CHEESECAKE FACTORY INC — Director's Dealing 2012

Jun 5, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: CHEESECAKE FACTORY INC (CAKE)
CIK: 0000887596
Period of Report: 2012-06-04

Reporting Person: SIMON HERBERT (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-06-04	Common stock	P	1100	$29.95	Acquired	101100	Indirect
2012-06-04	Common stock	P	2263	$29.76	Acquired	103363	Indirect
2012-06-04	Common stock	P	2874	$29.75	Acquired	106237	Indirect
2012-06-04	Common stock	P	5300	$29.74	Acquired	111537	Indirect
2012-06-04	Common stock	P	4829	$29.73	Acquired	116366	Indirect
2012-06-04	Common stock	P	3615	$29.72	Acquired	119981	Indirect
2012-06-04	Common stock	P	2111	$29.71	Acquired	122092	Indirect
2012-06-04	Common stock	P	1108	$29.70	Acquired	123200	Indirect
2012-06-04	Common stock	P	400	$29.69	Acquired	123600	Indirect
2012-06-04	Common stock	P	1400	$29.68	Acquired	125000	Indirect

Footnotes

F1: Held by the Herbert Simon Revocable Trust of which the reporting person is trustee.