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COMSCORE, INC. Director's Dealing 2011

Jul 19, 2011

34642_dirs_2011-07-19_e12299ac-b193-4112-b161-ad1800c550c2.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: COMSCORE, INC. (SCOR)
CIK: 0001158172
Period of Report: 2011-07-18

Reporting Person: Dale Gregory T (Chief Operating Officer)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2011-07-18 Common Stock M 1750 $4.50 Acquired 82053 Direct
2011-07-18 Common Stock S 1750 $26.2466 Disposed 80303 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2011-07-18 Common Stock $4.50 M 1750 Disposed 2015-12-27 Common Stock (8825) Direct

Footnotes

F1: Shares disposed of pursuant to a 10b5-1 plan entered into in March 2011.

F2: Option grant with grant date of 12/28/2005 for Grant ID #2690 and with vesting of all shares under this grant completed as of 12/28/2009.

F3: This amount reflects a reduction of 175 shares, which were incorrectly reported as having been exercised on 7/11/2011 as part of Grant ID #2335.