CHEESECAKE FACTORY INC — Director's Dealing 2012

Feb 3, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: CHEESECAKE FACTORY INC (CAKE)
CIK: 0000887596
Period of Report: 2012-02-01

Reporting Person: ZURZOLO DEBBY R (Exec VP, Gen Counsel & Secy)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-02-01	Common stock	M	7500	$22.40	Acquired	38000	Direct
2012-02-01	Common stock	S	7500	$29.95	Disposed	30500	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-02-01	Options to purchase common stock	$22.40	M	7500	Disposed	2012-02-27	Common stock (7500)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common stock	14282	Indirect
Common stock	757	Indirect

Footnotes

F1: Pursuant to 10b5-1 trading plan.

F2: Held by the Debby R. Chinski Living Trust of which the reporting person is trustee.