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COFFEE HOLDING CO INC — Director's Dealing 2012
Apr 6, 2012
34860_dirs_2012-04-06_f84e3f2f-a420-43e9-a781-4d96c50c6ad7.zip
Director's Dealing
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SEC Form 4 — Statement of Changes in Beneficial Ownership
Issuer: COFFEE HOLDING CO INC (JVA)
CIK: 0001007019
Period of Report: 2012-04-04
Reporting Person: GORDON DAVID (Director, Vice President, 10% Owner)
Non-Derivative Transactions
| Date | Security | Code | Shares | Price | A/D | Holdings After | Ownership |
|---|---|---|---|---|---|---|---|
| 2012-04-04 | Common Stock $0.001 par value | S | 125000 | $10.17 | Disposed | 654908 | Direct |
| 2012-04-04 | Common Stock $0.001 par value | S | 30000 | $10.17 | Disposed | 150000 | Indirect |
| 2012-04-05 | Common Stock $0.001 par value | S | 125000 | $9.47 | Disposed | 529908 | Direct |
| 2012-04-05 | Common Stock $0.001 par value | S | 30000 | $9.48 | Disposed | 120000 | Indirect |
Footnotes
F1: This transaction was executed in multiple trades at prices ranging from $9.93 to $10.64. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.
F2: The reporting person beneficially owns 120,000 shares indirectly as custodian for his minor children and 529,908 shares directly.
F3: This transaction was executed in multiple trades at prices ranging from $9.92 to $10.60. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.
F4: This transaction was executed in multiple trades at prices ranging from $9.08 to $9.97. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.
F5: This transaction was executed in multiple trades at prices ranging from $9.08 to $9.97. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.
F6: The transactions reported on this Form 4 were executed pursuant to the Reporting Person's previously disclosed Rule 10b5-1 trading plans.