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COMSCORE, INC. Director's Dealing 2017

Feb 22, 2017

34642_dirs_2017-02-22_c4417097-7d21-44cd-863d-7bc0ac2946b0.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: COMSCORE, INC. (SCOR)
CIK: 0001158172
Period of Report: 2017-02-18

Reporting Person: Meierhoefer Cameron (Chief Operating Officer)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2017-02-18 Common Stock M 9268 Acquired 72582 Direct
2017-02-18 Common Stock M 2550 Acquired 75132 Direct
2017-02-18 Common Stock M 2550 Acquired 77682 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2017-02-18 Restricted Stock Unit $0.0 M 9268 Disposed Common Stock (9268.0) Direct
2017-02-18 Restricted Stock Units $0.0 M 2550 Disposed Common Stock (2550.0) Direct
2017-02-18 Restricted Stock Units $0.0 M 2550 Disposed Common Stock (2550.0) Direct

Footnotes

F1: Each restricted stock unit represents a contingent right to receive one share of the Issuer's common stock.

F2: Granted pursuant to the terms of comScore, Inc. 2007 Equity Incentive Plan. 9,268 shares vested on 2/18/2016 and 9,268 shares vested on 2/18/2017, subject to the reporter's continuted status as a service provider of the Issuer at the time of each vesting date.

F3: The Compensation Committee of the Company's Board of Directors approved a one-time promotion award of 15,000 shares. 50% of this promotion award (or 7,500 shares) will be earned based on Company-performance targets established for 2014. The Company-performance targets are 50% based on revenue and 50% based on adjusted EBITDA performance. The performance-based portion of this award was determined on or around 2/18/2015, with 2,475 shares vested immediately at the time of award, 2,475 shares vested on 2/18/2016, and 2,550 shares vested on 2/18/2017. From the remaining 50% of this promotion award (or 7,500 shares), 2,475 shares vested on 2/18/2015, 2,475 shares vested on 2/18/2016, and 2,550 shares vested on 2/18/2017. In each case, the vesting will be subject to Mr. Meierhoefer's continuation as a service provider to the Company.