BTS Group

Regulatory Filings • Mar 7, 2011

PRESS%RELEASE

Stockholm%Monday%March%7,%2011

BTS!Signs!an!Agreement!worth!more!than!SEK!5.5 million with!Leading!North!American! Financial!Institution

Stockholm,!Sweden!and!New!York,!NY!A BTS!Group!AB!(publ.), the%global%leader%in%accelerating% strategic%alignment and%execution%is%proud%to announce%that%it%has%signed%a%new%agreement%with%a% leading%financial%institution.% This%agreement%follows%successful%completion%of%the%customization%and% pilot%phases%announced%last%year.%%The%initial%rollGout%phase%of%the%agreement%targeted%toward%the% company's%middle%management%is%valued%at%approximately%SEK%5.5%million.

"We%are%proud%that%one%of%the%world's%leading%financial%institutions%has%decided%to%further%invest% with%BTS%in%the%development%of%its%leaders,"%says%Henrik%Ekelund,%President%and%CEO%of%BTS%Group% AB.%"this%initiative%represents%a%well%thought%out%and%innovative%learning%path%that%leverages%a% blended%mix%of%solutions%e.g.%connected%and%virtual%solutions%that%are%intend%not%only%to%build%leadG ership%but%also%drive%business%results".

The%objective%of%the%initiative%is%to%develop%the%company's%1,200%mid%and%firstGlevel%leaders.%The% main%focus%of%the%project is%to%expand%their%understanding%and%skills%related%to leadership%effectiveG ness,%and%the%role%leadership%plays%in%impacting%the%company's%performance%and%results.%This% agreement%covers%the%program%rolled%out%to%500%midGlevel%leaders%commencing%in early 2011.%%The% client%expects%to%commence%the%development%of%700%frontline%leaders%commencing%during%the%seG cond%half%of%2011,%where%it%will%cover%all%regions%of the%company's%North%American%business.

This%highly%innovative%and%carefully%conceived%program%spans%two%to%four%months%per%leader%and% provides%a%wide%range%of%components,%including%initial%assessments,%online%communities,%online coursework,%and%highly%engaging%classroom%based%engage%maps%and scenario%simulations.%The%proG gram%also%incorporates%The%BTS Advantage%Way(TM)%process.

For!more!information,!please!contact:

Thomas%Ahlerup Senior%Vice%President Investor%and%Corporate%Communications BTS%Group%AB Phone +46G8G5870%7002 Mobile +46G768%966%300 EGmail thomas.ahlerup@bts.com

About!BTS!Group!AB

BTS%partners%with%leading%companies%to%accelerate%strategy%alignment%and%execution,%innovating%how%organiG zations%learn,%grow%and%improve.%BTS%is%the%world%leader%in customized%business%simulations%and%discoveryG based%learning%solutions%that%enable%leading%corporations%to%grow%and%become%successful%through change%and% improvement%processes.

BTS%adds%value%to%its%clients%through%three%practice%areas:%Strategic%Alignment &%Business%Acumen,%LeaderG ship &%Management, and%Sales%Force%Transformation.%%BTS%also%has strong%capabilities%in%Operational%ExcelG lence%&%Project%Management%and%offer%an%innovative%Engage%for%Change%process.

BTS%has%approximately%300 highly%talented%employees%serving%more%than%400%clients%including%40%of%the%US% Fortune%100%companies%and%27 of%the%Global%Fortune%100%largest%corporations%in%the%world.%In%2010 BTS%reveG nues%was%SEK%694 million.%Recent%selected%BTS%clients%include%AT&T,%Ericsson,%Rio%Tinto,%BBVA,%Standard%CharG tered%Bank,%KimberlyGClark,%Sony, Unilever.

BTS%serves%its%clients%from%Stockholm,%Helsinki,%Amsterdam,%Brussels,%London,%Madrid,%Bilbao,%New%York,%StamG ford,%Philadelphia,%Scottsdale,%Los%Angeles,%San%Francisco,%Chicago,%Mexico%City,%Sao%Paolo,%Johannesburg,%SydG ney,%Melbourne,%Singapore,%Bangkok,%Seoul,%Shanghai,%Taipei%and%Tokyo.

BTS%is%a%public%company%listed%on%the%NASDAQGOMX%Stockholm%and%trades%under%the%symbol%BTS%B.

For%more%information%please%visit%www.bts.com.

About!The!BTS!Advantage!Way(TM)

This%highly%innovative%process engages%senior%leaders%to%create a%strong%"line%of%sight"%from%each%learner%to% their%organization's%goals%and%strategic%priorities.%The%BTS%methodology%begins%with%impact%mapping,%which% closely%aligns%the%learning%initiative%to%corporate%goals%and%works%backwards%to%determine%the%critical%behavG iours%and%skills%required%by%employees. The%process%culminates%with%builtGin%mechanisms%that%capture%outG comes,%ROI%and%anecdotal%success%cases%for%replication%across%the%firm