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Cineplex Inc. Management Reports 2021

Aug 12, 2021

46710_rns_2021-08-12_96ef1c80-103a-4d3c-9f68-5f481d9cb48a.pdf

Management Reports

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Cineplex Inc. Management’s Discussion and Analysis

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MANAGEMENT’S DISCUSSION AND ANALYSIS

August 11, 2021

The following management’s discussion and analysis (“MD&A”) of Cineplex Inc. (“Cineplex”) financial condition and results of operations should be read together with the consolidated financial statements and related notes of Cineplex (see Section 1, Overview of Cineplex). These financial statements, presented in Canadian dollars, were prepared in accordance with Canadian generally accepted accounting principles (“GAAP”), defined as International Financial Reporting Standards (“IFRS”) as set out in the Handbook of the Canadian Institute of Chartered Professional Accountants.

Unless otherwise specified, all information in this MD&A is as of June 30, 2021 and all amounts are in Canadian dollars.

MANAGEMENT’S DISCUSSION AND ANALYSIS CONTENTS

Section Contents Page
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Overview of Cineplex
Cineplex’s businesses and strategy
Overview of operations
Results of operations
Balance sheets
Liquidity and capital resources
Adjusted free cash flow and dividends
Share activity
Seasonality and quarterly results
Related party transactions
Significant accounting judgments and estimation uncertainties
Risks and uncertainties
Controls and procedures
Outlook
Non-GAAP measures
3
12
13
17
35
37
44
45
47
49
49
49
60
60
62

CINEPLEX INC. 2021 SECOND QUARTER REPORT MANAGEMENT’S DISCUSSION & ANALYSIS

1

Cineplex Inc. Management’s Discussion and Analysis

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Non-GAAP Measures

Cineplex reports on certain non-GAAP measures that are used by management to evaluate performance of Cineplex. In addition, non-GAAP measures are used in measuring compliance with debt covenants. Because nonGAAP measures do not have standardized meanings, securities regulations require that non-GAAP measures be clearly defined and qualified, and reconciled to their nearest GAAP measure. The definition, calculation and reconciliation of non-GAAP measures are provided in Section 15, Non-GAAP measures.

Forward-Looking Statements

Certain information included in this MD&A contains forward-looking statements within the meaning of applicable securities laws. These forward-looking statements include, among others, statements with respect to Cineplex’s objectives, goals and strategies to achieve those objectives and goals, as well as statements with respect to Cineplex’s beliefs, plans, objectives, expectations, anticipations, estimates and intentions. The words “may”, “will”, “could”, “should”, “would”, “suspect”, “outlook”, “believe”, “plan”, “anticipate”, “estimate”, “expect”, “intend”, “forecast”, “objective” and “continue” (or the negative thereof), and words and expressions of similar import, are intended to identify forward-looking statements. Forward-looking statements also include, statements pertaining to:

  • Cineplex’s outlook, goals, expectations and projected results of operations, including factors and assumptions underlying Cineplex’s projections regarding the duration and impact of a novel strain of coronavirus (“COVID-19”) pandemic on Cineplex, the movie exhibition industry and the economy in general, as well as Cineplex’s response to the pandemic related to the closure or operational restrictions of its theatres and location-based entertainment (“LBE”) venues, employee reductions and other cost-cutting initiatives and increased expenses relating to safety measures taken at its facilities to protect the health and well-being of guests and employees;

  • Cineplex’s expectations with respect to net cash burn, liquidity and capital expenditures, including its ability to meet its ongoing capital, operating and other obligations, and anticipated needs for, and sources of, funds; and

  • Cineplex’s ability to execute cost-cutting and revenue enhancement initiatives in response to the COVID-19 pandemic.

The COVID-19 pandemic has had an unprecedented impact on Cineplex, along with the rest of the movie exhibition industry and other industries in which Cineplex operates, including material decreases in revenues, results of operations and cash flows. The situation continues to evolve and the social and economic effects are widespread. As an entertainment and media company that operates spaces where guests gather in close proximity, Cineplex’s business has been significantly impacted by the actions taken to control the spread of COVID-19. These actions include, among other things, the introduction of social distancing measures and restrictions including those on capacity. Restrictions imposed in many of the markets in which Cineplex operates are gradually being lifted as vaccination rates increase across the country, providing clearer visibility for the reopening of Cineplex’s business and the return to normalcy. Cineplex is actively monitoring the situation and is adapting its business strategies as the impact of the COVID-19 pandemic evolves.

By their very nature, forward-looking statements involve inherent risks and uncertainties, including those described in Cineplex’s Annual Information Form (“AIF”), and MD&A for the year ended December 31, 2020 (“Annual MD&A”) and in this MD&A. Those risks and uncertainties, both general and specific, give rise to the possibility that predictions, forecasts, projections and other forward-looking statements will not be achieved. Certain material factors or assumptions are applied in making forward-looking statements and actual results may differ materially from those expressed or implied in such statements. Cineplex cautions readers not to place undue reliance on these statements, as a number of important factors, many of which are beyond Cineplex’s control, could cause actual results to differ materially from the beliefs, plans, objectives, expectations, anticipations, estimates and intentions expressed in such forward-looking statements. These factors include, but are not limited to, the duration and impact of the COVID-19 pandemic on Cineplex, the movie exhibition industry and the economy in general, as well as Cineplex’s response to the COVID-19 pandemic as it relates to the closure of its theatres and LBE venues, employee reductions and other cost-cutting initiatives, and increased expenses relating to safety measures taken at its facilities to protect the health and well-being of customers and employees; Cineplex’s expectations with respect to liquidity and capital expenditures, including its ability to meet its ongoing capital, operating and other obligations, and anticipated needs for, and sources of, funds; Cineplex’s ability to execute cost-cutting and revenue enhancement

CINEPLEX INC. 2021 SECOND QUARTER REPORT MANAGEMENT’S DISCUSSION & ANALYSIS

2

Cineplex Inc. Management’s Discussion and Analysis

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initiatives in response to the COVID-19 pandemic; risks generally encountered in the relevant industry, competition, customer, legal, taxation and accounting matters; the outcome of any litigation surrounding the termination of the Cineworld Transaction (described below); and diversion of management time on litigation related to the Cineworld Transaction.

The foregoing list of factors that may affect future results is not exhaustive. When reviewing Cineplex’s forwardlooking statements, readers should carefully consider the foregoing factors and other uncertainties and potential events. Additional information about factors that may cause actual results to differ materially from expectations and about material factors or assumptions applied in making forward-looking statements may be found in the “Risks and Uncertainties” section of this MD&A.

Cineplex does not undertake to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable Canadian securities law. Additionally, Cineplex undertakes no obligation to comment on analyses, expectations or statements made by third parties in respect of Cineplex, its financial or operating results or its securities. All forward-looking statements in this MD&A are made as of the date hereof and are qualified by these cautionary statements. Additional information, including Cineplex’s AIF and Annual MD&A, can be found on SEDAR at www.sedar.com.

1. OVERVIEW OF CINEPLEX

Cineplex is a top-tier Canadian brand that operates in the film entertainment and content, amusement and leisure, and media sectors. As a leading entertainment and media company, Cineplex typically welcomes millions of guests annually through its circuit of theatres and LBE venues across the country. In addition to being Canada’s largest and most innovative film exhibitor, Cineplex also operates businesses in digital commerce (CineplexStore.com), food service, alternative programming (Cineplex Events), cinema media (Cineplex Media), digital place-based media (Cineplex Digital Media “CDM”) and amusement solutions (Player One Amusement Group “P1AG”). Additionally, Cineplex operates an LBE business through Canada’s destinations for ‘Eats & Entertainment’ ( The Rec Room ), and entertainment complexes specifically designed for teens and families ( Playdium ). Cineplex is a joint venture partner in SCENE, Canada’s largest entertainment loyalty program.

Cineplex’s theatre circuit is concentrated in major metropolitan and mid-sized markets. As of June 30, 2021, Cineplex owned, leased or had a joint venture interest in 1,651 screens in 160 theatres from coast to coast as well as 11 LBE venues in five provinces.

Cineplex
Theatre locations and screens at June 30, 2021
Other
3D Digital IMAX VIP D-BOX Recliner Screens
Province Locations Screens Screens UltraAVX Screens(i) Auditoriums Auditoriums Auditoriums (ii)
Ontario 68
730

358
41 13 48 48 108 10
Quebec 17
220

88
10 3 9 7 17
British Columbia 24
231

125
16 3 15 16 39 1
Alberta 19
208

112
20 2 11 16 78 6
Nova Scotia 12
91

44
1 1 2 1
Saskatchewan 6
54

28
3 1 3 3 16 1
Manitoba 5
49

26
1 1 3 2
New Brunswick 5
41

20
2 2
Newfoundland &
Labrador 2
14

9
1 1
Prince Edward Island 2
13

6
1
TOTALS 160
1,651

816
94 25 89 98 258 19
Percentage of screens 49 % 6 % 2 % 5 % 6 % 16 % 1 %
(i) All IMAX screens are 3D enabled. Total 3D screens including IMAX screens are 841 screens or 51% of the circuit.
(ii)Other screens includes 4DX, _Cineplex Clubhouse_and ScreenX.

CINEPLEX INC. 2021 SECOND QUARTER REPORT MANAGEMENT’S DISCUSSION & ANALYSIS

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Cineplex Inc.

Management’s Discussion and Analysis

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Cineplex - Theatres, screens, andpremium offerings in the last eightquarters
2021 2020 2019
Q2
Q1
Q4
Q3
Q2
Q1
Q4
Q3
Theatres
Screens
3D Digital Screens
UltraAVX Screens
IMAX Screens
VIP Auditoriums
D-BOX Auditoriums
Recliner Auditoriums
Other Screens
160
161
1,651
1,657
816
816
94
94
25
25
89
84
98
98
258
253
19
19

162
164
164
164

1,667
1,687
1,687
1,687

819
826
826
826

94
94
94
94

25
25
25
25

84
84
84
84

98
99
99
99

253
221
221
221

19
19
19
19

165
165

1,693
1,695

826
827

94
93

25
25

84
79

97
92

213
182

17
5
Cineplex - LBE venues at June 30, 2021
Province The Rec Room Playdium
Ontario 3 2
Alberta 3
Manitoba 1
Newfoundland & Labrador 1
Nova Scotia 1
TOTALS 8 3

CINEPLEX INC. 2021 SECOND QUARTER REPORT MANAGEMENT’S DISCUSSION & ANALYSIS

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Cineplex Inc. Management’s Discussion and Analysis

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1.1 RECENT DEVELOPMENTS

COVID-19 business impacts, risks and liquidity

In early 2020, the outbreak of COVID-19 was confirmed in multiple countries throughout the world and on March 11, 2020, it was declared a global pandemic by the World Health Organization (“WHO”). In response, Cineplex immediately introduced enhanced cleaning protocols and reduced theatre capacities to promote social distancing. By mid-March 2020, each of Canada’s provinces and territories had declared a state of emergency resulting in, among other things, the mandated closure of non-essential businesses, restrictions on public gatherings and quarantining of people who may have been exposed to the virus.

On March 16, 2020, Cineplex announced the temporary closure of all of its theatres and LBE venues across Canada, as well as substantially all route locations operated by P1AG. In response to the ongoing government directives and guidance from Canadian public health authorities, the majority of Cineplex’s theatre circuit and LBE venues across Canada were closed or operating under stringent restrictions for the duration of 2020, continuing into 2021. The full reopening of such locations is being reassessed on an ongoing basis as further guidance as provided by Canadian public health authorities and applicable government authorities. Cineplex has gradually reopened its theatres and LBE venues in permitted markets and will continue to adjust operating capacity in accordance with government directives.

In Canada, most provinces have adopted a phased approach to reopening businesses. The following table reflects the current status of reopening to the date of this MD&A. The reopening plans are subject to frequent change from time to time.

Province Theatres Restaurants
British
Columbia
Cinemas open at 50% capacity. Indoor dining permitted.
Alberta Cinemas open. Restaurants open.
Saskatchewan Cinemas open. Restaurants open.
Manitoba Cinemas open at 50% capacity. Indoor dining permitted.
Ontario Cinemas open at 50% capacity with a maximum of 1,000 people with
per multiplex.
Indoor dining permitted with physical
distancing measures in place.
Quebec Cinemas open in select regions up to 250 persons per auditorium. Indoor dining open.
New
Brunswick
Cinemas open at 50% capacity. Restaurants open.
Nova Scotia Cinemas open at 50% capacity up to a maximum of 150 people per
auditorium.
Indoor dining permitted with a maximum of 25
per table.
Prince Edward
Island
Cinemas open up to 100 per auditorium to a maximum of 2000 on-site. Indoor dining permitted with physical
distancingmeasures inplace.
Newfoundland Cinemas open up to 100 persons per auditorium. Indoor diningopen at 75% capacity.

To mitigate the negative impact of COVID-19 and support its long-term stability, Cineplex has undertaken a variety of measures including:

Liquidity measures:

  • June 2020: entered into the First Credit Agreement Amendment with The Bank of Nova Scotia as administrative agent to Cineplex’s seventh amended and restated credit agreement (Credit Facilities) providing certain financial covenant relief in light of the COVID-19 pandemic and its impact on Cineplex’s business (Section 6.4, Long-term debt);

  • July 2020: issued convertible unsecured subordinated debentures for net proceeds of $303.3 million, (Section 6.4, Long-term debt);

  • November 2020: entered into the Second Credit Agreement Amendment providing further financial covenant relief (Section 6.4, Long-term debt);

  • December 2020: entered into an agreement to enhance and expand the SCENE Scotiabank loyalty program receiving $60.0 million with respect to the reorganization;

  • January 2021: completed the sale and leaseback transaction of Cineplex’s head office buildings located at 1303 Yonge Street and 1257 Yonge Street, Toronto, Ontario for gross proceeds of $57.0 million;

CINEPLEX INC. 2021 SECOND QUARTER REPORT MANAGEMENT’S DISCUSSION & ANALYSIS

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Cineplex Inc. Management’s Discussion and Analysis

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  • January 2021: filed tax returns for the 2020 taxation year claiming a $62.6 million recovery of income taxes paid in prior periods ($53.6 million had been received by June 30, 2021);

  • February 2021: entered into the Third Credit Agreement Amendment providing further financial covenant relief (Section 6.4, Long-term debt); and

  • February 2021: issued 7.50% senior secured second lien notes due February 26, 2026 (the “Notes Payable”) for net proceeds of $243.3 million (Section 6.4 Long-term debt).

Cost reduction and subsidy measures undertaken upon the declaration of the pandemic and on an ongoing basis:

  • temporary layoffs of all part-time and full-time hourly employees as well as a number of full-time employees who chose a temporary layoff rather than a salary reduction during the second quarter of 2020;

  • reduced full-time employee salaries by agreement with such employees during the second and third quarters of 2020;

  • suspended or deferred current capital spending, reviewing all capital projects to consider either deferral or cancellation;

  • reduced non-essential discretionary operational expenditures (such as spending on marketing, travel and entertainment);

  • implemented a more stringent review and approval process for all outgoing procurement and payment requests;

  • continued negotiations with landlords for cash payments in exchange for the sale of contractual rights or negotiating rent relief, including abatements;

  • worked with major suppliers and other business partners to modify the timing and quantum of certain contractual payments;

  • reviewed and applied for government subsidy programs where available, including municipal and provincial property tax and energy rebates or subsidies;

  • applied for the ongoing Canada Emergency Wage Subsidy (“CEWS”), which was launched by the Government of Canada, providing a variable subsidy for employee wages incurred from March 2020 to October 23, 2021;

  • applied for the ongoing Canada Emergency Rent Subsidy (“CERS”), which was launched by the Government of Canada as a result of government mandated lockdowns, providing a variable subsidy for rent and other occupancy-related costs incurred from September 27, 2020 through October 23, 2021;

  • continued evaluation of Cineplex’s eligibility under other relief programs; and

  • ◦ continued the suspension of dividends.

In addition to cost savings associated with the temporary layoffs of its employees, reductions in salaries and other mitigation efforts, Cineplex has suspended or deferred certain capital spending and plans to reduce purchases of property, plant and equipment (net of tenant inducements) to approximately.

The COVID-19 pandemic has had a material negative effect on all aspects of Cineplex’s businesses resulting in material decreases in revenues, results of operations and cash flows. In the last 15 months since the shutdown on March 16, 2020, Cineplex has experienced a total net cash burn of approximately $330.4 million or an average $22.0 million per month, as a result of having to close its theatres and LBE venues (Section 15, Non-GAAP measures). When used in this MD&A, net cash burn is calculated as adjusted EBITDAaL (Section 15, Non-GAAP measures) less cash interest (excluding amounts with respect to lease obligations), provision for income taxes and net capital expenditures.

As some of Cineplex’s largest expenses, such as film cost and cost of food services, are fully variable, during the closure of its theatres and LBE venues Cineplex focused on reducing its largest fixed and semi-fixed expenses, including those attributed to theatre payroll and theatre occupancy. During the second quarter of 2021, Cineplex recorded approximately $15.7 million in wage subsidies, primarily under the CEWS program, of which $7.0 million was used to offset theatre payroll costs. In addition, Cineplex was able to further reduce operating expenses as a result of rent subsidies of $4.8 million, realty tax subsidies of $5.7 million and utilities subsidies of $2.3 million that were recognized during the period. With respect to theatre occupancy expenses, Cineplex has continued to work with its landlord partners subsequent to the government-imposed lockdowns to obtain relief measures, resulting in significantly reduced cash rent being paid in 2020 and 2021. Including the sale of certain restrictive lease rights to landlords undertaken in the third quarter of 2020, Cineplex was able to materially reduce net cash lease outflows on an annual basis by $72.5 million in 2020. As a result of ongoing discussions with landlords, including the sale of

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Cineplex Inc. Management’s Discussion and Analysis

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certain lease rights during the second quarter of 2021, $13.1 million of additional savings were realized in occupancy costs during the second quarter of 2021 ($24.6 million year to date). With the threat of a fourth wave of COVID-19 due to more transmissible variants, and the ongoing restrictions on reopened locations, Cineplex continues to work with landlord partners to obtain further relief. This includes remaining focused on identifying opportunities for lease-related abatements during the closure period and pursuing other opportunities to extract value under its existing lease agreements.

Since the closure of its theatres and LBE venues in March 2020, Cineplex diligently prepared for their safe reopening, carefully re-examining all of its buildings and processes and implementing an industry-leading program with end-to-end health and safety protocols.

In June 2021, Cineplex introduced its VenueSafe program, which encompasses all of Cineplex’s health and safety protocols, in accordance with Canada’s public health guidelines. With the VenueSafe seal of approval, Cineplex believes that guests can feel confident in the company’s commitment to provide a safe and comfortable environment to be entertained once again in both our theatres and other entertainment venues.

While the specific protocols will evolve over time with the emergence from the pandemic, VenueSafe will remain consistent across all of Cineplex’s venues as health and safety remain a top priority and top of mind for our guests. Some of the measures include:

  • improved ventilation systems to improve the delivery of clean air;

  • reserved seating in all auditoriums across Canada to ensure proper social distancing in every direction between guests; specially designed games-floor and dining-space configurations in LBE venues;

  • reduced capacity based on province-specific guidelines;

  • enhanced cleaning practices throughout the facilities, with particular focus on high-contact surfaces, restrooms and seats;

  • safety signage throughout theatres and LBE venues;

  • ensuring employees have the personal protective equipment they need and as required by law; and

  • • making hand sanitizer readily available for guests and employees throughout the buildings.

Although restrictions on social gatherings were temporarily lifted in many of the markets in which Cineplex operated over the summer and into the fall of 2020, social gathering restrictions were reinstituted in the late fall and winter with the increased number of COVID-19 cases and the onset of a third wave involving more transmissible variants in the latter half of the first quarter of 2021. This resulted in ongoing lockdown measures with prolonged mandatory closures and operating restrictions on the theatres and LBE businesses extending through the second quarter of 2021. Cineplex had 86 theatres open and operating under capacity restrictions in most provinces as at June 30, 2021. Theatres located in Ontario and Manitoba were not open due to government mandated closure requirements. Despite the beginning of lifting some restrictions on the theatre and LBE businesses near the end of the second quarter of 2021, due to the uncertainty of the timing of the reductions of many remaining governmentimposed restrictions and the potential long-term effect that the COVID-19 pandemic may have on the exhibition and amusement and leisure businesses, COVID-19 may have a prolonged material negative impact on Cineplex’s operations.

Beginning during the closures, some previously expected theatrical releases have instead been redirected to streaming services. Also, some highly anticipated theatrical releases were released during the second quarter of 2021 with major markets reopened, including the United States, however, with limited theatres open in Canada, Cineplex was unable to fully benefit from these new releases. The impact of the reduction of new releases in combination with the ongoing restrictions on the reopening of Cineplex’s businesses, has and continues to negatively impact the timing of Cineplex’s return to profitability.

Canada’s vaccination rate has made tremendous progress during the year with a high percentage of the eligible population receiving at least one dose of a COVID-19 vaccine and an increasing segment having received two doses. While vaccinations rates continue to improve, many Canadian jurisdictions are taking a cautious approach to reopening with more restrictive measures continuing in place compared to other major markets such as the United States, creating a slower reopening of Cineplex’s theatre and LBE businesses. The growing concern of more transmissible variants, particularly the Delta variant, raises the risk for a potential fourth wave of COVID-19 cases

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Cineplex Inc. Management’s Discussion and Analysis

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which could further prolong the full reopening of Cineplex’s businesses and have negative implications on Cineplex’s operations and cash flows.

With the unknown duration of the pandemic and yet to be determined timing of the phased complete reopening of Cineplex’s businesses, as well as consumers’ future risk tolerance regarding health matters, it is not possible to know the impact of the pandemic on future results. However, Cineplex is optimistic that all of its businesses will recover over time. Cineplex believes consumer demand for the theatrical experience combined with a backlog of anticipated releases of strong film content will help drive visitation, and that LBE activities will increase as people seek out-of-home experiences they have been restricted from enjoying for over a year. The release of the highly anticipated F9: The Fast Saga generated strong attendance in the United States, and globally since its release, grossing $156.9 million and $593.7 million, respectively. The film generated $70.0 million during the opening weekend, more than doubling the opening box office earnings of Godzilla vs. Kong which previously held the opening box office record since the pandemic started in March 2020. The release of A Quiet Place Part II during the quarter also generated strong results in the United States and globally, grossing total box office revenues since its release of $155.3 million and $285.9 million, respectively.

Management continues to pursue all viable options to maintain adequate liquidity to fund operations for the currently anticipated duration of the pandemic. This includes but is not limited to asset sales such as Cineplex’s head office buildings in Toronto which was completed during the first quarter, issuance of Notes Payable (Section 6.4, Long-term debt), amendments to existing Credit Facilities (Section 6.4, Long-term debt), and the sale of certain lease rights which was undertaken during the second quarter of 2021 in exchange for gross proceeds of $6.4 million. The proceeds received were primarily used to repay Cineplex’s existing Credit Facilities and fund continuing operations.

As at June 30, 2021, Cineplex had a cash balance of $29.2 million and $245.7 million available under its Revolving Facility subject to the liquidity covenants set forth in the Credit Facilities as amended (Section 6.4, Long-term debt). Cineplex also expects to receive the remaining $9.0 million recovery of previously paid income taxes, having received $53.6 million as of June 30, 2021, of the total $62.6 million claimed. Combined with the continued focus on reducing costs and capital expenditures, management believes that it has adequate liquidity to fund operations for the currently anticipated duration of the pandemic in the regions in which Cineplex operates.

Cineworld Transaction

On December 15, 2019, Cineplex entered into an arrangement agreement (the “Arrangement Agreement”) with Cineworld Group, plc (“Cineworld”), pursuant to which an indirect wholly-owned subsidiary of Cineworld agreed to acquire all of the issued and outstanding common shares of Cineplex (“Shares”) for $34 per share in cash (the “Cineworld Transaction”). The Cineworld Transaction was to be implemented by way of a statutory plan of arrangement under the Business Corporation Act (Ontario).

On June 12, 2020, Cineworld delivered a notice (the “Termination Notice”) to Cineplex purporting to terminate the Arrangement Agreement. In the Termination Notice, Cineworld alleged that Cineplex took certain actions that constituted breaches of Cineplex’s covenants under the Arrangement Agreement including failing to operate its business in the ordinary course. In addition, Cineworld alleged that a material adverse effect had occurred with respect to Cineplex. Cineworld’s repudiation of the Arrangement Agreement has been acknowledged by Cineplex and the Cineworld Transaction will not proceed. Cineplex vigorously denies Cineworld’s allegations. The Arrangement Agreement explicitly excludes any “outbreaks of illness or other acts of God” from the definition of material adverse effect and all of Cineworld’s allegations stem from an outbreak of illness and act of God (COVID-19). Cineplex believes that Cineworld had no legal basis to terminate the Arrangement Agreement and that Cineworld breached the Arrangement Agreement and its other contractual obligations because, among other failures, it did not use reasonable best efforts to obtain approval under the Investment Canada Act as soon as reasonably practicable (“ICA Approval”). If Cineworld had complied with its obligation to obtain ICA Approval, Cineplex believes the ICA Approval would have been obtained and the Cineworld Transaction would have closed well before the outside date for completion in the Arrangement Agreement. No amounts are due to be paid by Cineplex as a result of the Termination Notice and no amounts have been accrued in the financial statements with respect to the Termination Notice.

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Cineplex Inc. Management’s Discussion and Analysis

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On July 3, 2020, Cineplex announced that it had commenced an action in the Ontario Superior Court of Justice against Cineworld and 1232743 B.C. Ltd. seeking damages arising from what Cineplex claims was a wrongful repudiation of the Arrangement Agreement. The claim seeks damages, including the approximately $2.18 billion that Cineworld would have paid upon the closing of the Cineworld Transaction for Cineplex’s securities, reduced by the value of the Cineplex securities retained by its security holders, as well as compensation for other losses including the failure of Cineworld to repay or refinance Cineplex’s approximately $664 million in debt and transaction expenses. Cineplex has also advanced alternative claims for damages for the loss of benefits to its security holders, and to require Cineworld to disgorge the benefits it improperly received by wrongfully repudiating the Cineworld Transaction.

Cineplex claims that Cineworld breached its contractual obligations and its duty of good faith and honesty in contractual performance. Cineworld purports to rely upon alleged adverse impacts of COVID-19 on Cineplex’s business to terminate the Arrangement Agreement, which it is not entitled to do. The contractual agreements between the parties expressly exclude outbreaks of illness, such as the COVID-19 pandemic, as a circumstance entitling Cineworld to terminate the Arrangement Agreement. Without any legal right to avoid its contractual obligations, Cineworld intentionally chose to breach its obligations, including its obligation to obtain ICA Approval.

On July 6, 2020, Cineworld announced that it would defend Cineplex’s claim, and on September 2, 2020, filed its Statement of Defence and Counterclaim in which it denied Cineplex’s claims and advanced a counterclaim seeking reimbursement of an unspecified amount for costs incurred with respect to the transaction and an unspecified amount for punitive damages. Cineplex responded to Cineworld’s defence and counterclaim on September 15, 2020, denying all claims levied by Cineworld. On February 23, 2021, Cineworld amended its Statement of Defence and Counterclaim to add additional allegations that Cineplex had breached the Arrangement Agreement. Cineplex delivered an Amended Reply and Defence to Counterclaim on March 9, 2021 denying all of Cineworld’s additional allegations. The parties are currently engaged in the discovery process.

While a trial date has been set for September 2021, due to uncertainties inherent in litigation, it is not possible for Cineplex to predict the timing or final outcome of the legal proceedings against Cineworld or to determine the amount of damages, if any, that may be awarded. Further, even if Cineplex’s action against Cineworld is successful, Cineworld may not have the ability to pay the full amount of any damages awarded.

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Cineplex Inc. Management’s Discussion and Analysis

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1.2 FINANCIAL HIGHLIGHTS

1.2 FINANCIAL HIGHLIGHTS
Financial highlights
(in thousands of dollars, except theatre attendance in
thousands of patrons and per Share and per patron
amounts)
SecondQuarter Year to Date
2021
2020
Change (i)
2021
2020
Change (i)
Total revenues (ii)
Theatre attendance
Net loss from continuing operations (iii)
Net loss from discontinued operations
Net loss (iii)
Box office revenues per patron (“BPP”) (iv)
Concession revenues per patron (“CPP”) (iv)
Adjusted EBITDA (iv)
Adjusted EBITDAaL (iii) (iv)
Adjusted EBITDAaL margin (iii) (iv)
Adjusted free cash flow (iv)
Adjusted free cash flow per common share of Cineplex
(“Share”) (iv)
Earnings per Share (“EPS”) from continuing operations
- basic and diluted (iii)
EPS from discontinued operations - basic and diluted
EPS - basic and diluted(iii)
$ 64,926
$ 21,988
195.3 %
1,148
6
NM
$ (103,704)
$ (98,234)
5.6 %
$ —
$ (693)
-100.0 %
$ (103,704)
$ (98,927)
4.8 %
$ 10.89
$ 4.50
142.0 %
$ 7.86
$ 10.33
-23.9 %
$ (16,902)
$ (41,313)
-59.1 %
$ (53,165)
$ (72,532)
-26.7 %
(81.9) %
(329.9) %
248.0 %
$ (65,947)
$ (53,801)
22.6 %
$ (1.041)
$ (0.849)
22.6 %
$ (1.64)
$ (1.55)
5.8 %
$ —
$ (0.01)
NM
$ (1.64)
$ (1.56)
5.1 %
$ 106,338
$ 304,789
-65.1 %

1,563
10,716
-85.4 %
$ (193,392)
$ (272,389)
-29.0 %
$ —
$ (4,952)
NM
$ (193,392)
$ (277,341)
-30.3 %
$ 10.44
$ 10.36
0.8 %
$ 7.40
$ 6.79
9.0 %
$ (47,007)
$ 5,159
NM
$ (115,255)
$ (70,142)
64.3 %
(108.4) %
(23.0) %
-85.4 %
$ (144,732)
$ (54,008)
168.0 %
$ (2.285)
$ (0.853)
167.9 %
$ (3.05)
$ (4.30)
-29.1 %
$ —
$ (0.08)
NM
$ (3.05)
$ (4.38)
-30.4 %
(i) Throughout this MD&A, changes in percentage amounts are calculated as 2021 value less 2020 value.
(ii) All amounts are from continuing operations.
(iii) 2021 includes expenses related to the Cineworld Transaction in the amount of $2.6 million (2020 - $1.1 million) for the second quarter
and
$5.0 million (2020 - $2.4 million) for the year-to date.
(iv)See Section 15,Non-GAAP measures.

Total revenues for the second quarter of 2021 increased 195.3%, or $42.9 million, to $64.9 million as compared to the prior year period during which the mandated closure of non-essential businesses across Canada resulted in all of Cineplex’s theatres, LBE venues and P1AG route locations being closed for the majority of the second quarter of 2020. During the first quarter of 2021, Cineplex began reopening a limited number of theatres and LBE venues across Canada as allowed by government regulations under strict conditions defined by each province. By the latter half of June, Cineplex expanded operations in provinces which had in loosened restrictions based on a combination of factors including lower case counts and the successful rollout of vaccines. Cineplex had 86 theatres open and operating under capacity restrictions in most provinces as at June 30, 2021. Theatres located in Ontario and Manitoba were not open due to government mandated closure requirements. Cineplex reported box office revenues of $12.5 million and food service revenues of $13.3 million including theatre food service revenues of $9.0 million, LBE food services revenues of $0.5 million and home delivery revenues of $3.7 million. Amusement revenues of $22.2 million in the second quarter were primarily from route operations including family entertainment centres (“FEC”) locations and theatres that reopened in the United States. LBE venues contributed amusement revenues of $1.5 million. Cineplex reported media revenues of $9.4 million generated primarily through network management, creative services, media hardware sales and cinema media from theatres which had reopened. Despite the continuing negative impact of COVID-19, as a result of the limited reopening of its businesses during the quarter, Cineplex reported an adjusted EBITDAaL loss for the second quarter of 2021 of $53.2 million, a reduction of $19.4 million as compared to the loss reported in the prior year period. Adjusted free cash flow per Share was a loss of $(1.041) in the current period compared to a loss of $(0.849) in 2020.

Reflecting the impact of the business closures through the first and second quarters of 2021, total revenues for the six months ended June 30, 2021 decreased 65.1% as compared to the prior year period during which operations were open for the majority of the first quarter. Adjusted EBITDAaL was a loss of $(115.3) million compared to the prior year period of $(70.1) million and adjusted free cash flow per Share was a loss of $(2.285) in the current period from a loss of $(0.853) in 2020.

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Cineplex Inc. Management’s Discussion and Analysis

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1.3 KEY DEVELOPMENTS IN THE SECOND QUARTER OF 2021

The following describes certain key business initiatives undertaken and results achieved during the second quarter in each of Cineplex’s core business areas:

FILM ENTERTAINMENT AND CONTENT

Theatre Exhibition

  • Cineplex reported box office revenues of $12.5 million primarily due to an increase in attendance in June as Cineplex was able to open more theatres as provinces began to reduce mandatory closures and ease capacity restrictions. Cineplex will continue to adjust operating capacity in accordance with government directives.

  • BPP was $10.89, an increase of $6.39 or 142.0% due to new releases and premium offerings in the current period as compared to the prior period which focused on discounted pricing for older and more classic film products.

  • Opened Quebec’s second VIP Cinemas at Cineplex Cinemas Forum and VIP in downtown Montreal.

Theatre Food Service

  • Theatre food service revenues continued to be materially negatively impacted by strict operating restrictions and mandatory closures of theatres. Cineplex continued to focus on food home delivery services and reported $3.7 million of food delivery revenues in the quarter, as compared to $3.3 million during the same quarter in 2020.

  • Theatre food service revenues increased from $0.1 million in the prior year period to $9.0 million in the current quarter due to the gradual reopening of theatres in select provinces across Canada. CPP was $7.86 in the current period.

Alternative Programming

  • Alternative Programming (Cineplex Events) featured the release of the global anime box office hit Demon Slayer: Mugen Train and featured a curated series of films celebrating Pride month in June to recognize and amplify LGBTQ2+ voices and storytellers.

Digital Commerce

  • Total registered users for Cineplex Store increased 19% from the prior year period, reaching 2.1 million registered users.

  • Cineplex Store continues to benefit from PVOD releases.

MEDIA

  • Cinema media revenue increased 50.3% to $2.4 million when compared to the prior year period, mainly driven by the reopening of theatres during the latter part of the second quarter of 2021 resulting in increased pre-show and show-time advertising revenue.

  • In spite of the increase from prior year, Media revenues continued to be negatively impacted by the mandatory closures of theatres, resulting in a decline in advertising revenues when compared to historical levels. During the quarter, Media revenues were primarily driven by digital place-based media revenues, specifically from network management, creative services and media hardware sales.

AMUSEMENT AND LEISURE

Amusement Solutions

  • Reported second quarter revenues of $22.2 million, an increase of $18.5 million versus the prior year period as a result of reopenings of P1AG route locations and eased capacity restrictions primarily in the United States.

Location-based Entertainment

  • Cineplex’s LBE venues remained fully or partially closed for the majority of the second quarter due to government mandated lockdown measures and enforced operating restrictions at open locations resulting in a material negative impact on revenues during the quarter.

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  • During the latter part of the quarter, LBE venues (other than in Ontario) were able to gradually reopen while operating under mandated operating restrictions.

LOYALTY

  • Membership in the SCENE loyalty program remained flat during the period ended June 30, 2021.

CORPORATE

  • During the second quarter, Cineplex negotiated the sale of certain restrictive lease rights for total proceeds of $6.4 million, of which $3.2 million has been received as of June 30, 2021.

  • In recognition of National Indigenous Peoples Day on June 21, Cineplex donated from every movie ticket sold, as well as from purchases made on the Cineplex Store, at The Rec Room and Playdium to imagineNATIVE – the world’s largest presenter of Indigenous screen content.

2. CINEPLEX’S BUSINESSES AND STRATEGY

Cineplex’s mission statement is “Passionately delivering exceptional experiences.” All of its efforts are focused towards this mission and it is Cineplex’s goal to consistently provide guests and customers with exceptional experiences.

Cineplex’s operations are primarily conducted in four main areas: film entertainment and content, media, amusement and leisure, and location-based entertainment, all supported by the SCENE loyalty program. Cineplex’s key strategic areas of focus include the following:

  • Continue to enhance and expand Cineplex’s presence as an entertainment destination for Canadians intheatre, at-home and on-the-go;

  • Capitalize on core media strengths and infrastructure to provide continued growth of Cineplex’s media business both inside and outside theatres;

  • Develop and scale amusement and leisure concepts by extending existing capabilities and infrastructure;

  • Drive value within businesses by leveraging opportunities to optimize value, realize synergies, implement customer-centric technology and leverage big data across the Cineplex ecosystems; and

  • Pursue opportunities that capitalize on Cineplex’s core strengths.

Cineplex uses the SCENE loyalty program and database as a strategic asset to link these areas of focus and drive customer acquisition and ancillary businesses.

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Diversified Entertainment and Media Company

==> picture [400 x 309] intentionally omitted <==

Key elements of this strategy include going beyond movies to reach customers in new ways and maximizing revenue per patron. Cineplex has implemented in-theatre initiatives to improve the overall entertainment experience, including increased premium offerings, enhanced in-theatre services, alternative pricing strategies, continued development of the SCENE loyalty program and initiatives in theatre food service such as optimizing and adding product offerings and improving service execution. The ultimate goal of these in-theatre customer service initiatives is to maximize revenue per patron and increase the frequency of movie-going at Cineplex’s theatres.

While box office revenues (which include alternative programming) typically account for the largest portion of Cineplex’s revenues, expanded theatre food service offerings, cinema media, digital place-based media, amusement and leisure, the Cineplex Store, promotions and other revenue streams have increased as a share of total revenues. Cineplex has diversified its revenue streams outside of the traditional theatre exhibition model through its media and amusement and leisure businesses.

As a result of the impact of the COVID-19 pandemic on Cineplex’s business, Cineplex’s attention has shifted to respond to the impacts of the COVID-19 pandemic by implementing a variety of measures to reduce costs and has placed an increased focus on the safe reopening of its business (Section 1.1, COVID-19 business impacts, risks and liquidity).

3. OVERVIEW OF OPERATIONS

Revenues

Cineplex generates revenues primarily from box office and food service sales. These revenues are affected primarily by theatre attendance levels and by changes in BPP and CPP. Due to the closures as a result of the COVID-19 pandemic, revenues were materially impacted during the second quarter of 2021. The following table presents the revenue mix for comparative years in the second quarter:

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Cineplex Inc.

Management’s Discussion and Analysis

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Revenue mix % by period Q2 2021 Q2 2020
Q2 2019
Q2 2018
Q2 2017
Box office
Food service
Media
Amusement
Other
19.2 %
20.4 %
14.5 %
34.2 %
11.7 %
0.1 %
43.2 %
45.8 %
46.9 %
14.8 %
29.5 %
29.9 %
27.9 %
35.8 %
11.2 %
9.9 %
10.0 %
17.0 %
13.2 %
11.9 %
12.6 %
32.3 %
2.9 %
2.5 %
2.6 %
Total 100.0 % 100.0 %
100.0 %
100.0 %
100.0 %

Cineplex has four reportable segments, film entertainment and content, media and amusement and leisure and location-based entertainment. The reportable segments are business units offering differing products and services and managed separately due to their distinct natures. These four reportable segments are based on the information used by Cineplex’s chief operating decision makers. The revenue mix percentages for the four reportable segments during the second quarter of 2021 were materially impacted by the closures and reduced capacities of theatres and LBE locations as a result of COVID-19.

LBE locations as a result of COVID-19.
Revenue mix % by period SecondQuarter Year to date
2021
2020
2021
2020
Film Entertainment and Content
Media
Amusement and Leisure
LBE
50.8 %
46.2 %
14.5 %
35.6 %
31.5 %
16.8 %
3.2 %
1.4 %
48.2 %
68.5 %
17.4 %
12.9 %
31.0 %
12.7 %
3.4 %
5.9 %
Total 100.0 %
100.0 %
100.0 %
100.0 %

A key component of Cineplex’s business strategy is to position itself as the leading exhibitor in the Canadian market by focusing on providing customers with an exceptional entertainment experience. Cineplex has focused on optimizing revenues during the COVID-19 closures by offering a catalog of classic film products along with new releases and expanding product offerings through the Cineplex Store. In addition, prior to COVID-19, as a result of Cineplex’s focus on diversifying the business beyond the traditional movie exhibition model, its revenue mix has shifted from box office revenue to other revenue sources.

The commercial appeal of the films and alternative content released during a given period, and the success of marketing as well as promotion for those films by film studios, distributors and content providers all drive theatre attendance. BPP is affected by the mix of film and alternative content product that appeals to certain audiences (such as children or seniors who pay lower ticket prices), ticket prices during a given period and the appeal of premium priced product available. While BPP is negatively impacted by the SCENE loyalty program and the Cineplex Tuesdays program, these programs are designed to increase theatre attendance frequency at Cineplex’s theatres. Cineplex’s main focus is to drive incremental visits to theatres, to employ a ticket price strategy which takes into account the local demographics at each individual theatre and to maximize BPP through premium offerings.

Food service revenues are comprised primarily of concession revenues, arising from food and beverage sales at theatre locations, as well as food and beverage sales at LBE venues including The Rec Room and Playdium . In addition, food service revenues include home delivery serviced by Uber Eats and by Skip the Dishes. CPP represents theatre food service revenues divided by theatre attendance, and is impacted by the theatre food service product mix, theatre food service prices, film genre, promotions and the issuance and redemption of SCENE points on the purchases of food and beverages at theatres. Films targeted to families and teenagers tend to result in a higher CPP and more adult-oriented product tends to result in a lower CPP. As a result, CPP can fluctuate from quarter to quarter depending on the genre of film product playing. The SCENE points issued and redeemed on theatre food service purchases decreases food service revenues on individual purchases. Cineplex believes the program drives incremental purchase incidence, increasing overall revenues. Cineplex focuses primarily on growing CPP by optimizing the product offerings, improving operational excellence and strategic pricing to increase purchase incidence and transaction value. Food service revenues from LBE include food and beverage revenues from the various bars and restaurants located throughout the venues.

Media revenues include both cinema media (Cineplex Media) and digital place-based media (Cineplex Digital Media) revenues. Cineplex Media generates revenues primarily from selling pre-show and show-time advertising in

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Cineplex Inc. Management’s Discussion and Analysis

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Cineplex’s theatres as well as other circuits through representation sales agreements. Additionally, Cineplex Media sells media placements throughout Cineplex’s circuit including digital poster cases, as well as sponsorship and advertising in LBE venues. Cineplex Media also sells digital advertising for cineplex.com, the Cineplex mobile app and on third party networks operated by Cineplex Digital Media. Cineplex Digital Media designs, installs, maintains and operates digital signage networks in four verticals including digital out of home (in public spaces such as shopping malls and office towers), quick service restaurants, financial institutions and retailers.

Amusement revenues include amusement solutions revenues from P1AG, which supplies and services all of the games in Cineplex’s theatre circuit while also supplying equipment to third party arcades, amusement parks and centres, bowling alleys and theatre circuits across Canada and the United States, in addition to owning and operating family entertainment centres. Additionally, included in amusement revenues are revenues generated by Cineplex’s XSCAPE Entertainment Centres and game rooms in theatres as well as revenues generated at LBE venues.

Cineplex generates other revenues from the Cineplex Store, promotional activities, screenings, private parties, corporate events, breakage on gift card sales and revenues from management fees.

Cost of Sales and Expenses

Film cost represents the film rental fees paid to distributors on films exhibited in Cineplex theatres. Film costs are calculated as a percentage of box office revenue and are dependent on various factors including the performance of the film. Film costs are accrued on the related box office receipts at either mutually agreed-upon terms established prior to the opening of the film, or estimated terms where a mutually agreed settlement is reached upon conclusion of the film’s run, depending upon the film licensing arrangement. There can be significant variances in film cost percentage between quarters due to, among other things, the concentration of box office revenues amongst the top films in the period with stronger performing films having a higher film cost percentage.

Cost of food service represents the cost of concession items and other theatre food service items sold and varies with changes in concession and other theatre food service revenues as well as the quantity and mix of concession and other food service offerings sold. Cost of food and beverages sold at LBE is also included in cost of food service.

Depreciation - right-of-use assets, represents the depreciation of Cineplex’s right-of-use assets related to leases. Depreciation is calculated on a straight-line basis from the date of commencement of the lease to the earlier of the end of the useful life of the asset or the end of the lease term.

Depreciation and amortization - other, represents the depreciation and amortization of Cineplex’s property, equipment and leaseholds, as well as certain of its intangible assets. Depreciation and amortization are calculated on a straight-line basis over the useful lives of the assets.

(Gain) Loss on disposal of assets represents the (gain) loss recognized on assets or components of assets that were sold or otherwise disposed.

Other costs are comprised of theatre occupancy expenses, other operating expenses and general and administrative expenses. These categories are described below.

Theatre occupancy expenses include lease related expenses, percentage rent, property related taxes, business related taxes and insurance and exclude cash rent.

Other operating expenses consist of fixed and variable expenses, with the largest component being theatre salaries and wages. Although theatre salaries and wages net of subsidies (CEWS) include a fixed cost component, these expenses vary in relation to revenues as theatre staffing levels are adjusted to handle fluctuations in theatre attendance. Other components of this category include marketing and advertising, media, amusement and leisure (including P1AG and LBE), loyalty including SCENE, digital commerce, supplies and services, utilities and maintenance. To the extent these costs are variable, they can be curtailed with changes in business volumes.

General and administrative expenses are primarily costs associated with managing Cineplex’s business, including film buying, marketing and promotions, operations and theatre food service management, accounting and financial

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Cineplex Inc. Management’s Discussion and Analysis

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reporting, legal, treasury, design and construction, real estate development, communications and investor relations, information systems and administration. Included in these costs are payroll (including Cineplex’s Omnibus Incentive Plan costs), occupancy costs related to Cineplex’s corporate offices, professional fees (such as public accountant and legal fees) and travel and related costs. Cineplex maintains general and administrative staffing and associated costs at a level that it deems appropriate to manage and support the size and nature of its theatre portfolio and its business activities.

Accounting for Joint Arrangements

The financial statements incorporate the operating results of joint arrangements in which Cineplex has an interest using either the equity accounting method (for joint ventures and associates) or recognizing Cineplex’s share of the assets, liabilities, revenues and expenses in Cineplex’s consolidated results (for joint operations), as required by GAAP.

Under IFRS 11, Cineplex’s 50% share of one IMAX auditorium in Ontario, its 78.2% interest in the Canadian Digital Cinema Partnership (“CDCP”), 50% interest in YoYo’s Yogurt Cafe (“YoYo’s”) are classified as joint ventures or associates. Through equity accounting, Cineplex’s share of the results of operations for these joint ventures and associates are reported as a single item in the statements of operations, ‘Share of income of joint ventures and associates’. Theatre attendance for the IMAX auditorium held in a joint venture is not reported in Cineplex’s consolidated theatre attendance as the line-by-line results of the joint venture are not included in the relevant lines in the statement of operations.

In the fourth quarter of 2020, Cineplex announced that it had entered into an agreement with Scotiabank to enhance and expand the SCENE loyalty program. Cineplex received $60.0 million with respect to the agreement to reorganize the program and reposition it for future growth. In conjunction with the agreement, Cineplex’s interest in the operations of SCENE was reduced to 33.3%. Cineplex continues to have joint control of the joint operation and is entitled to and responsible for 50% of the economic benefits and obligations until specific non-financial milestones are met, resulting in the deferral of recognition of the proceeds in other liabilities, and the continued consolidation of 50% of SCENE.

CINEPLEX INC. 2021 SECOND QUARTER REPORT MANAGEMENT’S DISCUSSION & ANALYSIS

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Cineplex Inc. Management’s Discussion and Analysis

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4. RESULTS OF OPERATIONS

4.1 SELECTED FINANCIAL DATA

The following table presents summarized financial data for Cineplex for the three and six months ended June 30, 2021 and 2020 (in thousands of dollars except Shares outstanding, per Share data and per patron data, unless otherwise noted):

otherwise noted):
Three months
ended June
30, 2021
Three months
ended June 30,
2020
Variance
(%)
Six months
ended June
30, 2021
Six months
ended June
30, 2020
Variance
(%)
Box office revenues
Food service revenues
Media revenues
Amusement revenues
Other revenues
Total revenues
Film cost
Cost of food service
Depreciation - right-of-use assets
Depreciation and amortization - other assets
Loss (gain) on disposal of assets
$ 12,498
$ 27
NM
13,258
3,256
307.2 %
9,401
7,880
19.3 %
22,184
3,731
494.6 %
7,585
7,094
6.9 %
$ 16,316
$ 111,029
-85.3 %

19,783
82,621
-76.1 %

18,475
40,037
-53.9 %

36,058
51,068
-29.4 %

15,706
20,034
-21.6 %
64,926
21,988
195.3 %

106,338
304,789
-65.1 %
5,611
10
NM
2,867
789
263.4 %
25,737
34,185
-24.7 %
27,735
31,759
-12.7 %
179
478
-62.6 %

6,846
56,510
-87.9 %

4,279
22,998
-81.4 %

52,055
69,718
-25.3 %

57,244
65,721
-12.9 %

(29,881)
1,295
NM
Other costs (a)
Impairment of long-lived assets and goodwill
Costs of operations
Net loss from continuing operations
Net loss from discontinued operations
Net loss
Adjusted EBITDA (i) (iii)
Adjusted EBITDAaL (i) (iii)
(a) Other costs include:
Theatre occupancy expenses
Other operating expenses
General and administrative expenses (iii)
Total other costs
Net loss per share from continuing operations -
basic and diluted (iii)
Net loss per share from discontinued operations -
basic and diluted
Net loss per share - basic and diluted (iii)
73,352
62,175
18.0 %


NM

142,057
219,723
-35.3 %


173,054
NM
135,481
129,396
4.7 %
$ (103,704)
$ (98,234)
5.6 %

(693)
NM

232,600
609,019
-61.8 %
$ (193,392) $ (272,389)
-29.0 %


(4,952)
NM
$ (103,704)
$ (98,927)
4.8 %
$ (193,392)$ (277,341)
-30.3 %
$ (16,902)
$ (41,313)
-59.1 %
$ (53,165)
$ (72,532)
-26.7 %
5,349
17,735
-69.8 %
53,790
35,038
53.5 %
14,213
9,402
51.2 %
$ (47,007) $ 5,159
NM
$ (115,255) $ (70,142)
64.3 %

12,131
35,706
-66.0 %

101,596
169,586
-40.1 %

28,330
14,431
96.3 %
$ 73,352
$ 62,175
18.0 %
$ 142,057
$ 219,723
-35.3 %
$ (1.64)
$ (1.55)
5.8 %

(0.01)
NM
$ (3.05) $ (4.30)
-29.1 %


(0.08)
NM
$ (1.64)
$ (1.56)
5.1 %
$ (3.05)$ (4.38)
-30.4 %
Total assets
Total long-term financial liabilities (ii)
$ 2,156,237
$ 2,732,186
-21.1 %
$ 755,996
$ 664,000
13.9 %
$ 2,156,237
$ 2,732,186
-21.1 %
$ 755,996
$ 664,000
13.9 %
Shares outstandingatperiod end 63,342,186
63,333,238
— %

63,342,186
63,333,238
— %
Cash dividends declared per Share
Adjusted free cash flow per Share (i)
Box office revenue per patron (i)
Concession revenue per patron (i)
Film cost as a percentage of box office revenues
Theatre attendance (in thousands of patrons) (i)
Theatre locations (at period end)
Theatre screens(atperiod end)
$ —
$ —
NM
$ (1.041)
$ (0.849)
22.6 %
$ 10.89
$ 4.50
142.0 %
$ 7.86
$ 10.33
-23.9 %
44.9 %
37.0 %
7.9 %
1,148
6
NM
160
164
-2.4 %
1,651
1,687
-2.1 %
$ —
$ 0.150
NM
$ (2.285) $ (0.853)
167.9 %
$ 10.44
$ 10.36
0.8 %
$ 7.40
$ 6.79
9.0 %
42.0 %
50.9 %
-8.9 %

1,563
10,716
-85.4 %

160
164
-2.4 %

1,651
1,687
-2.1 %
(i) See Section 15, Non-GAAP measures, for the definition of non-GAAP measures reported by Cineplex.
(ii) Represents the principal component as presented on the financial statements net of any equity component and unamortized costs of long-
term debt, convertible debentures, and Notes payable. Excludes share-based compensation, lease obligations, fair value of interest rate swap
agreements, post-employment benefit obligations and other liabilities.
(iii) Includes expenses related to the Cineworld Transaction in the amount
of $2.6 million (2020 - $1.1 million) for the second quarter and $5.0
million(2020 - $2.4 million)for theyear-to date.

(i) See Section 15, Non-GAAP measures, for the definition of non-GAAP measures reported by Cineplex. (ii) Represents the principal component as presented on the financial statements net of any equity component and unamortized costs of longterm debt, convertible debentures, and Notes payable. Excludes share-based compensation, lease obligations, fair value of interest rate swap agreements, post-employment benefit obligations and other liabilities. (iii) Includes expenses related to the Cineworld Transaction in the amount of $2.6 million (2020 - $1.1 million) for the second quarter and $5.0 million (2020 - $2.4 million) for the year-to date.

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4.2 OPERATING RESULTS FOR THE THREE AND SIX MONTHS ENDED JUNE 30, 2021

Total revenues

Total revenues for the three months ended June 30, 2021 increased $42.9 million (195.3%) to $64.9 million as compared to the prior year period. Total revenues for the six months ended June 30, 2021 decreased $198.5 million (65.1%) to $106.3 million as compared to the prior year period. A discussion of the factors affecting the changes in box office, food service, media, amusement and other revenues for the period is provided below.

Non-GAAP measures discussed throughout this MD&A, including adjusted EBITDA, adjusted EBITDAaL, adjusted store level EBITDAaL, adjusted EBITDAaL margin, adjusted store level EBITDAaL margin, adjusted free cash flow, theatre attendance, BPP, premium priced product, same theatre metrics, CPP, film cost percentage, food service cost percentage and concession margin per patron are defined and discussed in Section 15, Non-GAAP measures.

Box office revenues

The following table highlights the movement in box office revenues, theatre attendance and BPP for the quarter and the year to date (in thousands of dollars, except theatre attendance reported in thousands of patrons and per patron amounts, unless otherwise noted):

Box office revenues SecondQuarter SecondQuarter Year to Date Year to Date
2021
2020
Change
2021
2020
Change
Box office revenues
Theatre attendance (i)
Box office revenue per patron (i)
BPP excluding premium priced product (i)
$ 12,498
$ 27
NM
1,148
6
NM
$ 10.89
$ 4.50
142.0 %
$ 10.09
$ 4.50
124.2 %
$ 16,316
$ 111,029
-85.3 %

1,563
10,716
-85.4 %
$ 10.44
$ 10.36
0.8 %
$ 9.73
$ 9.33
4.3 %
Same theatre box office revenues (i)
Same theatre attendance (i)
% Total box frompremiumpricedproduct(i)
$ 12,484
$ 27
NM
1,146
6
NM
22.8 %
— %
22.8 %
$ 16,296
$ 110,112
-85.2 %

1,560
10,607
-85.3 %
20.2 %
28.7 %
-8.5 %
(i)See Section 15,Non-GAAP measures.
Box office continuity Second Quarter
Box Office
Theatre
Attendance
Year to Date
Box Office
Theatre
Attendance
2020 as reported
Same theatre attendance change
Impact of same theatre BPP change
$ 27
6
4,790
1,140
7,667
$ 111,029
10,716

(93,912)
(9,047)
96
Disposed and closed theatres(i) 14
2

(897)
(106)
2021 as reported $ 12,498
1,148
$ 16,316
1,563
(i) See Section 15, Non-GAAP measures. Represents theatres opened, acquired, disposed or closed subsequent to the start of the prior year
comparativeperiod.

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Second Quarter and Year to Date

SecondQuarter 2021 Top Cineplex Films SecondQuarter 2021 Top Cineplex Films 3D **% Box ** SecondQuarter 2020 Top Cineplex Films SecondQuarter 2020 Top Cineplex Films 3D % Box
1
2
3
4
5
F9: The Fast Saga
A Quiet Place Part II
The Conjuring: The Devil Made Me Do It
Godzilla Vs. Kong
Cruella
17.3 %
16.0 %
10.2 %
8.2 %
7.9 %
1
2
3
4
5
Bloodshot
The Invisible Man
Sonic The Hedgehog
Bad Boys For Life
Harley Quinn: Birds Of Prey
21.1 %
17.9 %
15.9 %
9.5 %
7.0 %
Year to Date 2021 Top Cineplex Films 3D **% Box ** Year to Date 2020 Top Cineplex Films 3D % Box
1
2
3
4
5
F9: The Fast Saga
A Quiet Place Part II
The Conjuring: The Devil Made Me Do It
Godzilla Vs. Kong
Cruella
16.2 %
15.0 %
9.6 %
7.7 %
7.4 %
1
2
3
4
5
1917
Star Wars: The Rise of Skywalker
Jumanji: The Next Level
Bad Boys For Life
Sonic The Hedgehog
a
a
12.0 %
10.3 %
9.4 %
9.3 %
5.9 %

Second Quarter and Year to Date

Box office revenues increased to $12.5 million during the second quarter of 2021 as compared to a nominal amount recognized in the prior year period with only six theatres open in Alberta during June 2020. The increase in revenues is due to the gradual reopening of theatres across Cineplex’s circuit during the latter part of the quarter as strict operating restrictions across Canada were eased, with the exception of theatres in Manitoba and Ontario which opened subsequent to June 30, 2021.

Cineplex’s BPP for the period increased $6.39, or 142.0% from $4.50 in the prior period to $10.89 in the current period. The increase in BPP was due to new releases and premium offerings in the current period as compared to the prior period which focused on discounted pricing for older and more classic film products.

Box office revenues for the six months ended June 30, 2021 were $16.3 million, a decrease of $94.7 million or 85.3% compared to the prior year. The decrease in box office revenues was primarily due to the decrease in attendance as a result of the government mandated restrictions that have kept theatres closed or operating below full capacity for a majority of the period. Prior year figures include the first quarter of 2020 during the majority of which Cineplex was operating at full capacity prior to the pandemic related closures.

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Box Office Revenue per
Patron
$10.36 $10.82 $11.13 $10.89
$4.50
Q2 17 Q2 18 Q2 19 Q2 20 Q2 21
----- End of picture text -----

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----- Start of picture text -----

Box Office Revenues (millions) Theatre Attendance (millions)
$170.7 $187.2 $189.4 16.5 17.3 17.0
$— $12.5 — 1.1
Q2 17 Q2 18 Q2 19 Q2 20 Q2 21 Q2 17 Q2 18 Q2 19 Q2 20 Q2 21
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Food service revenues

The following table highlights the movement in food service revenues, theatre attendance and CPP for the quarter and the year to date (in thousands of dollars, except theatre attendance and same theatre attendance reported in thousands of patrons and per patron amounts):

Food service revenues SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Food service - theatres
Food delivery - theatres
$ 9,022 $ 62
NM
3,676
3,024
NM
$ 11,561 $ 72,743
-84.1 %

7,454
3,024
NM
Food service - LBE 516
87
NM

687
6,771
NM
Food delivery- LBE 44
83
NM

81
83
NM
Total food service revenues
Theatre attendance (i)
CPP (i) (ii)
Same theatre food service revenues (i)
Same theatre attendance (i)
$ 13,258 $ 3,256
307.2 %
1,148
6
NM
$ 7.86 $ 10.33
-23.9 %
$ 9,006 $ 62
NM
1,146
6
NM
$ 19,783 $ 82,621
-76.1 %

1,563
10,716
-85.4 %
$ 7.40 $ 6.79
9.0 %
$ 11,536 $ 72,074
-84.0 %

1,560
10,607
-85.3 %
(i) See Section 15, Non-GAAP Measures.
(ii)Food service revenue from LBE and deliveryis not included in the CPP calculation.

(i) See Section 15, Non-GAAP Measures.

(ii) Food service revenue from LBE and delivery is not included in the CPP calculation.

Theatre food service revenue continuity Second Quarter
Theatre Food
Service
Theatre
Attendance
Year to Date

Theatre Food
Service
Theatre
Attendance
2020 as reported
Same theatre attendance change
Impact of same theatre CPP change
$ 62
6
10,846
1,140
(1,901)
$ 72,743
10,716

(61,631)
(9,047)

932
Disposed and closed theatres(i) 15
2

(483)
(106)
2021 as reported $ 9,022
1,148
$ 11,561
1,563
(i) See Section 15, Non-GAAP measures. Represents theatres opened, acquired, disposed or closed subsequent to the start of the prior year
comparativeperiod.

(i) See Section 15, Non-GAAP measures. Represents theatres opened, acquired, disposed or closed subsequent to the start of the prior year comparative period.

Second Quarter and Year to Date

Food service revenues are comprised primarily of concession revenues, which includes food service sales at theatre locations and through delivery services including Uber Eats and Skip the Dishes. Food service revenues also include food and beverage sales at The Rec Room and Playdium.

Food services revenues have continued to be materially impacted by the government mandated closures of theatres and LBE venues as a result of COVID-19. During the period, indoor dining was either prohibited or subject to strict operating restrictions in most of the markets in which The Rec Room and Playdium operate, contributing to the material decrease in food service revenues when compared to historical levels. As a result of the gradual reopening of theatres in select provinces across Canada, food services revenues increased $10.0 million to $13.3 million during the quarter including food home delivery revenues of $3.7 million, as compared to $3.3 million reported in the

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second quarter of 2020, of which the majority was from home delivery revenue. CPP was $7.86 in the current period.

Food service revenues for the six months ended June 30, 2021 were $19.8 million, a decrease of $62.8 million or 76.1% compared to the prior year, which included normal operations during the majority of the first quarter of 2020. The year to date decrease in food service revenues is due to the decrease in theatre attendance, limited concession menu options, and government mandated capacity restrictions at theatres and LBE venues.

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----- Start of picture text -----

Concession Revenue per
Theatre Food Revenues Patron
(millions) $10.33
114.0 $119.7
$99.4 $7.86
$6.59 $7.04
$6.03
$12.7
$3.1
Q2 17 Q2 18 Q2 19 Q2 20 Q2 21
Q2 17 Q2 18 Q2 19 Q2 20 Q2 21
----- End of picture text -----

Media revenues

The following table highlights the movement in media revenues for the quarter and the year to date (in thousands of dollars):

Media revenues SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Cinema media $ 2,412 $ 1,604
50.3 %
$ 4,311 $ 18,866
-77.1 %
Digitalplace-based media 6,989
6,276
11.4 %

14,164
21,171
-33.1 %
Total media revenues from continuingoperations $ 9,401 $ 7,880
19.3 %
$ 18,475 $ 40,037
-53.9 %
Media revenues from discontinued operations
220
-100.0 %


602
-100.0 %
Total media revenues $ 9,401 $ 8,100
16.1 %
$ 18,475 $ 40,639
-54.5 %

Second Quarter and Year to Date

For the three months ended June 30, 2021, total media revenues from continuing operations increased $1.5 million or 19.3% to $9.4 million in the second quarter compared to the prior year period. During the second quarter, media revenues were primarily driven by digital place-based media revenues specifically from network management, creative services and media hardware sales.

For the six months ended June 30, 2021, media revenues from continuing operations were $18.5 million, a decrease of $21.6 million or 53.9% compared to the prior year. The decrease is primarily due to a $14.6 million decrease in Cinema media revenue due to theatre closures and limited new releases subsequent to the first quarter of 2020, ultimately resulting in a sharp decline in show-time and pre-show advertising revenue. Digital place-based media revenues decreased $7.0 million primarily due to lower media hardware sales and media revenue, further contributing to the overall decrease in total media revenues.

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----- Start of picture text -----

Media Revenues
(millions) (i)
$49.2
$36.6 40.4
$7.9 $9.4
Q2 17 Q2 18 Q2 19 Q2 20 Q2 21
----- End of picture text -----

(i) Media revenues for prior year periods have been restated to present revenue amount from continuing operations.

The following table shows a breakdown of the nature of digital place-based media revenues for the quarter (in thousands of dollars):

Digital place-based media revenues SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Project revenues (i)
Other revenues(ii)
$ 2,505 $ 1,028
143.7 %
4,484
5,248
-14.6 %
$ 4,820 $ 6,842
-29.6 %

9,344
14,329
-34.8 %
Total digitalplace-based media revenues $ 6,989 $ 6,276
11.4 %
$ 14,164 $ 21,171
-33.1 %
(i) Project revenues include hardware sales and professional services.
(ii)Other revenues include sales of software and its support as well as mall and media advertising.

(i) Project revenues include hardware sales and professional services.

(ii) Other revenues include sales of software and its support as well as mall and media advertising.

Amusement revenues

The following table highlights the movement in amusement revenues for the quarter and the year to date (in thousands of dollars):

thousands of dollars):
Amusement revenues SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Amusement - P1AG excluding Cineplex exhibition and
LBE (i)
Amusement - Cineplex exhibition (i)
Amusement - LBE
$ 20,446 $ 3,687
NM
199
12
NM
1,539
32
NM
$ 33,005 $ 38,648
-14.6 %

271
2,208
-87.7 %

2,782
10,212
-72.8 %
Total amusement revenues $ 22,184 $ 3,731
NM
$ 36,058 $ 51,068
-29.4 %
(i) Cineplex receives a venue revenue share on games revenues earned at in-theatre game rooms and XSCAPE Entertainment Centres.
Amusement - Cineplex exhibition reports the total of this venue revenue share which is consistent with the historical presentation of Cineplex’s
amusement revenues. Amusement - P1AG excluding Cineplex exhibition reflects P1AG’s gross amusement revenues, net of the venue revenue
share paid to Cineplex reflected in Amusement - Cineplex exhibition above.

Second Quarter and Year to Date

Amusement revenues increased $18.5 million, to $22.2 million during the second quarter of 2021 compared to the prior year period. The quarterly increase in revenues was primarily due to the reopening of P1AG US route locations at FECs and theatres.

For the year to date, amusement revenues decreased $15.0 million or 29.4% when compared to the prior year period. The decrease was due to government mandated closures of Cineplex theatres, LBE venues and capacity restrictions on operating locations in Canada and the United States that have been in effect for a majority of the current period.

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The following table presents the adjusted EBITDAaL for the quarter and the year to date for P1AG (in thousands of dollars):

P1AG Summary SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Amusement revenues $ 20,446
$ 3,687
NM
$ 33,005
$ 38,648
-14.6 %
Operating Expenses
Cash rent related to lease obligations(i)
18,770
8,291
126.4 %
917
1,313
-30.2 %

33,124
41,286
-19.8 %

2,133
2,740
-22.2 %
Total adjusted operatingexpenses $ 19,687
$ 9,604
105.0 %
$ 35,257
$ 44,026
-19.9 %
P1AG Adjusted EBITDAaL (ii)
P1AG Adjusted EBITDAaL Margin(ii)
$ 759
$ (5,917)
NM
3.7 %
(160.5)%
NM
$ (2,252)
$ (5,378)
-58.1 %
(6.8)%
(13.9)%
7.1 %
(i) Cash rent that has been reallocated to offset the lease obligations.
(ii)See Section 15,Non-GAAP measures.

Margins for P1AG continue to be materially impacted by prolonged government mandated closures and capacity restrictions imposed as a result of COVID-19. Margins for P1AG have improved for both the three month and year to date periods as compared to the prior year due to the gradual reopenings P1AG US route locations, management of operating expenses, and subsidy programs where applicable, including the COVID-19 CEWS wage subsidy program that has reduced payroll costs for both the three month and year to date periods by $1.1 million and $2.2 million, respectively. Certain operating expenses, such as salaries, rent, and utilities are fixed in nature, contributing to the downward pressure on margins recognized during the reopening phase of operations.

The following table presents the adjusted store level EBITDAaL for the quarter and year to date for LBE (in thousands of dollars).

LBE Summary SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Food service revenues
Amusement revenues
Media and other revenues
$ 560
$ 170
229.4 %
1,539
32
NM

105
-100.0 %
$ 768
$ 6,853
-88.8 %

2,782
10,212
-72.8 %

35
932
-96.2 %
Total revenues
Cost of food service
Operating expenses before adjustments (i)
Cash rent related to lease obligations(iii)
$ 2,099
$ 307
NM
181
59
206.8 %
1,893
3,024
-37.4 %
2,046
1,786
14.6 %
$ 3,585
$ 17,997
-80.1 %

260
2,067
-87.4 %

4,015
14,336
-72.0 %

3,742
3,550
5.4 %
Total adjusted costs
Store level Adjusted EBITDAaL (iii)
Store level Adjusted EBITDAaL Margin(iii)
$ 4,120
$ 4,869
-15.4 %
(2,021)
(4,562)
-55.7 %
(96.3)%
(1486.0)%
NM
$ 8,017
$ 19,953
-59.8 %

(4,432)
(1,956)
126.6 %
(123.6)%
(10.9)%
-112.7 %
(i) Includes operating costs of LBE. Pre-opening costs relating to LBE and overhead relating to management of LBE portfolio are not included.
(ii) Cash rent that has been reallocated to offset the lease obligations.
(iii)See Section 15,Non-GAAP measures.

Revenues from LBE have continued to be materially negatively impacted by prolonged government mandated closures and capacity restrictions on operating locations. During the second quarter of 2021, revenues increased by $1.7 million primarily driven by the Playdium location in Dartmouth, Nova Scotia which opened in the first quarter. Revenues for the year to date decreased by $14.4 million or 80.0% when compared to the prior period. The decrease is due to temporary closures of LBE locations and operating restrictions as a result of the ongoing COVID-19 pandemic. The prior year includes results of operations which were operating at full capacity during the majority of the first quarter of 2020. Certain operating expenses are fixed in nature such as salaries and occupancy further contributing to the decrease in margins. These costs were partially offset by the receipt of funds under the COVID-19 CEWS wage subsidy program of $1.3 million for the quarter and $2.3 million year to date. Furthermore, Cineplex received $0.1 million under the CERS rent subsidy program during the three month and $0.6 million year to date and combined utility and realty tax subsidies in the amount of $0.6 million during the three month period and $1.0 million year to date period.

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Other revenues

The following table highlights the other revenues which includes revenues from the Cineplex Store, promotional activities, screenings, private parties, corporate events, breakage on gift card sales and revenues from management fees for the quarter and the year to date (in thousands of dollars):

Other revenues SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Other revenues from continuing operations
Other revenues from discontinued operations(i)
$ 7,585 $ 7,094
6.9 %


NM
$ 15,706 $ 20,034
-21.6 %


199
NM
Total other revenues $ 7,585 $ 7,094
6.9 %
$ 15,706 $ 20,233
-22.4 %
(i)Other revenuesgenerated byWorldGamingNetwork LP.

Second Quarter and Year to Date

The quarterly increase in other revenues from continuing operations is primarily due to increases in revenues from SCENE which were partially offset by lower digital commerce sales.

The year to date decrease in other revenues from continuing operations was primarily due to lower digital commerce sales and breakage revenues relating to gift card sales compared to the prior year. The recognition of breakage revenue on gift card sales and related products has been suspended during the shut down. This was partially offset by increases in revenue generated from SCENE. In addition, the prolonged shut downs reduced other ancillary revenues generated from theatres, such as venue rentals.

Film cost

The following table highlights the movement in film cost and the film cost percentage for the quarter and the year to date (in thousands of dollars, except film cost percentage):

Film cost SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Film cost
Film costpercentage(i)
$ 5,611
$ 10
NM
44.9 %
37.0 %
7.9 %
$ 6,846
$ 56,510
-87.9 %
42.0 %
50.9 %
-8.9 %
(i)See Section 15,Non-GAAP measures.

Second Quarter and Year to Date

Film cost varies primarily with box office revenues and can vary from quarter to quarter usually based on the relative strength of the titles exhibited during the period, impacted by film cost terms varying by title and distributor. The increase in film cost in the second quarter over the prior year period was mainly due to the reopening of a limited number of theatres in the latter half of the period with new releases including F9: The Fast Saga and A Quite Place, Part II contributing to the increase in film cost percentage. In the prior year period, only six theatres were open in Alberta in late June, contributing to the nominal film cost recognized in the prior year period. The decrease in film cost and film cost percentage for the year to date period is due to limited releases of first run product and lower settlement rates on older and classic film product.

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==> picture [210 x 135] intentionally omitted <==

----- Start of picture text -----

Film Cost Percentage
53.6% 54.7% 54.4%
44.9%
37.0%
Q2 17 Q2 18 Q2 19 Q2 20 Q2 21
----- End of picture text -----

Cost of food service

The following table highlights the movement in cost of food service and food service cost as a percentage of food service revenues (“concession cost percentage”) for both theatres and LBE for the quarter and the year to date (in thousands of dollars, except percentages and margins per patron):

Cost of food service SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Cost of food service - theatre
Cost of food service - LBE
$ 2,686
$ 730
267.9 %
181
59
207.1 %
$ 4,019
$ 20,931
-80.8 %

260
2,067
-87.4 %
Total cost of food service $ 2,867
$ 789
263.4 %
$ 4,279
$ 22,998
-81.4 %
Theatre concession cost percentage (i)
LBE food cost percentage (i)
Theatre concession margin per patron (i)
21.2 %
23.7 %
-2.5 %
32.3 %
34.7 %
-2.4 %
$ 6.20
$ —
NM
21.1 %
27.6 %
-6.5 %
33.9 %
30.2 %
3.7 %
$ 5.83
$ 5.12
71.0 %
(i)See Section 15,Non-GAAP measures.

Second Quarter and Year to Date

Cost of food service at the theatres varies primarily with theatre attendance as well as the quantity and mix of offerings sold. Cost of food service at LBE venues varies primarily with the volume of guests who visit the location as well as the quantity and mix between food and beverage items sold.

The quarterly increase in cost of food service is primarily due to the gradual reopening of theatres operating under capacity restrictions, compared to closures of theatres and LBE locations that remained in effect for a majority of the prior period. The cost of food service in the second quarter of 2020 was primarily driven by home deliveries. The year to date decrease in cost of food service is due to the impact of prolonged mandatory closures and operating restrictions placed on Cineplex’s theatres and LBE locations leading to a sharp decline in the year to date attendance, resulting in lower cost of food sales.

==> picture [210 x 131] intentionally omitted <==

----- Start of picture text -----

Theatre Concession Cost
Percentage
22.7% 20.0% 21.4% 23.7% 21.2%
Q2 17 Q2 18 Q2 19 Q2 20 Q2 21
----- End of picture text -----

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Depreciation and amortization

The following table highlights the movement in depreciation and amortization expenses during the quarter and the year to date (in thousands of dollars):

year to date (in thousands of dollars):
Depreciation and amortization expenses SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Depreciation of property, equipment and leaseholds
Amortization of intangible assets and other assets
$ 25,197 $ 28,373
-11.2 %
2,538
3,386
-25.0 %
$ 51,980 $ 59,062
-12.0 %

5,264
6,659
-20.9 %
Sub-total - depreciation and amortization - other assets $ 27,735 $ 31,759
-12.7 %
$ 57,244 $ 65,721
-12.9 %
Depreciation - right-of-use assets 25,737
34,185
-24.7 %

52,055
69,718
-25.3 %
Total depreciation and amortization $ 53,472 $ 65,944
-18.9 %
$ 109,299 $ 135,439
-19.3 %

Second Quarter and Year to Date

The quarterly depreciation of property, equipment and leaseholds decreased $3.2 million, or 11.2%, to $25.2 million during the second quarter of 2021 compared to the prior year period, and a year to date decrease of $7.1 million, or 12.0%, to $52.0 million compared to the prior year. The decrease was due primarily to fully depreciated property, equipment and leaseholds.

The quarterly and year to date decrease in amortization of intangible assets and other assets as compared to the prior year periods is due to fully amortized intangible assets.

The quarterly and year to date decrease of $8.4 million and $17.7 million in depreciation of right-of-use assets is primarily due to modifications to lease agreements as a result of COVID-19 which reduced the corresponding rightof-use asset and relating depreciation recognized.

Impairment of long-lived assets and goodwill

The following table highlights the movement in impairment of long-lived assets and goodwill during the quarter and the year to date (in thousands of dollars):

the year to date (in thousands of dollars):
Impairment of long-lived assets and goodwill SecondQuarter Year to Date
2021
2020
Change
2021 2020
Change
Impairment of property, equipment and leaseholds
Impairment of right-of-use assets
Impairment ofgoodwill
$ — $ —
NM


NM


NM
$ —



$ 33,949
NM

50,610
NM

88,495
NM
Impairment of long-lived assets andgoodwill $ — $ —
NM
$ — $ 173,054
NM

Second Quarter and Year to Date

Cineplex generally performs its annual test for impairment of goodwill and indefinite-lived intangible assets in the fourth quarter, in accordance with the policy described in its annual consolidated financial statements. Assessment of impairment for long-lived assets, including property, equipment, leaseholds, right-of-use assets, intangible assets and goodwill is performed more frequently as specific events or circumstances dictate triggering events and changes in circumstances indicate that the carrying amount of the asset group may not be fully recoverable.

On June 30, 2021, Cineplex reassessed the underlying key assumptions and inputs used during the impairment testing completed at December 31, 2020 and determined that there were no material changes in those key judgements and conclusions.

In early 2020, in response to the outbreak of the COVID-19 pandemic as declared by the WHO, governmental authorities announced mandated closure of schools, public facilities and non-essential businesses. Consequently, effective March 16, 2020 and continuing throughout the remainder of the year, Cineplex had to either temporarily close its theatres and location-based entertainment venues or operate with strict capacity restrictions across Canada,

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resulting in material decreases in revenues, results of operations and cash flows and a material decrease in Cineplex’s market value due to a sharp decline in its share price. These represented triggering events at each balance sheet date in 2020. As a result of the triggering events, Cineplex performed impairment testing and recognized noncash impairment charges in each of the three months ended March 31, September 30, and December 31, 2020 as follows:

follows:
Impairment of long-lived assets, goodwill and investments 2020
Q1 Q3 Q4 Total
Impairment of property, equipment and leaseholds
Impairment of right-of-use assets
Impairment of goodwill
Impairment of investments
Impairment of long-lived assets, goodwill and investments
$ 33,949
50,610
88,495
$ —

65,634
$ 5,243
21,236
26,906
2,790
$ 39,192
71,846
181,035
2,790
$ 173,054 $ 65,634 $ 56,175 $ 294,863

In assessing long-lived assets and goodwill for impairment, Cineplex compared the aggregate recoverable amount of the assets included in the relevant Cash Generating Units (“CGUs”) to their respective carrying amounts. The recoverable amount was determined based on the fair value less costs of disposal of the groups CGUs.

The determination of fair value less costs of disposal is sensitive to the growth rates, discount rates, and long-term growth rates used. The risk premiums expected by market participants related to uncertainties about the industry and assumptions relating to future cash flows may differ, depending on economic conditions and other events. Accordingly, it is reasonably possible that future changes in assumptions may negatively impact future assessments of the recoverable amount for groups of CGUs.

Despite the reopening of all of Cineplex’s venues by the third quarter of 2021, ongoing restrictions on capacity limit Cineplex’s ability to resume full operations for the foreseeable future. In addition, if the return to more regular business continues to be delayed for longer than currently anticipated as a result of actions outside of the control of management, including but not limited to additional changes to the film slate release schedule, ongoing government restrictions impacting the re-opening of entertainment venues and future impacts caused by more transmissible variants, management's estimates of operating results and further cash flows for the forecasted period may be negatively impacted. As a result, cash flows may be insufficient to support the recoverability of goodwill and long lived assets in certain CGUs, thus requiring further impairment charges. Cineplex will continue to evaluate the recoverability of goodwill at the cash generating unit level on an annual basis during its fourth quarter and whenever events or changes in circumstances indicate there may be a potential impairment.

Impairment of intangible assets - discontinued operations

The following table highlights the movement in impairment of intangible assets - discontinued operations during the quarter and the year to date (in thousands of dollars):

Impairment of intangible assets - discontinued
operations
SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Impairment of intangible assets - discontinued operations $ — $ 21
NM
$ — $ 5,156
NM

Intangible assets included in assets held for sale were written down prior to disposition to reflect their expected net realizable value in the prior period. On June 29, 2020, Cineplex sold all of its interest in WorldGaming Network LP for a nominal amount. No other operations were classified as a discontinued operation in the current period.

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27

Cineplex Inc. Management’s Discussion and Analysis

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Loss (gain) on disposal of assets

The following table shows the movement in the loss (gain) on disposal of assets during the quarter and the year to date (in thousands of dollars):

date (in thousands of dollars):
Loss (gain) on disposal of assets SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Loss (gain) on disposal from continuing operations
Loss on disposal from discontinued operations
$ 179 $ 478
-62.6 %

129
-100.0 %
$ (29,881) $ 1,295
NM


129
-100.0 %
Loss(gain)on disposal of assets $ 179 $ 607
-70.5 %
$ (29,881)$ 1,424
NM

The year to date change in the loss (gain) on disposal of assets as compared to the prior year period is due to the sale of the head office buildings for gross proceeds of $57.0 million completed in the first quarter of 2021. Cineplex will continue to occupy its head office buildings as a tenant.

Other costs

Other costs include three main sub-categories of expenses: theatre occupancy expenses, which capture associated occupancy costs for Cineplex’s theatre operations; other operating expenses, which include the costs related to running Cineplex’s film entertainment and content, media, as well as amusement and leisure; and general and administrative expenses, which includes costs related to managing Cineplex’s operations, including head office expenses. Please see the discussions below for more details on these categories.

The following table highlights the movement in other costs for the quarter and the year to date (in thousands of dollars):

Other costs SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Theatre occupancy expenses
Other operating expenses
General and administrative expenses
$ 5,349 $ 17,735
-69.8 %
53,790
35,038
53.5 %
14,213
9,402
51.2 %
$ 12,131 $ 35,706
-66.0 %

101,596
169,586
-40.1 %

28,330
14,431
96.3 %
Total other costs from continuingoperations $ 73,352 $ 62,175
18.0 %
$ 142,057 $ 219,723
-35.3 %
Other costs from discontinued operations
606
-100.0 %


2,212
-100.0 %
Total other costs $ 73,352 $ 62,781
16.8 %
$ 142,057 $ 221,935
-36.0 %

Theatre occupancy expenses

The following table highlights the movement in theatre occupancy expenses for the quarter and the year to date (in thousands of dollars):

thousands of dollars):
Theatre occupancy expenses SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Cash rent paid/payable (i) (iv)
Other occupancy
One-time items(ii)
$ 25,530 $ 37,659
-32.2 %
12,204
18,368
-33.6 %
(2,237)
(561)
298.8 %
$ 47,752 $ 78,015
-38.8 %

26,511
36,804
-28.0 %

(3,219)
(1,140)
182.4 %
Total theatre occupancy including cash lease payments
paid/payable
$ 35,497 $ 55,466
-36.0 %
$ 71,044 $ 113,679
-37.5 %
Cash rent related to lease obligations(iii) (30,148)
(37,731)
-20.1 %

(58,913)
(77,973)
-24.4 %
Theatre occupancyas reported $ 5,349 $ 17,735
-69.8 %
$ 12,131 $ 35,706
-66.0 %
(i) Represents the cash payments for theatre rent paid or payable net of subsidies during the quarter.
(ii) One-time items include amounts related to both theatre rent and other theatre occupancy costs. They are isolated here to illustrate
Cineplex’s theatre rent and other theatre occupancy costs excluding these one-time, non-recurring items.
(iii) Cash rent that has been reallocated to offset the lease obligations.
(iv) The 2021 year to date balance inclu
des $0.8 million (2020 - $0.7 million) of cash rent paid not pertaining to the current period. See Section
15,Non-GAAP measures.

(i) Represents the cash payments for theatre rent paid or payable net of subsidies during the quarter. (ii) One-time items include amounts related to both theatre rent and other theatre occupancy costs. They are isolated here to illustrate Cineplex’s theatre rent and other theatre occupancy costs excluding these one-time, non-recurring items.

(iii) Cash rent that has been reallocated to offset the lease obligations.

(iv) The 2021 year to date balance includes $0.8 million (2020 - $0.7 million) of cash rent paid not pertaining to the current period. See Section 15, Non-GAAP measures.

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Cineplex Inc.

Management’s Discussion and Analysis

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Theatre occupancy continuity Second Quarter
Occupancy
Year to Date
Occupancy
2020 as reported $ 17,735 $ 35,706
Impact of disposed theatres
Same theatre rent change (i)
One-time items
Other
Impact of IFRS 16 adoption:
(472)
(7,179)
(1,647)
(10,671)

(1,013)

(18,477)

(2,078)

(21,067)
Cash rentpaid/payable related to lease obligations 7,583
19,060
2021 as reported $ 5,349 $ 12,131
(i)See Section 15,Non-GAAP measures.

Second Quarter

Total theatre occupancy decreased $12.4 million or 69.8% during the second quarter of 2021 compared to the prior year period. This decrease was primarily due to the rent relief measures Cineplex has undertaken with landlord partners resulting in lower theatre rent related expense including common area maintenance and taxes as compared to the prior year period. In addition, Cineplex recognized realty tax subsidies of $5.2 million and rent subsidies of $4.7 million during the quarter, further reducing theatre occupancy expenses. Cineplex expects to continue to benefit from subsidy relief in the third quarter as a result of the extension periods for both the CERS and CEWS programs to October 23, 2021.

Year to Date

For the year to date period, theatre occupancy expenses decreased $23.6 million or 66.0% compared to the prior year. This decrease was primarily due to lower theatre rent related expense including common area maintenance and taxes as compared to the prior year period. Cineplex recognized realty tax subsidies of $9.6 million and rent subsidies of $11.2 million, contributing to the decrease in theatre occupancy expenses.

Other operating expenses

The following table highlights the movement in other operating expenses during the quarter and the year to date (in thousands of dollars):

thousands of dollars):
Other operating expenses SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Theatre payroll
Theatre operating expenses
Media
P1AG
LBE (i)
LBE pre-opening (ii)
SCENE
Marketing
$ 5,473 $ 234
2239.0 %
8,078
8,812
-8.3 %
7,959
6,816
16.8 %
19,687
9,604
105.0 %
3,939
4,810
-18.1 %
678
179
278.7 %
5,654
1,635
245.8 %
1,123
1,059
6.0 %
$ 9,108 $ 31,664
-71.2 %

17,431
35,301
-50.6 %

16,243
25,727
-36.9 %

35,257
44,026
-19.9 %

7,757
17,886
-56.6 %

906
924
-2.0 %

10,398
4,208
147.1 %

2,240
3,980
-43.7 %
Other(iii) 5,630
6,670
-15.6 %

11,150
15,405
-27.6 %
Other operating expenses including cash lease payments
paid/payable
$ 58,221 $ 39,819
46.2 %
(4,431)
(4,781)
-7.3 %
$ 110,490 $ 179,121
-38.3 %

(8,894)
(9,535)
-6.7 %
Cash rent related to lease obligations(iv)
Other operatingexpenses from continuingoperations $ 53,790 $ 35,038
53.5 %
$ 101,596 $ 169,586
-40.1 %
Other operatingexpenses from discontinued operations
606
-100.0 %


2,212
-100.0 %
Total other operatingexpenses $ 53,790 $ 35,644
50.9 %
$ 101,596 $ 171,798
-40.9 %
(i) Includes operating costs of LBE locations. Overhead relating to management of LBE portfolio are included in the ‘Other’ line.
(ii) Includes pre-opening costs of LBE.
(iii) Other category includes overhead costs related to LBE and other Cineplex internal departments.
(iv)Cash rent that has been reallocated to offset the lease obligations.

(i) Includes operating costs of LBE locations. Overhead relating to management of LBE portfolio are included in the ‘Other’ line.

(ii) Includes pre-opening costs of LBE.

(iii) Other category includes overhead costs related to LBE and other Cineplex internal departments.

(iv) Cash rent that has been reallocated to offset the lease obligations.

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Cineplex Inc.

Management’s Discussion and Analysis

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Other operating continuity from continuing operations Second Quarter
Other Operating
Year to Date
Other Operating
2020 as reported $ 35,038 $ 169,586
Impact of disposed theatres
Same theatre payroll change (i)
Same theatre operating expenses change (i)
Media operating expenses change
P1AG operating expenses change
LBE operating expenses change
LBE pre-opening change
SCENE change
Marketing change
(164)
5,291
(622)
1,143
10,083
(871)
499
4,019
64

(756)

(22,201)

(17,469)

(9,484)

(8,769)

(10,129)

(18)

6,190

(1,740)
Other
Impact of IFRS 16:
(1,040)
(4,255)
Cash rent related to lease obligations 350
641
2021 as reported $ 53,790 $ 101,596
(i)See Section 15,Non-GAAP measures.

Second Quarter

Other operating expenses increased $18.8 million during the second quarter of 2021 or 53.5% compared to the prior year period. The increase was primarily driven by increases in P1AG other operating expenses of $10.1 million as a result of the gradual reopening of P1AG US route locations. During the second quarter of 2020, prolonged government mandated closures and operating restrictions resulted in closures and operating levels far below normal for a majority of the period. In addition, Cineplex recognized increases in theatre payroll of $5.2 million as a result of the reopening of theatres and $4.0 million higher SCENE costs related to third-party redemption costs. Cineplex has begun the gradual reopening of theatres across Canada in accordance with provincial government directives and will adjust operating levels as permitted by applicable authorities. Cineplex received $15.8 million of subsidies in the current period, comprised of $12.8 million of payroll subsidies of which $7.0 million was offset against theatre payroll, and $3.0 million of non-theatre rent, realty tax and utilities subsidies.

Year to Date

The overall decrease in other operating expenses from continuing operations from the prior year resulted from the temporary closures and subsequent operating restrictions on theatres, LBE locations and P1AG route locations beginning in March 2020. Cineplex received $30.2 million of subsidies in the current period, comprised of $24.7 million of payroll subsidies of which $13.1 million was offset against theatre payroll, and $5.5 million of non-theatre rent, realty tax and utility subsidies.

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Cineplex Inc. Management’s Discussion and Analysis

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General and administrative expenses

The following table highlights the movement in general and administrative (“G&A”) expenses during the quarter and the year to date, including Share-based compensation costs and G&A net of these costs (in thousands of dollars):

G&A expenses SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
G&A excluding the following items
Restructuring
Transaction / Litigation costs
LTIP (i)
Optionplan
$ 9,940 $ 9,949
-0.1 %

75
-100.0 %
2,591
1,098
136.0 %
1,795
(1,572)
NM
445
47
846.8 %
$ 20,558 $ 27,203
-24.4 %


435
-100.0 %

5,021
2,369
111.9 %

3,099
(13,009)
NM

844
(2,194)
NM
G&A expenses including cash lease payments $ 14,771 $ 9,597
53.9 %
$ 29,522 $ 14,804
99.4 %
Cash rent paid/payable included as part of lease obligations
(ii)
(558)
(195)
186.2 %

(1,192)
(373)
219.5 %
G&A expenses as reported $ 14,213 $ 9,402
51.2 %
$ 28,330 $ 14,431
96.3 %
(i) LTIP includes the expense for RSUs and PSUs, as well as the expense for the executive and Board deferred share unit plans.
(ii) Cash rent that has been reallocated to offset the lease obligations.

Second Quarter and Year to Date

G&A expenses during the three months ended June 30, 2021 increased $4.8 million as compared to the prior year period. This was primarily a result of an increase in LTIP expense due to the increase in Cineplex’s Share price during the quarter from $11.91 at March 31, 2021 to $14.90 at June 30, 2021 as compared to the decrease in the Share price in the second quarter of 2020. Cineplex also incurred $2.6 million (2020 - $1.1 million) of costs related to litigation arising from the Cineworld Transaction during the period (Section 1.1, COVID-19 business impacts, risks and liquidity). Employee benefit costs were reduced by $2.8 million (2020 - $3.8 million) under the CEWS program.

G&A expenses for the year to date period increased $13.9 million compared to the prior year period. The change was primarily due to a significant decrease in LTIP expense in the prior period due to the share decline in Cineplex’s share price as a result of the impact of the COVID-19 pandemic on Cineplex’s business, which fell from $33.90 at the beginning of the prior year period to $8.04 per Share at June 30, 2020. Cineplex incurred year to date costs relating to litigation arising from the Cineworld Transaction of $5.0 million (2020 - $2.4 million) (Section 1.1, COVID-19 business impacts, risks and liquidity). Employee salary and benefit costs were reduced by $5.7 million (2020 - $3.8 million) under the CEWS program in 2021.

Share of loss of joint ventures and associates

Cineplex’s joint ventures and associates include its 78.2% interest in CDCP (2020 - 78.2%), 50% interest in one IMAX screen in Ontario (2020 - 50%), 50% interest in YoYo’s (2020 - 50%) and in 2020 included a 34.7% interest in VRstudios.

The following table highlights the components of share of loss of joint ventures and associates during the quarter and the year to date (in thousands of dollars):

Share of loss of joint ventures and associates SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Share of loss of CDCP
Share of loss of otherjoint ventures and associates
$ 1,043 $ 2,784
-62.5
9
408
-97.8 %
$ 3,281 $ 3,374
-2.8 %

185
553
-66.5 %
Total loss ofjoint ventures and associates $ 1,052 $ 3,192
-67.0 %
$ 3,466 $ 3,927
-11.7 %

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Cineplex Inc. Management’s Discussion and Analysis

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Interest expense

The following table highlights the movement in interest expense during the quarter and the year to date (in thousands of dollars):

thousands of dollars):
Interest expense SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Interest expense on long-term debt
Lease interest expense
Financingfees
$ 15,701 $ 6,982
124.9 %
14,590
11,053
32.0 %

800
-100.0
$ 28,808 $ 14,456
99.3 %

28,529
22,408
27.3 %
321
800
-59.9
Sub-total - cash interest expense $ 30,291 $ 18,835
60.8 %
$ 57,658 $ 37,664
53.1 %
Deferred financing fee accretion and other non-cash interest
Accretion expense on Debentures and Notes Payable
Interest rate swap- non-cash

177
328
-46.0 %
4,021

NM
(1,849)
1,909
NM

624
677
-7.8 %

7,759

NM

(5,377)
11,295
NM
Sub-total - non-cash interest expense 2,349
2,237
NM

3,006
11,972
NM
Total interest expense $ 32,640 $ 21,072
54.9 %
$ 60,664 $ 49,636
22.2 %

Second Quarter and Year to Date

Total interest expense increased $11.6 million for the quarter when compared to the prior year period. The increase is due to a $11.5 million increase in cash interest expense primarily relating to the issuance of Notes Payable (Section 6.4, Long-term debt) completed in the first quarter of 2021 and Debentures (as defined and described in Section 6.4, Long-term debt) during the third quarter of 2020, resulting in cash interest expense of $4.7 million and $4.5 million, respectively. While Cineplex had higher interest rates in effect during the quarter, lower bank debt balances in 2021 as compared to the prior year quarter, resulted in overall slightly lower interest on outstanding bank debt. Lease interest expense increased by $3.6 million as a result of lease modifications negotiated with landlord partners resulting in higher incremental borrowing rates (and lower principal balances), further contributing to the increase in cash interest expense from continuing operations. Non-cash interest expense increased by $0.1 million. The change in non-cash interest expense was due to accretion expense recognized relating to the issuance of Notes Payable and Debentures of $0.3 million and $3.7 million, respectively. This was offset by changes in the fair value of the interest rate swap resulting in a $3.8 million decrease in non-cash interest expense from continuing operations.

For the year to date, interest expense increased $11.0 million compared to the prior year period. The increase was due to increases in cash interest expense as a result of the issuance of Notes Payable (Section 6.4, Long-term debt) completed in the first quarter of 2021 and Debentures (Section 6.4, Long-term debt) during the third quarter of 2020, resulting in cash interest expense of $6.4 million and $9.0 million, respectively. In addition, while bank debt balances were lower during the quarter, higher interest rates resulted in overall higher interest on outstanding bank debt. Cash interest relating to lease obligations also increased by $6.2 million when compared to the prior period as a result of higher incremental borrowing rates due to lease modifications negotiated with landlord partners. Noncash interest expense decreased by $9.0 million when compared to the prior year. The decrease in non-cash interest is due to changes in the fair value of the interest rate swap resulting in a $16.7 million decrease in non-cash interest expense. This was partially offset by an increase in accretion expense relating to the issuance of Notes Payable and Debentures of $0.4 million and $7.4 million, respectively.

Interest income

Interest income during the second quarter of 2021 and the six months ended June 30, 2021 was as follows (in thousands of dollars):

thousands of dollars):
Interest income SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Interest income $ 108 $ 57
89.5 %
$ 134 $ 129
3.9 %

CINEPLEX INC. 2021 SECOND QUARTER REPORT MANAGEMENT’S DISCUSSION & ANALYSIS

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Cineplex Inc. Management’s Discussion and Analysis

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Foreign exchange

The following table highlights the movement in foreign exchange during the second quarter of 2021 and the six months ended June 30, 2021 (in thousands of dollars):

Foreign exchange SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Foreign exchange loss (gain) from continuing operations
Foreign exchange loss(gain)from discontinued operations
$ 365 $ 1,059
-65.5 %

91
NM
$ 595 $ (868)
NM


(117)
NM
Total foreign exchange loss(gain) $ 365 $ 1,150
-68.3 %
$ 595 $ (985)
NM

Second Quarter and Year to Date

The movement in the foreign exchange during the quarter was due to a decrease in the CAD/USD foreign exchange month end rate from 1.2575 at March 31, 2021 to 1.2394 at June 30, 2021.

For the six months ended June 30, 2021, the movement in the foreign exchange was due to the decrease in the CAD/ USD foreign exchange month end rate from 1.2732 at December 31, 2020 to 1.2394 at June 30, 2021.

Change in fair value of financial instruments

The following table highlights the movement in change in fair value of financial instruments during the quarter and the year to date (in thousands of dollars):

the year to date (in thousands of dollars):
Change in fair value of financial instruments SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Change in fair value of financial instruments $ (800)$ —
NM
$ (800)$ —
NM

The gain on change in fair value of financial instruments in the current period was due to the revaluation of Cineplex’s call option relating to the Notes Payable that were issued in the first quarter of 2021 (Section 6.4, Longterm debt).

Income taxes

The following table highlights the movement in current and deferred income tax expense during the quarter and the year to date (in thousands of dollars):

year to date (in thousands of dollars):
Income taxes SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Current income tax expense (recovery)
Deferred income tax recovery
$ — $ (7,632)
-100.0 %

(26,808)
-100.0 %
$ 3,339 $ (7,865)
NM


(76,542)
-100.0 %
Provision for income taxes from continuingoperations $ — $ (34,440)
-100.0 %
$ 3,339 $ (84,407)
NM
Provision for income taxes from discontinued operations
66
-100.0 %


(1,627)
-100.0 %
Provision for income taxes $ — $ (34,374)
-100.0 %
$ 3,339 $ (86,034)
NM

Second Quarter and Year to Date

At December 31, 2020 the recoverability of the net deferred income tax assets in the normal course of business was uncertain and accordingly the net deferred tax assets were derecognized. Cineplex will evaluate the likelihood of recoverability in the ordinary course of business at each balance sheet date, and will recognize net deferred tax assets when and if appropriate.

The year to date current tax expense represents Ontario corporate minimum tax paid on the filing of 2020 tax returns as a result of losses carried back to offset taxable income. The minimum tax paid is creditable against future Ontario corporate income tax payable.

CINEPLEX INC. 2021 SECOND QUARTER REPORT MANAGEMENT’S DISCUSSION & ANALYSIS

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Cineplex Inc. Management’s Discussion and Analysis

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By Notice of Reassessment (“NOR”) dated January 22, 2019, the Canada Revenue Agency (“CRA”), disallowed the deduction of $26.6 million of losses of AMC Ventures Inc (“AMC”) that Cineplex had obtained on the acquisition of AMC in 2012. The disallowance of the losses, which offset taxable income generated in 2014, increased taxes and interest payable by approximately $8.6 million, 50% of which was required to be paid immediately (interest continues to accrue on the unpaid amount). Cineplex disagrees with the CRA’s position. The Department of Justice has confirmed the CRA’s position in response to Cineplex’s subsequent appeal to the Tax Court of Canada in respect of the NOR. Cineplex is continuing the process to defend its original filing position and believes it should prevail, although no assurance can be given in this regard as the appeal process proceeds.

Cineplex’s combined statutory income tax rate tax rate at June 30, 2021 was 26.3% (2020 - 26.8%).

Net loss

Net loss during the second quarter of 2021 and the six months ended June 30, 2021 was as follows (in thousands of dollars):

dollars):
Net loss SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Net loss from continuing operations
Net loss from discontinued operations
$ (103,704) $ (98,234)
5.6 %

(693)
-100.0
$ (193,392) $ (272,389)
-29.0 %

(4,952)
-100.0
Net loss $(103,704)$ (98,927)
4.8 %
$(193,392)$(277,341)
-30.3 %

4.3 EARNINGS BEFORE INTEREST, INCOME TAXES, DEPRECIATION AND AMORTIZATION (“EBITDA”) (see Section 15, Non-GAAP measures)

The following table presents EBITDA, adjusted EBITDA and adjusted EBITDAaL for the three and six months ended June 30, 2021 as compared to the prior year periods (in thousands of dollars, except adjusted EBITDAaL margin):

EBITDA SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
EBITDA
Adjusted EBITDA
Adjusted EBITDAaL
Adjusted EBITDAaL margin
$ (17,700)
$ (45,715)
-61.3 %
$ (16,902)
$ (41,313)
-59.1 %
$ (53,165)
$ (72,532)
-26.7 %
(81.9)%
(329.9)%
248.0 %
$ (20,224)
$ (171,850)
-88.2 %
$ (47,007)
$ 5,159
NM
$ (115,255)
$ (70,142)
64.3 %
(108.4)%
(23.0)%
-85.4 %

Adjusted EBITDAaL for the second quarter of 2021 was a loss of $(53.2) million compared to a loss of the $(72.5) million for the prior year period. The change primarily due to reopening of a limited number of theatres and LBE venues during the latter half of June 2021 in addition to increased amusement revenues from route operations in the United States where restrictions in certain states were reduced or lifted earlier in the quarter. Substantially all of Cineplex businesses remained closed in the second quarter of 2020 due to the impact of COVID-19 government imposed restrictions.

For the six months ended June 30, 2021, adjusted EBITDAaL was a loss of $(115.3) million as compared to a loss of $(70.1) million for the same period in 2020. The change was primarily due to the impact of the COVID-19 government imposed restrictions and resulting closures of substantially all of Cineplex businesses during the majority of the six months ended June 30, 2021, as compared to prior year period where Cineplex operated at full capacity until restrictions and closures began in March 2020. Adjusted EBITDAaL margin is calculated as adjusted EBITDAaL divided by total revenues.

CINEPLEX INC. 2021 SECOND QUARTER REPORT MANAGEMENT’S DISCUSSION & ANALYSIS

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Cineplex Inc. Management’s Discussion and Analysis

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5. BALANCE SHEETS

The following sets out significant changes to Cineplex’s consolidated balance sheets during the six months ended June 30, 2021 as compared to December 31, 2020 (in thousands of dollars):

June 30, 2021
December 31, 2020
Change ($)
Change (%)
Assets
Current assets
Cash and cash equivalents
Trade and other receivables
Income taxes receivable
Inventories
Prepaid expenses and other current assets
$ 29,202 $ 16,254 $ 12,948
79.7 %
44,517
51,834
(7,317)
-14.1 %
10,809
66,551
(55,742)
-83.8 %
21,609
21,712
(103)
-0.5 %
13,514
11,613
1,901
16.4 %
Non-current assets
Property, equipment and leaseholds
Right-of-use assets
119,651
167,964
(48,313)
-28.8 %
500,311
555,340
(55,029)
-9.9 %
812,707
881,418
(68,711)
-7.8 %
Interests in joint ventures 3,852
8,644
(4,792)
-55.4 %
Intangible assets
Goodwill
84,364
84,922
(558)
-0.7 %
635,352
635,582
(230)
— %
Liabilities
Current liabilities
Accounts payable and accrued expenses
Share-based compensation
2,156,237
2,333,870
(177,633)
-7.6 %
$ 91,071 $ 82,992 $ 8,079
9.7 %
824
482
342
71.0 %
Income taxes payable
Deferred revenue
Lease obligations
Fair value of interest rate swap agreements
1,946
802
1,144
142.6 %
224,932
219,983
4,949
2.2 %
110,775
97,259
13,516
13.9 %
9,151
7,202
1,949
27.1 %
Non-current liabilities
Share-based compensation
Long-term debt
Fair value of interest rate swap agreements
Lease obligations
Post-employment benefit obligations
438,699
408,720
29,979
7.3 %
4,907
2,670
2,237
83.8 %
755,996
725,271
30,725
4.2 %
12,383
19,157
(6,774)
-35.4 %
1,033,396
1,073,666
(40,270)
-3.8 %
10,637
11,503
(866)
-7.5 %
Other liabilities 68,527
68,649
(122)
-0.2 %
Shareholders’ (deficit) equity
Total shareholders’ (deficit) equity
2,324,545
2,309,636
14,909
0.6 %
(168,308)
24,234
(192,542)
NM
$ 2,156,237 $ 2,333,870 $ (177,633)
-7.6 %

Cash and cash equivalents. The increase in cash and cash equivalents is due to the higher cash in transit in response to reopening of a limited number of theatres and LBE venues during the latter half of June 2021.

Trade and other receivables. The decrease in trade and other receivables is primarily due to timing of billing and collection.

Income taxes receivable. The decrease in income taxes receivable is primarily due to the receipt of $53.6 million of refunds resulting from losses recognized in 2020 carried back to offset taxable income earned in prior years.

Inventory. The slight decrease in inventories is primarily due to increased installation of gaming equipment in new amusement locations reducing the inventories, partially offset by the higher concession inventories as a result of the limited reopening of theatres and LBE venues in June.

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Prepaid expenses and other current assets. The increase in prepaid expenses and other current assets is primarily due to the 2021 final real estate taxes installments and the adjustment to the fair value of the pre-payment derivative related to the Notes Payable.

Property, equipment and leaseholds. The decrease in property, equipment and leaseholds is due to amortization expense ($52.0 million), asset dispositions ($13.3 million), and foreign exchange impact ($0.8 million). This was offset by additions to new build and other capital expenditures ($10.3 million) and maintenance capital expenditures ($0.8 million).

Right-of-use assets. The decrease in right-of-use assets is due to amortization expense ($52.1 million), lease modifications ($16.5 million), and foreign exchange impact ($0.1 million). During the second quarter of 2021, Cineplex derecognized right-of-use assets in accordance with an amended lease agreement entered with the landlord ($6.4 million).

Interest in joint ventures. The decrease in interest in joint ventures is primarily due to the equity loss realized by CDCP which has been negatively impacted by the theatre closures.

Intangible assets. The decrease in intangible assets is due to amortization expense ($5.3 million) and foreign exchange impact ($0.1 million), partially offset by additions ($4.8 million).

Goodwill. The decrease in goodwill is due to the impact of foreign exchange ($0.2 million).

Accounts payable and accrued expenses. The increase in accounts payable and accrued expenses is primarily due to increased occupancy and interest accruals, partially offset by the settlement of year end liabilities.

Share-based compensation. The increase in share-based compensation is due to the increase in Share price, which was $14.90 per Share at June 30, 2021, as compared to $9.27 at December 31, 2020, increasing the fair value of the compensation liability (see Section 8, Share activity).

Deferred revenue. The deferred revenue increase is primarily due the continued growth of SCENE and lower redemptions of gift cards and similar products with the closures of substantially all of Cineplex businesses for a majority of the six months ended June 30, 2021.

Lease obligations. The decrease in lease obligations is primarily due to settlement of lease obligations and by the lease modifications recognized from renegotiated leases due to the impact of COVID-19 on the business and settlement of lease obligation.

Fair value of interest rate swap agreements. Represent the fair values of Cineplex’s outstanding interest rate swap agreements. (see discussion in Section 6.4 Long-term debt)

Long-term debt. Long-term debt consists of the Credit Facilities, Debentures and Notes Payable. The increase in long-term debt is due to the issuance of the Notes Payable during the first quarter and an increase in borrowings under the Credit Facility, net of its repayment with the proceeds from the issuance of Notes Payable and the proceeds from the head office buildings sale. The accretion of the Debentures and Notes Payable also increased long-term debt (Section 6.4 Long-term debt).

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Cineplex Inc. Management’s Discussion and Analysis

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6. LIQUIDITY AND CAPITAL RESOURCES

6.1 OPERATING ACTIVITIES

Cash flow is generated primarily from film entertainment (the sale of admission tickets and food service sales), media sales and services, amusement and leisure (amusement and food service sales) and other revenues. Generally, this provides Cineplex with positive working capital, since certain cash revenues are normally collected in advance of the payment of certain expenses. Box office revenues are directly related to the success and appeal of the film product produced and distributed by the studios.

The following table highlights the movements in cash from operating activities for the three and six months ended June 30, 2021 and 2020 (in thousands of dollars):

Cash flows (used in) provided by operating activities SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Restated Restated
Net loss from continuing operations
Adjustments to reconcile net income to net cash provided
by operating activities:
Depreciation and amortization of other assets (i)
Depreciation of right-of-use assets
Restated
$ (103,704) $ (98,234) $ (5,470)
27,735
31,759
(4,024)
25,737
34,185
(8,448)
Restated
$ (193,392) $ (272,389) $ 78,997

57,244
65,721
(8,477)

52,055
69,718
(17,663)
Unrealized foreign exchange
Interest rate swap agreements - non-cash interest
Accretion of Debentures and Notes Payable
Other non-cash interest (ii)
Loss (gain) on disposal of assets
245
739
(494)
(1,849)
1,909
(3,758)
4,021

4,021
177
328
(151)
179
478
(299)

456
(690)
1,146

(5,377)
11,295
(16,672)

7,759

7,759

624
677
(53)

(29,881)
1,295
(31,176)
Deferred income taxes
Non-cash Share-based compensation
Change in fair value of financial instruments
Impairment of long-lived assets and goodwill
Net change in interests in joint ventures and associates

(26,808)
26,808
1,194
160
1,034
(800)

(800)



1,576
4,178
(2,602)


(76,542)
76,542

1,818
4,104
(2,286)

(800)

(800)


173,054 (173,054)

4,792
6,069
(1,277)
Changes in operatingassets and liabilities 62,622
69,401
(6,779)
86,203
58,973
27,230
Net cash provided by (used in) operating activities $ 17,133 $ 18,095 $ (962) $ (18,499) $ 41,285 $ (59,784)
(i) Includes depreciation of property, equipment and leaseholds and amortization of intangible assets.
(ii)Includes accretion of assets retirement obligations and non-cash interest costs on lease obligations.

Second Quarter

Cash provided by operating activities decreased $1.0 million in the second quarter of 2021 compared to the prior year period, primarily due to the timing of the settlement of accounts receivable and payable balances, partially offset by the receipt of tax refunds in 2021.

Year to Date

Cash used in operating activities was $18.5 million for the six months ended June 30, 2021, as compared to cash flow of $41.3 million provided by operating activities in the prior year period. The movement was primarily due to prolonged mandatory lockdown measures in response to the COVID 19 pandemic resulting in closures of substantially all of theatre and LBE venues in majority of six months ended June 30, 2021. Cash flows provided by operating activities in the prior year period resulted from Cineplex operating results prior to the national lockdown in mid-March 2020.

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6.2 INVESTING ACTIVITIES

The following table highlights the movements in cash used in investing activities for the three and six months ended June 30, 2021 and 2020 (in thousands of dollars):

Cash flows provided by (used in) investing activities SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Proceeds from sale of assets, net
Purchases of property, equipment and leaseholds
$ 3,252 $ 50 $ 3,202
(5,026)
(14,441)
9,415
$ 59,916 $ 50 $ 59,866

(13,741)
(51,944)
38,203
Intangible assets additions (1,992)
(1,760)
(232)

(5,078)
(5,481)
403
Tenant inducements
Net cash received fromjoint ventures and associates
2,005
6,422
(4,417)

782
(782)

5,665
18,299
(12,634)

3,910
(3,910)
Net cash (used in) provided by investing activities $ (1,761) $ (8,947) $ 7,186 $ 46,762 $ (35,166) $ 81,928

Second Quarter

Cash used in investing activities during the second quarter of 2021 decreased by $7.2 million compared to the prior year period. The decrease was primarily due to a reduction of capital expenditures, and cash proceeds received from a landlord for the sale of certain restrictive lease rights. These were partially offset by lower tenant inducements received from landlords as compared to the prior year period.

Year to Date

For the six months ended June 30, 2021, cash provided by investing activities was $46.8 million, as compared to cash flows of $35.2 million used in investing activities in the prior year period. The movement was primarily due to the cash proceeds received from the sale of Cineplex’s head office buildings during the first quarter of 2021 and the sale of certain restrictive lease rights in the second quarter. The movement is also driven by a reduction of capital expenditures net of tenant inducement received and the deferrals of capital projects during the current period, as a result of the ongoing pandemic.

Components of capital expenditures include (in thousands of dollars):

Capital expenditures SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Gross capital expenditures
Less: tenant inducements
Net capital expenditures
$ 5,026 $ 14,441 $ (9,415)
(2,005)
(6,422)
4,417
$ 13,741 $ 51,944 $ (38,203)

(5,665)
(18,299)
12,634
$ 3,021 $ 8,019 $ (4,998) $ 8,076 $ 33,645 $(25,569)
Net capital expenditures consists of:
Growth and acquisition capital expenditures (i)
Tenant inducements
Media growth capital expenditures
Premium formats (ii)
Amusement gaming & leisure growth capital expenditures
(excluding LBE expenditures)
Maintenance capital expenditures
Other (iii)
$ 2,739 $ 4,125 $ (1,386)
(2,005)
(6,422)
4,417
1,151
116
1,035
(10)
360
(370)
54
82
(28)
483
614
(131)
609
9,144
(8,535)
$ 8,435 $ 24,181 $ (15,746)

(5,665)
(18,299)
12,634

1,189
174
1,015

(151)
2,354
(2,505)

301
482
(181)

737
3,591
(2,854)
3,230
21,162
(17,932)
$ 3,021 $ 8,019 $ (4,998) $ 8,076 $ 33,645 $(25,569)
(i) Growth and acquisition capital expenditures include expenditures on the construction of new locations (including VIP cinemas) and other
Board approved growth projects with the exception of premium formats, media growth, and amusement gaming and leisure growth capital
expenditures.
(ii) Premium formats include capital expenditures for recliner seating, IMAX, UltraAVX, 3D, 4DX and ScreenX
(iii) Primary component of Other is the impact of the timing of cash payments relating to the purchases of property, equipment and leaseholds.

(i) Growth and acquisition capital expenditures include expenditures on the construction of new locations (including VIP cinemas) and other Board approved growth projects with the exception of premium formats, media growth, and amusement gaming and leisure growth capital expenditures.

(ii) Premium formats include capital expenditures for recliner seating, IMAX, UltraAVX, 3D, 4DX and ScreenX (iii) Primary component of Other is the impact of the timing of cash payments relating to the purchases of property, equipment and leaseholds.

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Cineplex Inc. Management’s Discussion and Analysis

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Cineplex funds maintenance capital expenditures through internally generated cash flow and cash on hand. Cineplex’s Revolving Facility (defined and discussed in Section 6.4, Long-term debt) is available to fund capital expenditures projects including theatre, The Rec Room, and Playdium .

6.3 FINANCING ACTIVITIES

The following table highlights the movements in cash from financing activities for the three and six months ended June 30, 2021 and 2020 (in thousands of dollars):

Cash flows used in financing activities SecondQuarter Year to Date
2021
2020
Change
~~Restated~~
2021
2020
Change
~~Restated~~
Dividends paid
Borrowings (repayments) under Credit Facilities, net
$ — $ — $ —
13,000
(1,000)
14,000
$ — $ (19,000) $ 19,000

(221,000)
39,000 (260,000)
Repayments of lease obligations - principal (19,086)
(993)
(18,093)

(38,543)
(34,812)
(3,731)
Issuance of Notes Payable, net
Financingfees




(800)
800

243,996

243,996

(321)
(800)
479
Net cash used in financing activities $ (6,086) $ (2,793) $ (3,293) $ (15,868) $ (15,612) $ (256)

Second Quarter

Cash flows used in financing activities increased $3.3 million in the second quarter of 2021 compared to the prior year period. The increase was primarily due to minimal cash rent being paid in the second of 2020 as a result of relief measures that were being negotiated with landlord partners during that period in response to the closures of the theatres and LBE venues.

Year to Date

For the six months ended June 30, 2021, cash flows used in financing activities decreased $0.3 million, as compared the prior year period. The decrease was primarily due to the suspension of dividend payments under the terms of the Arrangement Agreement subsequent to the dividend paid on February 28, 2020, partially offset by higher rent payments as compared to prior year period during which minimal cash rent was paid as relief measures were being negotiated with landlords as a result of the closures. During the first quarter of 2021, the proceeds of the Notes Payables were used to repay the Credit Facilities ($100.0 million of which was a permanent repayment).

In response to the impact of the COVID-19 pandemic, Cineplex is closely monitoring its liquidity. Details with respect to its ongoing undertakings are detailed in Section 1.1 COVID-19 business impacts, risks and liquidity.

6.4 LONG-TERM DEBT

Credit facilities

Cineplex has bank facilities with a syndicate of lenders which includes a revolving facility (the “Revolving Facility”) and non-revolving credit facility (the “Term Facility”, and together with the Revolving Facility, the “Credit Facilities”) pursuant to a seventh amended and restated credit agreement between Cineplex, Cineplex Entertainment Limited Partnership, the guarantors from time to time party thereto, and a syndicate of lenders dated November 13, 2018 (as further amended from time to time, the “Credit Agreement”). In the first quarter of 2021, the Term Facility was repaid in full and is no longer available for future borrowing.

At June 30, 2021, the Credit Facilities consisted of the following (in millions of Canadian dollars), subject to amendments described below pursuant to the Credit Agreement Amendment:

RevolvingFacility Available Drawn Reserved Remaining
$ 541.7 $ 285.0 $ 11.0 $ 245.7
Letters of credit outstandingat June 30,2021 of $11.0 million are reserved against the RevolvingFacility.

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Cineplex Inc. Management’s Discussion and Analysis

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The Credit Facilities bear interest at a floating rate based on the Canadian dollar prime rate, U.S. Base Rate, LIBOR or bankers’ acceptances rates plus, in each case, an applicable margin to those rates. The Revolving Facility matures in November 2023. Borrowings on the Revolving Facility can be made in either Canadian or US dollars.

Cineplex’s Credit Facilities contain restrictive covenants that limit the discretion of Cineplex’s management with respect to certain business matters. These covenants place limits and restrictions on, among other things, the ability of Cineplex to create liens or other encumbrances, to pay dividends or make certain other payments, minimum liquidity covenants, anti-hoarding provisions, investments, loans and guarantees and to sell or otherwise dispose of assets and merge or consolidate with another entity. The Credit Facilities are secured by all of Cineplex’s assets. The Revolving Facility is drawn upon and repaid on a regular basis and as such is presented on a net basis in the Statement of Cash flows.

On June 29, 2020, Cineplex entered into the First Credit Agreement Amendment, following which, on November 12, 2020 Cineplex entered into the Second Credit Agreement Amendment, as described in further detail in the AIF. Both amendments provided certain financial covenant relief in light of the COVID-19 pandemic and its effects on Cineplex’s businesses, while applying additional restrictive covenants and required repayments in certain circumstances.

On February 8, 2021, Cineplex entered into the Third Credit Agreement Amendment, which, among other things, extended the suspension of financial covenant testing for two additional fiscal quarters and extended the liquidity covenant requirement until December 2021. The following is a summary of the key terms of the Third Credit Agreement Amendment:

  • The following amendments to the Credit Facilities became effective upon the completion of the issuance of $250.0 million Notes Payable during the first quarter of 2021:

  • The suspension of financial covenant testing has been extended until the fourth quarter of 2021. On resumption of financial covenant testing in the fourth quarter of 2021:

    • for the fourth quarter of 2021, testing will be based on an annualized calculation of Adjusted EBITDA (as further adjusted in accordance with the Credit Agreement definitions) based on the actual results for such quarter;

    • for the quarter ending on March 31, 2022, testing will be based on an annualized calculation of Adjusted EBITDA based on actual results for the fourth quarter of 2021 and the first quarter of 2022 multiplied by 2; and

    • for the quarter ending on June 30, 2022, testing will be based on an annualized calculation of Adjusted EBITDA for the fourth quarter of 2021, the first quarter of 2022 and the second of 2022 multiplied by 4/3;

  • Thereafter, testing will be based on an annualized calculation of the cumulative Adjusted EBITDA on a trailing four fiscal quarter basis;

  • The Total Leverage Ratio of 3.75x will apply when financial covenants are reinstated, and will be reduced until the third quarter of 2022 at which point it will reach a level of 3.00x;

  • The liquidity covenant will continue and has been amended and extended beginning February 2021, through to and including December 2021, requiring available liquidity as defined on a monthly basis (November 1, 2020 through January 31, 2021 - $100.0 million; February 2021 - $75.0 million; March 2021 - $60.0 million; April 1, 2021 through December 31, 2021 - $100.0 million;

  • The addition of a Senior Leverage Ratio will be based on annualized Adjusted EBITDA and set at 1.0x lower than the Total Leverage Ratio. Senior Leverage Ratio to be defined as (i) Total Debt (as defined in the Credit Agreement) less any Notes Payable to (ii) Adjusted EBITDA;

  • Effective with the fourth quarter of 2021, additional growth capital expenditures will be subject to pro-forma Total Leverage covenant of 2.75x (both prior to and immediately after giving effect to any such growth capital expenditure) based on actual last 12 months’ EBITDA; and

  • Distributions continue to be blocked during the extended financial covenant suspension period and only permitted when the Total Leverage ratio is less than 2.75x (both prior to and immediately after giving effect to any such distribution).

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Cineplex Inc. Management’s Discussion and Analysis

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During the first quarter of 2021, Cineplex completed a sale-leaseback transaction for its head office buildings located at 1303 Yonge Street and 1257 Yonge Street, Toronto, Ontario for gross proceeds of $57.0 million, recognizing a gain of $30.1 million. Net proceeds from the sale, in addition to the net proceeds from the issuance of the Notes Payable (discussed below) were used to repay the Credit Facilities, a portion of which was permanent. As a result, Cineplex permanently repaid the remaining $50.0 million balance of its outstanding Term Facility.

This summary of the Credit Agreement (as amended) is qualified in its entirety by reference to the provisions of the Credit Agreement (as amended) which contains a complete statement of those terms and conditions. The Credit Agreement and each of the First Credit Agreement Amendment, Second Credit Agreement Amendment and Third Credit Agreement Amendment are available on SEDAR at www.sedar.com.

One of the key financial covenants in the Credit Facilities is the Senior Leverage Ratio which is calculated in accordance with IFRS in effect at November 13, 2018 which excludes the impact of the adoption of IFRS 16 on Cineplex’s financial reporting. The definition of debt in the Credit Facilities for the purposes of the Senior Leverage Covenant includes the Credit Facilities, financing leases and letters of credit but does not include Debentures, Notes Payable, the lease obligations arising on the adoption of IFRS 16 or a reduction for cash on hand. For the purposes of the Credit Facilities definition, EBITDA is adjusted for certain non-cash, non-recurring items and the annualized impact of new operating locations or acquisitions. Under the terms of the Third Credit Agreement Amendment, financial covenant testing has been suspended until the fourth quarter of 2021.

==> picture [210 x 135] intentionally omitted <==

----- Start of picture text -----

Senior Leverage Ratio (i)
2.39
1.60 1.79
— —
Q2 17 Q2 18 Q2 19 Q2 20 Q2 21
----- End of picture text -----

(i) No covenant ratio testing was required for Q2 2020 or Q2 2021.

Additional transactions focused on enhancing Cineplex’s liquidity included amendments to the Credit Facilities that will provide Cineplex with financial covenant relief in light of the COVID-19 pandemic and its effects on Cineplex’s businesses, and the issuance of Notes Payable for gross proceeds of $250.0 million. Cineplex used the net proceeds from the issuance of the Notes Payable to permanently repay $50.0 million of its Revolving Facility and $50.0 million of its Term Facility. Cineplex remains focused on exploring other measures to maintain adequate liquidity for the duration of the pandemic.

Interest rate swap agreements. Cineplex entered into interest rate swap agreements where Cineplex agreed to pay fixed rates per annum, plus an applicable margin and receive a floating rate of interest equal to the three-month Canadian deposit offering rate set quarterly in advance, with net settlements quarterly.

The following table outlines Cineplex’s current interest rate swap agreements as of June 30, 2021:

Interest rate swap agreements Interest rate swap agreements
Notional amount Inception date Effective date Maturity date Fixed ratepayable
Swap - 1 $200.0 million November 13, 2018 April 26, 2021 November 14, 2023 2.945 %
Swap - 2 $100.0 million November 13, 2018 November 13, 2018 November 14, 2023 2.830 %
Swap- 3 $150.0 million November 13,2018 November 13,2018 November 14,2025 2.898 %

Cineplex ceased the use of hedge accounting for the interest rate swaps during the fourth quarter of 2019 as a result of the terms of the Arrangement Agreement. The interest rate swaps are measured at fair market value at each reporting period with changes in fair market value recognized in the consolidated statement of operations.

Despite the termination of the Arrangement Agreement, the swaps can only be re-designated on a prospective basis for hedge accounting treatment.

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Cineplex Inc. Management’s Discussion and Analysis

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Based on the leverage ratio covenant in effect at June 30, 2021 Cineplex’s effective cost of borrowing on up to $450.0 million hedged borrowings at terms consistent with those in place at period end would be 6.904% (June 30, 2020 - $450.0 million hedged borrowings - 6.539%).

Convertible debentures

On July 17, 2020, Cineplex issued $316.3 million aggregate principal amount of convertible unsecured subordinated debentures (the “Debentures”), which mature on September 30, 2025 (the “Maturity Date”) and bear interest at a rate of 5.75% per annum, payable semi-annually in arrears on September 30 and March 31 in each year.

The Debentures are not redeemable by Cineplex prior to September 30, 2023. On or after September 30, 2023 and prior to September 30, 2024, Cineplex may, at its option, redeem the Debentures in whole or in part from time to time provided that the volume weighted average trading price of the Share on the Toronto Stock Exchange during the 20 consecutive trading days ending on the fifth trading day preceding the date on which the notice of redemption is given is not less than 125% of the conversion price. On or after September 30, 2024, the Debentures may be redeemed in whole or in part from time to time at the option of Cineplex at a price equal to their principal amount plus accrued and unpaid interest. Redemption may be in the form of cash or in the form of Shares, at the option of Cineplex.

At the holder’s option, the Debentures may be converted into Shares at a conversion price of $10.94 per Share at any time prior to the close of business on the earlier of: (i) five business days prior to the Maturity Date, and (ii) if called for redemption, five business days immediately preceding the dated fixed for redemption of the Debentures, at a conversion price to be determined at the time of pricing. Holders who convert their Debentures into Shares will receive accrued and unpaid interest for the period from the date of the latest Interest Payment Date to the date of conversion. Conversion of outstanding Debentures will result in the issuance of Shares from treasury.

The fair value of the liability component of the Debentures was assessed at inception based on an estimated market discount rate of 14.1% less the pro-rata portion of transaction costs, and will be accreted to the full face value over the term of the Debentures. Cineplex recorded cash interest expense on the Debentures during the quarter and year to date of $4.5 million (2020 - $nil) and $9.0 million (2020 - $nil), respectively. Furthermore, Cineplex recorded accretion expense during the quarter and year to date of $3.7 million (2020 - $nil) and $7.4 million (2020 - $nil), respectively, both of which are included as part of the interest expense in the consolidated statement of operations. The residual value was allocated to the equity component less the pro-rata portion of transaction costs as prescribed by IFRS 9, Financial Instruments .

The foregoing is a summary of the key terms of the Debentures. This summary is qualified in its entirety by reference to the provisions of the Debentures trust indenture which contains a complete statement of those terms and conditions. The Debenture trust indenture is available on SEDAR.

Notes Payable

On February 26, 2021, Cineplex completed the $250.0 million Notes Payable offering. The Notes Payable mature on February 26, 2026 and bear interest at a rate of 7.50% per annum, payable semi-annually in arrears on January 31 and July 31 of each year, commencing July 31, 2021. The Notes Payable are subordinate to the security granted for the obligations under the Credit Facilities, and are subject to the terms of an intercreditor agreement with the agent under the Credit Facilities.

Cineplex recorded cash interest expense on the Notes Payable during the quarter and year to date of $4.7 million (2020 - $nil) and $6.4 million (2020 - $nil), respectively. Furthermore, Cineplex recorded accretion expense during the quarter and year to date of $0.3 million (2020 - $nil) and $0.4 million (2020 - $nil), respectively, both of which are included as part of interest expense in the consolidated statement of operations. As at June 30, 2021, Cineplex has $250.0 million principal amount of Notes Payable outstanding.

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Cineplex Inc. Management’s Discussion and Analysis

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The foregoing is a summary of the key terms of the Notes Payable. This summary is qualified in its entirety by reference to the provisions of the Notes Payable trust indenture which contains a complete statement of those terms and conditions. The Notes Payable trust indenture is available on SEDAR.

6.5 FUTURE OBLIGATIONS

Cineplex has aggregate gross capital commitments of $73.6 million ($52.3 million net of tenant inducements) related to the completion of construction of 9 operating locations including both theatres and LBE locations, in addition to the ongoing rollout of expanded entertainment offerings at select theatres and LBE locations, over the next four years.

As a result of the impact of COVID-19 on its business, Cineplex has minimized all capital expenditures by deferring or canceling project spending during the crisis. With the uncertainty surrounding the timing and impact of the theatre and LBE venue closures, management will continue to assess its future capital spending taking into consideration its legal commitments, restrictions imposed by the Credit Facilities (as amended) and requirements of the business on a short and long-term basis.

Cineplex conducts a significant part of its operations in leased premises. Cineplex’s leases generally provide for minimum rent and a number of the leases also include percentage rent based primarily upon sales volume. Cineplex’s leases may also include escalation clauses, guarantees and certain other restrictions, and generally require it to pay a portion of the real estate taxes and other property operating expenses. Initial lease terms generally range from 15 to 20 years and contain various renewal options, generally in intervals of five to ten years. In response to the COVID-19 pandemic and resulting government mandated closures, Cineplex temporarily closed all of its theatres and LBE locations on March 16, 2020 and as of July 17, 2021, had reopened all theatres and LBE venues with capacity restrictions in most provinces.

Cineplex is guarantor under the leases for the remainder of the lease terms for certain theatres that it has sold in the event that the purchaser of the theatres does not fulfill its obligations under the respective lease; ten or fewer of those theatres are still operated by a third-party lease under which Cineplex arguably could be responsible as a guarantor. Cineplex has assessed the fair value of the lease guarantees and determined that the fair value of these guarantees at June 30, 2021 is nominal. As such, no additional amounts have been provided in the consolidated financial statements for these guarantees. Should the purchasers of the theatres fail to fulfill their lease commitment obligations, Cineplex could face a substantial financial burden, which could be mitigated by Cineplex operating any theatres under default.

At June 30, 2021, Cineplex had $316.3 million principal amount of Debentures outstanding that bear interest at 5.75% per annum and have a maturity date of September 30, 2025. At June 30, 2021, the Debentures were recorded on Cineplex’s balance sheet at $226.7 million (Section 6.4, Long-term debt). The Debentures are being accreted to their maturity value using the effective interest method as prescribed by IFRS 9, Financial Instruments. The Debentures are not redeemable by Cineplex prior to September 30, 2023. On or after September 30, 2023 and prior to September 30, 2024, Cineplex may, at its option, redeem the Debentures in whole or in part from time to time, subject to specific market conditions. On or after September 30, 2024, the Debentures may be redeemed in whole or in part from time to time at the option of Cineplex at a price equal to their principal amount plus accrued and unpaid interest. Redemption may be in cash or in the form of Shares, at the option of Cineplex.

At June 30, 2021, Cineplex had $250.0 million Notes Payable principal amount outstanding that bear interest at 7.50% per annum and have a maturity date of February 26, 2026. Cineplex, may at its option, redeem the Notes Payable at specified redemption prices prior to maturity. See Section 6.4 Long-term debt, for more information regarding the Notes Payable.

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- 7. ADJUSTED FREE CASH FLOW AND DIVIDENDS (see Section 15, Non GAAP measures)

Cineplex’s dividend policy is subject to the discretion of the Board and may vary depending on, among other things, Cineplex’s results of operations, cash requirements, financial condition, contractual restrictions, business opportunities, provisions of applicable law and other factors that the Board may deem relevant. As a result of the Arrangement Agreement, Cineplex did not pay any further dividends after the monthly dividend that was paid on February 28, 2020. Cineplex does not expect to return to paying dividends until the negative impact of the COVID-19 crisis has been addressed, the contractual restrictions imposed by the terms of its long-term debt agreements permit, and liquidity has improved. Cineplex hereby currently designates all dividends paid or deemed to be paid as “eligible dividends” for purposes of subsection 89(14) of the Income Tax Act (Canada), and similar provincial and territorial legislation, unless indicated otherwise.

7.1 ADJUSTED FREE CASH FLOW

Prior to the monthly dividend that was paid on February 28, 2020, Cineplex distributed cash to its shareholders on a monthly basis. The following table illustrates adjusted free cash flow per Share, dividends paid per Share and the payout ratio of dividends relative to adjusted free cash flow for the three and six months ended June 30, 2021 and 2020:

2020:
Adjusted free cash flow SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Adjusted free cash flow per Share
Dividends declared per Share
Payout ratio - 12 months ended June 30
$ (1.041)
$ (0.849)
22.6 %
$ —
$ —
NM
—%
—%
NM
$ (2.285)
$ (0.853)
167.9 %
$ —
$ 0.150
-100.0 %
— %
174.9 %
-174.9 %

Adjusted free cash flow per Share for the second quarter and year to date periods compared to the prior year decreased due to weaker operating results in response to the economic effects of ongoing COVID-19 pandemic and the prolonged closures of theatres and LBE venues since mid-March 2020. In addition, lower adjusted free cash flow per Share for the current periods are also attributable to higher rent payments as compared to the comparative prior periods. During the second quarter of 2020, Cineplex worked with landlord partners to identify relief measures which resulted in no material cash rent being paid in the quarter.

Measures relevant to the discussion of adjusted free cash flow per Share are as follows (in thousands of dollars except Shares outstanding):

except Shares outstanding):
SecondQuarter Year to Date
2021
2020
Change
2021
2020
Change
Cash flows provided by (used in) continuing
operations
Net loss from continuing operations
Standardized free cash flow
Adjusted free cash flow
Cash dividends declared
Average number of Shares outstanding
$ 17,133 $ 18,095
-5.3 %
$ (103,704) $ (98,234)
5.6 %
$ 12,141 $ 3,704
227.8 %
$ (65,947) $ (53,801)
22.6 %
$ — $ —
NM
63,339,618
63,333,238
— %
$ (18,499) $ 41,285
NM
$ (193,392) $ (272,389)
-29.0 %
$ (32,206) $ (10,609)
203.6 %
$ (144,732) $ (54,008)
168.0 %
$ — $ 9,500
-100.0 %

63,337,300
63,333,238
— %

7.2 DIVIDENDS

Cineplex has not paid any dividends after the monthly dividend that was paid on February 28, 2020 and is currently restricted from paying any dividends under the Credit Facilities (as amended) and other long-term debt arrangements.

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The following table outlines Cineplex’s distribution and dividend history:

Distribution and dividend history Distribution and dividend history
Effective Date Monthly Distribution/
Dividendper Unit/Share
January 2004 (i)
May 2007
May 2008 (ii)
May 2011
May 2012
May 2013
May 2014
May 2015
May 2016
May 2017
May 2018
May2019 - January2020
$ 0.0958
$ 0.1000
$ 0.1050
$ 0.1075
$ 0.1125
$ 0.1200
$ 0.1250
$ 0.1300
$ 0.1350
$ 0.1400
$ 0.1450
$ 0.1500
(i) Cineplex Galaxy Income Fund, the predecessor to Cineplex (“The Fund”) declared and paid distributions at a rate of $0.1050 per month
from May 2008 until December 2010. The Fund converted to a corporation on January 1, 2011, at which time distributions ceased and
dividends began at the same rate of $0.1050per month.

8. SHARE ACTIVITY

Share capital balances at December 31, 2019 and June 30, 2021 are as follows (expressed in thousands of dollars except Share amounts):

Shares Amount Amount
Number of common shares issued and
outstanding

Common shares
Total
Balance - December 31, 2020
Issuance of shares on exercise of options
63,333,238
8,948
$ 852,379

69

852,379

69
Balance - June 30,2021 63,342,186 $ 852,448 $ 852,448
Shares Amount
Number of common shares issued
and outstanding

Common shares
Total
Balance - December 31,2019 and June 30,2020 63,333,238 $ 852,379 $ 852,379

Omnibus Incentive Plan

On November 12, 2020, the Board of Directors approved a new Omnibus Incentive Plan (the “Incentive Plan”). This plan supersedes the former incentive plans (“Legacy Plan”) that included Options, Performance Share Units (“PSUs”) and Restricted Share Units (“RSUs”). All employees and consultants are eligible to participate in the Incentive Plan. The Incentive Plan consists of stock options, RSUs and PSUs. Awards of RSUs and PSUs granted during a service year will be subject to a service period as determined by management at the time of issuance. The aggregate number of Shares that may be issued under the Incentive Plan is 1.8 million provided that no more than 1.2 million Shares may be issued in aggregate pursuant to the settlement of RSUs and PSUs. Options that were issued under the Legacy Plan and are subsequently cancelled will be available to be issued under the Incentive Plan. The base Share equivalents granted as RSU and PSU awards attract compounding notional dividends at the same rate as outstanding Shares, which are notionally re-invested as additional base Share equivalents. PSU and RSU awards may be settled in Shares issued from treasury, cash, or a mix of Shares and cash, at Cineplex’s option at the

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time of settlement. Awards outstanding under prior plans shall remain in full force and effect under the prior plans according to their respective terms. Under the prior plans, the effects of changes in estimates of performance results are recognized in the year of change.

Stock Options

Stock options issued under the Incentive Plan will be administered by the Board of Directors which will establish the exercise price at the time each option is granted, which in all cases will not be less than the market price on the grant date. All of the options must be exercised over specified periods not to exceed ten years from the date granted. Options issued under the Incentive Plan may be exercised for cash or on a cashless basis, both of which result in the issuance of Shares from treasury. Options granted will be accounted for as equity-settled.

Effective December 15, 2019, as a result of the terms of the Arrangement Agreement, options were considered cashsettled, and the fair value of the options outstanding in excess of their respective exercise price was recognized as a current share-based compensation liability, and changes in value were reflected in the statement of operations. Stock options impacted by the termination of the Arrangement Agreement were revalued and accounted for as equitysettled and any previously recognized share based compensation liability was reclassified to contributed surplus. The accelerated recognition of unvested options was reversed and is being recognized over their remaining vesting periods at the value determined at March 31, 2020. Forfeitures are estimated to be nominal, based on historical forfeiture rates.

Cineplex recorded employee benefits expense of $0.4 million and $0.8 million with respect to the options during the three and six months ended June 30, 2021 (2020 - expense of $0.2 million and $(2.2) million recovery, respectively). At June 30, 2021, $nil associated with options is reflected in current share-based compensation liability on the consolidated balance sheets (2020 - $0.1 million). In the first quarter of 2021, 165,146 stock options issued under the Legacy Plan were cancelled as part of a voluntary stock option cancellation program that was initiated in the fourth quarter of 2020.

Upon cashless exercises, the options exercised in excess of shares issued are cancelled and returned to the pool available for future grants. At June 30, 2021, 1.7 million options are available for grant.

A summary of option activities for the six months ended June 30, 2021 and 2020 is as follows:

Options outstanding - January 1
Granted
Cancelled
Exercised
Forfeited
Options outstanding– end ofperiod
2021 2020
Weighted
average
remaining
contractual life
(years)




Number of
underlying
Shares
Weighted
average
exerciseprice
Number of
underlying
Shares
Weighted
average
exerciseprice
7.64
7.94

2,042,019 $ 25.37
459,501
12.69
(188,303)
43.90
(21,761)
8.25
(38,620)
21.87

2,252,836 $ 21.46
3,123,521 $ 38.62






(37,857)
34.68
3,085,664 $ 38.67

RSU and PSU awards

The grants of Share equivalents were as follows:

PSU Share
equivalentsgranted
RSU Share
equivalentsgranted
PSU Share
equivalents
minimumpayout
PSU Share
equivalents
maximumpayout
2021 LTIP award
2020 LTIP award
2019 LTIP award
167,546
284,214
105,777

315,619

277,105

54,940





7,788

335,092

568,428

211,553

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During the period, Cineplex issued 262,487 equity settled RSUs with a fair value $12.87 per unit (total fair value of $3.4 million) and 167,546 equity settled PSUs with a fair value of $12.87 per unit (total fair value of $2.2 million). The fair value was assessed based on Cineplex’s closing share price on the grant date. The RSU and PSU awards issued will vest in the fourth quarter of 2023. Cineplex also issued 53,132 cash settled RSUs during the period with a fair value of $14.95 (total fair value of $0.8 million on issuance). The valuation was assessed based on Cineplex’s closing share price on the grant date and will fluctuate in value based on Cineplex’s share price. The RSU awards will vest in the second quarter of 2023.

Compensation expense is recorded based on the number of units expected to vest, the current market price of Cineplex’s common shares, and the application of a performance multiplier that ranges from a minimum of zero to a maximum of two. Performance multipliers are developed based on Total Shareholder Return percentile rank relative to a select peer group and composite group. Participants will receive one fully paid share issued from treasury that can vary depending on the achievement of established performance targets. Performance conditions are reflected in Cineplex’s estimate of the grant-date fair value for equity instruments granted.

Incentive Plan costs are estimated at the grant date based on expected performance results then accrued and recognized on a graded basis over the vesting period. Forfeitures are estimated at $nil. Cineplex recognized compensation expense of $0.9 million and $1.3 million for the three and six month period ended June 30, 2021 (2020 - recovery of $(0.9) million and $(5.2) million, respectively) under the Incentive Plan relating to RSU and PSU. At June 30, 2021, $0.7 million (2020 - $3.0 million) was included in share-based compensation liability, and $1.4 million in contributed surplus (2020 - $nil).

Deferred equity units

Members of the Board of Directors and certain officers of Cineplex may elect to defer a portion of their compensation in the form of deferred equity units. For the period ended June 30, 2021, Cineplex recognized compensation expense of $0.9 million and $1.8 million during the three and six month period June 30, 2021 (2020 - recovery of $(0.8) million and $(7.8) million, respectively) associated with the deferred equity units. At June 30, 2021, $5.0 million (2020 - $3.5 million) was included in share-based compensation liability.

9. SEASONALITY AND QUARTERLY RESULTS

Historically, Cineplex’s revenues have been seasonal, coinciding with the timing of major film releases. The most marketable motion pictures were traditionally released during the summer and the late-November through December holiday season. This caused changes from quarter to quarter in theatre attendance, affecting theatre exhibition reported results. The seasonality of theatre attendance has become less pronounced as film studios have expanded the historical summer and holiday release windows and increased the number of heavily marketed films released during traditionally weaker periods. The impact COVID-19 has also impacted the timing of major film releases as distributors has been moving their films out to future dates in response to government restrictions for theatres in different countries. Cineplex’s diversification into other businesses such as digital media and amusement and leisure, which are not dependent on motion picture content, has contributed to reduce the impact of this seasonality on Cineplex’s consolidated results. To meet working capital requirements during lower revenue quarters, Cineplex can draw upon the Revolving Facility, which had $285.0 million drawn and $245.7 million available as of June 30, 2021, subject to restrictions under the Credit Facilities including the liquidity covenant described above (Section 6.4, Long-term debt). In response to the impact of the COVID-19 pandemic, Cineplex is closely monitoring its liquidity. Details with respect to its ongoing undertakings are detailed in Section 1.1 COVID-19 business impacts, risks and liquidity.

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Summary of Quarterly Results (in thousands of dollars except per Share, per patron, theatre attendance and theatre location and screen data, unless otherwise noted):

Revenues
Box office revenues
Food service revenues
Media revenues
Amusement revenues
Other revenues
Expenses
Film cost
Cost of food service
Depreciation - right-of-use assets (i)
Depreciation and amortization - other
Loss (gain) on disposal of assets
Other costs
Impairment of long-lived assets and
goodwill
(Loss) income from operations
Adjusted EBITDA (i)
Adjusted EBITDAaL (i)
Net (loss) income from continuing
operations
Net loss from discontinued
operations
Net (loss) income
EPS - basic and diluted from
continuing operations
EPS - basic and diluted from
discontinued operations
EPS - basic and diluted
Cash provided by (used in)operating
activities
Cash (used in) provided by investing
activities
Cash (used in) provided by financing
activities
Effect of exchange rate differences on
cash
Net change in cash
Cash flows used in discontinued
operations
BPP (i)
CPP (i)
Film cost percentage (i)
Theatre attendance (in thousands of
patrons) (i)
Theatre locations (at period end)
Theatre screens (at period end)
2021
Q2
Q1
$ 12,498
$ 3,818
13,258
6,525
9,401
9,074
22,184
13,874
7,585
8,121
2020
2019
Q4
Q3
Q2
Q1
Q4
Q3
$ 7,260
$ 14,531
$ 27
$ 111,002
$ 181,789
$ 177,865
10,543
15,468
3,256
79,365
125,159
125,550
12,496
12,825
7,880
32,157
69,545
43,308
13,597
13,236
3,731
47,337
53,471
58,143
8,556
4,962
7,094
12,940
13,256
13,582
$ 64,926
41,412
5,611
1,235
2,867
1,412
25,737
26,318
27,735
29,509
179
(30,060)
52,452
61,022
21,988
282,801
443,220
418,448
3,151
7,261
10
56,500
93,925
93,735
3,989
3,680
789
22,209
27,701
27,439
28,136
30,539
34,185
35,533
36,471
36,456
28,750
30,375
31,759
33,962
33,135
31,712
(283)
(14,113)
478
817
868
303
77,213
78,754
62,175
157,548
214,922
190,955
56,175
65,634

173,054

73,352
68,705

135,481
97,119
197,131
202,130
129,396
479,623
407,022
380,600
$ (70,555)
(55,707)
$ (16,902)
$ (30,105)
$ (53,165)
$ (62,090)
$ (103,704)$ (89,688)

$ —
(144,679)
(141,108)
(107,408)
(196,822)
36,198
37,848
$ (32,097)
$ (28,928)
$ (41,313)
$ 46,472
$ 106,529
$ 106,132
$ (65,948)
$ (46,725)
$ (72,532)
$ 2,390
$ 62,327
$ 62,312
$ (230,403) $ (121,209) $ (98,234)
$ (174,155) $ 4,668
$ 15,100
$ —
$ —
$ (693)
$(4,259)
$(1,196)
$(1,718)
$(103,704) $(89,688) $(230,403)$(121,209)$(98,927)
$(178,414)$ 3,472
$ 13,382
$ (1.64)
$ (1.42)

$ (3.64)
$ (1.91)
$ (1.55)
$ (2.75)
$ 0.08
$ 0.24


(0.01)
(0.07)
(0.02)
(0.03)
$ (1.64)
$ (1.42)
$ (3.64)
$ (1.91)
$ (1.56)
$ (2.82)
$ 0.06
$ 0.21
$ (61,041)
$ (86,558)
$ 18,095
$ 23,190
$ 124,133
$ 77,760
50,492
11,384
(8,947)
(26,219)
(46,443)
(25,791)
12,977
74,252
(2,793)
(12,819)
(84,850)
(52,336)
650
292
560
(950)
345
(158)
$ 17,133
$ (35,632)
(1,761)
48,523
(6,086)
(9,782)
413
140
$ 9,699
$ 3,249

$ —
$ 10.89
$ 9.20
$
7.86
$ 6.12
44.9 %
32.3 %
1,148
415
160
161
1,651
1,657
$ 3,078
$ (630)
$ 6,915
$ (16,798)
$ (6,815)
$ (525)
$ —
$ —
$ (253)
$ (2.138)
$ 2,821
$ (1,441)
$ 9.23
$ 9.30
$ 4.50
$ 10.36
$ 10.79
$ 10.16
$ 9.06
$ 7.37
$ 10.33
$ 6.79
$ 6.81
$ 6.68
43.4 %
50.0 %
37.0 %
50.9 %
51.7 %
52.7 %
786
1,563
6
10,710
16,849
17,512
162
164
164
164
165
165
1,667
1,687
1,687
1,687
1,693
1,696

(i) See Section 15, Non-GAAP measures.

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Summary of adjusted free cash flow by quarter

Management calculates adjusted free cash flow per Share as follows (see Section 15, Non-GAAP measures, for a discussion of adjusted free cash flow) (in thousands of dollars except per Share data and number of Shares outstanding):

Cash provided by (used in) operating
activities
Less: Total capital expenditures
Standardized free cash flow
Add/(Less):
Changes in operating assets and liabilities
Changes in operating assets and liabilities
of joint ventures
Principal component of lease obligations
Principal portion of cash rent paid not
pertaining to current period
Growth capital expenditures and other
Share of income (loss) of joint ventures,
net of non-cash depreciation
Non-controlling interests
Net cash received from CDCP
Adjusted free cash flow
Average number of Shares outstanding
Adjusted free cash flow per Share
2021
Q2
Q1
$
17,133$ (35,632)
(4,992)
(8,715)
2020
2019
Q4
Q3
Q2
Q1
Q4
Q3
$ (61,041) $ (86,558) $ 18,095 $ 23,190 $ 124,133 $ 77,760
(10,099)
(11,418)
(14,391)
(37,503)
(51,448)
(34,905)
12,141
(44,347)
(62,622)
(23,581)
(524)
(802)

(71,140)
(97,976)
3,704
(14,313)
72,685
42,855

67,257
34,894
(69,401)
10,428
(40,670)
3,666

(2,699)
372
(986)
(1,156)
(131)
(411)

(32,323)
(24,811)
(993)
(33,819)
(32,352)
(31,836)

(357)
(357)
(357)
1,071
(346)
(345)

8,928
10,801
13,777
34,526
37,202
30,580

(196)
(255)
(331)
(73)
(147)
(189)



4
1
4
2



782
3,128
2,882
3,910
(19,086)
(19,457)
(369)
1,106
4,511
8,461
2
(165)



(65,947) $(78,785) $(30,530)$(77,332)$(53,801)$ (207)$ 39,127 $ 48,232
63,339,61863,334,317
$
(1.041) $ (1.244)
63,333,238 63,333,238 63,333,238 63,333,238 63,333,238 63,333,238
$ (0.482) $ (1.221) $ (0.849) $ (0.003) $ 0.618 $ 0.762

10. RELATED PARTY TRANSACTIONS

Cineplex may have transactions in the normal course of business with entities whose management, directors or trustees are also directors of Cineplex. Any such transactions are in the normal course of operations and are measured at market based exchange amounts. Unless otherwise noted, these transactions are not considered related party transactions for financial statement purposes.

11. SIGNIFICANT ACCOUNTING JUDGMENTS AND ESTIMATION UNCERTAINTIES

Cineplex makes estimates and assumptions concerning the future that may not equal actual results. These estimates and assumptions are outlined in Section 12 of the Annual MD&A. These estimates and assumptions have not changed materially since December 31, 2020.

12. RISKS AND UNCERTAINTIES

Cineplex is exposed to a number of risks and uncertainties in the normal course of business that have the potential to affect operating performance. Cineplex has operating and risk management strategies and insurance programs to help minimize these operating risks and uncertainties. In addition, Cineplex has entity level controls and governance procedures including a corporate code of business conduct and ethics, whistle blowing procedures, clearly articulated corporate values and detailed policies outlining the delegation of authority within Cineplex.

Cineplex conducts an annual enterprise risk management assessment which is overseen by Cineplex’s executive management team and the audit committee of the Board and is reported to the full Board. The enterprise risk management framework sets out principles and tools for identifying, evaluating, prioritizing and managing risk

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effectively and consistently across Cineplex. Senior management participate in a detailed review of enterprise risk in four major categories: environment risks, process risks, information risks and business unit risks. In addition, Cineplex monitors risks and changing economic conditions on an ongoing basis and adapts its operating strategies as required.

This section describes the principal risks and uncertainties that could have a material adverse effect on Cineplex’s business and financial results. The risks and uncertainties described below are not the only risks that may impact Cineplex’s business. Additional risks not currently known to Cineplex or that management currently believes are immaterial may also have a material adverse effect on future business and operations. Any discussion about risks should be read in conjunction with “Forward-Looking Statements”. For a complete discussion of the risks to which Cineplex is exposed, reference is made to the Annual MD&A.

Impact of COVID-19 on the Business, Financial Condition and Results of Operations of Cineplex

The outbreak of the COVID-19 pandemic has had an unprecedented impact on all of Cineplex’s business segments. As an entertainment company that operates in spaces where guests gather in close proximity, including theatres and LBE venues, Cineplex has been significantly impacted by the actions taken to control the spread of COVID-19. On March 16, 2020, Cineplex announced the temporary closure of all of its theatres and LBE venues across Canada, as well as substantially all route locations operated by P1AG. On April 1, 2020, in response to applicable government directives and guidance from Canadian public health authorities, Cineplex announced that the closure of its theatres and LBE venues across Canada would remain in effect and that the reopening of such locations would be reassessed as further guidance is provided by Canadian public health authorities and applicable government authorities. Although restrictions on social gatherings were temporarily lifted in many of the markets in which Cineplex operated over the summer and into the fall of 2020, social gathering restrictions were reinstituted in the late fall and winter with the increased number of COVID-19 cases and the onset of a third wave in the latter half of the first quarter of 2021, involving more transmissible variants. As a result of the improved vaccination rates and loosened restrictions, Cineplex was able to open 86 theatres operating under capacity restrictions in most provinces as at June 30, 2021. There is increasing concern over the spread of the highly contagious Delta variant which has caused significantly increased case counts in other major markets around the world. If vaccination rates do not continue at the current pace, there is an increased risk for the potential of a fourth wave which could result in further lockdown measures.

The impact of the COVID-19 pandemic cannot be quantified at this time because of the significant uncertainty around the timing of the reductions of government imposed restrictions and mandated closures of non-essential businesses, and the potential long-term effects that COVID-19 may have on Cineplex’s exhibition and amusement and leisure businesses. Cineplex cannot predict when restrictions will be lifted or how quickly (a) its businesses will be permitted to resume full operations and (b) guests will return to its locations, which may be a function of (i) continued health and safety concerns, (ii) additional regulatory requirements limiting Cineplex’s seating capacity, and/or (iii) depressed consumer sentiment due to adverse economic conditions, including job losses, among other things. If Cineplex does not respond appropriately to the pandemic, or if guests do not perceive its response to be adequate, Cineplex could suffer damage to its reputation, which could adversely affect its business.

Additional significant impacts on Cineplex’s business caused by the COVID-19 pandemic include, and are likely to continue to include, among others:

  • lack of availability of films in the short or long-term, including as a result of (i) potential delays in film releases; (ii) release of scheduled films on alternative channels, (iii) disruptions or suspensions of film production, or (iv) the reduction or elimination of the theatrical exclusive release window including the introduction of a Premium Video On Demand (“PVOD”) window and direct to streaming services releases;

  • increased operating costs resulting from additional regulatory requirements enacted in response to the COVID-19 pandemic and from precautionary measures it voluntarily takes at Cineplex’s locations for the health and wellbeing of its guests and employees;

  • unavailability of employees and/or their inability or unwillingness to conduct work under revised work environment protocols;

  • reductions and delays associated with planned operating and capital expenditures;

  • Cineplex’s inability to generate significant cash flow from operations if Cineplex’s theatres continue to operate at significantly lower than historical levels, which could, in the long-term, lead to a substantial

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increase in indebtedness and may negatively impact Cineplex’s ability to comply with the financial covenants in the Credit Facilities;

  • Cineplex’s inability to further access lending, capital markets and other sources of liquidity, if needed, on reasonable terms, or at all, or obtain amendments, extensions and waivers of financial maintenance or other material terms;

  • Cineplex’s inability to effectively meet short-term and long-term obligations which it does not have the ability to eliminate or reduce (including interest payments, critical maintenance capital expenditures and compensation and benefits payments);

  • Cineplex’s inability to service its existing and future indebtedness; and

  • decreased attendance at Cineplex’s theatres after they reopen, including due to (i) continued health and safety concerns or (ii) a change in consumer behaviour in favour of alternative forms of entertainment.

The longer and more severe the COVID-19 pandemic is, including new outbreaks in the future, the more significant the effects will be on Cineplex’s business, financial conditions and results of operations. Even when the COVID-19 pandemic subsides, Cineplex cannot guarantee that it will recover as rapidly as other industries, or as other operators within the movie exhibition industry, due to its strong footprint in densely populated areas. Further, if Canada experiences additional outbreaks of COVID-19, governmental officials may order additional closures, impose further restrictions on travel or introduce social distancing measures such as limiting the number of people allowed in a theatre or other venue at any given time.

While Cineplex has eliminated certain variable costs and reduced fixed costs to the extent possible, Cineplex continues to incur significant expenses, including interest payments, critical maintenance capital expenditures, occupancy costs, and compensation and benefits payments. If there are further shutdowns, Cineplex cannot be certain that it will have access to sufficient liquidity to meet its obligations for the time required to allow its operations to resume or normalize. The net cash burn experienced by the Company since the shutdowns commenced in 2020 may not be sustainable at its current levels and may worsen in the future. Further, the extent of Cineplex’s net cash burn in the future will also be dependent on attendance, which will drive admissions, food and beverage and other revenue once Cineplex begins to reopen theatres. Cineplex may not be able to obtain additional liquidity and any relief provided by lenders, governmental agencies, and business partners may not be adequate or may include onerous terms.

Cineplex continues to actively monitor all aspects of its business and operations in order to minimize the impact of COVID-19 on its operations wherever possible. However, the outbreak of COVID-19 has caused significant disruptions to Cineplex’s ability to generate profitability and cash flows. Cineplex expects the ongoing COVID-19 pandemic and the events and circumstances resulting from the COVID-19 pandemic to have a material negative impact on its business, financial condition and results for the remainder of 2021 and potentially longer.

Litigation Arising Out of the Cineworld Transaction

Cineplex has commenced an action against Cineworld as a result of Cineworld’s repudiation of the Arrangement Agreement. Cineworld has filed a counterclaim against Cineplex for an unspecified amount of costs that it incurred as a result of Cineplex’s alleged breaches of the Arrangement Agreement (Section 1.1, Cineworld Transaction). While Cineplex denies Cineworld’s allegations and believes that Cineworld (a) had no legal basis to terminate the Arrangement Agreement, and (b) breached the Arrangement Agreement and its other contractual obligations, the outcome of such litigation cannot be predicted with certainty. Cineplex will incur additional expenses in connection with these matters, and there can be no assurance that it will be successful in obtaining any financial remedy. Even if Cineplex’s action against Cineworld is successful, Cineworld may not have the ability to pay the full amount of any damages awarded. As well, the litigation proceedings involve management’s time and effort, which could be otherwise spent on running Cineplex’s business. There can be no assurance that the proceedings, and associated costs, will not have a material adverse impact on Cineplex’s financial performance, cash flow and results of operations.

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General Economic Conditions

Entertainment companies compete for guests’ entertainment time and spending, and as such can be sensitive to global, national or regional economic conditions and any changes in the economy may either adversely influence these revenues in times of an economic downturn or positively influence these revenue streams should economic conditions improve. Historical data shows that movie theatre attendance has not been negatively affected by economic downturns over the past 25 years. Cineplex has never previously experienced a sustained complete halt of its operations across Canada, and as a result, its ability to predict the impact of such a halt on its operations and future prospects is uncertain.

Negative Cash Flow from Operations

Cineplex reported negative cash flow from operations for the period ended June 30, 2021 due to the impact of the COVID-19 pandemic. There can be no assurance that Cineplex will generate sufficient revenues to achieve or maintain profitability or positive cash flow from operations in the future. If Cineplex does not achieve or maintain profitability or positive cash flow from operating activities, then there could be a material adverse effect on Cineplex’s business, financial condition and results of operation.

Business Continuity Risk

Cineplex’s primary sources of revenues are derived from providing an out of home entertainment experience. Our business results could be significantly impacted by a terrorist threat, severe weather incidents, and have been by the outbreak of a pandemic or general fear of community gatherings that may cause people to stay away from public places including movie theatres, malls and amusement and leisure locations. Cineplex operates in locations spread throughout North America which mitigates the risk to a specific location or locations. Cineplex has procedures to manage such events should they occur. These procedures identify risks, prioritize key services, plan for large staff absences and clarify communication and public relations processes. However, should there be a large-scale threat or occurrence, it is uncertain to what extent Cineplex could mitigate this risk and the costs that may be associated with any such crises. Further, Cineplex purchases insurance coverage from third-party insurance companies to cover certain operational risks, and is self-insured for other matters.

Upon reopening its theatres and location-based entertainment venues following the closures resulting from COVID-19, there is a risk that locations operate at significantly lower levels than prior to the COVID-19 pandemic and as a result this may negatively impact the ability of Cineplex to meet its financial covenants, access debt or equity capital markets for sources of additional liquidity on reasonable terms, and meet its short and long-term obligations.

Customer Risk

In its consumer-facing entertainment businesses, Cineplex competes for the leisure time and disposable income of all potential customers. All other forms of entertainment are substantial competitors to the movie-going experience including home and online consumption of content, sporting events, streaming services, gaming, live music concerts, live theatre, other entertainment venues and restaurants. Cineplex aims to deliver value to its guests through a wide variety of entertainment experiences and price points. However, the COVID-19 pandemic has created supply shortages and imbalances in the supply and demand of products causing commodity prices to increase, escalating the risk of inflation that consumers will be exposed to. Significant price increases may deter consumer spending on entertainment options to other alternatives, which will negatively impact Cineplex’s business operations. Cineplex monitors pricing in all markets to ensure that it offers a reasonably priced out of home experience compared to other entertainment alternatives. If Cineplex is too aggressive in raising ticket prices or concession prices, there may be an adverse effect on theatre attendance and food service revenues.

To mitigate this risk, Cineplex offers the SCENE loyalty program, which rewards guests for their patronage with special offers as well as the ability to earn and redeem points. However, loyalty programs also carry a risk in that customers may not be satisfied with the offering or any change in offerings. There also exists a risk of saturation of loyalty programs in a market or the inability to further grow membership such that the program may generate costs in excess of the benefits. Cineplex monitors customer needs to try and ensure that its entertainment experiences meet

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the anticipated needs of key demographic groups. Cineplex is differentiating the movie-going experience by providing premium alternatives such as UltraAVX, VIP, 4DX, ScreenX, Cineplex Clubhouse and D-BOX seating. Cineplex also includes XSCAPE Entertainment Centres in select theatres and provides alternative programming which appeals to specific demographic groups. In addition, digital technology has allowed for more niche programming.

In the event that consumer preferences change, Cineplex may need to incur further capital expenditures to redevelop or upgrade existing locations. Cineplex continues to improve the quality of its theatre assets through ongoing renovations and theatre recliner retrofits. If Cineplex’s execution of processes does not consistently meet or exceed customer expectations due to poor customer service or poor quality of assets, movie theatre attendance may be adversely affected. Cineplex monitors customer satisfaction through surveys and focus groups and maintains a guest services department to address customer concerns. Guest satisfaction is tied to performance measures for theatre management ensuring alignment between corporate and operational objectives.

Even when government restrictions are lifted as the number of COVID-19 cases subside, it is unclear how quickly customers will return to Cineplex’s theatres and location-based entertainment venues, which may be a function of continued concerns over safety and social distancing and/or depressed consumer sentiment due to adverse economic conditions. Even once theatres resume operations, a single outbreak of COVID-19 in a theatre could result in additional costs and further closures. If Cineplex does not respond appropriately to the COVID-19 pandemic, or if customers do not perceive its response to be adequate, Cineplex could suffer damage to its reputation, which could significantly adversely affect its business, financial condition and results of operations.

There is the potential for misinformation to be spread virally through social media relating to Cineplex’s assets as well as the quality of its customer service. In response to this risk, Cineplex monitors commentary on social media in order to respond quickly to potential social media misinformation or service issues.

Cineplex developed its Cineplex Store in response to the risk created by new in-home and on-the-go entertainment offerings. Cineplex’s offerings through the Cineplex Store of transactional video-on-demand (“TVOD”) movies are delivered online via third-party technology platforms. Technological issues relating to online delivery of content could negatively impact customer satisfaction. Cineplex monitors performance metrics for electronic delivery in order to proactively manage any potential customer satisfaction issues.

Regarding its media sales businesses, certain of Cineplex’s media customers have signed contracts of finite lengths or that allow for early termination. There is a risk that these customers could choose not to renew these contracts at their maturity, or take steps to terminate them prior to maturity, which would have adverse effects on Cineplex’s media revenues.

In its digital place-based media and amusement solutions businesses, Cineplex engages with multiple businesses where it provides products and services. These arrangements include the risk that businesses could decide to source the same products or similar services from a competitor, delay the timing of contract fulfillment or curtail spending due to economic conditions, which would have a negative impact on Cineplex’s results.

Film Entertainment and Content Risk

Cineplex’s ability to operate successfully depends upon the availability, diversity and appeal of filmed content, the ability of Cineplex to license films and the performance of these films in Cineplex’s markets. Cineplex primarily licenses first-run films, the success of which is dependent upon their quality, as well as on the marketing efforts of film studios and distributors. To mitigate this risk, Cineplex continues to diversify its entertainment offerings. Nonetheless, Cineplex is highly dependent on film product and film performance, including the number and success of blockbuster films. A reduction in quality or quantity of both 2D and 3D film product, any disruption or delay in the production or release of films, the introduction of new delivery platforms for first run product, a strike or threat of a strike in film production, a reduction in the marketing efforts of film studios and distributors or a significant change in film release patterns, would have a negative effect on movie theatre attendance and adversely affect Cineplex’s business and results of operations.

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The impact of COVID-19 has led to less film productions by studios, delayed film releases, reductions to the exclusive theatrical release window and redirection of a limited number of theatrical releases to streaming services.

Cineplex box office revenues depend upon movie production and its relationships with film distributors, including a number of major Hollywood and Canadian distributors. In 2019, the last full year of unrestricted operations, seven major film distributors accounted for approximately 86% of Cineplex’s box office revenues, which is consistent with industry standards. Deterioration in Cineplex’s relationships with any of the major film distributors or an increase in studio concentration or consolidation could affect its ability to negotiate film licenses on favourable terms or its ability to obtain commercially successful films. Cineplex actively works on maintaining good relations with these distributors, as this affects its ability to negotiate commercially favourable licensing terms for first-run films or to obtain licenses at all. In addition, a change in the type and breadth of movies offered by studios may adversely affect the demographic base of moviegoers.

Cineplex competes with other consumption platforms, including cable, satellite, internet television, and Blu-rays, as well as TVOD, subscription video on demand (“SVOD”) and other over the top operators via the Internet. The release date of a film in other channels of distribution such as over the top internet streaming, pay television and SVOD is at the discretion of each distributor and day and date release or earlier release windows for these or new alternative channels including the recent pilots by certain studios with PVOD models could have a negative impact on Cineplex’s business.

Exhibition Industry Risk

Cineplex operates in each of its local markets with other forms of entertainment, as well as in some of its markets with national and regional film exhibition circuits and independent film exhibitors. In respect of other film exhibitors, Cineplex primarily competes with respect to film licensing, attracting guests and acquiring and developing new theatre sites and acquiring existing theatres. Movie-goers are generally not brand conscious and usually choose a theatre based on its location, the films showing, showtimes available and the theatre’s amenities. As a result, the building of new theatres, renovations or upgrades to existing theatres, or the addition of screens to existing theatres by competitors in areas in which Cineplex operates theatres may result in reduced theatre attendance levels at Cineplex’s theatres.

In response to this risk, management continually reviews and upgrades its existing locations. Cineplex also fosters strong ties with the real estate and development communities and monitors potential development sites. Most prime locations in larger markets have been developed such that significant further development would be generally uneconomical. In addition, the exhibition industry is capital intensive with high operating costs and long-term contractual commitments. Significant increases in construction and real estate costs could make it increasingly difficult to develop new sites profitably.

In response to risks to theatre attendance, Cineplex continues to pursue other revenue opportunities including media in the form of in-theatre and out of home advertising, amusement and leisure, promotions and alternative uses of its theatres during non-peak hours. Amusement and leisure includes amusement solutions offered by P1AG, in-theatre gaming locations, XSCAPE Entertainment Centres and in-theatre at select Cineplex locations and location-based entertainment including The Rec Room and Playdium . Cineplex’s ability to achieve its business objectives may depend in part on its ability to successfully increase these revenue streams.

Media Risk

Media revenue has been shown to be particularly sensitive to economic conditions and any changes in the economy may either adversely influence this revenue stream in times of a downturn or positively influence this revenue stream should economic conditions improve. Cineplex has numerous large media and digital place-based media customers, the loss of which could impact Cineplex’s results. There is no guarantee that Cineplex could replace the revenues generated by these large customers if their business was lost.

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The majority of Cineplex’s advertising revenue is earned at Cineplex theatres. There is a risk of decreased attendance at theatres once they reopen as a result of continued health and safety concerns and depressed consumer sentiment due to adverse economic conditions, arising from the impact of COVID-19 pandemic. This could result in media customers electing to reduce their spending in cinemas and advertise through alternative channels.

Amusement and Leisure Risk

Cineplex’s location-based entertainment concepts are new concepts in the Canadian marketplace, and as such there is a risk that consumers may not react as favourably to the concepts, entertainment options or food service options as Cineplex’s projections indicate. As part of Cineplex’s vertical integration, P1AG is the primary supplier of games and amusement offerings for Cineplex’s theatres, The Rec Room and Playdium locations, mitigating supplier risk.

Cineplex’s amusement and leisure operations compete against other offerings for guests’ entertainment spending. In each of the local markets in which Cineplex operates and will operate, it faces competition from local, national or international brands that also offer a wide variety of restaurant and/or amusement and gaming experiences, including sporting events, bowling alleys, entertainment centres, nightclubs and restaurants. Competition for guests’ entertainment time and spending also extends to in-home entertainment such as internet or video gaming and other in-home leisure activities. Cineplex’s failure to compete favourably in these markets could have a material adverse effect on Cineplex’s business, results of operations and financial condition.

Cineplex’s new location-based entertainment locations may not meet or exceed the performance of its existing locations or its performance targets. New locations may even operate at a loss, which could have a significant adverse effect on the overall operating results.

Cineplex’s results of operations are subject to fluctuations due to the timing of location-based entertainment openings which may result in significant fluctuations in our quarterly performance. Cineplex typically incurs most cash pre-opening costs for a new location within the two months immediately preceding, and the month of, the location’s opening. In addition, the labor and operating costs for a newly opened store during the first three to six months of operation are materially greater than what can be expected after that time, both in aggregate dollars and as a percentage of revenues. Additionally, a portion of a current fiscal year new location capital expenditures is related to locations that are not expected to open until the following fiscal year.

To mitigate these risks, Cineplex leverages its core competencies in food service execution, its partnership in SCENE and its knowledge of the trends in amusement and gaming via its P1AG operations to continuously update its amusement and leisure offerings in order to provide guests with the most compelling offerings available in Canada.

Due to the outbreak of the COVID-19 pandemic, there is a risk of a permanent decrease in guests and corporate events frequenting LBE locations upon reopening. Cineplex’s LBE venues have a larger guest-facing footprint and higher levels of customer traffic than other concepts in the dining and entertainment industry. The effects of the COVID-19 pandemic as a result of continued concerns over safety and social distancing and/or depressed consumer sentiment due to adverse economic conditions could have an adverse effect on Cineplex’s business, financial conditional and results of operations.

P1AG’s procurement of games and amusement offerings is dependent upon a few suppliers, the ability to continue to procure new games, amusement offerings and other entertainment-related equipment. To the extent that the number of suppliers declines, P1AG could be subject to the risk of distribution delays, pricing pressure, lack of innovation and other associated risks. In addition, any increase in cost or decrease in availability of new amusement offerings that appeal to customers could have a negative impact on Cineplex’s revenues from its amusement and leisure businesses.

P1AG competes with other providers of amusement and gaming services across North America. P1AG manages the risk of customers switching gaming providers by continually monitoring the performance of its amusement solutions and reacting quickly to replace underperforming solutions with newer or more relevant equipment. P1AG’s expertise and experience in the industry and proven success maximizing revenue for its customers helps mitigate this switching risk. A material amount of P1AG’s revenue is dependent on the customer traffic in venues in which they

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operate. The COVID-19 pandemic in North America resulted in the closure of venues in which P1AG operates gaming equipment. There is a risk that these venues will have long term decreased customer traffic. Any reduction in traffic or permanent shutdown of venues could have a material impact on their business.

Technology/Cyber Risk

Technological advances have made it easier to create, transmit and electronically share unauthorized high-quality copies of films during theatrical release. Some consumers may choose to obtain unauthorized copies of films rather than attending the theatre which may have an adverse effect on Cineplex’s business. In addition, as home theatre technology becomes more sophisticated and additional technologies become available to consume content, consumers may choose other technology options rather than attending a theatre.

To mitigate these risks, Cineplex continues to enhance the out of home experience through the addition of new technologies and experiences including 3D, VIP, UltraAVX, D-BOX, 4DX, ScreenX and digital projection in order to further differentiate the theatrical product from the home product. Cineplex has also diversified its offerings to customers by operating the Cineplex Store which sells TVOD movies in order to participate in the in-home and onthe-go entertainment markets.

Changing platform technologies and new emerging technologies in the digital commerce industry, and specifically relating to the delivery of TVOD and SVOD services, present a risk to the Cineplex Store’s operations. Should Cineplex’s supplier cease operations or have its technology platform rendered obsolete, Cineplex’s sales of TVOD products could be jeopardized.

Cineplex relies on various information technology solutions to provide its services to guests and customers, as well in running its operations from its various office locations. Cineplex may be subject to information technology malfunctions, outages, thefts or other unlawful acts that could result in loss of communication, unauthorized access to data, change in data, or loss of data which could compromise Cineplex’s operations and/or the privacy of Cineplex’s guests, customers and suppliers. Currently, as the majority of Cineplex’s corporate employees have moved to a work-from-home platform, there is an increased risk to Cineplex’s technology systems, In response, Cineplex has implemented additional security measures, including training, monitoring and testing and contingency plans, to protect systems.

Information Management Risk

Cineplex needs an effective information technology infrastructure including hardware, networks, software, people and processes to effectively support the current and future needs of the business in an efficient, cost-effective and well-controlled fashion. To mitigate this risk, Cineplex is continually upgrading systems and infrastructure to meet business needs.

Cineplex requires relevant and reliable information to support the execution of its business model and reporting on performance. The integrity, reliability and security of information are critical to Cineplex’s daily and strategic operations. Inaccurate, incomplete or unavailable information or inappropriate access to information could lead to incorrect financial or operational reporting, poor decisions, privacy breaches or inappropriate disclosure of sensitive information. To mitigate this risk, Cineplex continues to strengthen general information technology controls by developing operating policies and procedures in the areas of change management, computer operations and security access.

At select times during the normal course of business, Cineplex and its subsidiary and joint venture partners store sensitive data, including intellectual property, proprietary business information including data with respect to suppliers, employees and business partners, as well as some personally identifiable information on their customers and employees. Further, Cineplex regularly works with third party suppliers in the delivery of services to their customers and employees where such data is provided in the normal course of the commercial relationship. The secure processing, maintenance and transmission of this information is critical to Cineplex’s operations and business strategies. As such Cineplex adheres to industry standards for the payment card industry (“PCI”) data security standard (“DSS”) compliance, as well as undertaking commercially reasonable efforts for non-financial data.

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Cineplex recognizes that security breaches of the information systems of Cineplex or any one of its third-party suppliers could compromise this information and expose Cineplex to liability, which could cause their businesses or reputations to suffer. Despite security measures, information technology and infrastructure may be vulnerable to unforeseen attacks by hackers or breached due to employee error, malfeasance, computer viruses, malware, phishing, denial of service attacks, unauthorized access to confidential, proprietary or sensitive information, industrial espionage or other disruptions. Any such breach could compromise networks and the information stored there could be accessed, publicly disclosed, lost or stolen. Any such access, disclosure or other loss of information could result in legal claims or proceedings, liability under laws that protect the privacy of personal information, regulatory penalties, disrupt operations and the services provided to customers, damage reputation and cause a loss of confidence in products and services, which could adversely affect business, financial condition, results of operations and cash flows. In response to this risk, Cineplex has employees whose role is to monitor information technology and processes to ensure risk is minimized.

Real Estate Risk

The acquisition and development of potential operating locations by Cineplex is dependent on the ability of Cineplex to identify, acquire and develop suitable sites for these locations with favorable economic terms in both new and existing markets, while competing with other entertainment and non-entertainment companies for site locations. The cost to develop a new building is substantial and its success is not assured. While Cineplex is diligent in selecting sites, the significant time lag from identifying a new site to opening can result in a change in local market circumstances and could negatively impact the location’s chance of success. In addition, building new operating locations may draw audiences away from existing sites operated by Cineplex. Cineplex considers the overall return for the theatres in a geographic area when making the decision to build new locations. The majority of Cineplex’s operating sites are subject to long-term leases. In accordance with the terms of these leases, Cineplex is responsible for costs associated with utilities consumed at the location and property taxes associated with the location. Cineplex has no control over these costs and these costs have been increasing over the last number of years. Furthermore, due to the outbreak of the COVID-19 pandemic, Cineplex continued its negotiations with landlord partners with respect to reductions in rent payments for current and future periods. While Cineplex works hard to maintain positive relationships with its landlords, we cannot guarantee continued reductions in future rent payments and there exists a potential for a default on existing lease obligations should the pandemic continue.

Cineplex continues to be liable for obligations under theatre leases in respect of certain divested theatres. If the transferee of any such theatres fails to satisfy the obligations under such leases, Cineplex may be required to assume the lease obligations.

Sourcing Risk

Cineplex relies on a small number of companies for the distribution of a substantial portion of its concession supplies. If these distribution relationships were disrupted, Cineplex could be forced to negotiate a number of substitute arrangements with alternative distributors that could, in the aggregate, be less favourable to Cineplex than the current arrangements.

Substantially all of Cineplex’s non-alcohol beverage concessions are products of one major beverage company. If this relationship was disrupted, Cineplex may be forced to negotiate a substitute arrangement that could be less favourable to Cineplex than the current arrangement. Any such disruptions could therefore increase the cost of concessions and harm Cineplex’s operating margins, which would adversely affect its business and results of operations.

Cineplex relies on one major supplier to source popcorn seed, and has entered contracts with this supplier to guarantee a fixed supply. As crop yields can be affected by drought or other environmental factors, the supplier may be unable to fulfill the whole of its contractual commitments, such that Cineplex would need to source the remaining needed corn product from other suppliers at a potentially higher cost.

In order to minimize these operating risks, Cineplex actively monitors and manages its relationships with its key suppliers.

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The economic impacts of COVID-19 may have a negative impact on Cineplex’s suppliers and as a result its suppliers may not be able to sustain operations after the pandemic or be forced to increase costs to combat inflationary risks associated with input materials. The COVID-19 pandemic has caused supply chain disruptions across the globe substantially increasing production and transportation costs as well as delaying and curtailing the production of products potentially effecting the procurement of services that are impacted by the delays. A reduction in the number of suppliers, the loss of critical suppliers, or delays in supplier production may result in increased costs or the inability to find satisfactory replacement goods and services in the short or long-term which will negatively impact Cineplex’s operating margins and cash flows.

Human Resources Risk

The success of Cineplex depends upon the retention of senior executive management, including its Chief Executive Officer, Ellis Jacob. The loss of services of one or more members of the executive management team could adversely affect Cineplex’s business, results of operations and Cineplex’s ability to effectively pursue its business strategy. Cineplex does not maintain key-man life insurance for any of its employees but does provide long-term incentive programs to retain key personnel and undertakes a comprehensive succession planning program.

Cineplex typically employs approximately 10,000 people, of whom approximately 80% are hourly workers whose compensation is based on the prevailing provincial minimum wages with incremental adjustments as required to match market conditions. Any increase in these minimum wages will increase employee related costs. In order to mitigate the impact of the proposed increases, Cineplex works to expand automation, take advantage of technological efficiencies and continually reviews pricing. Approximately 6% of Cineplex’s employees are represented by unions, located primarily in the province of Quebec. Because of the small percentage of employees represented by unions, the impact of labour disruption nationally is low.

As a result of the government mandated closures, due to the impact of the COVID-19 pandemic, Cineplex temporarily laid off all part-time staff members. There is a risk upon reopening, Cineplex may not be able to rehire enough staff to sustain operations due to their unavailability, inability or unwillingness to rejoin the workforce.

Health and Safety Risk

Cineplex is subject to risks associated with food safety, alcohol consumption by guests, product handling and the operation of machinery. Cineplex is in compliance with health and safety legislation and conducts employee awareness and training programs on a regular basis. Health and safety issues related to our guests such as pandemics and bedbug concerns are risks that may deter people from attending places of public gathering, potentially including movie theatres, gaming centres, malls and dining locations. For those risks that it can control, Cineplex has programs in place to mitigate its exposure. Cineplex will investigate further methods in order to keep guests and employees safe at both locations and corporate offices.

There is a significant risk that concerns over health and safety as a result of COVID-19 will be long lasting and will have an adverse impact on the business of Cineplex. In order to help mitigate these risks, Cineplex has made changes to its operations to enable social distancing, as well as increasing safety measures by reducing capacity, promoting cashless transactions where possible and by cleaning and disinfecting surfaces on a regular basis.

Environment/Sustainability Risk

Cineplex’s business is primarily a service and retail business which delivers guest experiences rather than physical commercial products and thus does not have substantial environmental risk. Cineplex operates multiple locations in major urban markets and does not anticipate any significant changes to operations due to climate change. Should legislation change to require more stringent management of carbon emissions or more stringent reporting of environmental impacts, Cineplex anticipates this will result in minimal cost increases or changes to operating procedures. Severe weather incidents (as a result of environmental changes or otherwise) have potential to negatively impact Cineplex’s operation. See “Business Continuity Risk” above. Integration Risk

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While Cineplex has successfully integrated businesses acquired in the past, there can be no assurance that all acquisitions, including recent acquisitions, will be successfully integrated or that Cineplex will be able to realize expected operating and economic efficiencies from the acquisitions.

Financial and Markets Risk

Cineplex requires efficient access to capital in order to fuel growth, execute strategies and generate future financial returns. For this reason Cineplex entered into the Revolving Facility. Cineplex hedges interest rates up to $450 million of the Revolving Facility, thereby minimizing the impact of significant fluctuations in the market rates. Cineplex’s exposure to currency and commodity risk is minimal as the majority of its transactions are in Canadian dollars and commodity costs are not a significant component of the overall cost structure. Counter party risk on the interest rate swap agreements is minimized through entering into these transactions with Cineplex’s lenders. Upon the maturity of the Credit Facilities, there is a risk that Cineplex may not be able to renegotiate under favorable terms in the then current economic environment.

As a result of COVID-19, Cineplex may not have sufficient funds available under its current financing sources to fund operations on a short and/or long-term basis. The effects of COVID-19 on the financial markets could significantly impact the ability of Cineplex to raise capital and could increase the cost of borrowing. There is a risk that Cineplex may not be able to find timely sources of financing, which could have an adverse effect on its business, financial condition and results of operations.

Foreign Currency Risk

Cineplex is exposed to foreign currency risk related to transactions in its normal course of business that are denominated in currencies other than the Canadian dollar. Cineplex’s largest foreign currency exposure is to the US dollar, as its amusement solutions and digital place-based media all operate in the United States and represented 10.3% of Cineplex’s revenues in 2019. These revenues are naturally hedged by Cineplex’s US-based operating costs.

Interest Rate Risk

Cineplex is exposed to risk on the interest rates applicable on its Credit Facilities. To mitigate this risk, Cineplex has entered into interest rate swap agreements as outlined in Section 6.4, Long-term debt.

Legal, Regulatory, Taxation and Accounting Risk

Changes to any of the various international, federal, provincial and municipal laws, tariffs, treaties, rules and regulations related to Cineplex’s business could have a material impact on its financial results. Compliance with any changes could also result in significant cost to Cineplex. Failure to fully comply with various laws, rules and regulations may expose Cineplex to proceedings which may materially affect its performance.

On an ongoing basis, Cineplex may be involved in various judicial, administrative, regulatory and litigation proceedings concerning matters arising in the ordinary course of business operations, including but not limited to, personal injury claims, landlord-tenant disputes, alcohol-related incidents, commercial disputes, tax disputes, employment disputes and other contractual disputes. Many of these proceedings seek an indeterminate amount of damages.

To mitigate these risks, Cineplex promotes a strong ethical culture through its values and code of conduct. Cineplex employs in-house counsel and uses third party tax and legal experts to assist in structuring significant transactions and contracts. Cineplex also has systems and controls that ensure efficient and orderly operations. Cineplex also has systems and controls that ensure the timely production of financial information in order to meet contractual and regulatory requirements and has implemented disclosure controls and internal controls over financial reporting which are tested for effectiveness on an ongoing basis. In situations where management believes that a loss arising from a proceeding is probable and can be reasonably estimated, Cineplex records the amount of the probable loss. As additional information becomes available, any potential liability related to these proceedings is assessed and the estimates are revised, if necessary.

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Cineplex Inc. Management’s Discussion and Analysis

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13. CONTROLS AND PROCEDURES

13.1 DISCLOSURE CONTROLS AND PROCEDURES

Management of Cineplex is responsible for establishing and maintaining disclosure controls and procedures for Cineplex as defined under National Instrument 52-109 issued by the Canadian Securities Administrators. Management has designed such disclosure controls and procedures, or caused them to be designed under its supervision, to provide reasonable assurance that material information relating to Cineplex, including its consolidated subsidiaries, is made known to the Chief Executive Officer and the Chief Financial Officer by others within those entities, particularly during the period in which the annual filings are being prepared.

13.2 INTERNAL CONTROLS OVER FINANCIAL REPORTING

Management of Cineplex is responsible for designing and evaluating the effectiveness of internal controls over financial reporting for Cineplex as defined under National Instrument 52-109 issued by the Canadian Securities Administrators. Management has designed such internal controls over financial reporting using the Integrated Control - Integrated Framework: 2013 issued by the Committee of Sponsoring Organizations of the Treadway Commission, or caused them to be designed under their supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of the financial statements for external purposes in accordance with GAAP.

There has been no change in Cineplex’s internal controls over financial reporting that occurred during the most recently completed interim period that has materially affected, or is reasonably likely to materially affect, Cineplex’s internal control over financial reporting.

14. OUTLOOK

The following discussion is qualified in its entirety by the caution regarding forward-looking statements at the beginning of this MD&A and Section 12, Risks and uncertainties.

The outlook for Cineplex’s businesses is contingent on its ability to navigate the current and future impact of COVID-19 on its businesses.

Canada’s vaccination rate has made tremendous progress during the year with a high percentage of the eligible population receiving at least one dose of a COVID-19 vaccine and an increasing segment having received two doses. While vaccinations rates continue to improve, many Canadian jurisdictions are taking a cautious approach to reopening with more restrictive measures continuing to be in place as compared to other major markets such as the United States, creating a slower reopening of Cineplex theatre and LBE businesses. As a result of lower case counts and the successful rollout of vaccines, all provinces in Canada have loosened their restrictions which, as of July 17 2021, has allowed to Cineplex to reopen its entire circuit of theatres and LBE venues for the first time in 2021, albeit under tight operating restrictions. Subsequent to June 30, 2021, Cineplex announced the opening of Western Canada’s first standalone VIP Cinemas, Cineplex VIP Cinemas Brentwood in Burnaby, British Columbia. Cineplex also announced the opening of two additional The Rec Room locations each located in Barrie, Ontario and Burnaby British Columbia. However, the growing concern of more transmissible variants, particularly the Delta variant, raises the risk for a potential fourth wave of COVID-19 cases which could further prolong the full reopening of Cineplex’s businesses and cause negative implications on Cineplex’s operations and cash flows.

The release of the highly anticipated F9: The Fast Saga generated a reported US$70.0 million during its opening weekend in the United States, US$156.9 million since its release in the United States and US$593.7 million globally since its release, making it the most successful film release since the pandemic started in March 2020. The release of A Quiet Place II during the second quarter also generated strong results in the United States and globally, grossing total box office revenues since its release of $155.3 million and $285.9 million as reported, respectively. China’s box office performance continues to recover well nearly mirroring pre-pandemic performance while operating under capacity restrictions and with limited Hollywood content. Box office earnings during China’s April Tomb-Sweeping festival marked a new holiday record of US$128.0 million as reported, while the May Labour Day weekend

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Cineplex Inc. Management’s Discussion and Analysis

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generated an all-time box office record for China of US$265.0 million in sales, as reported. Upcoming film releases for the balance of the year include the following: Hotel Transylvania 4, Jungle Cruise, The Suicide Squad, ShangChi and the Legend of the Ten Rings, Venom: Let There Be Carnage, Dune, No Time To Die, Eternals, Ghostbusters: Afterlife, Top Gun: Maverick, West Side Story, Spider-Man: No Way Home and The Matrix 4. With the strong slate of upcoming film products, Cineplex remains confident that moviegoers will return to theatres to enjoy the full theatrical experience that they have become accustomed to.

On August 11, 2021, Cineplex announced the introduction of a newly implemented monthly subscription program called CineClub that will provide subscribers with benefits accessible across Cineplex’s businesses nationwide including Cineplex theatres, concessions, the Cineplex Store and entertainment venues.

Based on how the exhibition industry has historically performed during depressed economic environments, Cineplex believes, but cannot guarantee, that the industry will recover as consumer demand for the theatrical experience combined with a build-up of anticipated content will help drive visitation as people look to return to normalcy. However, the significance of the COVID-19 pandemic, including the adverse impact on Cineplex’s business, financial condition and results of operations will be dictated by the duration of the pandemic and the effect on the economy and of responsive governmental directives, all of which are currently unknown. Cineplex’s business could also be significantly negatively impacted by changes in consumer behaviors as a result of COVID-19 (such as social distancing) or further revisions to the theatrical release window. Further, the effect of COVID-19 on financial markets could significantly impact the ability to raise capital and increase the cost of borrowing. There are limitations on the ability of Cineplex to mitigate the adverse financial impact of the foregoing. The COVID-19 pandemic also creates challenges for Cineplex in predicting future performance of its businesses or its liquidity needs in the near term.

FINANCIAL OUTLOOK

With the ongoing negative impact of the ongoing COVID-19 pandemic, management focus continues to be on minimizing net cash burn and optimizing liquidity. Since the onset of the COVID-19 pandemic, Cineplex have entered into three amendments to the Credit Facilities, providing Cineplex with certain financial covenant relief in light of the COVID-19 pandemic and its effects on Cineplex’s businesses (Section 6.4 Long-term debt).

On January 11, 2021, Cineplex completed the sale of its head office buildings located at 1303 Yonge Street and 1257 Yonge Street, Toronto, Ontario for total gross cash proceeds of $57.0 million. Cineplex will continue to use the office building in accordance with the terms of the sale-leaseback transaction. Cineplex used a portion of the proceeds to permanently repay the Credit Facilities and the remaining proceeds are available to be drawn under the Credit Facilities to fund continuing operations.

On February 26, 2021, Cineplex completed the offering of $250.0 million of Notes Payable that mature on February 26, 2026, allowing it to meet the conditions of the Third Credit Agreement Amendment and provide additional liquidity for the recovery period. Cineplex used the net proceeds to permanently repay the remaining $50.0 million balance of its outstanding Term Facility and $50.0 million of its Revolving Facility, with the remaining proceeds available to be drawn under the Revolving Facility to fund continuing operations, subject to certain liquidity covenants in the Credit Facilities.

Cineplex filed tax returns for the 2020 taxation year claiming a $62.6 million recovery of income taxes paid in prior periods ($53.6 million had been received by June 30, 2021).

Management continues to focus on reducing costs including the elimination of future capital expenditures. With the issuance of the Notes Payable, amendments to the Credit Facilities, planned asset sales and income tax recoveries, management believes that it has adequate liquidity to fund operations for the currently anticipated duration of the pandemic.

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Cineplex Inc. Management’s Discussion and Analysis

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15. NON-GAAP MEASURES

The following measures included in this MD&A do not have a standardized meaning under GAAP and may not be comparable to similar measures provided by other issuers. Cineplex includes these measures because its management believes that they assist investors in assessing financial performance.

15.1 EBITDA, ADJUSTED EBITDA AND ADJUSTED EBITDAaL

Management defines EBITDA as earnings before interest income and expense, income taxes and depreciation and amortization expense. Adjusted EBITDA excludes the change in fair value of financial instrument, loss (gain) on disposal of assets, foreign exchange, impairment of long-lived assets, goodwill and investments, the equity loss of CDCP, the non-controlling interests’ share of adjusted EBITDA of TG-CPX Limited Partnership, and depreciation, amortization, interest and taxes of Cineplex’s other joint ventures and associates. Adjusted EBITDAaL modifies adjusted EBITDA to deduct current period cash rent paid or payable related to lease obligations net of quantified savings negotiated with landlords as a result of the COVID-19 closures, including savings negotiated after the period end. This includes agreements with landlords that are evidenced by way of written confirmation of the terms agreed upon to the date of approval of the MD&A, and are in the process of being formally documented.

Cineplex’s management believes that adjusted EBITDAaL is an important supplemental measure of Cineplex’s profitability at an operational level and provides analysts and investors with comparability in evaluating and valuing Cineplex’s performance period over period. EBITDA, adjusted for various unusual items, is also used to define certain financial covenants in Cineplex’s Credit Facilities. Management calculates adjusted EBITDAaL margin by dividing adjusted EBITDAaL by total revenues.

EBITDA, adjusted EBITDA and adjusted EBITDAaL are non-GAAP measures generally used as an indicator of financial performance and they should not be seen as a measure of liquidity or a substitute for comparable metrics prepared in accordance with GAAP. Cineplex’s EBITDA, adjusted EBITDA and adjusted EBITDAaL may differ from similar calculations as reported by other entities and accordingly may not be comparable to EBITDA, adjusted EBITDA or adjusted EBITDAaL as reported by other entities.

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Cineplex Inc. Management’s Discussion and Analysis

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The following represents management’s calculation of EBITDA, adjusted EBITDA, and adjusted EBITDAaL (expressed in thousands of dollars):

(expressed in thousands of dollars):
Three months ended June 30, Six months ended June 30,
2021
2020
2021
2020
Net loss from continuing operations
Depreciation and amortization - other
Depreciation - right-of-use assets
Interest expense - lease obligations
Interest expense - other
Interest income
Current income tax (recovery) expense
Deferred income tax recovery
EBITDA from continuing operations
Loss (gain) on disposal of assets
Change in fair value of financial instruments
CDCP equity loss (i)
Foreign exchange loss (gain)
Impairment of long-lived assets and goodwill
Non-controlling interest adjusted EBITDA
Depreciation and amortization - joint ventures and associates (ii)
Taxes and interest of joint ventures and associates (ii)
$
(103,704) $
(98,234)
27,735
31,759
25,737
34,185
14,741
11,353
17,899
9,719
(108)
(57)

(7,632)

(26,808)
$
(193,392) $
(272,389)
57,244
65,721
52,055
69,718
29,100
23,031
31,564
26,605

(134)
(129)

3,339
(7,865)

(76,542)
$
(17,700) $
(45,715)
179
478
(800)

1,043
2,784
365
1,059



4

20
11
57
$
(20,224) $
(171,850)
(29,881)
1,295
(800)

3,281
3,374
595
(868)

173,054

5

44
22
105
Adjusted EBITDA from continuing operations
Cash rent paid/payable related to lease obligations (iii)
Negotiated lease-related cash savings for the period (iii) (iv)
Cash rent paid not pertaining to current period
$
(16,902) $
(41,313)
(35,137)
(42,706)
(751)
11,851
(375)
(364)
$
(47,007) $
5,159

(68,998)
(87,880)

11,851
750
728
Adjusted EBITDAaL (iv) $
(53,165) $
(72,532)
$
(115,255) $
(70,142)
(i) CDCP equity loss not included in adjusted EBITDA as CDCP is a limited-life financing vehicle that is funded by virtual print fees collected
from distributors.
(ii) Includes the joint ventures with the exception of CDCP (see (i) above).
(iii) The cash rent paid or payable includes negotiated lease obligation savings of $nil (2020 - $11.8 million) through June 30, 2021.
(iv)See Section 15,Non-GAAP measures.

15.2 ADJUSTED FREE CASH FLOW

Free cash flow measures the amount of cash from operating activities net of capital expenditures available for activities such as repayment of debt, dividends to owners and investments in future growth through acquisitions. Free cash flow is a non-GAAP measure generally used by Canadian corporations as an indicator of financial performance and it should not be viewed as a measure of liquidity or a substitute for comparable metrics prepared in accordance with GAAP. Standardized free cash flow is a non-GAAP measure recommended by CPA Canada’s 2008 interpretive release, Improved Communication with Non-GAAP Financial Measures: General Principles and Guidance for Reporting EBITDA and Free Cash Flow, and is designed to enhance comparability.

Cineplex presents standardized free cash flow and adjusted free cash flow per Share because they are key measures used by investors to value and assess Cineplex. Management of Cineplex defines adjusted free cash flow as standardized free cash flow adjusted for certain items, and considers adjusted free cash flow the amount available for distribution to Shareholders. Standardized free cash flow is defined by the CICA as cash from operating activities as reported in the GAAP financial statements, less total capital expenditures minus proceeds from the disposition of capital assets other than those of discontinued operations, as reported in the GAAP financial statements; and

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Cineplex Inc. Management’s Discussion and Analysis

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dividends, when stipulated, unless deducted in arriving at cash flows from operating activities. The standardized free cash flow calculation excludes common dividends and others that are declared at the Board’s discretion.

Management calculates adjusted free cash flow per Share as follows (expressed in thousands of dollars except Shares outstanding and per Share data):

Shares outstanding and per Share data):
Three months ended June 30, Six months ended June 30,
2021
2020
2021
2020
Cash provided by (used in) operating activities
Less: Total capital expenditures net of proceeds on sale of assets
Standardized free cash flow
Add/(Less):
Changes in operating assets and liabilities (i)
Changes in operating assets and liabilities of joint ventures and
associates (i)
$
17,133 $
18,095
(4,992)
(14,391)
$
(18,499) $
41,285
(13,707)
(51,894)
12,141
3,704
(62,622)
(69,401)
(524)
(986)

(32,206)
(10,609)

(86,203)
(58,973)

(1,326)
(2,142)
Principal component of lease obligations
Principal portion of cash rent paid not pertaining to current period
Growth capital expenditures and other (ii)
Share of income (loss) of joint ventures and associates, net of non-
cash depreciation
Non-controlling interests
Net cash received from CDCP (iii)
Adjusted free cash flow
Average number of Shares outstanding
(19,086)
(993)
(369)
(357)
4,511
13,777
2
(331)

4

782

(38,543)
(34,812)

737
714

12,972
48,303

(163)
(404)


5


3,910
$
(65,947) $
**(53,801) **
$
(144,732) $
(54,008)
63,339,618
63,333,238

63,337,300
63,333,238
Adjusted free cash flow per Share
Dividends declared
$
(1.041) $
(0.849)
$
— $
$
(2.285) $
(0.853)
$
— $
0.150
(i) Changes in operating assets and liabilities are not considered a source or use of adjusted free cash flow.
(ii) Growth capital expenditures and other represent expenditures on Board approved projects, exclude maintenance capital expenditures, and
are net of proceeds on asset sales. The Revolving Facility (discussed in Section 6.4, Long-term debt) is available to Cineplex to fund Board
approved projects.
(iii) Excludes the share of loss of CDCP, as CDCP is a limited-life financing vehicle funded by virtual print fees collected from distributors.
Cash invested into CDCP,as well as cash distributions received from CDCP,are considered to be uses and sources of adjusted free cash flow.

(i) Changes in operating assets and liabilities are not considered a source or use of adjusted free cash flow.

(ii) Growth capital expenditures and other represent expenditures on Board approved projects, exclude maintenance capital expenditures, and are net of proceeds on asset sales. The Revolving Facility (discussed in Section 6.4, Long-term debt) is available to Cineplex to fund Board approved projects.

(iii) Excludes the share of loss of CDCP, as CDCP is a limited-life financing vehicle funded by virtual print fees collected from distributors. Cash invested into CDCP, as well as cash distributions received from CDCP, are considered to be uses and sources of adjusted free cash flow.

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Cineplex Inc. Management’s Discussion and Analysis

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Alternatively, the calculation of adjusted free cash flow using the income statement as a reference point would be as follows (expressed in thousands of dollars):

Three months ended June 30, Six months ended June 30,
2021
2020
2021
2020
Net loss
Adjust for:
Depreciation and amortization - other
Depreciation - right-of-use assets
Loss (gain) on disposal of assets
Change in fair value of financial instruments
Non-cash interest (i)
Foreign exchange on non-cash interest
Impairment of long-lived assets and goodwill
Share of loss of CDCP (ii)
Non-controlling interests
Non-cash depreciation of joint ventures and associates
Deferred income tax recovery
Taxes and interest of joint ventures and associates
Maintenance capital expenditures
Principal component of finance lease obligations
Principal portion of cash rent paid not pertaining to current
period
Net cash received from CDCP (ii)
$ (103,704) $ (98,234)
27,735
31,759
25,737
34,185
179
478
(800)

2,349
2,237
245
739


1,043
2,784

4

20

(26,808)
11
57
(481)
(614)
(19,086)
(993)
(369)
(357)

782
$ (193,392) $ (272,389)

57,244
65,721

52,055
69,718

(29,881)
1,295

(800)


3,006
11,972

456
(690)


173,054

3,281
3,374


5


44


(76,542)

22
105

(735)
(3,591)

(38,543)
(34,812)

737
714


3,910
Non-cash Share-based compensation 1,194
160

1,818
4,104
Adjusted free cash flow $
(65,947) $
(53,801)
$
(144,732) $
(54,008)
(i) Non-cash interest includes amortization of deferred financing costs on the long-term debt, accretion expense on the convertible debentures
and other non-cash interest expense items.
(ii) Excludes the share of loss of CDCP, as CDCP is a limited-life financing vehicle funded by virtual print fees collected from distributors.
Cash invested into CDCP,as well as cash distributions received from CDCP,are considered to be uses and sources of adjusted free cash flow.

(i) Non-cash interest includes amortization of deferred financing costs on the long-term debt, accretion expense on the convertible debentures and other non-cash interest expense items.

(ii) Excludes the share of loss of CDCP, as CDCP is a limited-life financing vehicle funded by virtual print fees collected from distributors. Cash invested into CDCP, as well as cash distributions received from CDCP, are considered to be uses and sources of adjusted free cash flow.

15.3 OTHER NON-GAAP MEASURES MONITORED BY MANAGEMENT

Management uses the following non-GAAP measures as indicators of performance for Cineplex.

Earnings per Share Metrics

Cineplex has presented basic and diluted earnings per share net of this item to provide a more comparable earnings per share metric between the current periods and prior year periods. In the non-GAAP measure, earnings is defined as net income or net loss attributable to Cineplex excluding the change in fair value of financial instruments.

Per Patron Revenue Metrics

Cineplex reviews per patron metrics as they relate to box office revenue and theatre food service revenue such as BPP, CPP, BPP excluding premium priced product, and concession margin per patron, as these are key measures used by investors to value and assess Cineplex’s performance, and are widely used in the theatre exhibition industry. Management of Cineplex defines these metrics as follows:

Theatre attendance: Theatre attendance is calculated as the total number of paying patrons that frequent Cineplex’s theatres during the period.

BPP: Calculated as total box office revenues divided by total paid theatre attendance for the period.

BPP excluding premium priced product: Calculated as total box office revenues for the period, less box office revenues from 3D, 4DX, UltraAVX, VIP, ScreenX and IMAX product; divided by total paid theatre attendance for the period, less paid theatre attendance for 3D, 4DX, UltraAVX, VIP, ScreenX and IMAX product.

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Cineplex Inc. Management’s Discussion and Analysis

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CPP: Calculated as total theatre food service revenues divided by total paid theatre attendance for the period.

Premium priced product: Defined as 3D, 4DX, UltraAVX, IMAX, ScreenX and VIP film product.

Theatre concession margin per patron: Calculated as total theatre food service revenues less total theatre food service cost, divided by theatre attendance for the period.

Same Theatre Analysis

Cineplex reviews and reports same theatre metrics relating to box office revenues, theatre food service revenues, theatre rent expense and theatre payroll expense, as these measures are widely used in the theatre exhibition industry as well as other retail industries.

Same theatre metrics are calculated by removing the results for all theatres that have been opened, acquired, closed (excluding temporary government-mandated shutdowns) or otherwise disposed of subsequent to the start of the prior year comparative period. For the three months ended June 30, 2021 the impact of four locations that have been closed or otherwise disposed of have been excluded, resulting in 156 theatres being included in the same theatre metrics. For the six months ended June 30, 2021 the impact of the four locations that have been closed or otherwise disposed of have been excluded, resulting in 156 theatres being included in the same theatre metrics.

Cost of sales percentages

Cineplex reviews and reports cost of sales percentages for its two largest revenue sources, box office revenues and food service revenues as these measures are widely used in the theatre exhibition industry. These measures are reported as film cost percentage and concession cost percentage, respectively, and are calculated as follows:

Film cost percentage: Calculated as total film cost expense divided by total box office revenues for the period.

Theatre concession cost percentage: Calculated as total theatre food service costs divided by total theatre food service revenues for the period.

LBE food cost percentage: Calculated as total LBE food costs divided by total LBE food service revenues for the period.

P1AG Adjusted EBITDAaL

Calculated as amusement revenues of P1AG less the total operating expenses, which excludes foreign exchange.

P1AG Adjusted EBITDAaL Margin

Calculated as P1AG Adjusted EBITDAaL divided by total amusement revenues for P1AG for the period.

Adjusted Store Level EBITDAaL Metrics

Cineplex reviews and reports adjusted EBITDAaL at the location level for the LBE which is calculated as total LBE revenues from all locations less the total of operating expenses of LBE, which excludes pre-opening costs and overhead relating to the management of LBE.

Adjusted Store Level EBITDAaL Margin

Calculated as adjusted store level EBITDAaL divided by total revenues for LBE for the period.

Lease-related cash saving

Quantified savings negotiated with landlords as a result of the COVID-19 disclosures. This includes agreements that are evidenced by way of written confirmation of the terms agreed upon to the date of this MD&A, and are in the process of formally documented.

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Cineplex Inc. Management’s Discussion and Analysis

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Net Cash Burn

Calculated as adjusted EBITDAaL less cash interest expense (excluding amounts with respect to lease obligations), provision for income taxes and net capital expenditures.

Net cash burn Last Fifteen
Months
2021 2020
Q2
Q1
Q4
Q3
Q2
Adjusted EBITDAaL
Cash interest expense excluding lease obligations
Provision for income taxes
Net capital expenditures
$ (300,460)
(61,641)
63,292
(31,565)
$ (53,165) $ (62,090)

(15,701)
(13,429)




(3,021)
(5,055)
$ (65,948) $ (46,725) $ (72,532)

(13,412)
(11,317)
(7,782)

12,355
16,497
34,440
(7,272)
(8,198)
(8,019)
Total net cash burn $ (330,374) $ (71,887)$ (80,574) $ (74,277)$ (49,743)$ (53,893)
Average monthlynet cash burn $ (22,025) $ (23,962)$ (26,858) $ (24,759)$ (16,581)$ (17,964)

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