COMCAST CORP — Director's Dealing 2026

Jan 5, 2026

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Versant Media Group, Inc. (VSNT)
CIK: 0002067876
Period of Report: 2026-01-02

Reporting Person: COMCAST CORP (Director, 10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2026-01-02	Class A Common Stock	D	100	—	Disposed	0	Direct
2026-01-02	Class A Common Stock	A	143790730.08	—	Acquired	143790730.08	Direct
2026-01-02	Class A Common Stock	J	143790730.08	—	Disposed	0	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2026-01-02	Class B Common Stock	$	A	377775	Acquired		Class A Common Stock (377775)	Direct
2026-01-02	Class B Common Stock	$	J	377775	Disposed		Class A Common Stock (377775)	Direct

Footnotes

F1: On January 2, 2026, Comcast Corporation (the "Reporting Person"), the sole shareholder of Versant Media Group, Inc. ("Issuer"), contributed 100 shares of Class A common stock, par value $0.01 per share ("Class A Common Stock") of the Issuer to the Issuer in connection with a reorganization transaction of the Issuer. This transaction is exempt from Section 16(b) under Rule 16b-3(d) and Rule 16b-7.

F2: On January 2, 2026, the Issuer made a distribution to the Reporting Person, the sole shareholder of Issuer, of 143,790,730.08 shares of Issuer's Class A Common Stock and 377,775 shares of Issuer's Class B common stock, par value $0.01 per share ("Class B Common Stock"). This transaction is exempt from Section 16(b) under Rule 16b-3(d), Rule 16a-10 (based on the applicability of Rule 16a-9) and Rule 16b-7.

F3: On January 2, 2026, the Reporting Person distributed 143,790,730.08 shares of Class A Common Stock and 377,775 shares of Class B Common Stock by means of a pro-rata distribution to the holders of record of the Reporting Person's common stock on December 16, 2025, the record date for the distribution.

F4: Each share of Class B Common Stock is convertible at the option of the holder thereof into one share of Class A Common Stock.