Investor Presentation • Aug 17, 2022
Investor Presentation
Open in ViewerOpens in native device viewer
Company presentation | August 2022







device revenue
55 Employees

*As of August 2022. The agreements do not require minimum quantity.

World Health Organization

Distraction in the 3 seconds prior to the collision
National Highway Traffic Safety Administration
2196
Fatal collusions are caused by drowsiness
American Automobile Association


misuse
2025 (expected)
"Regulation and safety standards do not require driver monitoring to be performed using video analysis (i.e., camera), with the exclusion of China.
2019
2024 - 2026
2023 - 2025
2022

Driver monitoring market (millions of units) and adoption rate
90 M
Vehicles sold annually

Source: Redeye Research
Data refers to monitoring drivers using a camera
https://s3-eu-west-1.amazonaws.com/rdey-cms-prod/app/uploads/2020/10/smart-eye-update-october-2020-pdf1.pdf



Driver monitoring software (may be accompanied by a camera) for automotive OEMs
Driver monitoring device for telematics service providers and fleets
Cabin monitoring software (under development) for automotive OEMs
Safety & fleet optimization
Safety & convenience


| Yaw 11 |
-5.50 | Pitch | 0.6 | Roll | -1.9° | ||
|---|---|---|---|---|---|---|---|
| Pupil dilation | Blink rate | Blink duration | Glasses | ||||
| 32.0% | 74.0 | 0.00 sec | |||||
| Left Eye | Right Eye | ||||||
| Yaw | -2.3" | Pitch | -32ª | Yaw | 5.8. | Pitch | -0.9" |

FPS : 30 Person ID : Tal AOI : 5 Eye Mode : SACCADE Real Driver : YES



Cipia's Driver Sense addresses DMS regulatory requirements and safety standards at levels 0 - 3



Targeting telematics service providers





Source: Automotive Data Monetisation Pricing and Business Models, Frost & Sullivan, October 2017


| TOP 3 PLAYERS IN THE DMS | @semicast_res Cipia is a clear third and is highly underrated. 13:40 · 26/01/2022 · Twitter Web App |
Colin Barnden / Semicast Research supplier of automotive-grade DMS |
cipig | ||
|---|---|---|---|---|---|
| OEMs | Platforms | Models | Positioning | Market cap | |
| cipia | 5 | 8 | 24 | Lean hardware & strategic partnerships |
TASE: CPIA "\$50M |
| smart eye | 14 | 12 | 90 | # of OEMs | Nasdaq Nordic: SEYE "\$125 |
| seeingmachines | 10 | 13 | 110 | # of miles accumulated through TSP business |
AIM: SEE "\$267M |
Customer data source: Smart Eye news as of February 7, 2022; and Seeing Machines news as of June 6, 2022 Market cap source: respective stock exchange data as of July 12, 2022


*Based on safety standards and regulation, the market is adopting DMS at a faster pace (previously reported as 1 - 3 years).
**Price increase reflects ADAS ready and connected units.
***Assuming 50% of vehicles will make use of Cipia's cloud.

3 OEMs already in serial production


| Profit & Loss (thousands of USD) | June 2022 | 2021 | 2020 |
|---|---|---|---|
| Total Revenues | 2,978 | 4,779 | 1,745 |
| Gross Profit | 507 | 1,893 | 641 |
| Gross margin | 17% | 40% | 87% |
| R&D expenses | 2,308 | 5,002 | 3,801 |
| S&M expenses | 2,304 | 3,478 | 2,426 |
| G&A expenses | 1,883 | 2,725 | 1,012 |
| Total Operating expenses | 6,495 | 11,205 | 7,239 |
| Financial expenses (income)* | 1,301 | (9,399) | 9,516 |
| Profit (loss) before taxes | (7,289) | 87 | (16,114) |
| Balance Sheets | |||
| Cash and equivalents | 9,788 | 19,767 | 3,858 |
| Inventory | 1,183 | 1,755 | |
| Loans from Bank | 1,643 | 1,965 | 633 |
| Derivative Financial Instruments | 19,670 | ||
| Preferred equity (Liability) | 51,371 |
* Based mainly on financial instruments and converting them to equity in 2021




*Based on the 2021 financial report forecast, 75% of LCV is based on 2 primary customers.

| Years | Round | Main investors | Amount |
|---|---|---|---|
| 2021 | IPO (Inc. Pre-IPO) | Institutional investors | \$26mm |
| 2020 | Convertible Loan | Jebsen Group, Grupo Antolin | \$8.5mm |
| 2016-2018 | Series D | Jebsen Group, Arie Capital, Smart Gesture, private investors |
\$30mm |
| 2014-2015 | Series C | Mitsui & others | \$12mm |
| 2011-2013 | Series B | Mitsui & others | \$7mm |
| 2007-2010 | Series A | Private investors | \$3mm |

20
Bringing automotive, Al technology and financial experience to support the company's growth

Prof. Eli Talmor Gal Shmueli Dr. Seshu Orit Lerer Dr. Thomas Alejandro Wetzer Bhagavathula Weinstein Colonel and Partner and founder 25+ years in Private 10+ years experience 30+ years in 40+ years of Equity and Venture technology leader in growth capital automotive tech executive of Olive Tree Ventures Capital in elite intelligence investments including and sensing (20 at management in military units Asia Daimler) Bank Hapoalim Rich financial and Senior Professor at Founder of several GM of Jebsen Capital CTO and President Led, as CEO and London Business startups with \$1.6B at Ashok Leyland managerial entrepreneur, School billions of dollars exits Group experience in global corporations M&A deals

| Yehuda Holtzman CEO |
35+ years experience of executive management & entrepreneurship in the tech industry |
mobilogy mobileaccess. |
|---|---|---|
| Tal Krzypow VP Product |
10+ years experience of global scale software products |
Microsoft |
| Shelly Mesilati VP Finance |
15+ years experience of financial management including capital raising for tech companies |
X overs |
| Erez Steinberg VP R&D |
15+ years experience of development activities including hardware and software |
freescale |
| srael Ronn VP Telemetry & Fleets |
30+ years experience of executive management in the automotive industry |
spotam |
| Liat Rostock VP Marketing |
One of Cipia's earliest employees with 10+ years of marketing experience |
• Cipia |
| Ron Zomber VP Operations |
40+ years experience of operations and management in the tech industry |
msystems SIEMENS |


* The contracts do not require minimum quantity.


www.cipia.com


Building tools?
Free accounts include 100 API calls/year for testing.
Have a question? We'll get back to you promptly.