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CHEESECAKE FACTORY INC Director's Dealing 2012

Nov 21, 2012

31444_dirs_2012-11-21_8e65f965-5152-4607-99fb-772a155a9670.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: CHEESECAKE FACTORY INC (CAKE)
CIK: 0000887596
Period of Report: 2012-11-19

Reporting Person: ZURZOLO DEBBY R (Exec VP, Gen Counsel & Secy)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2012-11-19 Common Stock M 3000 $29.36 Acquired 20124 Indirect
2012-11-19 Common Stock S 400 $33.89 Disposed 19724 Indirect
2012-11-19 Common Stock S 1300 $33.88 Disposed 18424 Indirect
2012-11-19 Common Stock S 200 $33.85 Disposed 18224 Indirect
2012-11-19 Common Stock S 300 $33.86 Disposed 17924 Indirect
2012-11-19 Common Stock S 800 $33.87 Disposed 17124 Indirect
2012-11-20 Common Stock M 4000 $29.36 Acquired 21124 Indirect
2012-11-20 Common Stock S 2000 $34.01 Disposed 19124 Indirect
2012-11-20 Common Stock S 2000 $34.135 Disposed 17124 Indirect

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2012-11-19 Options to purchase common stock $29.36 M 3000 Disposed 2013-12-31 Common Stock (3000) Direct
2012-11-20 Options to purchase common stock $29.36 M 4000 Disposed 2013-12-31 Common Stock (4000) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 26000 Direct
Common Stock 757 Indirect

Footnotes

F1: Held by the Debby R. Chinski Living Trust of which the reporting person is trustee.