BuzzFeed, Inc. — Director's Dealing 2021

Dec 7, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BuzzFeed, Inc. (BZFD)
CIK: 0001828972
Period of Report: 2021-12-03

Reporting Person: COLEMAN GREGORY (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-12-03	Class A Common Stock	A	442597	—	Acquired	442597	Direct
2021-12-03	Class A Common Stock	A	13089	—	Acquired	13089	Indirect
2021-12-03	Class A Common Stock	A	51722	—	Acquired	51722	Indirect
2021-12-03	Class A Common Stock	A	12538	—	Acquired	12538	Indirect
2021-12-03	Class A Common Stock	A	13089	—	Acquired	13089	Indirect
2021-12-03	Class A Common Stock	A	51722	—	Acquired	51722	Indirect
2021-12-03	Class A Common Stock	A	51722	—	Acquired	51722	Indirect

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2021-12-03	Stock Option (Right to Buy)	$5.31	A	1594854	Acquired	2022-12-31	Class A Common Stock (1594854)	Direct

Footnotes

F1: Received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), each share of Original BuzzFeed Class A Common Stock issued and outstanding immediately prior to the Effective Time was automatically converted into the right to receive 0.306 shares of the issuer's Class A Common Stock (rounded down to the nearest whole share), upon the terms and subject to the conditions set forth in the Merger Agreement.

F2: Held by The Audrey Amelia Coleman 2014 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Audrey Amelia Coleman 2014 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Securities Exchange Act of 1934 (as amended, the "Act") or for any other purpose.

F3: Held by The Benjamin Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Benjamin Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.

F4: Held by The Coleman 2014 Family Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Coleman 2014 Family Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.

F5: Held by The Eloise Marie Coleman 2016 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Eloise Marie Coleman 2016 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.

F6: Held by The Melissa Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Melissa Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.

F7: Held by The Stephen Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Stephen Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.

F8: In connection with the consummation of the Business Combination, at the Effective Time, the reporting person's stock option previously awarded by Original BuzzFeed for shares of its Class B Common Stock was exchanged for a substitute option award, of an equivalent economic value, which shall vest and become exercisable for shares of the issuer's Class A Common Stock.

F9: This award is fully vested.