Celsius Holdings, Inc. — Director's Dealing 2019

Sep 12, 2019

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Celsius Holdings, Inc. (CELH)
CIK: 0001341766
Period of Report: 2019-01-17

Reporting Person: Milmoe William H. (Director, 10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2019-01-17	Common Stock	F	39011	$0.8	Acquired	21475906	Indirect
2019-09-12	Common Stock	P	500000	$3.6	Acquired	21975906	Indirect
2019-09-12	Common Stock	C	1492385	$3.39	Acquired	23468291	Indirect

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2019-01-17	Stock Option (Right to Buy)	$0.8	M	50000	Disposed	2019-04-24	Common Stock (50000)	Direct
2019-01-24	Stock Option (Right to Buy)	$3.73	A	50000	Acquired	2029-01-24	Common Stock (50000)	Direct
2019-09-12	Convertible Note	$3.39	C	1492385	Disposed	2020-12-14	Common Stock (1492385)	Indirect

Footnotes

F1: Represents a "net exercise" of outstanding stock options to purchase 50,000 shares of common stock. The reporting person received 39,011 shares of common stock and surrendered 10,989 shares of common stock underlying the options in payment of the exercise price.

F2: A total of 134,611 shares of common stock are held individually by Mr. Milmoe. The balance are held by CD Financial, LLC and CDS Ventures of South Florida, LLC. Mr. Milmoe is a Manager of both entities.

F3: Represents the conversion of the outstanding principal and interest under that certain convertible promissory note previously issued to CD Financial, LLC on December 14, 2018.

F4: The stock options vest in three equal installments beginning on January 24, 2020.