CHEESECAKE FACTORY INC — Director's Dealing 2012

Sep 10, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: CHEESECAKE FACTORY INC (CAKE)
CIK: 0000887596
Period of Report: 2012-09-06

Reporting Person: BENN DOUG (Exec VP, CFO)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-09-06	Common Stock	M	7500	$9.20	Acquired	55904	Direct
2012-09-06	Common Stock	S	4576	$34.50	Disposed	51328	Direct
2012-09-07	Common Stock	S	1775	$34.65	Disposed	49553	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-09-06	Options to purchase common stock	$9.20	M	7500	Disposed	2017-02-05	Common Stock (7500)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	5000	Indirect

Footnotes

F1: Pursuant to 10b5-1 trading plan.