Celsius Holdings, Inc. — Director's Dealing 2024

May 7, 2024

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Celsius Holdings, Inc. (CELH)
CIK: 0001341766
Period of Report: 2024-05-07

Reporting Person: Milmoe William H. (10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2024-05-07	Common Stock	S	214287	$59.6667	Disposed	23535876	Indirect
2024-05-07	Common Stock	S	214287	$59.6667	Disposed	23321589	Indirect

Footnotes

F1: The Reporting Person is the manager of CD Financial LLC ("CDF") and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CDF. CDF is the record holder of the shares of common stock of Celsius Holdings, Inc. ("CELH") which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares.

F2: Represents shares of common stock of CELH delivered by CDF upon exercise of call options sold to an unaffiliated third-party purchaser on October 25, 2023. Call options represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.

F3: Represents shares of common stock of CELH delivered by CDF upon exercise of call options sold to a different unaffiliated third-party purchaser on October 25, 2023. Call options represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.