CREATIVE NEWTECH LIMITED — Capital/Financing Update 2021

Dec 2, 2021

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Creative Newtech Limited

(Formerly known as Creative Peripherals and Distribution Limited)

CIN - L52392MH2004PLC148754

Date: 02[nd] December 2021

To, The Manager Listing Department National Securities Exchange of India Limited Exchange Plaza, Bandra Kurla Complex, Bandra (East) Mumbai- 400051

Sub: Distribution agreement with Hama Gulf FZE

Dear Sir,

We are pleased to enclose a copy of press release regarding Company’s distribution agreement with Hama for a range of their products in India.

Kindly take the same on record.

Thanking you,

Yours Faithfully

For Creative Newtech Limited (Formerly known as Creative Peripherals and Distribution Limited)

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Tejas Doshi Company Secretary & Compliance Officer ACS – 30828

Date: 02[nd] November 2021 Place: Mumbai

Registered Office: 3[rd] & 4[th] floor, Plot No. 137AB, Kandivali Co-op Industrial Estate Limited, Charkop, Kandivali West, Mumbai 400067 Contact No.: +91 22 50612700 | Email: cs@creativenewtech.com | Website: www.ecreativeindia.com

CIN - L52392MH2004PLC148754

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Creative Newtech Limited

(Formerly known as Creative Peripherals and Distribution Limited)

Business Update Release

Agreement with Hama – premium brand in photography & consumer electronics

Pan-India distribution agreement to offer wide & diverse range of Hama Photography products

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Mumbai, 02[nd] November 2021: Creative Newtech Limited (NSE: CREATIVE) market specialists for experiential products in IT, Gaming, Imaging and Lifestyle domains with a panIndia presence, is pleased to announce its distribution agreement with Hama.

Creative has bagged nation-wide prestigious distribution rights for a broad range of Hama branded photography products in India. Creative would also promote the products and engage in marketing activities, trade fairs and promotions with retailers, for these products.

Hama is a well-established brand in the Europe / UK / Russia / Gulf region, with a market stronghold in the Germany. This association strengthens the Company’s international reach and further expands the Imaging products portfolio.

Management Comment:

Commenting on this development, Mr. Ketan Patel, Chairman & Managing Director of Creative Newtech Ltd. said:

“We are glad to announce our agreement with Hama for the distribution of a wide range of their photography products across India.

With our pan-India network and online presence, we have been identified as an ideal partner by Hama to penetrate and grow in the high-potential Indian market through this agreement. This further expands our Imaging products vertical and reflects the confidence that global brands place in us, based on the success of similar brands and products.

Based in Germany since 1923, Hama is a well-known player in a wide range of high-quality accessories. The brand offers a variety of accessories under consumer electronics, communication, gaming, photo and video, among others with an assortment of 18,000 products. With tourism opening up substantially post the lockdowns, we believe India is a high-potential market for photography products.

Registered Office: 3[rd] & 4[th] floor, Plot No. 137AB, Kandivali Co-op Industrial Estate Limited, Charkop, Kandivali West, Mumbai 400067 Contact No.: +91 22 50612700 | Email: cs@creativenewtech.com | Website: www.ecreativeindia.com

(Formerly known as Creative Peripherals and Distribution Limited)

CIN - L52392MH2004PLC148754

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Creative Newtech Limited

We continue to strive towards being the best supply chain partner for global brands wishing to grow in India. I would like to thank all our employees and stakeholders for their continued hard work and support in our endeavors, and wish everyone good health and safety.”

Priyam Agrawal, Country Head – Hama said:

Hama is a well renowned German brand with presence in 70 countries worldwide, with 99 years of expertise in the accessory business having 18000+ accessories across different categories such as Audio Video, Gaming, Computer, Mobility and Photography making Hama one of the largest and the oldest brands in the accessory industry. Hama started as a photography accessory company in 1923 and grew into a multi category brand over the period. The Photography Acceossory has been the core strength of the company with 2000+ products in the category giving an extensive range for both our customers and end consumers India is and will be one of our core focus markets for us. Our core objective is to be one of the market leaders in the coming years esp. in the field of Photo Accessories. We will be bringing in the best of our product range with latest technology to the country supported by dedicated team on the grounds to cater the local requirements. Creative Newtech Ltd is a well reputed company having great experience and expertise in distribution of photography products and we are happy to partner with them for the Indian market. We will be launching Photography bags, tripods, range of filters followed by other products in the coming months.

Company Overview

Established in 1992, Creative Newtech Limited (Formerly known as Creative Peripherals and Distribution Limited) is a well-established company in India’s Information and Communication Technology market. Through a robust network of partners and distribution channels, the Company has made a strong foothold in the IT distribution market in the country. The Company has an omni-channel network across all three channels of online, offline and retail trade.

Creative specializes in market entry and penetration for global brands. The Company offers demographic intelligence, and enables the formulation and execution of marketing strategies for its clients. In addition to such services, Creative continues to focus on timely delivery, diversification of its product portfolio, sustained long-term relationships with its channel partners, and extending value-added services over and above distribution.

These efforts have enabled the Company to win long running contracts as well as garner accolades in the Industry as amongst the best distributors in India by leading brands. Creative is associated with over 20 renowned brands globally. These brands encompass a wide range of applications and help the Company to cater to a broad array of customers, both in the consumer and industrial businesses. Moreover, the Company is well-positioned to leverage the changing trends in the technology industry and be a part of the paradigm shift towards digitization in India.

Creative Newtech has a unique value-added business model. They provide end-to-end solutions, from market research and competition analysis for brands, to import,

Registered Office: 3[rd] & 4[th] floor, Plot No. 137AB, Kandivali Co-op Industrial Estate Limited, Charkop, Kandivali West, Mumbai 400067 Contact No.: +91 22 50612700 | Email: cs@creativenewtech.com | Website: www.ecreativeindia.com

(Formerly known as Creative Peripherals and Distribution Limited)

CIN - L52392MH2004PLC148754

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Creative Newtech Limited

distribution, sales and servicing for the brand. Additionally, the Company suggests and executes marketing strategies and recommends viability in specific regions across India for their clients. This is enabled by specialized skill sets, local insights and experience, along with relevant market intelligence. Creative also prepares strategic plans for market entry for foreign brands and their target category.

Furthermore, the Company conducts pre-sales and marketing activities for the success of the brand as well as to enable the channel partners to leverage their expertise and bottom line. Creative works closely with partners across channels including Large Format Retail (LFR), e-commerce and specialized retailers. Creative is one of the few large companies who conduct specialized training modules, events and promotional activities at the ground level with channel partners. They also conduct workshops and demos for resellers. This is possible due to the dedication and experience of the corporate and sales teams which constantly track latest market developments to build a closer market connect.

The Company’s wide reach and superior logistics capabilities helps it provide end-to-end services including warranty and post-warranty, high-level repair services, and response centers, among others. Such expertise and superior quality of service has led to increased confidence of brands, many of which have chosen Creative as exclusive partners and have been with the Company since over five years. The Company focuses on higher operational efficiencies and adding higher-margin and value-added products to its existing product portfolio and such brand associations are a concrete step in that direction.

For more details please visit: www.ecreativeindia.com For further information please contact:

Company: Abhijit Kanvinde Chief Financial Officer Creative Newtech Limited E-mail: abhijit@ecreativeindia.com	Investor Relations Bridge Investor Relations Pvt. Ltd. Rahul Trivedi / Savli Mangle E-mail:rahul@bridge-ir.com / savli@bridge-ir.com

Note: Certain statements in this document may be forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties like regulatory changes, local political or economic developments, and many other factors that could cause our actual results to differ materially from those contemplated by the relevant forwardlooking statements. Further, past performance is not necessarily indicative of future results. Given these risks, uncertainties and other risk factors, viewers are cautioned not to place undue reliance on these forward-looking statements. The Company will not be in any way responsible for any action taken based on such statements and undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.

Registered Office: 3[rd] & 4[th] floor, Plot No. 137AB, Kandivali Co-op Industrial Estate Limited, Charkop, Kandivali West, Mumbai 400067 Contact No.: +91 22 50612700 | Email: cs@creativenewtech.com | Website: www.ecreativeindia.com