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COFFEE HOLDING CO INC — Director's Dealing 2012
May 3, 2012
34860_dirs_2012-05-03_fdbcba57-8bcd-49d3-b82c-b91e4d683b92.zip
Director's Dealing
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SEC Form 4 — Statement of Changes in Beneficial Ownership
Issuer: COFFEE HOLDING CO INC (JVA)
CIK: 0001007019
Period of Report: 2012-05-01
Reporting Person: GORDON DAVID (Director, Vice President, 10% Owner)
Non-Derivative Transactions
| Date | Security | Code | Shares | Price | A/D | Holdings After | Ownership |
|---|---|---|---|---|---|---|---|
| 2012-05-01 | Common Stock, $0.001 par value | S | 64344 | $9.16 | Disposed | 467564 | Direct |
| 2012-05-01 | Common Stock, $0.001 par value | S | 19648 | $9.12 | Disposed | 100352 | Indirect |
| 2012-05-02 | Common Stock, $0.001 par value | S | 3369 | $9.01 | Disposed | 464195 | Direct |
| 2012-05-02 | Common Stock, $0.001 par value | S | 724 | $9.01 | Disposed | 99628 | Indirect |
Footnotes
F1: This transaction was executed in multiple trades at prices ranging from $9.00 to $9.54. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.
F2: The reporting person beneficially owns 99,628 shares indirectly as custodian for his minor children and 464,195 shares directly.
F3: This transaction was executed in multiple trades at prices ranging from $9.00 to $9.03. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.
F4: The transactions reported on this Form 4 were executed pursuant to the Reporting Person's previously disclosed Rule 10b5-1 trading plans.