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COLGATE PALMOLIVE CO Director's Dealing 2010

Mar 3, 2010

29956_dirs_2010-03-03_adad9c38-8c01-4b83-b9e9-55348f37664c.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: COLGATE PALMOLIVE CO (CL)
CIK: 0000021665
Period of Report: 2010-03-01

Reporting Person: HENDRY ANDREW D (Sr VP, Gen Counsel & Secretary)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2010-03-01 Common Stock F 1373 $83.79 Disposed 162408 Direct
2010-03-02 Common Stock S 355 $83.7756 Disposed 162053 Direct
2010-03-02 Common Stock S 1000 $84.13 Disposed 161053 Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 3761 Indirect
Common Stock 279 Indirect

Footnotes

F1: Payment of tax liability by withholding shares of stock from award of restricted shares vesting under the issuer's stockholder-approved Executive Incentive Compensation Plan. The overall net effect of the vesting of restricted shares, after the withholding and sale of shares to pay income taxes associated with such vesting reported on this Form, was to increase Mr. Hendry's non-restricted holdings (i.e., common shares held outright) of Colgate stock.

F2: Sale of shares (with proceeds delivered to the Company) for payment of tax liability above minimum required statutory withholding (but not in excess of full applicable statutory tax rates) resulting from vesting of award of restricted shares under the Company's stockholder-approved Executive Incentive Compensation Plan. The overall net effect of the vesting of restricted shares, after the withholding and sale of shares to pay income taxes associated with such vesting reported on this Form, was to increase Mr. Hendry's non-restricted holdings (i.e., shares held outright) of Colgate common stock.

F3: The sale reported in this entry is effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 18, 2009, for retirement planning purposes.

F4: The reporting person disclaims beneficial ownership of these securities, and this report shall not be deemed an admission that the reporting person is the beneficial owner of such securities for purposes of Section 16 or for any other purpose.