Celsius Holdings, Inc.

Major Shareholding Notification • Feb 15, 2022

SC 13G/A 1 celsiusholdings_sc13ga5.htm SCHEDULE 13G/A

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UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549

SCHEDULE 13G

Under the Securities Exchange Act of 1934

(Amendment No. 5)*

| Celsius

Holdings, Inc.
(Name

of Issuer) |
| Common

Stock |
| (Title

of Class of Securities) |
| 155118V207 |
| (CUSIP

Number) |
| December

31, 2021 |
| (Date

of Event which Requires Filing of this Statement) |

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

☐ Rule 13d-1(b)

☐ Rule 13d-1(c)

☒ Rule 13d-1(d)

• The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes ).

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SCHEDULE 13G

CUSIP No. 155118V207

| 1 | Names

of Reporting Persons |
| --- | --- |
| | Carl

DeSantis |
| 2 | Check

the appropriate box if a member of a Group (see instructions) |
| | (a)

☐ (b) ☐ |
| 3 | Sec

Use Only |
| 4 | Citizenship

or Place of Organization |
| | USA |

| Number

of Shares Beneficially Owned by Each Reporting Person With: | Sole

Voting Power |
| --- | --- |
| | 11,370,000 |
| 6 | Shared

Voting Power |
| | 7,784,794 |
| 7 | Sole

Dispositive Power |
| | 18,840,842 |
| 8 | Shared

Dispositive Power |
| | 313,952 |

| 9 | Aggregate

Amount Beneficially Owned by Each Reporting Person |
| --- | --- |
| | 19,154,794 (1) |
| 10 | Check

box if the aggregate amount in row (9) excludes certain shares (See Instructions) |
| | ☐ |
| 11 | Percent

of class represented by amount in row (9) |
| | 25.6% |
| 12 | Type

of Reporting Person (See Instructions) |
| | IN |

(1) Consists of (a) 3,920,531 shares of common stock held by CD Financial, LLC, (b) 3,550,311 shares of common stock held by CDS Ventures of South Florida, LLC, (c) 870,000 shares of common stock held by the Carl DeSantis Revocable Trust, (d) 10,500,000 shares of common stock held by the Carl DeSantis Retained Annuity Trust and (e) 313,952 shares of common stock held by the Carl Angus DeSantis Foundation. Carl DeSantis owns a beneficial interest of 100% in CD Financial, LLC and CDS Ventures of South Florida, LLC. Mr. DeSantis serves as trustee of the Carl DeSantis Revocable Trust and the Carl DeSantis Retained Annuity Trust and as a Director of the Carl Angus DeSantis Foundation.

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CUSIP No. 155118V207

| 1 | Names

of Reporting Persons |
| --- | --- |
| | William

H. Milmoe |
| 2 | Check

the appropriate box if a member of a Group (see instructions) |
| | (a)

☐ (b) ☐ |
| 3 | Sec

Use Only |
| 4 | Citizenship

or Place of Organization |
| | USA |

| Number

of Shares Beneficially Owned by Each Reporting Person With: | Sole

Voting Power |
| --- | --- |
| | 205,069 (2) |
| 6 | Shared

Voting Power |
| | 7,784,794 (3) |
| 7 | Sole

Dispositive Power |
| | 205,069 |
| 8 | Shared

Dispositive Power |
| | 313,952 |

| 9 | Aggregate

Amount Beneficially Owned by Each Reporting Person |
| --- | --- |
| | 7,989,863 |
| 10 | Check

box if the aggregate amount in row (9) excludes certain shares (See Instructions) |
| | ☐ |
| 11 | Percent

of class represented by amount in row (9) |
| | 10.65% |
| 12 | Type

of Reporting Person (See Instructions) |
| | IN |

| (2) | Includes 45,069

shares of common stock held of record by William H. Milmoe and 160,000 shares

of common stock issuable upon the exercise of stock options that are exercisable within 60 days of December 31, 2021. |
| --- | --- |
| (3) | William H. Milmoe

serves as Manager of CD Financial, LLC and CDS Ventures of South Florida, LLC, and as a Director of the Carl Angus DeSantis

Foundation, the entities that hold record title to such shares. |

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CUSIP No. 155118V207

| 1 | Names

of Reporting Persons |
| --- | --- |
| | CD

Financial, LLC |
| 2 | Check

the appropriate box if a member of a Group (see instructions) |
| | (a)

☐ (b) ☐ |
| 3 | Sec

Use Only |
| 4 | Citizenship

or Place of Organization |
| | Florida |

| Number

of Shares Beneficially Owned by Each Reporting Person With: | Sole

Voting Power |
| --- | --- |
| | 3,920,531 |
| 6 | Shared

Voting Power |
| | 0 |
| 7 | Sole

Dispositive Power |
| | 3,920,531 |
| 8 | Shared

Dispositive Power |
| | 0 |

| 9 | Aggregate

Amount Beneficially Owned by Each Reporting Person |
| --- | --- |
| | 3,920,531 |
| 10 | Check

box if the aggregate amount in row (9) excludes certain shares (See Instructions) |
| | ☐ |
| 11 | Percent

of class represented by amount in row (9) |
| | 5.24% |
| 12 | Type

of Reporting Person (See Instructions) |
| | OO |

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CUSIP No. 155118V207

| 1 | Names

of Reporting Persons |
| --- | --- |
| | CDS

Ventures of South Florida, LLC |
| 2 | Check

the appropriate box if a member of a Group (see instructions) |
| | (a)

☐ (b) ☐ |
| 3 | Sec

Use Only |
| 4 | Citizenship

or Place of Organization |
| | Florida |

| Number

of Shares Beneficially Owned by Each Reporting Person With: | Sole

Voting Power |
| --- | --- |
| | 3,550,311 |
| 6 | Shared

Voting Power |
| | 0 |
| 7 | Sole

Dispositive Power |
| | 3,550,311 |
| 8 | Shared

Dispositive Power |
| | 0 |

| 9 | Aggregate

Amount Beneficially Owned by Each Reporting Person |
| --- | --- |
| | 3,550,311 |
| 10 | Check

box if the aggregate amount in row (9) excludes certain shares (See Instructions) |
| | ☐ |
| 11 | Percent

of class represented by amount in row (9) |
| | 4.74% |
| 12 | Type

of Reporting Person (See Instructions) |
| | OO |

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CUSIP No. 155118V207

| 1 | Names

of Reporting Persons |
| --- | --- |
| | Carl

DeSantis Revocable Trust |
| 2 | Check

the appropriate box if a member of a Group (see instructions) |
| | (a)

☐ (b) ☐ |
| 3 | Sec

Use Only |
| 4 | Citizenship

or Place of Organization |
| | Florida |

| Number

of Shares Beneficially Owned by Each Reporting Person With: | Sole

Voting Power |
| --- | --- |
| | 870,000 |
| 6 | Shared

Voting Power |
| | 0 |
| 7 | Sole

Dispositive Power |
| | 870,000 |
| 8 | Shared

Dispositive Power |
| | 0 |

| 9 | Aggregate

Amount Beneficially Owned by Each Reporting Person |
| --- | --- |
| | 870,000 |
| 10 | Check

box if the aggregate amount in row (9) excludes certain shares (See Instructions) |
| | ☐ |
| 11 | Percent

of class represented by amount in row (9) |
| | 1.16% |
| 12 | Type

of Reporting Person (See Instructions) |
| | OO |

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CUSIP No. 155118V207

| 1 | Names

of Reporting Persons |
| --- | --- |
| | Carl

DeSantis Retained Annuity Trust |
| 2 | Check

the appropriate box if a member of a Group (see instructions) |
| | (a)

☐ (b) ☐ |
| 3 | Sec

Use Only |
| 4 | Citizenship

or Place of Organization |
| | Florida |

| Number

of Shares Beneficially Owned by Each Reporting Person With: | Sole

Voting Power |
| --- | --- |
| | 10,500,000 |
| 6 | Shared

Voting Power |
| | 0 |
| 7 | Sole

Dispositive Power |
| | 10,500,000 |
| 8 | Shared

Dispositive Power |
| | 0 |

| 9 | Aggregate

Amount Beneficially Owned by Each Reporting Person |
| --- | --- |
| | 10,500,000 |
| 10 | Check

box if the aggregate amount in row (9) excludes certain shares (See Instructions) |
| | ☐ |
| 11 | Percent

of class represented by amount in row (9) |
| | 14.03% |
| 12 | Type

of Reporting Person (See Instructions) |
| | OO |

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CUSIP No. 155118V207

| 1 | Names

of Reporting Persons |
| --- | --- |
| | Carl

Angus DeSantis Foundation |
| 2 | Check

the appropriate box if a member of a Group (see instructions) |
| | (a)

☐ (b) ☐ |
| 3 | Sec

Use Only |
| 4 | Citizenship

or Place of Organization |
| | Florida |

| Number

of Shares Beneficially Owned by Each Reporting Person With: | Sole

Voting Power |
| --- | --- |
| | 313,952 |
| 6 | Shared

Voting Power |
| | 0 |
| 7 | Sole

Dispositive Power |
| | 313,952 |
| 8 | Shared

Dispositive Power |
| | 0 |

| 9 | Aggregate

Amount Beneficially Owned by Each Reporting Person |
| --- | --- |
| | 313,952 |
| 10 | Check

box if the aggregate amount in row (9) excludes certain shares (See Instructions) |
| | ☐ |
| 11 | Percent

of class represented by amount in row (9) |
| | Less

than one percent |
| 12 | Type

of Reporting Person (See Instructions) |
| | OO |

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ITEM 1.

(a) Name of Issuer:

Celsius Holdings, Inc.

(b) Address of Issuer’s Principal Executive Offices:

2424 North Federal Highway, Suite 208

Boca Raton, Florida 33431

ITEM 2.

(a) Name of Person Filing:

(1) Carl DeSantis

(2) William H. Milmoe

(3) CD Financial, LLC

(4) CDS Ventures of South Florida, LLC

(5) Carl DeSantis Revocable Trust

(6) Carl DeSantis Retained Annuity Trust

(7) Carl Angus DeSantis Foundation

(b) Address of Principal Business Office or, if None, Residence:

The address for Carl DeSantis, William H. Milmoe, CD Financial, LLC, CDS Ventures of South Florida, LLC, the Carl DeSantis Revocable Trust, the Carl DeSantis Retained Annuity Trust and the Carl Angus DeSantis Foundation is as follows:

3299 NW Second Avenue

Boca Raton, FL 33431

(c) Citizenship or Place of Organization:

Carl DeSantis – USA

William H. Milmoe - USA

CD Financial, LLC – Florida

CDS Ventures of South Florida, LLC – Florida

Carl DeSantis Revocable Trust – Florida

Carl DeSantis Retained Annuity Trust – Florida

Carl Angus DeSantis Foundation - Florida

(d) Title and Class of Securities:

Common Stock

(e) CUSIP No.:

155118V207

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ITEM 3. If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:

(a) ☐ Broker or dealer registered under Section 15 of the Act;

(b) ☐ Bank as defined in Section 3(a)(6) of the Act;

(c) ☐ Insurance company as defined in Section 3(a)(19) of the Act;

(d) ☐ Investment company registered under Section 8 of the Investment Company Act of 1940;

(e) ☐ An investment adviser in accordance with Rule 13d-1(b)(1)(ii)(E);

(f) ☐ An employee benefit plan or endowment fund in accordance with Rule 13d-1(b)(1)(ii)(F);

(g) ☐ A parent holding company or control person in accordance with Rule 13d-1(b)(1)(ii)(G);

(h) ☐ A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);

(i) ☐ A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940;

(j) ☐ A non-U.S. institution in accordance with Rule 240.13d-1(b)(1)(ii)(J);

(k) ☐ Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K). If filing as a non-U.S. institution in accordance with Rule 240.13d-1(b)(1)(ii)(J), please specify the type of institution: ____

Item 4. Ownership

(1) Carl DeSantis

(a) Amount Beneficially Owned: 19,154,794

(b) Percent of Class: 25.6%*

(c) Number of shares as to which such person has:

(i) Sole power to vote or to direct the vote: 11,370,000

(ii) Shared power to vote or to direct the vote: 7,784,794

(iii) Sole power to dispose or to direct the disposition of: 18,840,842

(iv) Shared power to dispose or to direct the disposition of: 313,952

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(2) William H. Milmoe

(a) Amount Beneficially Owned: 7,989,863

(b) Percent of Class: 10.65%*

(c) Number of shares as to which such person has:

(i) Sole power to vote or to direct the vote: 205,069

(ii) Shared power to vote or to direct the vote: 7,784,794

(iii) Sole power to dispose or to direct the disposition of: 205,069

(iv) Shared power to dispose or to direct the disposition of: 313,952

(3) CD Financial, LLC

(a) Amount Beneficially Owned: 3,920,531

(b) Percent of Class: 5.24%*

(c) Number of shares as to which such person has:

(i) Sole power to vote or to direct the vote: 3,920,531

(ii) Shared power to vote or to direct the vote: 0

(iii) Sole power to dispose or to direct the disposition of: 3,920,531

(iv) Shared power to dispose or to direct the disposition of: 0

(4) CDS Ventures of South Florida, LLC

(a) Amount Beneficially Owned: 3,550,311

(b) Percent of Class: 4.74%

(c) Number of shares as to which such person has:

(i) Sole power to vote or to direct the vote: 3,550,311

(ii) Shared power to vote or to direct the vote: 0

(iii) Sole power to dispose or to direct the disposition of: 3,550,311

(iv) Shared power to dispose or to direct the disposition of: 0

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(5) Carl DeSantis Revocable Trust

(a) Amount Beneficially Owned: 870,000

(b) Percent of Class: 1.16%

(c) Number of shares as to which such person has:

(i) Sole power to vote or to direct the vote: 870,000

(ii) Shared power to vote or to direct the vote: 0

(iii) Sole power to dispose or to direct the disposition of: 870,000

(iv) Shared power to dispose or to direct the disposition of: 0

(6) Carl DeSantis Retained Annuity Trust

(a) Amount Beneficially Owned: 10,500,000

(b) Percent of Class: 14.03%

(c) Number of shares as to which such person has:

(i) Sole power to vote or to direct the vote: 10,500,000

(ii) Shared power to vote or to direct the vote: 0

(iii) Sole power to dispose or to direct the disposition of: 10,500,000

(iv) Shared power to dispose or to direct the disposition of: 0

(7) Carl Angus DeSantis Foundation

(a) Amount Beneficially Owned: 313,952

(b) Percent of Class: Less than one percent

(c) Number of shares as to which such person has:

(i) Sole power to vote or to direct the vote: 313,952

(ii) Shared power to vote or to direct the vote: 0

(iii) Sole power to dispose or to direct the disposition of: 313,952

(iv) Shared power to dispose or to direct the disposition of: 0

• All calculations of percentage ownership herein are based upon an aggregate of 74,815,090 shares of common stock outstanding as of November 11, 2021, as reported by the Issuer in its Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission on November 12, 2021.

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ITEM 5. Ownership of Five Percent or Less of a Class.

If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following ☐.

ITEM 6. Ownership of more than Five Percent on Behalf of Another Person.

N/A

ITEM 7. Identification and classification of the subsidiary which acquired the security being reported on by the parent holding company or control person.

The shares of common stock referenced in Item 4, Section 1 above are held of record by CD Financial, LLC (“ CD Financial ”), CDS Ventures of South Florida, LLC (“ CDS ”), the Carl DeSantis Revocable Trust, the Carl DeSantis Retained Annuity Trust and the Carl Angus DeSantis Foundation. Carl DeSantis is the owner of a one hundred percent interest in CD Financial and CDS, and William H. Milmoe serves as Manager of CD Financial and CDS and Director of the Carl Angus DeSantis Foundation. Mr. DeSantis serves as trustee of the Carl DeSantis Revocable Trust and the Carl DeSantis Retained Annuity Trust and as a Director of the Carl Angus DeSantis Foundation.

ITEM 8. Identification and classification of members of the group.

N/A

ITEM 9. Notice of Dissolution of Group.

N/A

ITEM 10. Certifications.

N/A

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SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Dated: February 15, 2022

| /s/

Carl DeSantis
Carl DeSantis
/s/

William H. Milmoe |
| William H. Milmoe |
| CD Financial,

LLC |
| /s/

William H. Milmoe |
| William H. Milmoe,

Manager |
| CDS Ventures

of South Florida, LLC |
| /s/

William H. Milmoe |
| William H. Milmoe,

Manager |
| Carl

DeSantis Revocable Trust |
| /s/

Carl DeSantis |
| Carl DeSantis,

Trustee |
| Carl DeSantis

Retained Annuity Trust |
| /s/

Carl DeSantis |
| Carl

DeSantis, Trustee |
| Carl

Angus DeSantis Foundation |
| /s/

William H. Milmoe |
| William H. Milmoe,

Director |

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JOINT FILING AGREEMENT

Pursuant to Rule 13d-1(k)(1) promulgated under the Securities and Exchange Act of 1934, as amended, the undersigned agree that the Statement on Schedule 13G to which this exhibit is attached is filed on behalf of each of them. Each of them is individually eligible to use Schedule 13G to which this exhibit is attached. Each of them is responsible for the timely filing of such Schedule 13G and any amendments thereto, and for the completeness and accuracy of the information concerning such person contained therein; but none of them is responsible for the completeness or accuracy of the information concerning the other persons making the filing, unless such person knows or has reason to believe that such information is inaccurate.

IN WITNESS WHEREOF, the undersigned hereby execute this Joint Filing Agreement as of February 15, 2022.

| /s/

Carl DeSantis
Carl DeSantis
/s/

William H. Milmoe |
| William H. Milmoe |
| CD Financial,

LLC |
| /s/

William H. Milmoe |
| William H. Milmoe,

Manager |
| CDS Ventures

of South Florida, LLC |
| /s/

William H. Milmoe |
| William H. Milmoe,

Manager |
| Carl DeSantis

Revocable Trust |
| /s/

Carl DeSantis |
| Carl DeSantis,

Trustee |
| Carl DeSantis

Retained Annuity Trust |
| /s/

Carl DeSantis |
| Carl

DeSantis, Trustee |
| Carl Angus DeSantis Foundation |
| /s/

William H. Milmoe |
| William H. Milmoe,

Director |

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