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COFFEE HOLDING CO INC Director's Dealing 2013

May 10, 2013

34860_dirs_2013-05-10_8dac7d26-6c64-42ed-83b7-ad875208a021.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: COFFEE HOLDING CO INC (JVA)
CIK: 0001007019
Period of Report: 2013-05-09

Reporting Person: GORDON ANDREW (Director, President and CEO, 10% Owner)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2013-05-09 Common Stock, $0.001 par value S 21638 $7.01 Disposed 362104 Indirect
2013-05-09 Common Stock, $0.001 par value S 21723 $7.01 Disposed 340381 Indirect

Footnotes

F1: This transaction was executed in multiple trades at prices ranging from $7.00 to $7.10. The price reported above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.

F2: As previously disclosed, the Reporting Person's shares are held by A. Gordon Ventures LLC.

F3: The transactions reported on this Form 4 were executed pursuant to the Reporting Person's previously disclosed Rule 10b5-1 trading plans entered into on behalf of the Reporting Person's children, effective as of April 11, 2013.