BTS Group

Regulatory Filings • Oct 7, 2010

PRESS%RELEASE

Stockholm%October%7,%2010

BTS%signs%agreement%with%Thule%Group%C%a%world%leader%in%soC lutions%for%an%active%life

Stockholm,!Sweden!BTS!Group!AB!(publ.), the%global%leader%in%accelerating%strategic%alignC ment%and%execution%is%proud%to%announce%that%it%has%signed%an%agreement%with%the%Thule% Group,%world%leader%in%products%and%brands%that%make%it%easy%for%people%to%transport%their% equipment%securely,%safely%and%in%style,%with its%headquarters%in%southern%Sweden.%The% agreement%is%worth%approximately%3%MSEK%and%will%be%delivered%during%2010%and%2011.

BTS%has%been%asked%to%develop%and%implement%a%program%that%will%support%a%transformation% of%the%Thule%Groups%sales%organization.

"The%Thule%Group%has%moved%very%in%recent%years%in%the%transition%from%being%linked%mostly% to%the%automotive%industry%to%become%more%of%a%consumer%and%retail%focused%organization.% With%the%addition%of%several%strong%consumer%product%segments%and%brands%over%the%last% few%years%and%with%new%retail%sales%channels%now%accounting%for%the%dominant%share%of%our% sales,%we%saw%a%need%to%further%develop%the%competence%and%skills%of%our%sales%organization.% We%chose%to%do%this%together%with%BTS%because%of%their%strong%track%record%in%similar%proC jects%with%other%global%leading%companies."%says%MR.%Magnus%Welander,%CEO%Thule%Group.

"We%are%proud%that%Thule%has%given%BTS%the%opportunity%to%assist%them%in%the%development% and%implementation%of%such%an%important%initiative."%says%MR.%Henrik%Ekelund,%VD%BTS% Group%AB.%"We%are%world%leaders%in%discovery%based%training%and%have%the%capability%to% support%our%customers%with%substantial%delivery%resources%and%international%competence%on% a%global%basis,%something%highly%appreciated%by%our%customers."

For!more!information,!please!contact;

Thomas!Ahlerup Fredrik!Erlandsson Senior%Vice%President Senior%Vice%President Investor%and%Corporate%Communications %Communications BTS%Group%AB Thule%Group Mobile+46C768%966 300 Mobile:% +46C703 090%021 ECmail:%thomas.ahlerup@bts.com ECmail: fredrik.erlandsson@thule.com

About!Thule!Group

Thule%Group%is%a%world%leader%in%products%and%brands% that%make%it%easy% for%people% to% transport% their%equipment%securely,%safely%and%in% style.%Under%the%motto%Active'Life,'Simplified,%Thule%Group%offers%products%within%four%business%areas:%Carry!Solutions%(laptop%and%camera% bags,%backpacks%etc),%Vehicle!Solutions%(roof%racks,%bike%racks,%ski%boxes,%snow%chains%etc),%Work!Solutions%(ladder%racks,%tool%boxes%etc)% and%Towing!Solutions%(towbars%and%trailers).%The%Thule%Group%has%about%3,500%employees%at%more%than%50%production%facilities%and%sales% offices%worldwide.%In%2009%sales%amounted%to%SEK%5.8%billion.% Find%out%more%at%www.thule.com

About!BTS!Group!AB

BTS%partners%with%leading%companies%to%accelerate%strategy%alignment%and%execution,%innovating%how%organizations%learn,%grow%and%imC prove.%BTS%is%the%world%leader%in customized%business%simulations%and%discoveryCbased%learning%solutions%that%enable%leading%corporations% to%grow%and%become%successful%through%change%and%improvement%processes.

BTS%adds%value%to%its%clients%through%three%practice%areas:%Strategic%Alignment &%Business%Acumen,%Leadership &%Management, and%Sales% Force%Transformation.%%BTS%also%has strong%capabilities%in%Operational%Excellence%&%Project%Management%and%offer%an%innovative%Engage% for%Change%process.%BTS%has%more%than%250%highly%talented%employees%serving%more%than%400%clients%including%40%of%the%US%Fortune%100% companies%and%25%of%the%Global%Fortune%100%largest%corporations%in%the%world.%In%2009%BTS%revenues%was%SEK%595%million.%Recent%selected% BTS%clients%include%AT&T,%Ericsson,%KimberlyCClark,%Nokia,%Sony,%Toyota,%Unilever%and%Xerox.

BTS%serves%its%clients%from%Stockholm,%Oslo,%Helsinki,%Brussels,%London,%Madrid,%Bilbao,%New%York,%Stamford,%Philadelphia,%Scottsdale,%San% Francisco,%Chicago,%Mexico%City,%Johannesburg,%Sydney,%Melbourne,%Singapore,%Bangkok,%Seoul,%Shanghai,%Taipei%and%Tokyo.

BTS%is%a%public%company%listed%on%the%NASDAQCOMX%Stockholm%and%trades%under%the%symbol%BTS%B.

For%more%information%please%visit%www.bts.com.