California Software Co. Ltd. — AGM Information 2022

Sep 29, 2022

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California Software Company Limited

CIN: L72300TN1992PLC022135

Registered Office: Workflo, Greeta Towers, Industrial Estate, Perungudi, OMR Phase 1, Chennai 600096

Phone +91 94448 60882

Email: investor@calsoftgroup.com www.calsoftgroup.com/www.calsof.com

Date : September 29, 2022

To,

National Stock Exchange of India Limited Symbol - “CALSOFT” Exchange Plaza, Bandra Kurla Complex, Bandra (East), Mumbai - 400 051

BSE Limited

Scrip Code No. “ 532386 ” P. J. Towers, Dalal Street, Fort, Mumbai – 400 001

Sub: 30[th] Annual General Meeting of California Software Company Limited held on 29[th] September 2022.

Dear Sir/Madam,

Please find attached herewith the copy of the presentation made by the Company at the 30[th] Annual General Meeting of the Company held today viz., 29[th] September 2022 for your records.

Thanking you,

Yours sincerely,

For California Software Company Limited

Dr Vasudevan Mahalingam

Managing Director

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30TH ANNUAL GENERAL MEETING

DIGITAL TRANSFORMATION

CALIFORNIA SOFTWARE COMPANY LIMITED

CHENNAI, INDIA

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30TH ANNUAL GENERAL MEETING

Meeting Agenda

• Invocation

• Welcome Speech by Ms. Srimathi, Independent Director

• Presidential Address by Mr. Frederick Bendle, Chairman

• “Empowering Small Business” by Mr. Zoheb Abbasi, CEO, Elixir Digital Media, Mumbai.

• ED

• “Blockchain & Data Protection for the Life Sciences” by Dr. Manimala Vasudevan,

• “Branding and Marketing” by Mr. Shahbaz Ahmed, Head, Sales and Marketing

• MD

• “Empowering Retail and E-Commerce Solutions” by Dr. Mahalingam Vasudevan,

• “CSR Activity for women” by Ms. Ruchi Sharma

• Question-and-Answer session

• Vote of Thanks by Mr. Vijayakumar, ED

• National Anthem

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Invocation

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30TH ANNUAL GENERAL MEETING

WELCOME SPEECH by Ms. Srimathi, Independent Director

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30TH ANNUAL GENERAL MEETING

Good morning, Ladies and Gentlemen,

I am to welcome all to the thirtieth Annual General of California delighted you Meeting software Company Ltd.

It may be a different setting than what we are normally used to, however it is wonderful to see so many of you joining in from different parts of India and from other countries. Thank you for joining us.

All of us have felt the impact that COVID-19 has created across the world. The pandemic forced businesses to go ‘remote’ in days; acting as a change agent, the biggest accelerant to the digital transformation, and an opportunity for companies to step up and help enterprises take that leap.

I wholeheartedly welcome all the shareholders and dignitaries at this thirtieth Annual General Meeting of your Company.

I request on behalf of members of the board, Mr. Fredrick Bendle will preside over the thirtieth Annual General Meetin of our Com n g pa y

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30TH ANNUAL GENERAL MEETING

PRESIDENTIAL ADDRESS BY Mr. Frederick Ivor Bendle

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30TH ANNUAL GENERAL MEETING

Frederick Ivor Bendle

 Mr. Frederick Bendle is holding a Graduate in Law and has also been a member of ‘The Institute of Chartered Accountants of England and Wales since 1982.

 He associated with Chemoil as CFO, a Glencore Company since August 2012, Before this, he was the head of Chemoil, and then as CEO of Calsoft and as a Director of ChemoilAdani Pte. Ltd.

 CFO of various Glencore group of companies, including Fujairah Refinery Company in the UAE and Refinery in Ukraine, Kuwait Petroleum Limited as CFO of oil exploration and production operations in Egypt and Tunisia.

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30TH ANNUAL GENERAL MEETING

PRESIDENTIAL ADDRESS

CALIFORNIA SOFTWARE COMPANY LIMITED

CHENNAI, INDIA

Calsoft’s value chain works across the company’s industryaligned business segments, which are:

o Digital Business

o Digital Operations

o Digital Systems and Technology

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ORDINARY BUSINESS

1. To receive, consider and adopt the audited standalone and consolidated financial statements of the Company comprising of the audited balance sheet as of March 31, 2022.

2. To appoint a Director in place of Mr. Frederick Ivor Bendle (DIN: 03156399) Chairman and Non-Executive Director of the Company, who retires by rotation and being eligible offers himself for re-appointment

3. To appoint M/s. M.K.Dandeker & Co., Chartered Accountants as statutory auditors and fix

• their remuneration

SPECIAL BUSINESS

4. To re-appoint Dr. Mahalingam Vasudevan as Managing Director

DIGITAL TRANSFORMATION

EMPOWERING TRADERS

TRENDS

INSIGHTS

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N E W P R O D U C T S
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Gaming

dBCTech

creates decentralized networks or applications (dApps) built on blockchain

dWager

dWager provides user a hyper-casual games, multi-player RPGs, and VR games, games for mobile, PC, and online platforms

DeFi

dFinS dFinS provide financial services and products by using to augment, streamline or digitial technologies.

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Profitability

In comparison with the profits made in 2020-21 and 2021-22, the company made:

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P R O F I T A B I L I T Y
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24.26 X

More profit with the highest number of sales made during the second quarter (Q2).

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Financial Review
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90%

7.48 X 29% 45 Growth compare to Earning per share the previous year Million Free cash flow 58.15 %

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MOVING FORWARD

• + Revenue –2M + Employees - 100+ + Clients – 100+ 2022 2024 2021 2023 2025 + Revenue – 10M+ + Revenue – 100 M USD

• + Employees - 500+ + Clients – 100k+ + Employees – 10k+ + Customers – 1 Million +

• + Presence – ME + Europe + India, ME, USA, and Europe

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WITH our core values “Keeping True Heart of Kindness, Determination, and Perseverance, Striving for Success, Sharing and Growing with the Customers” that keep us Growing and winning!

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Thank
you
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30TH ANNUAL GENERAL MEETING

“Empowering Small Business” by Zoheb Abbasi, Co-Founder, and CEO of Elixir Digital Media, Mumbai.

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30TH ANNUAL GENERAL MEETING

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Zoheb Abbasi

• Co-Founder and CEO of Elixir Digital Media, Mumbai.

 A professional having more than 15 years of work experience with expertise in the Product and Service Industry including IT and the telecommunication sector, Digital Strategy, Finance & Edutainment, Block Chain, Enterprise behavior of both B2B and B2C, and modes of distribution.

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30TH ANNUAL GENERAL MEETING

EMPOWERIN G SMALL BUSINESS

CALIFORNIA SOFTWARE COMPANY LIMITED

CHENNAI, INDIA

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EMPOWERING SMALL

Elixir Digital Media is a full-service strategic marketing communications firm that BUSINESS harnesses the power and provides Videos and Animations, Digital strategies, UI/UX, Website and Mobile applications and IT software and solutions, and everything in between to help companies build brands.

Founded in 2017, the company is headquartered in Mumbai with offices in Delhi and Toronto Canada.

We specialize in client handling from financial services, real estate, healthcare, FMCG, retail, food brands, and not-for-profit causes.

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EMPOWERING SMALL

Various methods are under the spectrum of digital marketing, which is as BUSINESS follows

• Search Engine Optimization (SEO)

• Pay-Per-Click (PPC)

• Content Marketing

• Social Media Marketing (SMM)

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EMPOWERING SMALL

Digital marketing and its impacts on the way our business operates BUSINESS

Customer Communication

Digital platforms and social media have enabled easy and instant communication between the brand and the audience. And the best thing is, it helps to connect with the global audience. While there are small businesses who are active in digital marketing, there are also small businesses who are still postponing it due to a variety of reasons like

• lack of time,

• lack of knowledge

• limiting themselves to one particular kind of marketing.

Some also believe that as they are a small business, they need a small manageable number of customers. This approach is not appropriate and may become a hindrance to their growth.

You can see your small business growth because digital marketing provides equal opportunities to every business. It is not a strategy only restricted to big corporations or multinational companies. Small businesses can actually leverage their business with the help of digital marketing. They can stand in perfect competition with established businesses. Also, they can make full use of digital marketing by engaging different clients on different platforms.

• The cost-effective form of marketing

• Helps in conversions

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EMPOWERING SMALL

BUSINESS

Increases revenue

A successful digital marketing strategy gives more conversions. The revenue also increases as a result of higher conversion rates. Companies that use social media generate 78% more business compared to companies who do not use social media marketing. The response from email marketing is also high. A combination of content marketing with other marketing strategies together brings a high response and resultantly impacts the revenue.

Targeting the right audience

One of the reasons why digital marketing is winning over traditional marketing is that it helps to target a specific segment. The interactions done with the target audience are result-oriented. They help to achieve predetermined goals. With e-mail marketing, one can directly target a specific person. Therefore, digital marketing is considered the highest personalized form of marketing.

Increases brand reputation

Every business initiates with the aim of attracting more customers. The same thing applies to digital marketing. You can start with the aim to gain the maximum possible clicks to your websites and marketing platforms. Gradually, more people start to recognize your brand, and when you offer them the exact thing they are looking for, the reputation of your brand increases. This also helps you win the trust of your customers.

Gives measurable results

With the help of specific tools, you can easily measure results for each and every digital marketing platform. This will help you to evaluate performance and help you in making decisions.

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Thank you

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30TH ANNUAL GENERAL MEETING

Blockchain & Data Protection for the Life Sciences by Dr. Manimala Vasudevan, ED

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30TH ANNUAL GENERAL MEETING

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SOFTWARE OPPORTUNITIES AND CHALLENGES IN THE LIFE SCIENCES INDUSTRY

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The life science software market, which was USD 15.44 billion in 2021, would rocket up to USD 40.76 billion by 2029, and is expected to undergo a CAGR of 12.9% during the forecast period 2022 to 2029.

Being the core of blockchain, distributed ledger technology provides data transparency and builds digital trust

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SOFTWARE OPPORTUNITIES AND CHALLENGES IN THE LIFE SCIENCES INDUSTRY

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29

Transforming Patient Care

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- Healthcare Related Blockchain Projects

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30TH ANNUAL GENERAL MEETING

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Thank
you
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30TH ANNUAL GENERAL MEETING

“Branding and Marketing” by Shahbaz Ahmed, Head, Sales and Marketing

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dSPEEDUp

Framework for Branding and Marketing.

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Calsoft's Vision post covid

Calsoft is moving towards an Active Offense And “Starting Again” strategy and developing a new round of growth for Calsoft, we will be on the offense.

Calsoft’s future lies in doing what they excel at: investing in talented, diverse, and engaged associates in an inclusive culture, identifying client needs and industry trends, and responding quickly with tailored solutions that facilitate client success and moving closer to realizing the vision with the core value

“Keeping True Heart of Kindness, Determination, and Perseverance, Striving for Success, Sharing and Growing with the Customers”.

This is only possible by establishing a great relationship with our customers. If we have a customer-centric approach and adapt ourselves and focus on enhancing our product offerings as per the needs and requirements of our customers

Calsoft ‘s future is worth the anticipation!

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dSPEEDUp The Next Big Thing are we ready for the market?

There is a drastic transformation and almost every business is adapting to the shift to operating with digital business models . Business-related issues are becoming increasingly significant within the digital services market.

If we have to accomplish our GOAL of having more than 10,00,000 Clients onboard.

We need to ask ourselves if we are ready for the market and How strong are our brand and marketing efforts?

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HOW DO WE GET FROM
WHERE WE ARE TO
WHERE WE WANT TO
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dSPEEDUp
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it's easy. by asking ourselves the right questions

Have we been able to capitalise on our Goodwill of being a 2 decades old company in branding and marketing which will make sales easier?

Who is our ideal customer? What are his goals? Have we created various buyer personas?

Is our marketing strong enough to convey that we believe in growing with them? How our products will help them grow their business and add value?

Where is our customer searching for information? Are we there?

Who are our biggest competitors? What are they doing, How can we do it better?

Can we make a make a disruptive entry in the market?

dSPEEDUp

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Welcome to The Digital world

What is Digital Marketing? How does it help a business?

Digital Marketing also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.

This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Essentially, if a marketing campaign involves digital communication, it's digital marketing.

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Major differences between Digital Marketing and Traditional Marketing

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dSPEEDUp

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How do we know what the customer wants? Think, Make, Break, Repeat

Understand the customer needs and problems and using the principles of design thinking, we constantly iterate and improve our products created with a Customer-first approach.

This will always keep us ahead of the competition but we must also ensure that having a customer-centric attitude, does not mean we overpromise.

Design thinking combined with a strong Inbound Marketing strategy is a recipe dSPEEDUp's for both short and long term success.

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dSPEEDUp
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Our Strategy should focus on?

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dSPEEDUp
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Paid Media
PPC Ads
Social Media
Advertising Email
Marketing WhatsApp
Marketing
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Earned Media
SEO
Reviews and testimonials
Mentions, retweets, Subscribers
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Rebuild Calsoft and dSPEEDUp's websites with the priciples of Inbound marketing strategy

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The people we want as our customers are out there right now with questions. They’re wondering how they can improve their businesses. They’re thinking of buying new things. Sooner or later, they’re going to start looking for answers — and our website developed with inbound marketing content could be just the resource they need.

This will help us in building deeper, more engaged relationships with our customers. If we are aware of common questions that our target audience frequently asks, inbound marketing content is the best way to answer them.

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It empowers our 02 customers in the most natural and customercentric way to find and learn about our brand.

It gives our 01 audience what they are looking for

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dSPEEDUp

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How our Lead funnel should look like

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03
04
02
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01
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Awareness - FB, Insta BA & Google

DV our audience is not aware of us and what we have to offer. So, our method of reaching out to them should be about letting them know exactly what dSPEEDUp can do and how we can add value to their business.

Interest - FB, Insta Lead Gen & Google Search

we encourage our audience to willingly give their contact details by submitting a form or something equivalent. When they voluntarily allow us to contact them, it indicates that they are interested in us. we can further nurture them and push them into the next stage.

Consideration - Email Marketing

we have to ensure that our leads become prospects who are interested in buying from us. The best way to do this is to constantly nurture them so that they are convinced that we would be able to solve their problem. We can send promotional and educational content. We tell them why we are better than the competition and what unique value we will bring.

Confirmation - Social Media & Testimonials

we have very little control over the confirmation stage because here the lead conducts independent research on our organization. We’ll be evaluated and compared to competitors. Consumer research makes your industry reputation—particularly as perceived on Google, LinkedIn, and Glassdoor.

Conversion

The lead has reached the bottom of the lead generation funnel. The most important aspect of this stage is ensuring that the conversion is quick and straightforward. Our contact page should be easily accessible from your website’s top-level menu.

To maintain client confidence and build interest in our other products, post-conversion strategies: Continue posting high-quality material

Provide excellent customer service

Gather and respond thoughtfully to customer feedback

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How do we curate the marketing messages? The 'why' theory. Marketing without considering our brand vision is just paid publicity

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dSPEEDUp
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Emphasize benefits rather than explaining features

Build your online Grocery Store in minutes with dSPEEDUp

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TRY NOW
FOR FREE
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dSPEEDUp
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dSPEEDUp
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With so much to do, how do we prioritize on what's more important now? Data

Subject to iteration. All the 3 verticals will be operated using Agile Project Management principles with help of Analytics.

This data will help and guide us on what to focus on immediately and what needs attention later.

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James C. Collins said, “Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.”

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Thank you

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30TH ANNUAL GENERAL MEETING

“Empowering Retail and E-Commerce Solutions”

by Dr. Mahalingam Vasudevan, MD

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KEYNOTE ADDRESS

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A N N U A L R E P O R T 2 0 2 1 - 2 2
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DIGITAL TRANSFORMA

CALIFORNIA SOFTWARE COMPANY LIMITED CHENNAI, INDIA

DX Industries Transforming

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WHAT MATTERS TO TODAY’S CONSUME R

WHAT MATTERS TO TODAY’S CONSUMER

SHOPPERS ARE HAPPY TO ORDER DIRECT FROM BRANDS

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E COMMERCE MARKET

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EMPOWERING RETAIL AND E- COMMERCE SOLUTIONS

EMPOWERING TRADERS

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FINTECH
GAMING
NFT
PoS
BIGDATA
E-COMMERCE
BLOCKCHAIN
BOT
CRM/
Loyalty
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Digital roadmap – LAYER 1

4

3 2 1

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Digital roadmap – LAYER 1

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dULTIMA Omnichannel platform

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There are almost 2.8 billion social media users worldwide, around one-third of all internet users. So ignoring omnichannel marketing using social media is not an option.

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Digital roadmap – LAYER 2

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3
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1
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Digital roadmap – LAYER 2

Customer Relationship Management

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Digital roadmap – LAYER 2

LOYALITY ENGINE

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Digital roadmap – LAYER 2

LOYALITY ENGINE

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Digital roadmap – LAYER 3

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3
2
1
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BIG DATA ANALYTICS

BIG DATA ANALYTICS FOR BUSINESSES

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Cost
ANALYTICS Reduction
FOR BUSINESSES
“You can’t manage what you don’t measure.”
Big data is the fuel for today's analytics applications. This in-depth big
data guide explains how businesses can benefit from it and what they
need to do to use it effectively.
BIG DATA
ANALYTICS
New
Products &
Services
Better
decision
maker
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Digital roadmap – LAYER 4

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4 BLOCKCHAIN
3
DEFI
2
GAMING
1
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BLOCKCHAIN IS REVOLUTIONIZIN G THE FACE OF BUSINESS

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BLOCKCHAIN-ENABLED RETAIL AND E- COMMERCE PLATFORMS

DeFi: DECENTRALI ZED FINANCE

• Decentralized exchanges (DEXs)

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Enabling transactions in Innovative Finance by simplifying and automating finance through a decentralized exchange

• Decentralized marketplaces

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Platforms Around dFins

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dOrbit-NFT platform : POWERING COMMERCE, COMMUNITY AND BRAND ENGAGEMENT

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Easy Exchanges

dOrbit is a Blockchain-enabled secure NFT platform, users can enjoy seamless trading and instant liquidity for NFTs, where users can sell, trade, and exchange NFT tokens.

Gaming industry next dimension

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Join dWager Series

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AI WILL REVOLUTIONIZE EVERY ASPECT OF E-COMMERCE

Global E-commerce sales are projected to touch $6.0 billion by 2022, and around 80% of all customer interactions will be managed by AI technologies (without any human agent) by 2025.

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N E W P R O D U C T S
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Gaming

dBCTech

creates decentralized networks or applications (dApps) built on blockchain

dWager

dWager provides user a hyper-casual games, multi-player RPGs, and VR games, games for mobile, PC, and online platforms

DeFi

dFinS dFinS provide financial services and products by using to augment, streamline or digitial technologies.

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MOVING FORWARD

• + Revenue –2M + Employees - 100+ + Clients – 100+ 2022 2024 2021 2023 2025 + Revenue – 10M+ + Revenue – 100 M USD

• + Employees - 500+ + Clients – 100k+ + Employees – 10k+ + Customers – 1 Million +

• + Presence – ME + Europe + India, ME, USA, and Europe

4 STEP 1 3 STEP 2 PoS STEP 3 2 ECOMMERCE CRM STEP 4 OMNICHANNEL LOYALTY BOT DIGITAL BIG DATA 1 MARKETING ANALYTICS BLOCKCHAIN DEFI GAMING EMPOWERING TRADERS

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WITH our core values “Keeping True Heart of Kindness, Determination, and Perseverance, Striving for Success, Sharing and Growing with the Customers” that keep us Growing and winning! Thankyou

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30TH ANNUAL GENERAL MEETING

“CSR Activity for women” by Ms. Ruchi Sharma, Founder, Elixir Digital Media, Mumbai.

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30TH ANNUAL GENERAL MEETING

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Ruchi Sharma

Founder, Elixir Digital Media, Mumbai.

• A professional having more than 15 years of work experience with expertise in Digital Strategy and Content Producer.

• Founder of Miss Money Queen and Coffee with Share Guru

• Associated Producer of BBC studio, ZEE Business and Radio Mirchi

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30TH ANNUAL GENERAL MEETING

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“CSR Activity for women”

CALIFORNIA SOFTWARE COMPANY LIMITED

CHENNAI, INDIA

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Introduction MMQ Women & Money

• Money is a need

• Money to survive

• Money to enjoy

• Money to relax

• Money for yourself

• Money for reputation.

• Money decides your stand in society

• Money is power

• Decide your life with money. HOW ?

The mission of this CSR activity. Recalling to COGNIZANCE

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Addressing to the limited exposure to investment practices and financial decision making

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MMQ is the very first one to look up to this segment eyeing prowess the women’s investment behavior and overall financial decision-making ability.

Achievement and outcome of women’s CSR activity Exposure to an untapped market – unique data Provide a platform to upscale the confidence of women and build a strong community

Vision

It’s a unique and universal CSR-Activity that holds the potential to surpass all the top reality shows featuring women.

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30TH ANNUAL GENERAL MEETING

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30TH ANNUAL GENERAL MEETING

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30TH ANNUAL GENERAL MEETING

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30TH ANNUAL GENERAL MEETING

Ladies and Gentlemen, good afternoon.

I am very much humbled and honored to be the one making the closing of today’s occasion by proposing the vote of thanks.

On behalf of the members of the board and all employees, I would like to thank the honorable chief guest and partners.

I thank Mr. Zoheb Abbasi for his presentation ‘“Empowering Small Business” and

Ms. Ruchi Sharma for her presentation “CSR Activity for women”

Also, I want to express my heartfelt gratitude to

Members of Press, Guests, and Dignitaries , Video conference arranged by NSDL.

Mr. Siva , NSDL

Mr. Yuvaraj , Integrated Solutions and our RTA.

Mr. Ramanathan & Ms Sindhuja, M/s. Dhanapal and Associates, our Practicing Company Secretaries

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30TH ANNUAL GENERAL MEETING

Our Company Secretary Mr.Venkatesan

Our chartered accountant Mr. Poosaidurai from M/s MK Dandekar& Co.

Our Internal auditor’s Mr.Kumar from M/s Naresh & Co.

Mr. Gokul, and Mr. Yeshwanth from Calsoft.

We are very grateful to thank everyone who attended our 30th Annual General Meeting And I thank our speakers, guests, shareholders, employees, and members of the board, supporting team, all those, directly and indirectly, contributed to this occasion.

Thank you very much…

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30TH ANNUAL GENERAL MEETING

National Anthem