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COMSCORE, INC. Director's Dealing 2015

Aug 26, 2015

34642_dirs_2015-08-25_f841c5fc-e2c0-44ed-bd9a-147db3d1d8c7.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: COMSCORE, INC. (SCOR)
CIK: 0001158172
Period of Report: 2015-08-21

Reporting Person: Matta Serge (Director, President & CEO)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2015-08-21 Common Stock M 417 $4.50 Acquired 89161 Direct
2015-08-21 Common Stock S 27200 $56.7904 Disposed 61961 Direct
2015-08-21 Common Stock S 13900 $57.7395 Disposed 48061 Direct
2015-08-21 Common Stock S 10900 $58.9372 Disposed 37161 Direct
2015-08-23 Common Stock M 28500 Acquired 65661 Direct
2015-08-23 Common Stock F 13594 $56.50 Disposed 52067 Direct
2015-08-24 Common Stock S 20960 $56.0007 Disposed 31107 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2015-08-21 Incentive Stock Option Right To Buy $4.5 M 417 Disposed 2015-12-27 Common Stock (417.0) Direct
2015-08-23 Restricted Stock Units $0.0 M 28500 Disposed 2017-11-07 Common Stock (28500.0) Direct

Footnotes

F1: Shares exercised pursuant to a 10b5-1 plan entered into in May 2015.

F2: Shares disposed of pursuant to a 10b5-1 plan entered into in May 2015.

F3: Price reflects the weighted average sale price. Shares were sold at prices ranging from $56.39 to $57.36. The filer undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate stock price.

F4: Price reflects the weighted average sale price. Shares were sold at prices ranging from $57.41 to $58.36. The filer undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate stock price.

F5: Price reflects the weighted average sale price. Shares were sold at prices ranging from $58.44 to $59.40. The filer undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate stock price.

F6: Granted on November 7, 2014 pursuant to terms of comScore, Inc. 2007 Equity Incentive Plan. The total award will be earned, if at all, in four increments as follows, 68,401 shares, 13,686 shares, 31,091 shares, 28,500 shares, if the average daily closing price of the Company's common stock on the NASDAQ Global Market during any consecutive thirty-day period exceeds $48.00, $50.00, $55.00, and $60.00, respectively. This amount reflects the vesting of restricted stock (RSU) that vested on August 23, 2015, upon which date the reported closing price of the Company's common stock price exceeded an average of $60 for the preceding 30 calendar days.

F7: These shares were deducted to cover tax withholding obligations associated with the restricted stock award vesting on August 23, 2015.

F8: Price reflects the weighted average sale price. Shares were sold at prices ranging from $56.00 to $56.02. The filer undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate stock price.