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COFFEE HOLDING CO INC — Director's Dealing 2012
May 3, 2012
34860_dirs_2012-05-03_3b7f5162-dee3-47ee-99d5-f7613bc8abe4.zip
Director's Dealing
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SEC Form 4 — Statement of Changes in Beneficial Ownership
Issuer: COFFEE HOLDING CO INC (JVA)
CIK: 0001007019
Period of Report: 2012-05-01
Reporting Person: GORDON ANDREW (Director, President and CEO, 10% Owner)
Non-Derivative Transactions
| Date | Security | Code | Shares | Price | A/D | Holdings After | Ownership |
|---|---|---|---|---|---|---|---|
| 2012-05-01 | Common Stock, $0.001 par value | S | 75117 | $9.14 | Disposed | 527791 | Indirect |
| 2012-05-02 | Common Stock, $0.001 par value | S | 3857 | $9.01 | Disposed | 523934 | Indirect |
Footnotes
F1: This transaction was executed in multiple trades at prices ranging from $9.00 to $9.54. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.
F2: This transaction was executed in multiple trades at prices ranging from $9.00 to $9.03. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.
F3: As previously disclosed, the reporting person's 523,934 shares are held by A. Gordon Ventures LLC.
F4: The transactions reported on this Form 4 were executed pursuant to the Reporting Person?s previously disclosed Rule 10b5-1 trading plans