COFFEE HOLDING CO INC — Director's Dealing 2012

Sep 14, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: COFFEE HOLDING CO INC (JVA)
CIK: 0001007019
Period of Report: 2012-09-12

Reporting Person: GORDON DAVID (Director, Vice President)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-09-12	Common Stock, $0.001 par value	S	119293	$9.00	Disposed	363185	Direct
2012-09-12	Common Stock, $0.001 par value	S	8214	$9.00	Disposed	25007	Indirect
2012-09-12	Common Stock, $0.001 par value	S	8191	$9.00	Acquired	24933	Indirect

Footnotes

F1: This transaction was executed in multiple trades at prices ranging from $9.00 to $9.04. The price reported above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.

F2: As previously disclosed, the Reporting Person indirectly owns a portion of his shares in connection with custodial accounts in the name of his children. On July 26, 2012, the Reporting Person transferred 33,283 of these shares to a joint account, whereby he became a direct owner of the 33,283 shares. This change in beneficial ownership occurred in connection with one of his children obtained the applicable age of majority.

F3: The transactions reported on the Form 4 were executed pursuant to the Reporting Person?s previously disclosed Rule 10b5-1 trading plans.