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COLGATE PALMOLIVE CO Director's Dealing 2008

Feb 21, 2008

29956_dirs_2008-02-21_6cefdaa3-f532-4b1e-b337-2080f4b14eb6.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: COLGATE PALMOLIVE CO (CL)
CIK: 0000021665
Period of Report: 2008-02-19

Reporting Person: MARK REUBEN (Director)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2008-02-19 Common Stock J 300000 Disposed 0 Indirect

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2008-02-19 Stock Option (Right to Buy) $74.92 A 4000 Acquired 2018-02-19 Common Stock (4000) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 385518 Indirect
Common Stock 6551488 Direct

Footnotes

F1: Mr. Mark disposed of his interest in an LLC that holds 300,000 shares of issuer stock and other property in conjunction with estate planning. The disposition was made to a trust established by Mr. Mark for the primary benefit of his adult children and their descendants. In return, the trust delivered to Mr. Mark a promissory note in the aggregate principal amount of $23,495,949 that is secured by the interest in the LLC transferred by Mr. Mark to the trust. Mr. Mark has no pecuniary interest in the issuer shares held by the LLC, but continues to be one of the three members of the Board of Managers of the LLC. The per share market value of the stock on the date of the transaction was $75.365.

F2: These shares are held by a family limited liability company owned by Mr. Mark's spouse and several trusts for the benefit of his children and grandchildren. Mr. Mark disclaims beneficial ownership in the shares held by this LLC to the extent he has no pecuniary interest therein.

F3: Annual Stock Option granted under the 2005 Colgate-Palmolive Company Non-Employee Director Stock Option Plan.

F4: Option becomes exercisable in one-third increments on each anniversary date, with the first third becoming exercisable on the date shown in this column.