BTS Group

Regulatory Filings • Jun 30, 2010

PRESS%RELEASE

Wednesday%June%30,%2010

BTS%Group%scores%success%in%Mexico,%signs%two%agreements% worth%more%than%SEK%3.5%million

Stockholm,!Sweden!and!Mexico!City,!Mexico!–!BTS!Group!AB!(publ), the%global%leader%in%acceleratJ ing%strategic%alignment%and%execution,%today%announced%it%has%signed%two%new%agreements%worth% more%than%SEK%3.5%million%with%two%leading%Latin%American%companies,%Banamex%a%leading%bank%and% financial%institution%and%Coca%Cola%FEMSA%one%of%the%largest%and%leading%consumer%goods%corporaJ tions%in%the%region.

The%Banamex%project%focuses%on%a%change%initiative%for%the%integration%of%the%different%banking% groups.%The%project%is%called%"Cultura%de%Relación%Integral"%(Integral%Relationship%Culture).%The%proJ ject%focuses%on%helping%Banamex%to%solidify%a%consistent,%serviceJoriented%approach%to%the%customer% among%sales%representatives%from%different%banking%groups.%"

The%Coca%Cola%FEMSA assignment%is%a%blended%approach%where%Engage%Maps%and%Online%solutions% are%used%to%support a%change%initiative%in%the%organization%of%CocaJCola%FEMSA%Latam%in%Brazil%and% Mexico.%It%focuses%on%a%new%way%of%managing%the%company's%operations.

"We%are%honored%that%two%leading,%Latin%American%companies%have%entrusted%BTS%with%these%imporJ tant%initiatives"%says%Henrik%Ekelund,%President%and%CEO%of%BTS%Group%AB.%"This%is%strong%evidence%of% our%commitment%to%grow%in%these%markets%and%our%ability%to%help%global%organizations%to%accelerate% business%results%by%innovating%how%they%learn,%change%and%improve."

"Our%global%reach%and%expertise%in%the%discovery%based%learning%has%been%very%appreciated%by%comJ panies%in%the%region,%The%office%in%Mexico%City%that%was%opened%in%May%2008%with%two%employees%has% shown%good%and%steady%growth%and%now%employs%six%people.%The%growth%of%our%local%business%in%the% region%has%been%good%reflecting%a%strong%demand%for%our%services%in%the%area"%said%Dr.%Philios%AnJ dreou,%CEO%BTS%Spain%and%Mexico.

For!more!information,!please!contact:

Thomas!Ahlerup Senior%Vice%President Corporate%Communications%and%Investor%Relations BTS%Group%AB Phone +46J8J5870%7002 Mobile +46J768J966%300 EJmail thomas.ahlerup@bts.com

About!FEMSA

FEMSA%is%a%leading%consumer%company%in%Latin%America%serving%over%215%million%customers.%In%2009%the%company%reported% revenues%of%US%\$15,090%million,%and%it%provides%direct%jobs%to%more%than%100,000%people.%It%was%founded%in%1890%in%MonJ terrey,%Mexico.

FEMSA%is%comprised%of% two%complementary%business%units:%CocaJCola%FEMSA%and%FEMSA%Comercio.%An%area%of%common% services% named% Strategic% Procurement,% Business% Processes% and% Information% Technology,% specially% designed% to% drive% the% business%units,%supports%these%units.%Together%they%accomplished%the%FEMSA%innovation%commitment,%from%differentiated% brands%to%containers%designed%to%meet%consumer%needs,%convenient%points%of%sale%and%efficient%distribution%systems.

FEMSA%operates%in%nine%Latin%American%countries% (Mexico,%Guatemala,%Nicaragua,%Costa%Rica,% Panama,%Colombia,%VeneJ zuela,%Brazil%and%Argentina).%FEMSA%sells%its%products%through%wellJknown%brands%in%soft%drinks,%juices,%bottled%water%and%

energetic%drinks%such%as:%CocaJCola,%Sprite,%Jugos%del%Valle,%Ciel,%and%Powerade%among%others. FEMSA's%strategy%is%designed% to%satisfy%customers%and%consumers,%create%value%for%shareholders,%and%responsibly%serve%local%communities.

About!Banamex

Grupo%Financiero%Banamex%is%one%of%the%largest%financial%services%groups%in%Mexico,%and%it%offers%personal%and%corporate% banking% through% such% services% as% deposit% accounts,% mortgages,% consumer% loans,% mutual% funds% and% credit% cards.% It% was% formed% in%August% 2001%when% Citigroup% bought%Grupo% Financiero% BanamexJAccival% in% one% of% the% largestJever%USJMexico% corporate%mergers.%

The%incorporation%of%Banamex%into%Citigroup%has%allowed%them%to%offer%an%extensive%range%of%financial%services%through%its% subsidiary%companies,%both%in%Mexico%and%worldwide.%Flagship%subsidiary%Banco%Nacional%de%México% (aka%Banmex)%operJ ates%more%than%1200%branches%and%some%4500%ATMs.%The%company's%Accival%(or%Acciones%y%Valores)%subsidiary%is%among% Mexico's% top%securities%brokerage%houses.%Grupo%Financiero%Banamex%also%offers%insurance% (Seguros%Banamex)%and%penJ sion%services%(Afore%Banamex).%

As%a%Citigroup%subsidiary,%Banamex%today%is%part%of%the%biggest% financial%services%company%in%the%world,%with%200%million% account%holders%in%over%100%countries.%

About!BTS!Group!AB

BTS%partners%with%leading%companies%to%accelerate%strategy%alignment%and%execution,%innovating%how%organizations%learn,% grow%and%improve.%BTS%is%the%world%leader%in customized%business%simulations%and%discoveryJbased%learning%solutions%that% enable%leading%corporations%to%grow%and%become%successful%through%change%and%improvement%processes.

BTS%adds%value%to%its%clients%through%three%practice%areas:%Strategic%Alignment &%Business%Acumen,%Leadership &%ManageJ ment, and%Sales%Force%Transformation.%%BTS%also%has strong%capabilities%in%Operational%Excellence%&%Project%Management% and%offer%an%innovative%Engage%for%Change%process.

BTS%has%more%than%250%highly%talented%employees%serving%more%than%400%clients%including%40%of%the%US%Fortune%100%comJ panies%and%25%of%the%Global%Fortune%100%largest%corporations%in%the%world.%In%2009%BTS%revenues%was%SEK%595%million.%ReJ cent%selected%BTS%clients%include%AT&T,%Ericsson,%KimberlyJClark,%Nokia,%Sony,%Toyota,%Unilever%and%Xerox.

BTS%serves%its%clients%from%Stockholm,%Oslo,%Helsinki,%Brussels,%London,%Madrid,%Bilbao,%New%York,%Stamford,%Philadelphia,% Scottsdale,%San%Francisco,%Chicago,%Mexico%City,%Johannesburg,%Sydney,%Melbourne,%Singapore,%Bangkok,%Seoul,%Shanghai,% Taipei%and%Tokyo.

BTS%is%a%public%company%listed%on%the%NASDAQJOMX%Stockholm%and%trades%under%the%symbol%BTS%B.

For%more%information%please%visit%www.bts.com.