COCA COLA CO — Director's Dealing 2017

Feb 14, 2017

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: COCA COLA CO (KO)
CIK: 0000021344
Period of Report: 2017-02-10

Reporting Person: TUGGLE CLYDE C (Senior Vice President)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2017-02-10	Common Stock, $.25 Par Value	M	262152	$23.92	Acquired	442252	Direct
2017-02-10	Common Stock, $.25 Par Value	S	203250	$40.957	Disposed	239002	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2017-02-10	Employee Stock Option (Right to Buy)	$23.92	M	262152	Disposed	2017-02-14	Common Stock, $.25 Par Value (262152)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock, $.25 Par Value	2008	Indirect
Common Stock, $.25 Par Value	31155	Indirect

Holdings (Derivative)

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Hypothetical Shares	$		Common Stock, $.25 Par Value (15144)	15144	Indirect

Footnotes

F1: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on August 3, 2016. The reporting person sold a sufficient number of shares to satisfy the option exercise cost, taxes and brokerage fees and commissions. The net resulting shares were not sold by the reporting person.

F2: The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $40.85 to $41.14. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.

F3: Shares held in trusts, of which the reporting person's brother is the trustee, for the benefit of each of the reporting person's two children.

F4: Shares credited to my account under The Coca-Cola Company 401(k) Plan, as of February 9, 2017.

F5: Option (with tax withholding right) granted on February 15, 2007 under The Coca-Cola Company 1999 Stock Option Plan. One-fourth of grant became exercisable on the first, second, third and fourth anniversaries of the grant date.

F6: Each hypothetical share is equal to one share of Common Stock of The Coca-Cola Company.

F7: There is no data applicable with respect to the hypothetical shares.

F8: As of February 9, 2017.