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COFFEE HOLDING CO INC Director's Dealing 2011

Jul 13, 2011

34860_dirs_2011-07-13_12833bfd-7747-4e72-b1a2-834aec1be1f3.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: COFFEE HOLDING CO INC (JVA)
CIK: 0001007019
Period of Report: 2011-07-12

Reporting Person: GORDON DAVID (Director, Vice President, 10% Owner)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2011-07-12 Common Stock, $0.001 par value S 50000 $22.94 Disposed 1149908 Direct
2011-07-12 Common Stock, $0.001 par value S 30000 $23.88 Disposed 1119908 Direct
2011-07-12 Common Stock, $0.001 par value S 60000 $25.01 Disposed 1059908 Direct

Footnotes

F1: This transaction was executed in multiple trades at prices ranging from $22.57 to $23.56. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.

F2: The reporting person previously disclosed his indirect ownership of 180,000 shares held by him as custodian for his minor children on his Form 4 filed on March 10, 2010. Thus, as of the date hereof, the reporting person beneficially owns 180,000 shares indirectly and 879,908 shares directly.

F3: This transaction was executed in multiple trades at prices ranging from $23.57 to $24.56. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.

F4: This transaction was executed in multiple trades at prices ranging from $24.57 to $25.56. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.