Carlsberg A/S — Board/Management Information 2015

Feb 18, 2015

Carlsberg A/S announces that President and CEO, Jørgen Buhl Rasmussen, is to
retire from the Carlsberg Group. Cees ‘t Hart, currently CEO of the Dutch dairy
company Royal FrieslandCampina, one of the largest dairy companies in the
world, is appointed President and CEO. Jørgen will retire and Cees will start
15 June 2015.

Cees ‘t Hart, Dutch, has been CEO of Royal FrieslandCampina since 2008 where he
led the integration of two former competitors Friesland Foods and Campina,
developed the strategy route2020 and re-engineered the business model to
deliver sustainable growth and value creation. In this period revenues grew
from Euro 8.2bn to Euro 11.4bn, and margins increased significantly in part
through the creation of an international supply chain. The company, now one of
the most successful dairies in the world, has operations in 32 countries across
Europe, Middle East, Asia and Africa, and sells its products in over 100
markets. This includes a substantial presence in China. Prior to joining Royal
FrieslandCampina, Cees had a 25 year impressive international career at
Unilever across Eastern and Western Europe, and Asia. His last position at
Unilever was as a member of the Europe Executive Board.

Commenting on the change, Chairman of the Supervisory Board Flemming
Besenbacher says: “The Carlsberg Group has good underlying fundamentals, and
the Board and Jørgen are in full alignment that now is the right time to make a
change and secure progress and continuity at the top executive level for a
number of years ahead. I am delighted that Cees ‘t Hart will be joining the
Group to do this. He has great international experience and a strong track
record, and will propose the next phase strategy for Carlsberg Group’s
long-term profitable and sustainable growth.

“On behalf of the Supervisory Board I would like to thank Jørgen for his
significant contribution to the Group’s evolution during the past seven years.
Performance has been strong across many geographies but of course challenged by
macro-economic developments in Russia. Jørgen is handing over a Carlsberg with
a transformed geographic footprint, a strong international leadership team and
a more commercially capable and efficient organisation.”

Cees ‘t Hart, President and CEO elect, says: “I am very pleased to be taking on
the leadership of the Carlsberg Group. It is a company with a distinguished
heritage, a strong portfolio of local and international brands and is the
leading brewer in the majority of its markets. It will be my pleasure to lead
it and propose together with the leadership team the future strategy for
sustainable and profitable growth.”

President and CEO Jørgen Buhl Rasmussen says: “Carlsberg is a fantastic company
with a great heritage, strong brands and very passionate people. I am very
proud to have led such a great company and will work to ensure a smooth
transition to Cees. It is the right time for change for the company and for me.
When I enjoy many of the excellent Carlsberg Group brands in the future, I
will always remember the great team behind them and will continue to follow
Carlsberg with interest.”

Contacts

Investor Relations: Peter Kondrup +45 3327 1221 Iben Steiness
+45 3327 1232

Media Relations: Jens Bekke +45 3327 1412 Jim Daniell
+45 3327 2874