COMSCORE, INC. — Director's Dealing 2011

Oct 17, 2011

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: COMSCORE, INC. (SCOR)
CIK: 0001158172
Period of Report: 2011-10-17

Reporting Person: Dale Gregory T (Chief Operating Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2011-10-17	Common Stock	M	3575	$4.50	Acquired	81463	Direct
2011-10-17	Common Stock	S	3575	$20.0657	Disposed	77888	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2011-10-17	Common Stock	$4.50	M	3575	Disposed	2015-12-27	Common Stock (3575)	Direct

Footnotes

F1: Shares disposed of pursuant to a 10b5-1 plan entered into in March 2011.

F2: Option grant with grant date of 12/28/2005 for Grant ID #2690 and with vesting of all shares under this grant completed as of 12/28/2009.