CMC — Investor Presentation 2021

Apr 14, 2021

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中華汽車工業(股)公司法說會 (股票代號：2204)

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會議議程
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14:30

中華汽車工業(股)公司法說會 4 主講人：黃振昌 協理

歡迎致詞

中華汽車經營現況及未來展望

意見交流

15:10

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中華汽車經營現況及未來展望

(股票代號：2204)

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公司聲明
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 本文件係由中華汽車工業股份有限公司(以下簡稱本公司)提供，本文件中之 資訊或意見 並未明示或暗示陳述或保證 其具有公正性、準確性、完整性或 隨時更新，亦非完全可信賴。文件中之資訊係以發佈時點之環境變動為考 量，日後亦 不可能為反映此時點後之重大發展狀況而更正相關資訊 。本公 司、轄屬機構、關係人、代表均 不就使用(例如疏忽或其他情況)本文件資訊 或其內容或其他與本份文件有關資訊所引發之損害負責 。

• 本文件之陳述可能會表達出本公司對未來願景之信心與期望，但這些前瞻 性之陳述係建立在若干與本公司營運及超出本公司管控因素外之假設條件 上，因此， 實際結果與上開前瞻性陳述可能有很大的差異 。

• 本文件之任一部份 不可因任何目的而被直接或間接複製、再散佈或傳遞予 任何其他人 (不論公司內或公司外)或出版(部份或全部)。

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報告大綱
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汽車市場概況

一. 台灣汽車市場

二. 大陸汽車市場

中華汽車經營成果

一. 業績：2021年Q1營運狀況(YoY成長且高於目標)

二. 業績：2021年四輪及電動二輪銷售預估

三. 損益：2020年汽車本業營收成長，營業淨利率連續三年增長

四. 淨值：2020年保留盈餘充足，可運用資金充沛

五. 配息：2020年現金股利7元/股，配息率116％

中華汽車未來發展策略

一. 導入新車型、完善產品線

二. 擴大代工&掌握進口車市場擴大商機

三. 掌握新能源發展機會

• 四. 拓展海外事業

五. 推動數位轉型

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汽車市場概況
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一、台灣汽車市場

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近幾年受台商返鄉投資、半導體產業擴大投資提升出口動能，且民間 消費持續回升等因素影響，至 3 月底為止，預估 2021 年台灣經濟成 長率介於 3.73%~4.64%之間。

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(小車42.7萬台)

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單位：萬台

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汽車市場概況
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二、大陸汽車市場

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在後疫情時代下，隨著疫苗推廣全球經濟逐步復甦，將有利於大陸進 出口及消費需求成長，2021年大陸經濟成長率目標於全國人大及全國 政協兩會設定為6.0%以上。

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(乘用車2,170萬台/成長7.5% )

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單位：萬台
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中華汽車經營成果
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一、2021年Q1營運狀況(YoY成長且高於目標)

本公司2021年因銷售狀況良好，第一季合併營收較去年同期成長12.8%， 銷售台數增加亦提升全廠稼動率，加上推動成本低減、轉投資收益增加， 故整體獲利能力較去年同期好。

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含代工及進口車 ( 含代工及進口車 )
含代工及進口車
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單位：億元

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中華汽車經營成果
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二、2021年四輪及電動二輪銷售預估

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含代工及進口車
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中華汽車經營成果
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三、2020年汽車本業營收成長，營業淨利率連續三年增長

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中華汽車經營成果
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四、2020年保留盈餘充足，可運用資金充沛

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YoY增長 %

YoY增長 %

YoY增長 %

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中華汽車經營成果
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五、2020年現金股利7元/股，配息率116％

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中華汽車未來發展策略
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一、導入新車型、完善產品線

未來五年小車市場總量穩定在41~43萬台上下，商車構成比維持10%， 主動安全與ADAS普及化的趨勢下，產品發展策略如下：

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中華汽車未來發展策略
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二、擴大代工&掌握進口車市場 擴大商機

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透過新建完成高自動化及智慧製造的生產 線，可為代工客戶提供優良的生產效率與 品質，藉以擴大生產優勢。

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產線具有彈性， 每個車型可節省上億元
可少量多樣化生產 智能製造
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視覺辨識
機器人自動取料/投料
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中華汽車未來發展策略
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二、擴大代工&掌握進口車市場擴大商機

中華汽車 對經銷商持股比率

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• 預期進口車市場仍有成長空間。

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• 中華汽車經銷體系(匯豐、順益、菱威）構 成全台最綿密的銷售服務網絡，具有強大 的銷售、維修、貸款、水平周邊服務能力， 且中華汽車身為經銷體系大股東，樂見經 銷商開拓進口車品牌經營，分享進口車市 場擴大的紅利。

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順益汽車 菱威汽車 擁有49個據點 擁有3個據點

匯豐汽車 擁有62個據點

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中華汽車未來發展策略
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三、掌握新能源發展機會

新能源車已是未來趨勢，除了因應日趨嚴格的CAFE政策，部分國際 車廠已將全電動化宣示為未來的產品計畫，中華汽車的新能源發展計 畫如下：

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中華汽車協力體系目前已有
輕小型商用電動車、多元
多家廠商加入「MIH電動車
能源補充電動二輪車，以
開放平台」，積極洽談合作
及響應政府電動巴士政策
機會，共創新能源世代。
發展電動小巴。
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中華汽車未來發展策略
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四、拓展海外事業

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• 在日本三菱的全力支持下，日本三菱將引介33個國家的經銷商，銷售 由中華汽車生產的得利卡車型。

• 得利卡車型(廂車／貨車)已於2021年3月正式啟動外銷中東、中美洲國 家，未來更規劃拓展至中亞、南美洲等地區。

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中華汽車未來發展策略
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四、拓展海外事業

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• 藉由福建省「電動福建」的發展戰略， 東南汽車正與其他新能源車新創企業洽 談合作機會，積極調整產品結構及經營 體質。

福建奔馳 近五年銷售狀況

• 在大陸汽車市場M型化的趨勢下，豪華 車品牌福建奔馳獲利已連續多年維持成 長，隨著大陸經濟持續成長，未來銷售 及獲利可期。

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12,568
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29,920
28,616
28,182
22,476
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中華汽車未來發展策略
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五、推動數位轉型

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• 建置可關燈無人生產的車 身焊接熔組線。

• 持續推動設備IOT化。

• 持續擴大AI品質檢測應用。

• 導入數位管理平台進行產 線智慧化管理。

• 導入智慧行銷系統進行 目標客戶精準行銷，打 造以客戶需求為核心的 消費體驗。

• 優化購車流程與顧客體 驗，強化服務流程，提 升通路管理效率。

• 導入協作平台，提升內 部溝通效率。

• 加強資料治理，建置各 類數據平台。

• 推廣商業智慧(AI+BI)開 發工具，提升各單位數 據分析能力，持續推動 數據化決策。

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感 謝 您 的 參 與 THANK YOU FOR WATCHING

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意見交流

(股票代號：2204)