CHEESECAKE FACTORY INC - Director's Dealing 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: CHEESECAKE FACTORY INC (CAKE)
CIK: 0000887596
Period of Report: 2012-08-28

Reporting Person: BYFUGLIN MAX S (President (Subsidiary))

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-08-28	Common Stock	M	10000	$25.10	Acquired	61495	Indirect
2012-08-28	Common Stock	S	200	$33.20	Disposed	61295	Indirect
2012-08-28	Common Stock	S	300	$33.22	Disposed	60995	Indirect
2012-08-28	Common Stock	S	901	$33.23	Disposed	60094	Indirect
2012-08-28	Common Stock	S	1700	$33.24	Disposed	58394	Indirect
2012-08-28	Common Stock	S	1999	$33.25	Disposed	56395	Indirect
2012-08-28	Common Stock	S	600	$33.26	Disposed	55795	Indirect
2012-08-28	Common Stock	S	2100	$33.27	Disposed	53695	Indirect
2012-08-28	Common Stock	S	1400	$33.28	Disposed	52295	Indirect
2012-08-28	Common Stock	S	700	$33.29	Disposed	51595	Indirect
2012-08-28	Common Stock	S	100	$33.32	Disposed	51495	Indirect
2012-08-29	Common Stock	M	12000	$21.17	Acquired	63495	Indirect
2012-08-29	Common Stock	S	2034	$33.49	Disposed	61461	Indirect
2012-08-29	Common Stock	S	7666	$33.50	Disposed	53795	Indirect
2012-08-29	Common Stock	S	600	$33.51	Disposed	53195	Indirect
2012-08-29	Common Stock	S	600	$33.52	Disposed	52595	Indirect
2012-08-29	Common Stock	S	800	$33.53	Disposed	51795	Indirect
2012-08-29	Common Stock	S	100	$33.54	Disposed	51695	Indirect
2012-08-29	Common Stock	S	200	$33.55	Disposed	51495	Indirect
2012-08-29	Common Stock	S	3500	$33.49	Disposed	47995	Indirect

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-08-28	Options to purchase common stock	$25.10	M	10000	Disposed	2017-01-04	Common Stock (10000)	Direct
2012-08-29	Options to purchase common stock	$21.17	M	12000	Disposed	2018-01-03	Common stock (12000)	Direct

Security	Shares	Ownership
Common stock	27000	Direct

F1: Shares held by the Byfuglin Family Trust u/t/a 9/27/2003 of which the reporting person and his spouse are trustees.