Cherry AG

Investor Presentation • Mar 16, 2022

BERENBERG EU OPPORTUNITIES

Investor Presentation – March 16, 2022

BUSINESS AREA GAMING

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THE CHERRY MX HISTORY

Innovation & Quality "Made In Germany"

THE CHERRY MX HISTORY

Innovation & Quality "Made In Germany"

EU Opportunities - March 16, 2022 11

EU Opportunities - March 16, 2022 12

ROG Strix Scope RGB Mechanical

Keyboard, ROG/Asus

"CHERRY INSIDE"

OMEN/HP

Distinguishes customer products

to achieve premium pricing

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THE AWARD-WINNING SERIES – AESTHETICS MEETS GERMAN ENGINEERING CHERRY MX 2.0S, HC 2.2 and MC 2.1.

BUSINESS AREA PROFESSIONAL

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• State-of-the-art card terminal solution for workplaces in German healthcare telematics infrastructure

• Approved by gematik GmbH and introduced for all service providers in the German healthcare system

• iF Design Award 2021 in the category of medical devices

• Clinics/hospitals

• pharmacies
• dentist and doctor offices

• Continuously new customer groups added

• High-resolution color display enables optimal readability and intuitive operation

• Easily disinfectable touchscreen glass surface for hygiene
• Optional patient PIN-Pad (PP-1516) can be easily connected via USB (launch 2022)
• Can be operated without a power supply via Power-Over-Ethernet
• Prepared for reading contactless cards by NFC interface

EU Opportunities - March 16, 2022 18

$IN \in M$ AS INDICATED	FY 2020*	9M 2021	FORECAST FY 2021
Revenue	130.2	123.4	around 170
EBITDA margin [adj.]	28.5%	29.6%	around 30%
$IN \in M$ AS INDICATED			ANALYST CONSENSUS
Revenue			168.8
EBITDA margin			26.7%

Components	$+ + +$
Gaming Devices	$+ +$
Peripherals	$++$
Digital Health

• Underlying multiple growth drivers and mega trends support mid- and long-term growth
• Supply chain disruptions, particularly in China, and temporary fluctuations in the ordering behavior of customers expected to continue in H1/2022
• Investments in organic growth will be reflected by somewhat subdued profitability margins in FY 2022
• No direct exposure to Russia or Ukraine

STRATEGIC ELEMENTS FOR ORGANIC GROWTH

• Expand global innovation leader position
• Develop products at the edge of technology
• Expand leading premium brand presence
• Deepen global market penetration

INORGANIC GROWTH STRATEGY / M&A

• Focus on 4 existing business units
• Complementary products and markets
• Increase geographical strength
• Synergies for market access / sales channels

OPERATIONAL MEASURES FOR ORGANIC GROWTH

• Increase number, knowledge and expertise of employees
• Advanced innovation & development activities
• Expand marketing activities in B-2-B and B-2-C markets
• Increase capacity and degree of automation in production

M&A TARGET PROFILE

• Geographic: USA, Europe, Asia
• Revenue: EUR 15m EUR 35m
• EBITDA / EBIT margins: double digit (%)
• Product areas: complementary products e. g. headsets, mice, video collaboration, microphones, other peripherals, ergonomic devices, etc.

Date	Detail
March 31	Publication Annual Financial Report
April $4-5$	US Roadshow (virtual)
April 7	MicroCap Days 2022
May 11	Publication Quarterly Financial Report (call-date Q1)
May $12 - 13$	Stockpicker Summit
May $23 - 25$	Equity Forum
June 8	Annual General Meeting
August 11	Publication Half-yearly Financial Report
September $5 - 6$	Equity Forum
November 15	Publication Quarterly Financial Report (call-date Q3)
November 16	Münchner Kapitalmarkt Konferenz
November 28 - 30	Eigenkapitalforum