COFFEE HOLDING CO INC — Director's Dealing 2011

Sep 30, 2011

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: COFFEE HOLDING CO INC (JVA)
CIK: 0001007019
Period of Report: 2011-09-30

Reporting Person: GORDON DAVID (Director, Vice President, 10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2011-09-30	Common Stock, $0.001 par value per share	S	100000	$9.92	Disposed	779908	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock, $0.001 par value per share	180000	Indirect

Footnotes

F1: The securities were disposed of in connection with the registered secondary offering (the "Secondary Offering") of Coffee Holding Co., Inc. (the "Company") disclosed in the Company's prospectus supplement for the Secondary Offering (File No. 333-176412) filed with the Securities and Exchange Commission on September 27, 2011. The Secondary Offering closed on September 30, 2011.