Buff Technologies Ltd. — Investor Presentation 2021

Jun 23, 2021

Investors Presentation

Disclaimer

This Presentation of BUFF Technologies Ltd (the "Company") was prepared for summative and convenience purposes only and is by no means intended to substitute the requirement of reviewing the Draft Prospectus published on June 7, 2021 ( the "Draft Prospectus") and / or in additional drafts of the prospectus, in the final prospectus (including amendments thereto, insofar as they are published), including, the report of the Board of Directors and the financial statements attached and to be attached to the drafts of the prospectus and to the prospectus. The information included in this presentation is solely summative, and strictly for the purpose of providing a general presentation with respect to the Company and its subsidiaries ( jointly – the "Company") and does not provide a comprehensive review of the information pertaining to the Company and its activity. To the extent there is a contradiction between this presentation and the Draft Prospectus, the Draft Prospectus shall prevail.

The Company may include information, which was not presented in the Draft Prospectus, or was presented in a manner, characterization, editing, processing, or segmentation different than those presented in the presentation. It should be emphasized that past results are not necessarily indicative of future performance. This Presentation was prepared solely based on information obtained from the Company and public sources. the Company may not have access to the facts and assumptions underlying the numerical data, market data and other information included in such surveys. This Presentation only contains summary information and no representation or warranty, express or implied, is or will be made in relation to and no reliance should be placed on the fairness, accuracy, correctness or completeness of the information or opinions contained in this Presentation.

This Presentation does not constitute a public offering of the Company's securities and should not be interpreted as such. The information included in this presentation and any other information provided during the presenting of the presentation neither constitute grounds for decision making with respect to an investment nor does it constitute a recommendation or opinion of an investment consultant or tax advisor.

Investment in securities in general, and in the Company in particular, is not without risk. The purchase of the Company's securities requires an in-depth review of the Draft Prospectus, the Issuance Documents and the information published by the Company alongside the need for legal, accounting and taxation analysis of the foregoing materials.

The trademarks included herein are the property of the owners thereof and are used for reference purposes only. Such use should not be construed as an endorsement of the products or services of the Company or the proposed offering.

This presentation includes, among other things, forward-looking information, as defined in the Securities Law, 1968, including forecasts, targets, assessments and estimates, including information presented by means of graphs, reviews or in any other or additional way, relating to events and / or future matters, the realization of which is uncertain and not under the control of the Company. This information is based on subjective assessments and assumptions, inherently uncertain and is based in part on an analysis of existing economic, business, legal and accounting information, statistical data published by various entities and authorities, professional publications, studies and surveys, the accuracy and / or completeness of which have not been independently examined by the Company. The realization or non-realization of the Forward-Looking Information may be impacted from risk factors characteristic of the Company as by developments in the economic environment in which the Company operates as well as by external factors such as regulation that may impact its activity. Therefore, it is hereby emphasized and clarified that the future de facto results and achievements of the Company may be materially different than those presented as Forward-Looking Information in this Presentation.

For the avoidance of doubt, it is clarified that the Company is under no obligation to update and/or modify the information included in the presentation for it to reflect events and/ or circumstances taking place after the date in which the presentation was prepared

INTRODUCTION

BUFF offers a unique loyalty program for gamers, which boosts in-game rewards across the gaming's biggest brands.

With BUFF, gamers earn more game-currency, across games and across devices, simply by playing the games they love. BUFF's reward layer collects BUFF points for in-game achievements, which can be exchanged in BUFF's marketplace to major game currencies and gaming goods. BUFF's rapidly growing loyalty program is driven by the gamer's generation, and is endorsed by strategic partnerships with major Credit Card companies, and tier-1 game publishers.

BUFF is available for free for it's community of gamers across platforms, including Google Play and Apple App Store, desktop PC apps and on the Overwolf Appstore. BUFF

• + Established: March 2018
• + Founders: 3 serial entrepreneurs, ex Air Force pilots
• + Industry veterans with experience in online marketing, gaming, fintech and large scale online companies.
• + Employees: total of 22 employees (in house + outsourced)

OUR VISION

BUFF aims to become the universal platform for rewards & loyalty for gamers which is based on real 'In game' achievements

THE CORE TEAM - Founders and Management

Former senior position in Public gaming company, Entrepreneur with more than 15 years of online marketing and gaming experience with proven success. Gamer at heart, MA in law degree, expert in Ad Tech and online acquisition and an IAF alumni

CEO COO CRO

Online marketing expert, high skills and experience as large operations manager, led and managed an Ad Tech company with tens of millions in revenues.B.A in multidisciplinary science and aviation, highly skilled in ROI marketing, online operation and an IAF alumni (Major)

Elay De Beer Ophir Sarapi Ophir Gertner

An entrepreneur with more than 15 years experience in Fintech and online industries, has a successful track record of developing market-leading investment products and services in high scale and volumes. B.A in economics and management, expert in payments, regulation and an IAF alumni

Over 1,250,000 Installed Users

6

BUFF APP-LIVE! Gaming Reward Platform

7

THE OPPORTUNITY

• + Gaming is #1 form of Entertainment, annual revenue more than Music and Movies combined
• + 2.7 Billion* gamers (third of the world population)
• + Game economies revolve around loyalty and retention
• + Siloed industry multiple publishers & platforms, no alliances and no standardization
• + Average age of a gamer*: 35, only 21% of the gamers are under 18 old

CHALLENGES OF GAME PUBLISHERS

• + User acquisition and retention is a significant expense for publishers
• + Games economies are infinitely more complex than counting airline miles. Each game is a closed universe of its own
• + Buff is driving publisher KPIs:
  • ● Attractive User Acquisition Cost
  • ● Reduced Churn
  • ● Increase LifeTime Value

• + Earn Buff points while playing your favourite games
• + Redeem virtual goods across different games
• + Companion App, no effect on gameplay or hardware performance
• + It's free and non intrusive
• + Tier 1 gaming brands
• + Own a Gamers payment Card, with a built in gaming reward program (coming soon)

• ✚ Global games economy AI Analyse and "unify" every gaming activity, on different platforms and different games
• ✚ Adding new game with ease within few days can add new game titles, scalable model
• ✚ Validated Cross platforms & cross games
• ✚ Non intrusive Accumulate loyalty points through normal gaming activities, seamless experience to the gamer, partnership with Overwolf for Desktop, Google Play and AppStore for Mobile
• ✚ Measurement Gather and measure in real time millions of gaming activities data points to rank and reward accordingly

Platform Architecture

REVENUE STREAMS

We display ads on our App and while users are spending time on our app we are getting payed for it

Buff users can enjoy extra benefits by becoming a Premium member and pay a Yearly / monthly fee. Benefits such as: increased pace for accumulating points, unique marketplace offers, no ads etc.

Similar to YouTube Ads revenue model

Similar to Spotify revenue model

Buff users will have the possibility to issue Buff branded Cards ( physical, virtual) and accumulate Buff points while they are spending.

** Expected Q4 2021 - Q2 2022

Similar to Card loyalty revenue model

FLOW OF MONEY - INCOME AND COSTS

ROADMAP

Total Installed Users

BUFF GROWTH NUMBER - 1

Avg Daily Active Users Vs Total Monthly Games played

• Rapid month over month growth!
• Currently more than 160K DAU
• DAU is aligned with the marketing spend

Avg Monthly Active Users (MAU)

Avg MAU growth of 40% !

• Income for the year 2021 refers to 5 month ( Jan-May) and is based on unaudited and unreviewed numbers and might be updated in the financial statements
• Company's expenses during the period starting Q4 2020, have increased as well, mainly due to marketing efforts

Avg MAU

growth of

40% !

PROVEN MARKETING POTENTIAL

Buff has managed to create a scalable marketing machine with the following characteristics :

• • Strong virality factor
• • Scalable infrastructure
• • Scalable running campaigns on channels such as YouTube/Influencers/Facebook and cross platforms
• • Leveraging partnerships and brands for increasing the user base
• • Using the "best"/new hype, title for marketing
• • Strong retention KPI's 65% first week retention
• • Management team with extensive online marketing experience
• • Blue ocean of marketing potential in large variety of channels

MARKET TRENDS

*source: Statista

Market news 2020-2021

VALUATION, ROUNDS

Company's name	Description	Date	Investment	Valuation
	Discord (2015) is an online chat and voice communication platform designed especially for gamers	March 2021	-	10 B USD
		December 2020	100M USD	7 B USD
		December 2018	150M USD	2 B USD
		January 2017	50M USD	725M USD
	Roblox (2006) is an online game creation system. users can program games and play games created by other users	March 21	IPO	38 B USD
		December 2020	520M USD	29.5 B USD
		February 2020	150M USD	4 B USD
		January 2019	-	2.5 B USD
	Twitch (2011) is social video platform for gamers	December 2020	-	15 B USD
		August 2014	Bought by	1 B USD
		September 2013	20M USD	100M USD
		September 2012	15M USD	56M USD
	Steam (2003) is a video game digital distribution service by Valve	March 2019	-	10 B USD
		December 2012	-	3 B USD

COMPETITORS ANALYSIS

Comparison:	Support Multiple Game Titles	Support Multiple Platforms	Reward Based on Real Game Play	No Dependency on Game Publisher	Combining Gaming and Credit Card Model

SUMMERY

• Buff aims to become the leading loyalty program for the eSport and video games industry - "Star Alliance" of gaming industry

• • The company is growing rapidly in all verticals and still has major growth engines under development
• • With more than 160K DAU, buff is only scratching the surface of the Gaming industry - the fast growing industry

+ Buff is raising funds to scale up!

THANK YOU

Download at www.Buff.game