CLUEY LTD — Board/Management Information 2022

Sep 14, 2022

ASX Announcement 15 September 2022

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Appointment of Executive Deputy Chairman and Joint CEOs

Cluey Ltd (ASX: CLU) (“Cluey” or “the Company”) is pleased to announce the following changes to its Executive Management Team:

• Mark Rohald has been appointed as Executive Deputy Chairman

• Matteo Trinca and Trevor McDougall have been appointed as Joint Chief Executive Officers

• Michael Allara, current Chief Product Officer, will be departing

The changes are designed to deliver sharper focus on execution of key business plan initiatives and to facilitate the drive towards cashflow breakeven and profitability.

Executive Deputy Chairman

Mark Rohald, co-founder of Cluey Learning, was appointed CEO of Cluey Learning on 1 July 2017 and was appointed to the Board of Cluey Learning on incorporation on 19 July 2017. Prior to Cluey listing on the ASX on 9 December 2020, Mark was appointed as a director and CEO of Cluey Ltd on incorporation on 28 September 2020.

In this new role, Mark will concentrate on innovation and M&A, as well as play a support role for the new Joint CEOs. He will continue to be a member of the Cluey Executive Team and hold joint responsibility for Investor Relations.

Joint Chief Executive Officers (Joint CEOs)

Matteo Trinca joined Cluey Learning in July 2018 in the role of Chief Customer Officer and has been instrumental in driving Cluey’s growth and customer acquisition cost efficiencies. Matteo has 17 years’ experience in customer intelligence and strategic marketing in the gaming and education sectors. Motivated by a strong passion for decision science, he started his career in data and analytics, transitioning to revenue management roles, holding senior positions at William Hill Australia and Paddypower Plc (now Flutter Entertainment Plc). Originally from Italy, Matteo has lived, studied and worked in Spain, Ireland and Australia. He holds double degrees in Industrial Engineering and an eMBA from INSEAD Business School. Matteo will be primarily responsible for Customer, Growth and Customer Operations.

Trevor McDougall was a co-founding executive of Cluey Learning and commenced in the role of Chief Operating Officer in August 2017. Trevor has been responsible for leading the technology and operations functions during the period of exponential increase in the number of students and sessions. Trevor has over 12 years’ experience in senior leadership positions with a focus on scaling technology and operations. Previously, Trevor held the position of CIO at Open Colleges and Think Education Group. Trevor has global experience across the entertainment, supply chain, operations and education industries, having worked for businesses including Sony and IDP. Trevor has led the development and execution of digital product strategies in high growth environments and has run commercial operations. He holds a Bachelor of Commerce from Macquarie University and an MBA from MGSM. Trevor will be primarily responsible for Product, Technology and Education Services, including those responsibilities previously handled by Michael Allara.

Cluey Ltd

Commenting on these appointments, Robert Gavshon, Cluey Chairman, said:

“We are delighted to welcome Mark to his new role of Executive Deputy Chairman, where Cluey will continue to benefit from his passion, energy and experience. We are confident that as a Cluey founder, major shareholder and working executive, he will, as always, add significant value in innovating, and developing our business. We are also delighted to promote Matteo and Trevor, two high-performing Cluey executives, to the new role of Joint CEOs. Their responsibilities have been clearly defined in Cluey’s organisation structure and we are confident in their ability and experience to complement each other and lead the Company through the next phase of its growth.”

ENDS

Authorised for release to the ASX by the Board.

For enquiries please contact:

Mark Rohald Executive Deputy Chairman investor.relations@clueylearning.com

Greg Fordred CFO & Company Secretary investor.relations@clueylearning.com

About Cluey

Cluey is an innovative, ASX-listed Edtech company that combines education, technology and data to deliver quality education outcomes and an enhanced experience for students. Cluey has a highly experienced management team and Board with a track record of building successful education businesses and is supported by an Independent Education Advisory Board comprising four eminent independent education sector thought leaders.

Cluey key facts:

• Cluey provides curriculum aligned academic support for students in Australia and New Zealand. In addition, Cluey delivers co-curricular online, holiday camps and after school programs in Australia.

• Cluey is headquartered in Sydney.

• Cluey has been recognised in the prestigious HolonIQ inaugural list of most innovative Edtech companies in Australia. Cluey was also the winner of the 2021 Technology Scale-up Edtech of the Year Award and recognised as the 5[th] fastest growing technology company in Australia in the Deloitte Technology Fast 50 2021 Awards.

Cluey Ltd