus, the fan industry in India is well-established and has shown a significant growth over the years, The Indian fan market is estimated to grow at a CAGR of 11.5%.

• According to estimates, the Indian Lighting Industry witnessed a growth in the total consumption of lighting fixtures from USD 2,886 million in 2018 to USD 3,146 million in 2019 (from 19.7 to 22.1 million Crores). The Indian LED Lighting Market is projected to grow at a CAGR of 7.1% during 2019-2023.

Source: https://www.businesswire.com/news/home/20190726005144/en/Analysis-of-the-Indian-Fans-Market---Forecast-to-FY2026---ResearchAndMarkets.com https://www.globenewswire.com/news-release/2020/11/17/2128172/0/en/The-Lighting-Fixtures-Market-in-India-2014-2019-2020-2023-LED-Lighting-MarketProjected-to-Grow-at-a-CAGR-of-7-1.html

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Creative Newtech Limited

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Chairman’s Message & Key Developments

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Management Comment

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Commenting on the Company performance , Mr. Ketan Patel, Chairman & Managing Director of Creative Newtech said:

“Markets continued to recover during the last quarter, as luckily the third wave of the pandemic was not as strong as the previous ones. Increase in online activities has spurred demand for IT and lifestyle products. In the quarter ended December 2021, we reported a 79.47% YoY growth in total income at Rs. 302.36 cr, with EBITDA and net profit growing 102.52% and 189.39% YoY to Rs. 10.56 cr and Rs. 7.00 cr, respectively. This growth was supported by strong demand for brands like Samsung, Cooler Master and PNY, along with higher overseas sales.

Going into the fourth quarter, we have a robust brand portfolio with new and high-potential products. Some of the recent additions in our portfolio include Insta360, Fujifilm and Hyperice Inc. Synergies from our Honeywell portfolio are also beginning to show as we have received certification for distribution in various countries. We also recently launched a new range of Honeywell air purifiers. These developments, coupled with our progress in Ckart, gives an optimistic view for the full year.

As consumer sentiment and overall market scenario improves, we are well positioned to cater to the domestic as well as international markets while keeping a lean and efficient business model, thereby ensuring long-term, sustainable growth for all stakeholders. I would like to thank the entire team for their dedication and for coming together during such uncertain times.”

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Key Developments

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• ➢ Fund Raise Activity: In July 2021, Creative undertook a preferential allotment of equity shares and warrants to raise Rs. 11 cr to fund future growth plans. Company issued 4,00,000 equity shares and 6,00,000 fully convertible warrants at Rs. 110 each. The shares and warrants were allotted to Abhinav Capital Services Ltd and Shree Sumna Trade LLP.

• ➢ Recent Brand Agreements :

• Signed agreement with Hyperice Inc. to distribute massage & muscle recovery products

• Tied up with Insta360 to distribute range of cameras

• Signed distribution agreement with Hama Gulf to distribute their range of photography products

• Tied up with Colorful Technology to distribute SSDs

• Signed distribution agreement with MSi to supply mini-PCs and desktop range

• ➢ Tied up with Reliance Retail to distribute range of Disney and Marvel branded products in home appliances and audio product segments. Recently added bulbs, lights, fans and home appliances from BPL to this portfolio

• ➢ Honeywell:

• Signed licensing agreement for Honeywell air purifiers across 10 countries worldwide

• Expanded Honeywell distribution agreement to include 29 countries across APAC & Middle East

• Added range audio products to Honeywell product portfolio

• ➢ Company temporarily shut operations as per Government directives, due to outbreak of Covid-19 pandemic during March-April 2020. Partial operations resumed from April 2020 after due approvals from authorities

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Creative Newtech Limited

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Financial Highlights

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Key Quarterly Financial Highlights – Standalone & Consolidated Standalone Consolidated Rs. Cr Q3 FY22 Q3 FY21 YoY% Q3 FY22 Q3 FY21 YoY% Revenue from Operations 295.37 158.24 299.04 164.72 Other Income 3.32 3.76 3.32 3.76 Total Income 298.68 161.99 84.38% 302.36 168.47 79.47% Raw material 276.50 147.25 272.61 153.75 Employee Cost 3.07 2.51 3.07 2.51 OperatingExpenses 10.01 5.73 16.12 7.00 Total Expenditure 289.58 155.48 291.80 163.26 EBITDA 9.11 6.51 39.89% 10.56 5.21 102.52% EBITDA Margin(%) 3.05% 4.02% (97 bps) 3.49% 3.10% 39 bps Interest 1.51 1.24 1.53 1.25 Depreciation 0.46 0.25 0.46 0.25 Exceptional Items (0.11) 0.00 (0.11) 0.00 Profit Before Tax 7.25 5.02 8.68 3.71 Tax 1.68 1.25 1.68 1.25 PAT 5.56 3.77 47.50% 7.00 2.46 184.39% Other Comprehensive Income 0.00 (0.04) 0.00 (0.04) Net Profit 5.56 3.73 49.18% 7.00 2.42 189.39% Net Profit Margin(%) 1.86% 2.30% (44 bps) 2.32% 1.44% 88 bps • Continued recovery in market post COVID • High demand for IT and other brands like Samsung, Cooler Master & PNY, among others • Change in product mix & higher sales promotion expenses impacted margin growth	Key Quarterly Financial Highlights – Standalone & Consolidated Standalone Consolidated Rs. Cr Q3 FY22 Q3 FY21 YoY% Q3 FY22 Q3 FY21 YoY% Revenue from Operations 295.37 158.24 299.04 164.72 Other Income 3.32 3.76 3.32 3.76 Total Income 298.68 161.99 84.38% 302.36 168.47 79.47% Raw material 276.50 147.25 272.61 153.75 Employee Cost 3.07 2.51 3.07 2.51 OperatingExpenses 10.01 5.73 16.12 7.00 Total Expenditure 289.58 155.48 291.80 163.26 EBITDA 9.11 6.51 39.89% 10.56 5.21 102.52% EBITDA Margin(%) 3.05% 4.02% (97 bps) 3.49% 3.10% 39 bps Interest 1.51 1.24 1.53 1.25 Depreciation 0.46 0.25 0.46 0.25 Exceptional Items (0.11) 0.00 (0.11) 0.00 Profit Before Tax 7.25 5.02 8.68 3.71 Tax 1.68 1.25 1.68 1.25 PAT 5.56 3.77 47.50% 7.00 2.46 184.39% Other Comprehensive Income 0.00 (0.04) 0.00 (0.04) Net Profit 5.56 3.73 49.18% 7.00 2.42 189.39% Net Profit Margin(%) 1.86% 2.30% (44 bps) 2.32% 1.44% 88 bps • Continued recovery in market post COVID • High demand for IT and other brands like Samsung, Cooler Master & PNY, among others • Change in product mix & higher sales promotion expenses impacted margin growth	Key Quarterly Financial Highlights – Standalone & Consolidated Standalone Consolidated Rs. Cr Q3 FY22 Q3 FY21 YoY% Q3 FY22 Q3 FY21 YoY% Revenue from Operations 295.37 158.24 299.04 164.72 Other Income 3.32 3.76 3.32 3.76 Total Income 298.68 161.99 84.38% 302.36 168.47 79.47% Raw material 276.50 147.25 272.61 153.75 Employee Cost 3.07 2.51 3.07 2.51 OperatingExpenses 10.01 5.73 16.12 7.00 Total Expenditure 289.58 155.48 291.80 163.26 EBITDA 9.11 6.51 39.89% 10.56 5.21 102.52% EBITDA Margin(%) 3.05% 4.02% (97 bps) 3.49% 3.10% 39 bps Interest 1.51 1.24 1.53 1.25 Depreciation 0.46 0.25 0.46 0.25 Exceptional Items (0.11) 0.00 (0.11) 0.00 Profit Before Tax 7.25 5.02 8.68 3.71 Tax 1.68 1.25 1.68 1.25 PAT 5.56 3.77 47.50% 7.00 2.46 184.39% Other Comprehensive Income 0.00 (0.04) 0.00 (0.04) Net Profit 5.56 3.73 49.18% 7.00 2.42 189.39% Net Profit Margin(%) 1.86% 2.30% (44 bps) 2.32% 1.44% 88 bps • Continued recovery in market post COVID • High demand for IT and other brands like Samsung, Cooler Master & PNY, among others • Change in product mix & higher sales promotion expenses impacted margin growth	Key Quarterly Financial Highlights – Standalone & Consolidated Standalone Consolidated Rs. Cr Q3 FY22 Q3 FY21 YoY% Q3 FY22 Q3 FY21 YoY% Revenue from Operations 295.37 158.24 299.04 164.72 Other Income 3.32 3.76 3.32 3.76 Total Income 298.68 161.99 84.38% 302.36 168.47 79.47% Raw material 276.50 147.25 272.61 153.75 Employee Cost 3.07 2.51 3.07 2.51 OperatingExpenses 10.01 5.73 16.12 7.00 Total Expenditure 289.58 155.48 291.80 163.26 EBITDA 9.11 6.51 39.89% 10.56 5.21 102.52% EBITDA Margin(%) 3.05% 4.02% (97 bps) 3.49% 3.10% 39 bps Interest 1.51 1.24 1.53 1.25 Depreciation 0.46 0.25 0.46 0.25 Exceptional Items (0.11) 0.00 (0.11) 0.00 Profit Before Tax 7.25 5.02 8.68 3.71 Tax 1.68 1.25 1.68 1.25 PAT 5.56 3.77 47.50% 7.00 2.46 184.39% Other Comprehensive Income 0.00 (0.04) 0.00 (0.04) Net Profit 5.56 3.73 49.18% 7.00 2.42 189.39% Net Profit Margin(%) 1.86% 2.30% (44 bps) 2.32% 1.44% 88 bps • Continued recovery in market post COVID • High demand for IT and other brands like Samsung, Cooler Master & PNY, among others • Change in product mix & higher sales promotion expenses impacted margin growth	Key Quarterly Financial Highlights – Standalone & Consolidated Standalone Consolidated Rs. Cr Q3 FY22 Q3 FY21 YoY% Q3 FY22 Q3 FY21 YoY% Revenue from Operations 295.37 158.24 299.04 164.72 Other Income 3.32 3.76 3.32 3.76 Total Income 298.68 161.99 84.38% 302.36 168.47 79.47% Raw material 276.50 147.25 272.61 153.75 Employee Cost 3.07 2.51 3.07 2.51 OperatingExpenses 10.01 5.73 16.12 7.00 Total Expenditure 289.58 155.48 291.80 163.26 EBITDA 9.11 6.51 39.89% 10.56 5.21 102.52% EBITDA Margin(%) 3.05% 4.02% (97 bps) 3.49% 3.10% 39 bps Interest 1.51 1.24 1.53 1.25 Depreciation 0.46 0.25 0.46 0.25 Exceptional Items (0.11) 0.00 (0.11) 0.00 Profit Before Tax 7.25 5.02 8.68 3.71 Tax 1.68 1.25 1.68 1.25 PAT 5.56 3.77 47.50% 7.00 2.46 184.39% Other Comprehensive Income 0.00 (0.04) 0.00 (0.04) Net Profit 5.56 3.73 49.18% 7.00 2.42 189.39% Net Profit Margin(%) 1.86% 2.30% (44 bps) 2.32% 1.44% 88 bps • Continued recovery in market post COVID • High demand for IT and other brands like Samsung, Cooler Master & PNY, among others • Change in product mix & higher sales promotion expenses impacted margin growth	Key Quarterly Financial Highlights – Standalone & Consolidated Standalone Consolidated Rs. Cr Q3 FY22 Q3 FY21 YoY% Q3 FY22 Q3 FY21 YoY% Revenue from Operations 295.37 158.24 299.04 164.72 Other Income 3.32 3.76 3.32 3.76 Total Income 298.68 161.99 84.38% 302.36 168.47 79.47% Raw material 276.50 147.25 272.61 153.75 Employee Cost 3.07 2.51 3.07 2.51 OperatingExpenses 10.01 5.73 16.12 7.00 Total Expenditure 289.58 155.48 291.80 163.26 EBITDA 9.11 6.51 39.89% 10.56 5.21 102.52% EBITDA Margin(%) 3.05% 4.02% (97 bps) 3.49% 3.10% 39 bps Interest 1.51 1.24 1.53 1.25 Depreciation 0.46 0.25 0.46 0.25 Exceptional Items (0.11) 0.00 (0.11) 0.00 Profit Before Tax 7.25 5.02 8.68 3.71 Tax 1.68 1.25 1.68 1.25 PAT 5.56 3.77 47.50% 7.00 2.46 184.39% Other Comprehensive Income 0.00 (0.04) 0.00 (0.04) Net Profit 5.56 3.73 49.18% 7.00 2.42 189.39% Net Profit Margin(%) 1.86% 2.30% (44 bps) 2.32% 1.44% 88 bps • Continued recovery in market post COVID • High demand for IT and other brands like Samsung, Cooler Master & PNY, among others • Change in product mix & higher sales promotion expenses impacted margin growth	Key Quarterly Financial Highlights – Standalone & Consolidated Standalone Consolidated Rs. Cr Q3 FY22 Q3 FY21 YoY% Q3 FY22 Q3 FY21 YoY% Revenue from Operations 295.37 158.24 299.04 164.72 Other Income 3.32 3.76 3.32 3.76 Total Income 298.68 161.99 84.38% 302.36 168.47 79.47% Raw material 276.50 147.25 272.61 153.75 Employee Cost 3.07 2.51 3.07 2.51 OperatingExpenses 10.01 5.73 16.12 7.00 Total Expenditure 289.58 155.48 291.80 163.26 EBITDA 9.11 6.51 39.89% 10.56 5.21 102.52% EBITDA Margin(%) 3.05% 4.02% (97 bps) 3.49% 3.10% 39 bps Interest 1.51 1.24 1.53 1.25 Depreciation 0.46 0.25 0.46 0.25 Exceptional Items (0.11) 0.00 (0.11) 0.00 Profit Before Tax 7.25 5.02 8.68 3.71 Tax 1.68 1.25 1.68 1.25 PAT 5.56 3.77 47.50% 7.00 2.46 184.39% Other Comprehensive Income 0.00 (0.04) 0.00 (0.04) Net Profit 5.56 3.73 49.18% 7.00 2.42 189.39% Net Profit Margin(%) 1.86% 2.30% (44 bps) 2.32% 1.44% 88 bps • Continued recovery in market post COVID • High demand for IT and other brands like Samsung, Cooler Master & PNY, among others • Change in product mix & higher sales promotion expenses impacted margin growth
	Standalone			Consolidated
Rs. Cr	Q3 FY22	Q3 FY21	YoY%	Q3 FY22	Q3 FY21	YoY%
Revenue from Operations	295.37	158.24		299.04	164.72
Other Income	3.32	3.76		3.32	3.76
Total Income	298.68	161.99	84.38%	302.36	168.47	79.47%
Raw material	276.50	147.25		272.61	153.75
Employee Cost	3.07	2.51		3.07	2.51
OperatingExpenses	10.01	5.73		16.12	7.00
Total Expenditure	289.58	155.48		291.80	163.26
EBITDA	9.11	6.51	39.89%	10.56	5.21	102.52%
EBITDA Margin(%)	3.05%	4.02%	(97 bps)	3.49%	3.10%	39 bps
Interest	1.51	1.24		1.53	1.25
Depreciation	0.46	0.25		0.46	0.25
Exceptional Items	(0.11)	0.00		(0.11)	0.00
Profit Before Tax	7.25	5.02		8.68	3.71
Tax	1.68	1.25		1.68	1.25
PAT	5.56	3.77	47.50%	7.00	2.46	184.39%
Other Comprehensive Income	0.00	(0.04)		0.00	(0.04)
Net Profit	5.56	3.73	49.18%	7.00	2.42	189.39%
Net Profit Margin(%)	1.86%	2.30%	(44 bps)	2.32%	1.44%	88 bps

33

Nine Months Financial Highlights – Standalone & Consolidated Standalone Consolidated Rs. Cr 9M FY22 9M FY21 YoY% 9M FY22 9M FY21 YoY% Revenue from Operations 664.69 333.83 671.49 342.96 Other Income 7.96 4.49 7.96 4.50 Total Income 672.65 338.33 98.82% 679.45 347.45 95.55% Raw material 621.20 306.77 616.79 314.20 Employee Cost 8.62 5.91 8.62 5.91 OperatingExpenses 21.42 12.83 30.69 16.13 Total Expenditure 651.23 325.51 656.11 336.24 EBITDA 21.42 12.82 67.07% 23.34 11.22 108.12% EBITDA Margin(%) 3.18% 3.79% (61 bps) 3.44% 3.23% 21 bps Interest 4.03 3.12 4.07 3.15 Depreciation 1.11 0.72 1.11 0.72 Exceptional Items 0.07 0.00 0.07 0.00 Profit Before Tax 16.21 8.98 18.09 7.34 Tax 4.02 2.25 4.02 2.25 PAT 12.19 6.73 81.17% 14.07 5.10 176.03% Other Comprehensive Income (0.04) (0.04) (0.04) (0.04) Net Profit 12.15 6.69 81.70% 14.03 5.05 177.52% Net Profit Margin(%) 1.81% 1.98% (17 bps) 2.06% 1.45% 61 bps • Continued recovery from COVID slowdown supported by demand for brands like Samsung, Cooler Master & PNY • Strong growth in EB segment • Higher revenues and synergy from subsidiary helped maintain margins despite higher sales promotion expenses	Nine Months Financial Highlights – Standalone & Consolidated Standalone Consolidated Rs. Cr 9M FY22 9M FY21 YoY% 9M FY22 9M FY21 YoY% Revenue from Operations 664.69 333.83 671.49 342.96 Other Income 7.96 4.49 7.96 4.50 Total Income 672.65 338.33 98.82% 679.45 347.45 95.55% Raw material 621.20 306.77 616.79 314.20 Employee Cost 8.62 5.91 8.62 5.91 OperatingExpenses 21.42 12.83 30.69 16.13 Total Expenditure 651.23 325.51 656.11 336.24 EBITDA 21.42 12.82 67.07% 23.34 11.22 108.12% EBITDA Margin(%) 3.18% 3.79% (61 bps) 3.44% 3.23% 21 bps Interest 4.03 3.12 4.07 3.15 Depreciation 1.11 0.72 1.11 0.72 Exceptional Items 0.07 0.00 0.07 0.00 Profit Before Tax 16.21 8.98 18.09 7.34 Tax 4.02 2.25 4.02 2.25 PAT 12.19 6.73 81.17% 14.07 5.10 176.03% Other Comprehensive Income (0.04) (0.04) (0.04) (0.04) Net Profit 12.15 6.69 81.70% 14.03 5.05 177.52% Net Profit Margin(%) 1.81% 1.98% (17 bps) 2.06% 1.45% 61 bps • Continued recovery from COVID slowdown supported by demand for brands like Samsung, Cooler Master & PNY • Strong growth in EB segment • Higher revenues and synergy from subsidiary helped maintain margins despite higher sales promotion expenses	Nine Months Financial Highlights – Standalone & Consolidated Standalone Consolidated Rs. Cr 9M FY22 9M FY21 YoY% 9M FY22 9M FY21 YoY% Revenue from Operations 664.69 333.83 671.49 342.96 Other Income 7.96 4.49 7.96 4.50 Total Income 672.65 338.33 98.82% 679.45 347.45 95.55% Raw material 621.20 306.77 616.79 314.20 Employee Cost 8.62 5.91 8.62 5.91 OperatingExpenses 21.42 12.83 30.69 16.13 Total Expenditure 651.23 325.51 656.11 336.24 EBITDA 21.42 12.82 67.07% 23.34 11.22 108.12% EBITDA Margin(%) 3.18% 3.79% (61 bps) 3.44% 3.23% 21 bps Interest 4.03 3.12 4.07 3.15 Depreciation 1.11 0.72 1.11 0.72 Exceptional Items 0.07 0.00 0.07 0.00 Profit Before Tax 16.21 8.98 18.09 7.34 Tax 4.02 2.25 4.02 2.25 PAT 12.19 6.73 81.17% 14.07 5.10 176.03% Other Comprehensive Income (0.04) (0.04) (0.04) (0.04) Net Profit 12.15 6.69 81.70% 14.03 5.05 177.52% Net Profit Margin(%) 1.81% 1.98% (17 bps) 2.06% 1.45% 61 bps • Continued recovery from COVID slowdown supported by demand for brands like Samsung, Cooler Master & PNY • Strong growth in EB segment • Higher revenues and synergy from subsidiary helped maintain margins despite higher sales promotion expenses	Nine Months Financial Highlights – Standalone & Consolidated Standalone Consolidated Rs. Cr 9M FY22 9M FY21 YoY% 9M FY22 9M FY21 YoY% Revenue from Operations 664.69 333.83 671.49 342.96 Other Income 7.96 4.49 7.96 4.50 Total Income 672.65 338.33 98.82% 679.45 347.45 95.55% Raw material 621.20 306.77 616.79 314.20 Employee Cost 8.62 5.91 8.62 5.91 OperatingExpenses 21.42 12.83 30.69 16.13 Total Expenditure 651.23 325.51 656.11 336.24 EBITDA 21.42 12.82 67.07% 23.34 11.22 108.12% EBITDA Margin(%) 3.18% 3.79% (61 bps) 3.44% 3.23% 21 bps Interest 4.03 3.12 4.07 3.15 Depreciation 1.11 0.72 1.11 0.72 Exceptional Items 0.07 0.00 0.07 0.00 Profit Before Tax 16.21 8.98 18.09 7.34 Tax 4.02 2.25 4.02 2.25 PAT 12.19 6.73 81.17% 14.07 5.10 176.03% Other Comprehensive Income (0.04) (0.04) (0.04) (0.04) Net Profit 12.15 6.69 81.70% 14.03 5.05 177.52% Net Profit Margin(%) 1.81% 1.98% (17 bps) 2.06% 1.45% 61 bps • Continued recovery from COVID slowdown supported by demand for brands like Samsung, Cooler Master & PNY • Strong growth in EB segment • Higher revenues and synergy from subsidiary helped maintain margins despite higher sales promotion expenses	Nine Months Financial Highlights – Standalone & Consolidated Standalone Consolidated Rs. Cr 9M FY22 9M FY21 YoY% 9M FY22 9M FY21 YoY% Revenue from Operations 664.69 333.83 671.49 342.96 Other Income 7.96 4.49 7.96 4.50 Total Income 672.65 338.33 98.82% 679.45 347.45 95.55% Raw material 621.20 306.77 616.79 314.20 Employee Cost 8.62 5.91 8.62 5.91 OperatingExpenses 21.42 12.83 30.69 16.13 Total Expenditure 651.23 325.51 656.11 336.24 EBITDA 21.42 12.82 67.07% 23.34 11.22 108.12% EBITDA Margin(%) 3.18% 3.79% (61 bps) 3.44% 3.23% 21 bps Interest 4.03 3.12 4.07 3.15 Depreciation 1.11 0.72 1.11 0.72 Exceptional Items 0.07 0.00 0.07 0.00 Profit Before Tax 16.21 8.98 18.09 7.34 Tax 4.02 2.25 4.02 2.25 PAT 12.19 6.73 81.17% 14.07 5.10 176.03% Other Comprehensive Income (0.04) (0.04) (0.04) (0.04) Net Profit 12.15 6.69 81.70% 14.03 5.05 177.52% Net Profit Margin(%) 1.81% 1.98% (17 bps) 2.06% 1.45% 61 bps • Continued recovery from COVID slowdown supported by demand for brands like Samsung, Cooler Master & PNY • Strong growth in EB segment • Higher revenues and synergy from subsidiary helped maintain margins despite higher sales promotion expenses	Nine Months Financial Highlights – Standalone & Consolidated Standalone Consolidated Rs. Cr 9M FY22 9M FY21 YoY% 9M FY22 9M FY21 YoY% Revenue from Operations 664.69 333.83 671.49 342.96 Other Income 7.96 4.49 7.96 4.50 Total Income 672.65 338.33 98.82% 679.45 347.45 95.55% Raw material 621.20 306.77 616.79 314.20 Employee Cost 8.62 5.91 8.62 5.91 OperatingExpenses 21.42 12.83 30.69 16.13 Total Expenditure 651.23 325.51 656.11 336.24 EBITDA 21.42 12.82 67.07% 23.34 11.22 108.12% EBITDA Margin(%) 3.18% 3.79% (61 bps) 3.44% 3.23% 21 bps Interest 4.03 3.12 4.07 3.15 Depreciation 1.11 0.72 1.11 0.72 Exceptional Items 0.07 0.00 0.07 0.00 Profit Before Tax 16.21 8.98 18.09 7.34 Tax 4.02 2.25 4.02 2.25 PAT 12.19 6.73 81.17% 14.07 5.10 176.03% Other Comprehensive Income (0.04) (0.04) (0.04) (0.04) Net Profit 12.15 6.69 81.70% 14.03 5.05 177.52% Net Profit Margin(%) 1.81% 1.98% (17 bps) 2.06% 1.45% 61 bps • Continued recovery from COVID slowdown supported by demand for brands like Samsung, Cooler Master & PNY • Strong growth in EB segment • Higher revenues and synergy from subsidiary helped maintain margins despite higher sales promotion expenses	Nine Months Financial Highlights – Standalone & Consolidated Standalone Consolidated Rs. Cr 9M FY22 9M FY21 YoY% 9M FY22 9M FY21 YoY% Revenue from Operations 664.69 333.83 671.49 342.96 Other Income 7.96 4.49 7.96 4.50 Total Income 672.65 338.33 98.82% 679.45 347.45 95.55% Raw material 621.20 306.77 616.79 314.20 Employee Cost 8.62 5.91 8.62 5.91 OperatingExpenses 21.42 12.83 30.69 16.13 Total Expenditure 651.23 325.51 656.11 336.24 EBITDA 21.42 12.82 67.07% 23.34 11.22 108.12% EBITDA Margin(%) 3.18% 3.79% (61 bps) 3.44% 3.23% 21 bps Interest 4.03 3.12 4.07 3.15 Depreciation 1.11 0.72 1.11 0.72 Exceptional Items 0.07 0.00 0.07 0.00 Profit Before Tax 16.21 8.98 18.09 7.34 Tax 4.02 2.25 4.02 2.25 PAT 12.19 6.73 81.17% 14.07 5.10 176.03% Other Comprehensive Income (0.04) (0.04) (0.04) (0.04) Net Profit 12.15 6.69 81.70% 14.03 5.05 177.52% Net Profit Margin(%) 1.81% 1.98% (17 bps) 2.06% 1.45% 61 bps • Continued recovery from COVID slowdown supported by demand for brands like Samsung, Cooler Master & PNY • Strong growth in EB segment • Higher revenues and synergy from subsidiary helped maintain margins despite higher sales promotion expenses
	Standalone			Consolidated
Rs. Cr	9M FY22	9M FY21	YoY%	9M FY22	9M FY21	YoY%
Revenue from Operations	664.69	333.83		671.49	342.96
Other Income	7.96	4.49		7.96	4.50
Total Income	672.65	338.33	98.82%	679.45	347.45	95.55%
Raw material	621.20	306.77		616.79	314.20
Employee Cost	8.62	5.91		8.62	5.91
OperatingExpenses	21.42	12.83		30.69	16.13
Total Expenditure	651.23	325.51		656.11	336.24
EBITDA	21.42	12.82	67.07%	23.34	11.22	108.12%
EBITDA Margin(%)	3.18%	3.79%	(61 bps)	3.44%	3.23%	21 bps
Interest	4.03	3.12		4.07	3.15
Depreciation	1.11	0.72		1.11	0.72
Exceptional Items	0.07	0.00		0.07	0.00
Profit Before Tax	16.21	8.98		18.09	7.34
Tax	4.02	2.25		4.02	2.25
PAT	12.19	6.73	81.17%	14.07	5.10	176.03%
Other Comprehensive Income	(0.04)	(0.04)		(0.04)	(0.04)
Net Profit	12.15	6.69	81.70%	14.03	5.05	177.52%
Net Profit Margin(%)	1.81%	1.98%	(17 bps)	2.06%	1.45%	61 bps

34

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Annual Financial Highlights – Standalone & Consolidated

Rs. Cr		FY21		FY20	YoY%	FY21(Consol.)
Income from Operations		509.30		451.17		520.15
Other OperatingIncome		6.17		1.31		6.17
Total Income from Operations		515.47		452.48	13.92%	526.32
Raw material		467.52		401.61		475.01
Employee Cost		8.60		8.99		8.60
OperatingCost		19.30		23.83		23.98
Total Expenditure		495.42		434.43		507.59
EBITDA		20.06		18.06	11.08%	18.73
EBITDA Margin%		3.89%		3.99%	(10 bps)	3.56%
Interest		4.65		4.76		4.69
Depreciation		1.02		0.86		1.02
Profit Before Tax		14.39		12.43		13.02
Tax		3.64		3.39		3.64
PAT		10.75		9.04	18.86%	9.38
Other Comprehensive Income		0.03		(0.02)		0.03
Net Profit		10.78		9.03	19.41%	9.41
Net Profit Margin(%)		2.09%		2.00%	9 bps	1.79%
Basic EPS in Rs.		9.29		7.78	19.41%	8.26

35

n 30th September Rs. Cr As on 30thSept 2021 As on 31st March 2021 Non-current assets 10.31 10.16 Property, Plant and Equipment 9.97 9.85 Intangible Assets 0.21 0.22 Non-current Investments 0.00 0.00 Net Deferred Tax Asset 0.13 0.09 Long-term loans & advances 0.00 0.00 Other non-current assets 0.00 0.00 Current assets 193.37 181.61 Inventories 50.37 59.79 Trade receivables 66.11 55.95 Cash & Cash equivalents 2.69 2.25 Bank Balances other than above 4.02 3.99 Other Financial assets 0.04 0.04 Other Current Assets 70.15 59.59 Total Assets 203.69 191.78	n 30th September Rs. Cr As on 30thSept 2021 As on 31st March 2021 Non-current assets 10.31 10.16 Property, Plant and Equipment 9.97 9.85 Intangible Assets 0.21 0.22 Non-current Investments 0.00 0.00 Net Deferred Tax Asset 0.13 0.09 Long-term loans & advances 0.00 0.00 Other non-current assets 0.00 0.00 Current assets 193.37 181.61 Inventories 50.37 59.79 Trade receivables 66.11 55.95 Cash & Cash equivalents 2.69 2.25 Bank Balances other than above 4.02 3.99 Other Financial assets 0.04 0.04 Other Current Assets 70.15 59.59 Total Assets 203.69 191.78	n 30th September Rs. Cr As on 30thSept 2021 As on 31st March 2021 Non-current assets 10.31 10.16 Property, Plant and Equipment 9.97 9.85 Intangible Assets 0.21 0.22 Non-current Investments 0.00 0.00 Net Deferred Tax Asset 0.13 0.09 Long-term loans & advances 0.00 0.00 Other non-current assets 0.00 0.00 Current assets 193.37 181.61 Inventories 50.37 59.79 Trade receivables 66.11 55.95 Cash & Cash equivalents 2.69 2.25 Bank Balances other than above 4.02 3.99 Other Financial assets 0.04 0.04 Other Current Assets 70.15 59.59 Total Assets 203.69 191.78
Rs. Cr	As on 30thSept 2021	As on 31st March 2021
Non-current assets	10.31	10.16
Property, Plant and Equipment	9.97	9.85
Intangible Assets	0.21	0.22
Non-current Investments	0.00	0.00
Net Deferred Tax Asset	0.13	0.09
Long-term loans & advances	0.00	0.00
Other non-current assets	0.00	0.00
Current assets	193.37	181.61
Inventories	50.37	59.79
Trade receivables	66.11	55.95
Cash & Cash equivalents	2.69	2.25
Bank Balances other than above	4.02	3.99
Other Financial assets	0.04	0.04
Other Current Assets	70.15	59.59
Total Assets	203.69	191.78

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Consolidated Balance Sheet Highlights – as on 30th September

Rs. Cr	As on 30thSept 2021	As on 31stMarch 2021
Equity	75.88	61.68
EquityShare capital	12.00	11.60
Other Equity	60.75	47.04
MinorityInterest	3.13	3.04
Share Application Money Pending Allotment	0.00	0.00
Non-current liabilities	4.31	4.22
Longterm borrowings	3.38	3.43
Other Longterm liabilities	0.00	0.00
Other Longtermprovisions	0.93	0.79
Current liabilities	123.49	125.87
Short Term Borrowings	36.11	39.50
Trade Payables	42.23	38.32
Other Financial liabilities	32.13	29.56
Other Current liabilities	10.88	16.98
Short-termprovisions	0.14	0.14
Current Tax liabilities(Net)	2.01	1.36
Total Equities & Liabilities	203.69	191.78

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Consolidated Key Return Ratios

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RoE(%)
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RoCE(%)

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18.81%
17.55%
16.00%
11.59%
10.33%
FY17 FY18 FY19 FY20 FY21
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22.15%
18.82%
16.93%
14.40% 14.22%
FY17 FY18 FY19 FY20 FY21
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Focus on improving RoCE and long term value creation

*RoE = Net Profit/Net Worth | RoCE = EBIT/(Shareholders Fund+Long-term Borrowing+Short-term Borrowing-Non-Current Investment)

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Business in Charts
FMSG FMEG
185.25
4.24
2.51
53.77
44.5
32.66
0.28
0.09
FY 2021 Q1 FY22 Q2 FY22 Q3 FY22 FY 2021 Q1 FY22 Q2 FY22 Q3 FY22
Sales (Rs Cr) Sales (Rs Cr)
FMCT EB
152.11 195.23
182.69
141.01
50.53 45.81 64.81
36.14
FY 2021 Q1 FY22 Q2 FY22 Q3 FY22 FY 2021 Q1 FY22 Q2 FY22 Q3 FY22
Sales (Rs Cr) Sales (Rs Cr)
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Revenue in charts – Shift to High growth business

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FY 2021
35.1%
35.6%
0.0%
29.2%
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Q2 FY22
19%
59%
21%
1%
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FMSG

FMCT

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Q1 FY22
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24%
48%
27%
0%
Q3 FY22
18%
15%
65%
1%
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FMEG

EB

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Annual Consolidated Financial Highlights

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Revenue (Rs. Cr)
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526.32
459.06
370.72
250.96
212.01
FY17 FY18 FY19 FY20 FY21
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PAT (Rs. Cr)
9.38
7.78
5.85
2.89
1.34
FY17 FY18 FY19 FY20 FY21
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EBITDA (Rs. Cr)

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18.73
16.82
13.32
7.51
5.17
FY17 FY18 FY19 FY20 FY21
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Incremental PAT vs.
EBITDA Growth (%) 83.77%
55.14%
50.95%
FY19 FY20 FY21
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Creative Newtech Limited

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Way Forward

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Future-ready business growth

01 Brand Licensing & Geographical Expansion

Brand Licensing in New

markets

02

Bringing cutting-edge Technologies through highmargin brands

Diversifying product portfolio across new highpotential verticals

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Digitizing business for optimal profitability

03

Ckart to boost profitability

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& working capital

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• Growing brand licensing line of business with long-standing association with Honeywell with extensive product portfolio

• Expanding geographically in new countries across Middle East & APAC with required approvals & certifications in place

• Bringing diverse product ranges across various consumer verticals such as gaming & lifestyle, to stay ahead of trends

• Focus on fast moving high-margin brands such as Cooler Master, Hyperice etc.

• Utilize & expand omni-channel network to capitalize on maximum reach across India

• Tie-up with Reliance to offer home appliances across India from brands such as BPL

• Online B2B eCommerce platform to help expand customer-base substantially without additional manpower

• Seller module making the platform a virtually open marketplace for all supply chain partners

• With addition of new channel partners on the platform, working capital cycle to improve

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Annexure

43

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Secure Connection - Honeywell

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Mohit Anand
Ketan Patel
Co-Founder &
Co-Founder
CEO
General
Mandar Joshi Head Regional Regional Regional
COO Director Director Director Manager
Supply Chain
Structured Cabling Systems South Asia Middle East Asia South East Asia Product Marketing
Regional Regional Regional
Logistics Product
Sales Sales Sales
Team
Team Team Team
Regional
Product
Sales
Head
Team Operations
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Journey so far

  - Launched B-Safe – own brand of medical products

  - Launched Ckart – digital B2B platform for customers

• Listed on NSE – SME stock exchange

• 2012 - Foray into Imaging business by signing Olympus

• Expanded Honeywell mandate to 29 countries

• Forayed into gaming products under lifestyle segment

• Tie-up with ZEISS to distribute binoculars & monoculars

• 2013 - Exclusive Photo Distribution from Vitec Group of Italy for Manfrotto

  • Licensing agreement with Honeywell for air purifiers & audio products

• Agreement with TPV Technology India for Philips Digital Signage

• 2013 - Exclusive distribution for 5 new global IT vendors

• Agreement with Edelkrone for videography accessories

• Expanded Honeywell licensing agreement to Middle East & added new products

▪ Started as trading

• Tie-up with Reliance Retail for home appliance products

concern with 2

• 2015 - Reliance Digital ‘ Best

• Distribution agreement with MSi for mini-computers, and with Colorful Tech for SSDs

employees

• Fulfillment Partner ’

  • Entered Retail Security segment through Exclusive Agreement with InVue

• 2015 - Exclusive distribution for 8 new global brands including ViewSonic & Samsung

• Epson Dot-matrix Printer aggregator

• Signed distribution agreement with Hyperice Inc.

• Renamed to Creative Newtech Ltd

• Tie-up with Insta360 and Hama Gulf to distribute

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photography products
1990s 2000-10 2012-15 2016 2017-18 2018-19 2020-21
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  - Agreement with Future Tech Electronics - LED TV’s for DAEWOO, MEPL & INDICOOL brands in India

• Forayed into retail security business

• Microsoft sub-distribution in Maharashtra & Gujarat

  • Expanded gaming product vertical via agreement with Thermaltake

• Exclusive license for

• Changed name to Creative Peripherals & Distribution Pvt. Ltd.

  • Exclusive agreement with ‘ iBall’ for all their products in Madhya Pradesh and Vidarbha

• Honeywell

• Won distribution license for GoPro

• Migrated to NSE Main Board

• Opened branches in Pune, Bangalore and Ahmedabad

• Expanded IT, Gaming & Lifestyle segments with PNY, Cooler Master & BaByliss

• Epson Business Partner

• Distribution agreement with Panasonic for audio products

• Foray into Lifestyle business

• Expanded agreement with Honeywell for Passive Cabling

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Case Study: Brand Licensing – Honeywell End to end services from factory to consumer

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Honeywell : Fortune 100 multinational conglomerate offers various commercial and consumer products, engineering services and aerospace systems. Active across aerospace, automation & control systems and performance materials & technologies.

Our Involvement: Started association in September 2016 to capitalize opportunities seen in Indian market. Creative has been crucial support and channel for Honeywell to expand their product distribution in India, and now across other Asian & Middle East markets, and recreate “Power of Connect” among consumers

Product Designing and ▪ Contract manufacturing – products manufactured at Honeywell certified factories ▪ Design and casts – owned by Creative Manufacturing

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www.honeywell.com
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• Exclusive rights across multiple product segments

Exclusive Distribution, Premium Pricing

• Omni-channel supplying platforms – modern retail, e-commerce and traditional channel stores

• ▪ Rights to assign premium pricing for certain products

▪ Distribution agreement in SAARC, Middle East and APAC countries

International Markets

▪ Launched products in Middle East in ~2019

• Added Southeast Asian countries in 2020

• Designing and packing of products as per Honeywell global packing guidelines

Value Added

• Offers higher/longer warranty and better after sales services

Services

• Demand generation and marketing activities as per Honeywell global guidelines

Scalability

• Plan to manufacture in India under ‘Make in India’ initiative

• Scaling up operations in international markets and expanding product portfolio

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Case Study: Cooler Master Market entry, Customer engagement, Excellent Service

Cooler Master: One of leading global brands offering high-performance oriented PC components, used in Gaming PCs, Graphics workstations & Crypto-mining

Our Involvement: Started association in 2019 to enter Indian market as national distributor. Creative has helped Cooler Master with its pan-India network to make its products available to consumers through all channels

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Marketing Strategy

• Market research & expertise to formulate customized, ideal marketing strategy

• Focus on building and maintaining brand reputation as a leader in Indian market

• Target its core TG – Gamers and Enthusiasts

• Use social media to amplify word of mouth

Exclusive Distribution

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• Leverage strong nation-wide network

• Exclusive distribution rights across India

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On-Field Activities

• Brand awareness & promotion

www.coolermaster.com

• Trained more than 700 partners

• Content creation and Influencers

• Pre-sales activities

• PC Modder’s

Scalability

• Witnessed growing sales in India: Share of revenue grew by 25%

• India offers high growth potential as its still in nascent stage, compared with mature markets worldwide

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Geographical Presence

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Domestic
▪ Pan India presence
▪ 20 branches across India
▪ Over 300-strong highly
skilled workforce across
Kuwait Bahrain India – mix of young and
Hong Kong
Qatar
Saudi Arabia India experienced talent
UAE
Oman
International
▪ Strong distribution tie-up in
Middle East
▪ Expanding network across
SAARC & Southeast Asia
countries
Strong network of 5,000+ partners across India
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48

THANK YOU!

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www.creativenewtech.com