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BROWN FORMAN CORP Director's Dealing 2016

Mar 8, 2016

30482_dirs_2016-03-08_a2357381-568e-41c6-8a24-159c3cd98e72.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BROWN FORMAN CORP (BFA, BFB)
CIK: 0000014693
Period of Report: 2016-03-07

Reporting Person: McCallum Mark I (EVP/Pres. Jack Daniel's Brands)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2016-03-07 Class B Common M 14647 $35.51 Acquired 27379 Direct
2016-03-07 Class B Common M 15957 $33.76 Acquired 43336 Direct
2016-03-07 Class B Common M 4615 $34.95 Acquired 47951 Direct
2016-03-07 Class B Common S 12845 $97.9212 Disposed 35106 Direct
2016-03-07 Class B Common F 22374 $97.68 Disposed 12732 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2016-03-07 Stock Appreciation Right $34.95 M 4615 Disposed 2016-04-30 Class B Common (4615.0) Direct
2016-03-07 Stock Appreciation Right $35.51 M 14647 Disposed 2018-04-30 Class B Common (14647.0) Direct
2016-03-07 Stock Appreciation Right $33.76 M 15957 Disposed 2017-04-30 Class B Common (15957.0) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Class A Common 31806.50 Direct
Class B Common 27 Indirect

Holdings (Derivative)

Security Exercise Price Expiration Underlying Shares Ownership
Stock Appreciation Right $102.25 2025-04-30 Class B Common (11150.0) 11150 Direct
Stock Appreciation Right $91.97 2024-04-30 Class B Common (13677.0) 13677 Direct
Stock Appreciation Right $72.42 2023-04-30 Class B Common (15971.0) 15971 Direct
Stock Appreciation Right $38.43 2020-04-30 Class B Common (20455.0) 20455 Direct
Stock Appreciation Right $46.4 2021-04-30 Class B Common (23144.0) 23144 Direct
Stock Appreciation Right $27.05 2019-04-30 Class B Common (23437.0) 23437 Direct
Stock Appreciation Right $58.7 2022-04-30 Class B Common (24859.0) 24859 Direct

Footnotes

F1: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $97.89 to $97.99, inclusive. The reporting person undertakes to provide to Brown-Forman Corporation, any security holder of Brown-Forman Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F2: The closing price of BF-B on March 4, 2016 was used to calculate the withholding obligation.