COFFEE HOLDING CO INC — Director's Dealing 2011

Jul 13, 2011

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: COFFEE HOLDING CO INC (JVA)
CIK: 0001007019
Period of Report: 2011-07-12

Reporting Person: GORDON ANDREW (Director, President and CEO, 10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2011-07-12	Common Stock, $0.001 par value	S	55000	$23.01	Disposed	1089908	Indirect
2011-07-12	Common Stock, $0.001 par value	S	34350	$24.17	Disposed	1055558	Indirect
2011-07-12	Common Stock, $0.001 par value	S	45650	$25.12	Disposed	1009908	Indirect
2011-07-12	Common Stock, $0.001 par value	S	5000	$25.81	Disposed	1004908	Indirect
2011-07-13	Common Stock, $0.001 par value	G	10000	—	Disposed	994908	Indirect
2011-07-13	Common Stock, $0.001 par value	G	2000	—	Disposed	992908	Indirect

Footnotes

F1: This transaction was executed in multiple trades at prices ranging from $22.64 to $23.63. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.

F2: The reporting person previously disclosed his indirect ownership of (i) 120,000 shares held by him as custodian for his minor children and (ii) 348,645 shares held by a GRAT, on his Form 4 filed on March 10, 2010 with the SEC. On December 23, 2010, the GRAT was closed and the 348,645 shares were directly held by the reporting person. On February 15, 2011, the reporting person transferred 963,553 shares held directly to A Gordon Family Ventures LLC (the ?Gordon LLC?). Subsequently, the reporting person transferred an additional 61,355 shares to the Gordon LLC on May 19, 2011. Thus, as of May 19, 2011, the reporting person held 1,144,908 shares indirectly and no shares directly.

F3: This transaction was executed in multiple trades at prices ranging from $23.64 to $24.63. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.

F4: This transaction was executed in multiple trades at prices ranging from $24.64 to $25.63. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.

F5: This transaction was executed in multiple trades at prices ranging from $25.64 to $26.63. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.

F6: On July 13, 2011, the reporting person made a gift of (i) 10,000 shares and (ii) 2,000 shares to certain charities.