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COMCAST CORP Director's Dealing 2011

Feb 7, 2011

29848_dirs_2011-02-07_891ee349-4ac4-40b7-85b4-62117781c519.zip

Director's Dealing

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SEC Form 3 — Initial Statement of Beneficial Ownership

Issuer: VALUEVISION MEDIA INC (VVTV)
CIK: 0000870826
Period of Report: 2011-01-28

Reporting Person: COMCAST CORP (10% Owner)
Reporting Person: NBCUniversal, LLC (10% Owner)

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 6452194 Indirect

Holdings (Derivative)

Security Exercise Price Expiration Underlying Shares Ownership
Performance Distribution Warrant $15.74 2011-11-11 Common Stock (7372) Indirect
Performance Distribution Warrant $15.74 2012-11-11 Common Stock (7372) Indirect

Footnotes

F1: NBCUniversal Media, LLC owns directly 6,452,194 shares of common stock of ValueVision Media Inc. NBCUniversal Media, LLC is a wholly owned subsidiary of NBCUniversal, LLC, which is owned 51% by Comcast Corporation (through wholly owned subsidiaries). The shares were acquired as part of Comcast's acquisition of control of the business of NBCUniversal Media, LLC (f/k/a NBC Universal, Inc.).

F2: NBCUniversal Media, LLC owns directly 7,372 warrants exchangeable for shares of common stock of ValueVision Media Inc.