CHOICEONE FINANCIAL SERVICES INC — Proxy Solicitation & Information Statement 2018

Apr 19, 2018

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CHOICEONE FINANCIAL SERVICES, INC. P.O. BOX 186 SPARTA, MI 49345-0186 VOTE BY INTERNET - www.proxyvote.com Use the Internet to transmit your voting instructions and for electronic delivery of information. Vote by 11:59 P.M. ET on 05/22/2018 for shares held directly and by 11:59 P.M. ET on 05/21/2018 for shares held in a Plan. Have your proxy card in hand when you access the web site and follow the instructions to obtain your records and to create an electronic voting instruction form. ELECTRONIC DELIVERY OF FUTURE PROXY MATERIALS If you would like to reduce the costs incurred by our company in mailing proxy materials, you can consent to receiving all future proxy statements, proxy cards and annual reports electronically via e-mail or the Internet. To sign up for electronic delivery, please follow the instructions above to vote using the Internet and, when prompted, indicate that you agree to receive or access proxy materials electronically in future years. VOTE BY PHONE - 1-800-690-6903 Use any touch-tone telephone to transmit your voting instructions. Vote by 11:59 P.M. ET on 05/22/2018 for shares held directly and by 11:59 P.M. ET on 05/21/2018 for shares held in a Plan. Have your proxy card in hand when you call and then follow the instructions. VOTE BY MAIL Mark, sign and date your proxy card and return it in the postage-paid envelope we have provided or return it to Vote Processing, c/o Broadridge, 51 Mercedes Way, Edgewood, NY 11717.

| TO VOTE,
MARK BLOCKS BELOW IN BLUE OR BLACK INK AS FOLLOWS: |
| --- |
| DETACH AND RETURN THIS PORTION ONLY |
| THIS
PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED. |

| The Board
of Directors recommends you vote FOR the following: | All | Withhold — All | For
All — Except | | | |
| --- | --- | --- | --- | --- | --- | --- |
| | ☐ | ☐ | ☐ | | | |
| 1. | Election of Directors | | | | | |
| | Nominees | | | | | |
| 01. | Greg L. Armock 02 James A. Bosserd 03 Paul L. Johnson 04 Roxanne M. Page | | | | | |
| The
Board of Directors recommends you vote FOR proposals 2, 3 and 4. | | | | For | Against | Abstain |
| 2. | Advisory approval of the Company’s
executive compensation (the say-on-pay vote). | | | ☐ | ☐ | ☐ |
| 3. | Ratification of the selection of
Plante & Moran, PLLC as our registered independent public accounting firm for the current fiscal year. | | | ☐ | ☐ | ☐ |
| 4. | Approval of an amendment to the Company’s
Stock Incentive Plan of 2012 to increase the number of shares available for issuance thereunder from 100,000 to 200,000 shares. | | | ☐ | ☐ | ☐ |
| NOTE: Such other business as may properly come before the meeting or any adjournment thereof. | | | | | | |
| Please sign
exactly as your name(s) appear(s) hereon. When signing as attorney, executor, administrator, or other fiduciary, please give
full title as such. Joint owners should each sign personally. All holders must sign. If a corporation or partnership, please
sign in full corporate or partnership name by authorized officer. | | | | | | |
| Signature [PLEASE SIGN WITHIN BOX] | Date | | Signature (Joint Owners) | Date | | |

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Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting: The Notice & Proxy Statement, Annual Report and Attendance Card are available at www.proxyvote.com

| CHOICEONE
FINANCIAL SERVICES, INC. Annual
Meeting of Shareholders May 23, 2018 11:00 AM This
proxy is solicited by the Board of Directors |
| --- |
| The
shareholder hereby appoints Mary J. Johnson, Dennis C. Nelson, and Kelly J. Potes, or any of them, as proxies, each with the
power to appoint his/her substitute, and hereby authorizes them to represent and to vote, as designated on the reverse side
of this ballot, all of the shares of Common Stock of CHOICEONE FINANCIAL SERVICES, INC. that the shareholder is entitled to
vote at the Annual Meeting of Shareholders to be held at 11:00 AM, EDT on May 23, 2018, at the Moss Ridge Golf Club, 13545
Apple Avenue, Ravenna, Michigan, and any adjournment or postponement thereof. |
| This
proxy, when properly executed, will be voted in the manner directed herein. If no such direction is made, this proxy will
be voted FOR all Director Nominees and FOR Proposals 2, 3, and 4 and in their discretion on any other matters that may come
before or that are incident to the conduct of the meeting, including any vote to adjourn the meeting. |
| Continued
and to be signed on reverse side |

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