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CAMPBELL'S Co Director's Dealing 2011

May 6, 2011

30654_dirs_2011-05-06_1631822a-7975-4001-8287-e23e6cc39cd4.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: CAMPBELL SOUP CO (CPB)
CIK: 0000016732
Period of Report: 2011-05-04

Reporting Person: CONANT DOUGLAS R (Director, President and CEO)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2011-05-04 Common Stock M 199483 $0.00 Acquired 877536 Direct
2011-05-04 Common Stock S 199483 $33.77 Disposed 678053 Direct
2011-05-05 Common Stock M 199483 $0.00 Acquired 877536 Direct
2011-05-05 Common Stock S 199483 $33.45 Disposed 678053 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2011-05-04 Employee Stock Options $27.99 M 199483 Disposed 2011-09-28 Common Stock (199483) Direct
2011-05-05 Employee Stock Options $27.99 M 199483 Disposed 2011-09-28 Common Stock (199483) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 1463 Indirect

Footnotes

F1: All sales reported on this Form 4 were made pursuant to a Rule 10b5-1 Trading Plan executed on March 10, 2010.

F2: The price reflects the weighted average sale price for the transactions reported on this line. The range of prices for the transactions reported on this line are $33.62 to and including $33.92. The full information regarding the number of shares sold at each separate price will be provided upon request to the Commission staff.

F3: The price reflects the weighted average sale price for the transactions reported on this line. The range of prices for the transactions reported on this line are $33.35 to and including $33.58. The full information regarding the number of shares sold at each separate price will be provided upon request to the Commission staff.

F4: The options vested cumulatively over three years at the rate of 30%, 60% and 100% respectively on the first three anniversaries of the grant date of 9/28/2001.