COFFEE HOLDING CO INC — Director's Dealing 2012

May 8, 2012

SEC Form 4/A — Form 4/A

Issuer: COFFEE HOLDING CO INC (JVA)
CIK: 0001007019
Period of Report: 2012-05-01

Reporting Person: GORDON DAVID (Director, Vice President, 10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-05-01	Common Stock, $0.001 par value	S	62344	$9.16	Disposed	452564	Direct
2012-05-01	Common Stock, $0.001 par value	S	19648	$9.12	Disposed	100352	Indirect
2012-05-02	Common Stock, $0.001 par value	S	3369	$9.01	Disposed	449195	Direct
2012-05-02	Common Stock, $0.001 par value	S	724	$9.01	Disposed	99628	Indirect

Footnotes

F1: The purpose of this amendment (the ?Amendment?) is to correct a typo in the number that was stated in the Form 4 filed with the SEC on May 3, 2012 (the ?Form 4?). The Reporting Person sold 62,344 shares in this transaction rather than 64,344 as was stated in the Form 4.

F2: This transaction was executed in multiple trades at prices ranging from $9.00 to $9.54. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.

F3: This Amendment also correctly reflects the number of shares owned by the Reporting Person after each direct transaction. The Form 4 erroneously excluded a deduction of 15,000 shares gifted by the Reporting Person on October 17, 2011 and subsequently reported in the Reporting Person?s Form 5 filed with the SEC on January 11, 2012.

F4: The Reporting Person beneficially owns 99,628 shares indirectly as custodian for his minor children and 449,195 shares directly.

F5: This transaction was executed in multiple trades at prices ranging from $9.00 to $9.03. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.

F6: The transactions reported on the Form 4 and subsequently updated by this Amendment were executed pursuant to the Reporting Person?s previously disclosed Rule 10b5-1 trading plans.