CREATIVE NEWTECH LIMITED — Interim / Quarterly Report 2022

Feb 12, 2022

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Creative Newtech Limited

(Formerly known as Creative Peripherals and Distribution Limited)

CIN - L52392MH2004PLC148754

An ISO 9001:2015 Certified Company

Date: 12[th] February 2022

To, The Manager Listing Department National Securities Exchange of India Limited Exchange Plaza, Bandra Kurla Complex, Bandra (East) Mumbai- 400051

Sub: Creative Newtech Limited (formerly known as Creative Peripherals & Distribution Ltd.) announces the un-audited standalone financial results for Q3 & 9M FY22

Dear Sir,

Please find attached Media Release regarding announcement of un-audited standalone financial results for Q3 & 9M FY22.

Thanking you,

Yours Faithfully

For Creative Newtech Limited

(Formerly known as Creative Peripherals and Distribution Limited)

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Tejas Doshi Company Secretary and Compliance Officer ACS – 30828

Date: 12[th] February 2022 Place: Mumbai

Registered Office: 3[rd] & 4[th] floor, Plot No. 137AB, Kandivali Co-op Industrial Estate Limited, Charkop, Kandivali West, Mumbai 400067 Contact No.: +91 22 50612700 | Email: cs@creativenewtech.com | Website: www.creativenewtech.com

Creative Newtech Limited

(Formerly known as Creative Peripherals and Distribution Limited)

CIN - L52392MH2004PLC148754

An ISO 9001:2015 Certified Company

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– Media Release Standalone

9M FY22 financial performance reflects less than 8 months of operations due to lockdown during initial months

98.82% YoY growth in 9M FY22 Total income at Rs. 672.65 Cr. – driven by demand for IT & other products like Samsung, Cooler Master & PNY

9M FY22 EBIDTA at Rs. 21.42 Cr., YoY growth of 67.07%, on account of higher sales

9M FY22 Net Profit at Rs. 12.15 Cr., YoY growth of 81.70%

Mumbai, 12[th] February 2022: Creative Newtech Limited (NSE: CREATIVE), market specialists for experiential products in IT, Imaging, Lifestyle, and Security domains with a pan-India presence, announced its un-audited Standalone financial results for the third quarter and nine months ended December 31[st] , 2021.

Key Standalone Financials:

Particulars (Rs. Cr.)	Q3 FY22	Q3 FY21	YoY%	9M FY22	9M FY21	YoY%
Total Income	298.68	161.99	84.38%	672.65	338.33	98.82%
EBIDTA	9.11	6.51	39.89%	21.42	12.82	67.07%
EBITDA Margin	3.05%	4.02%	(97 bps)	3.18%	3.79%	(61 bps)
NetProfit	5.56	3.73	49.18%	12.15	6.69	81.70%
Net Profit Margin	1.86%	2.30%	(44 bps)	1.81%	1.98%	(17 bps)

Performance Highlights for the quarter ended December 31[st] , 2021:

• Total Income for the quarter was Rs. 298.68 crore in Q3 FY22, a YoY increase of 84.38%. Strong demand for brands such as Samsung, Cooler Master and PNY supported growth.

• EBITDA is at Rs. 9.11 crore in Q3 FY22, YoY growth of 39.89% , mainly on the back of higher revenues.

• EBITDA Margin is 3.05%, vis-à-vis 4.02% in Q3 FY21. Relatively higher sales promotions and change in product mix impacted margins.

• Net Profit is Rs. 5.56 crore in Q3 FY22, YoY increase of 49.18% . Net Profit Margin stood at 1.86 %

Registered Office: 3[rd] & 4[th] floor, Plot No. 137AB, Kandivali Co-op Industrial Estate Limited, Charkop, Kandivali West, Mumbai 400067 Contact No.: +91 22 50612700 | Email: cs@creativenewtech.com | Website: www.creativenewtech.com

Creative Newtech Limited

(Formerly known as Creative Peripherals and Distribution Limited)

CIN - L52392MH2004PLC148754

An ISO 9001:2015 Certified Company

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Performance Highlights for the nine months ended December 31[st] , 2021:

• Total Income for the period was Rs. 672.65 crore in 9M FY22, a YoY increase of 98.82%, mainly since last year’s corresponding period was impacted by the nationwide lockdown. Strong demand for brands such as Samsung, Cooler Master and PNY also supported growth.

• EBITDA is at Rs. 21.42 crore in 9M FY22, YoY growth of 67.07% , primarily due to higher sales. EBITDA Margin is 3.18%, vis-à-vis 3.79% in 9M FY21, due to a change in product mix and sales promotion expenses.

• Net Profit is Rs. 12.15 crore in 9M FY22, YoY increase of 81.70% . Net Profit Margin stood at 1.81 %

Recent Key Developments:

• Creative signed distribution agreement with Hyperice Inc . (amongst a leading health & fitness brand, endorsed by Virat Kohli) to offer range of muscle recovery and massage products across India

• Company signed distribution agreements with Insta360 for range of cameras, and with Hama Gulf for their photography products

• Creative tied up with Reliance Retail to distribute a range of audio and home appliance products branded under Disney and Marvel labels, as well as lights, bulbs, fans and small domestic appliances by BPL

• Creative expanded its licensing agreement with Honeywell to include audio products and air purifiers

Management Comment:

Commenting on performance, Mr. Ketan Patel, Chairman & Managing Director of Creative Newtech Ltd. said:

“Markets continued to recover during the previous quarter, as luckily the third wave of the pandemic was not as strong as the previous ones. Increase in online activities has spurred demand for IT and lifestyle products.

In the quarter ended December 2021, we reported a 84.38% YoY growth in total income at Rs. 298.68 cr, with EBITDA and net profit growing 39.89% and 49.18% YoY to Rs. 9.11 cr and Rs. 5.56 cr, respectively. Growth was supported by strong demand for brands like Samsung, Cooler Master and PNY.

Going into the fourth quarter, we have a robust brand portfolio with new and high-potential products. Some of the recent additions in our portfolio include Insta360, Fujifilm and Hyperice Inc. Synergies from our Honeywell portfolio are also beginning to show as we have received certification for distribution in various countries. We also recently launched a new range of

Registered Office: 3[rd] & 4[th] floor, Plot No. 137AB, Kandivali Co-op Industrial Estate Limited, Charkop, Kandivali West, Mumbai 400067 Contact No.: +91 22 50612700 | Email: cs@creativenewtech.com | Website: www.creativenewtech.com

Creative Newtech Limited

(Formerly known as Creative Peripherals and Distribution Limited)

CIN - L52392MH2004PLC148754

An ISO 9001:2015 Certified Company

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Honeywell air purifiers. These developments, coupled with our progress in Ckart, gives an optimistic view for the full year.

As consumer sentiment and overall market scenario improves, we are very well positioned to cater to the domestic as well as international markets while keeping a lean and efficient business model, thereby ensuring long-term, sustainable growth for all stakeholders.

I would like to thank the entire team for their dedication and for coming together during such uncertain times.”

Company Overview

Established in 1992, Creative Newtech Ltd (formerly known as Creative Peripherals and Distribution Ltd) is a well-established company in India’s Information and Communication Technology distribution market. Through a robust network of partners and distribution channels, the Company has made a strong foothold in the IT distribution market in the country. The Company has an omni-channel network across all three channels of online, offline and retail trade.

Creative specializes in market entry and penetration for global brands. The Company offers demographic intelligence, and enables the formulation and execution of marketing strategies for its clients. In addition to such services, Creative continues to focus on timely delivery, diversification of its product portfolio, sustained long-term relationships with its channel partners, and extending value-added services over and above distribution.

These efforts have enabled the Company to win long running contracts as well as garner accolades in the Industry as amongst the best distributors in India by leading brands. Creative is associated with over 20 renowned brands globally. These brands encompass a wide range of applications and help the Company to cater to a broad array of customers, both in the consumer and industrial businesses. Moreover, the Company is well-positioned to leverage the changing trends in the technology industry and be a part of the paradigm shift towards digitization in India.

Creative Newtech has a unique value-added business model. They provide end-to-end solutions, from market research and competition analysis for brands, to import, distribution, sales and servicing for the brand. Additionally, the Company suggests and executes marketing strategies and recommends viability in specific regions across India for their clients. This is enabled by specialized skill sets, local insights and experience, along with relevant market intelligence. Creative also prepares strategic plans for market entry for foreign brands and their target category. Furthermore, the Company conducts pre-sales and marketing activities for the success of the brand as well as to enable the channel partners to leverage their expertise and bottom line. Creative works closely with partners across channels including Large Format Retail (LFR), e- commerce and specialized retailers. The Company is one of the few large distributors who conduct specialized training modules, events and promotional activities at the ground level with channel partners. They also conduct workshops and demos for resellers. This is possible due to the dedication and experience of the corporate and sales teams which constantly track latest market developments to build a closer market connect.

The Company’s wide reach and superior logistics capabilities helps it provide end-to-end services including warranty and post-warranty, high-level repair services, and response centres, among others. Such expertise and superior quality of service has led to increased confidence of brands, many of which have chosen Creative as exclusive partners and have been with the Company since

Registered Office: 3[rd] & 4[th] floor, Plot No. 137AB, Kandivali Co-op Industrial Estate Limited, Charkop, Kandivali West, Mumbai 400067 Contact No.: +91 22 50612700 | Email: cs@creativenewtech.com | Website: www.creativenewtech.com

(Formerly known as Creative Peripherals and Distribution Limited)

CIN - L52392MH2004PLC148754

An ISO 9001:2015 Certified Company

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Creative Newtech Limited

over five years. The Company focuses on higher operational efficiencies and adding higher-margin and value-added products to its existing product portfolio and such brand associations are a concrete step in that direction.

For more details please visit: www.ecreativeindia.com For further information please contact:

Company: Abhijit Kanvinde Chief Financial Officer Creative Newtech Ltd. E-mail: abhijit@ecreativeindia.com

Note: Certain statements in this document may be forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties like regulatory changes, local political or economic developments, and many other factors that could cause our actual results to differ materially from those contemplated by the relevant forward-looking statements. Further, past performance is not necessarily indicative of future results. Given these risks, uncertainties and other risk factors, viewers are cautioned not to place undue reliance on these forward-looking statements. The Company will not be in any way responsible for any action taken based on such statements and undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.

Registered Office: 3[rd] & 4[th] floor, Plot No. 137AB, Kandivali Co-op Industrial Estate Limited, Charkop, Kandivali West, Mumbai 400067 Contact No.: +91 22 50612700 | Email: cs@creativenewtech.com | Website: www.creativenewtech.com