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Celsius Holdings, Inc. Director's Dealing 2016

Oct 18, 2016

30418_dirs_2016-10-18_17c310ae-ceca-4a50-ab29-372b6f811e84.zip

Director's Dealing

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SEC Form 3 — Initial Statement of Beneficial Ownership

Issuer: Celsius Holdings, Inc. (CELH)
CIK: 0001341766
Period of Report: 2016-10-04

Reporting Person: Milmoe William H. (Director)

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 8554289 Indirect
Common Stock 1896448 Indirect
Common Stock 500 Direct

Holdings (Derivative)

Security Exercise Price Expiration Underlying Shares Ownership
Series C Convertible Preferred Stock $0.52 2018-12-31 Common Stock (4576923) Indirect
Series D Convertible Preferred Stock $0.86 2020-12-02 Common Stock (4651163) Indirect
Stock Option (Right to Buy) $0.42 2020-12-31 Common Stock (2500) Direct
Stock Option (Right to Buy) $0.2 2016-10-01 Common Stock (50000) Direct
Stock Option (Right to Buy) $0.22 2018-04-09 Common Stock (50000) Direct
Stock Option (Right to Buy) $0.8 2019-04-24 Common Stock (50000) Direct
Stock Option (Right to Buy) $1.05 2020-02-24 Common Stock (40000) Direct
Stock Option (Right to Buy) $1.97 2019-04-24 Common Stock (40000) Direct

Footnotes

F1: William H. Milmoe is a Manager of each of CDS Ventures of South Florida, LLC and CD Financial, LLC, which are the holders of record of the respective shares of common and preferred stock listed above.

F2: The holder of Series C and Series D Convertible Preferred Shares has the right to convert at any time until the applicable maturity date for such shares.

F3: The stock option vests in three equal annual installments that began on February 24, 2016.

F4: The stock option vests in three equal annual installments beginning on January 4, 2017.