Chargeurs — Board/Management Information 2018

Nov 19, 2018

CHARGEURS ANNOUNCES MAJOR STRENGTHENING OF ITS BRAND-DRIVEN BUSINESS LINE STRATEGY

PRESS RELEASE

Paris, November 19, 2018

Implementation of a new strategy centered on « iconic » brands and marketing

• A strategy focused on global, high-value added B2B brands is under development
• Existing Brands in each business line of the Group are being consolidated and amalgamated
• New « Iconic Ignition » market environment with a strong impact on customers is promoted as a cornerstone of the Game Changer program.

"Thanks to this novel strategy centered on iconic brands, Chargeurs is in the process of consolidating its high-end market position and expanding into high value-added markets. As the world leader in each of its business lines, Chargeurs aims to strengthen the preferred status of its products and services with its loyal, global and increasingly diversified customers. Increasingly iconic, our products and services will be in a position to increase their market share, consolidate their value with customers, and serve in the medium and long term to increase our profitability." said Michaël Fribourg, Chargeurs' Chairman and Chief Executive Officer.

GLOBAL BRANDS THAT ARE ALREADY LEADERS IN THEIR MARKET SEGMENTS

As the world leader in all its businesses, Chargeurs has strong B2B brands in each of its market segment which are recognized by a global and diversified customer base.

Each of the Group's brands - such as Novacel, Boston Tapes, Lainière de Picardie, PCC, DHJ, Bertero, Senfa, Leach, Chargeurs Wool., etc. - enjoys a strong reputation for innovation, quality, reliability, service and commitment. Added to this reputation is a culture of technical sophistication disseminated by all employees throughout the Group, which makes all its products and services absolute standards of excellence and must-haves along customers' value chains.

A NEW STRATEGY CENTERED ON ICONIC, HIGH-ADDED VALUE BRANDS

As part of the Game Changer Program, Chargeurs has decided to consolidate its brand portfolio by business line, and to offer products and services as diversified as today's, with a view to:

• Strengthening and streamlining its marketing offering to customers;
• Beefing up relationships with each customer and the "brand world" of each business line, in order to provide a continuously enriched outstanding experience;
• Increasing combined sales of products from several business lines cross-selling;
• Intensifying the digital environment of each brand;
• Emphasizing the exceptional nature of the Group's products and services

This augmented marketing strategy, which began to be implemented for each business line and is due to be ramped up in 2019, will enable each business to firm up its preferred relationships with customers, improve its product mix and consolidate its profitability profile over the medium and long term.

ABOUT CHARGEURS

Chargeurs is a global manufacturing and services group with leading positions in four segments: temporary surface protection, garment interlinings, technical substrates and combed wool.

It has some 2,000 employees based in 45 countries on five continents, who serve a diversified customer base spanning more than 90 countries.

In 2017, revenue totaled €533 million, of which more than 90% was generated outside France.

CONTACTS – www.chargeurs.fr Group Corporate Communications +33 1 47 04 13 40 comcorporate@chargeurs.fr Group Financial Communications +33 1 47 04 13 40 comfin@chargeurs.fr