COFFEE HOLDING CO INC — Director's Dealing 2012

Apr 6, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: COFFEE HOLDING CO INC (JVA)
CIK: 0001007019
Period of Report: 2012-04-04

Reporting Person: GORDON ANDREW (Director, President and CEO, 10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-04-04	Common Stock, $0.001 par value	S	145000	$10.81	Disposed	747908	Indirect
2012-04-05	Common Stock, $0.001 par value	S	145000	$9.47	Disposed	602908	Indirect

Footnotes

F1: This transaction was executed in multiple trades at prices ranging from $9.93 to $10.63. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.

F2: As previously disclosed, the reporting person's 602,908 shares are held by A. Gordon Ventures LLC.

F3: This transaction was executed in multiple trades at prices ranging from $9.08 to $9.97. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.

F4: The transactions reported on this Form 4 were executed pursuant to the Reporting Person's previously disclosed Rule 10b5-1 trading plans.