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BRIGHTCOM GROUP LIMITED Investor Presentation 2021

Aug 9, 2021

61308_rns_2021-08-09_de9d8eb4-1977-4bad-a146-0050572200e8.pdf

Investor Presentation

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August 09, 2021

Dalal Street, Mumbai - 400001. Bandra (E), Mumbai - 400051. Scrip Code: 532368 Symbol: BCG

BSE Limited National Stock Exchange of India Limited P. J. Towers, 25th Floor, Exchange Plaza, Bandra Kurla Complex,

Dear Madam/Sir,

Sub: Presentation on Overview & Consolidated Financials

We are enclosing a copy of the presentation on the analysis of Digital Business based on FY2021 Consolidated Financials of the Company which are excluding the Standalone numbers, India based Companies, Dyomo Corporation and International Expressions Inc (Volo MP). In the interest of full disclosure to our shareholders, we are sharing this presentation as this will be presented to a few investors in next few days.

This presentation is also uploaded on the website of the company at www.brightcomgroup.com under the investor's section.

We request you to take note of this and disseminate this presentation to the shareholder community.

Thanking you.

Yours faithfully,

For BRIGHTCOM GROUP LIMITED

Manohar Mollama Company Secretary & Compliance Officer ACS – 39254

Encl.: A/a

DIGITAL BUSINESS

Adtech is what makes the internet work. We put tech in Adtech. Brightcom is a global media company. Our mission is to make it easier for our partners to maximize yield and gain exposure across video, display and mobile channels. Brightcom's ofering is based on a strong technological foundation, years of market experience and a winning attitude.

The nuts and bolts

The evolution

Brightcom Platform

Tageting Capabilities

Exclusive brands can gain direct access to some of the most premium inventory available in the programmatic ecosystem with in-depth segmentation

COMPASS HEADER BIDDING

  • Real time analysis
  • Cross platform yield management
  • Best Ad Tech tool finalist for 2017

• pre-bid/ post-bid

Display

Our legacy display units utilise our in-house ad-serving and SSP technology to allow a tailored cross-screen solution for display advertising on Mobile and Desktop. Providing unique international supply, recruited by our many locales, the display unit can be used for all IAB-approved sizes.

Display - Available Sizes: 300x250, 728x90, 300x600, 160x600

Mobile - Available Sizes: 300x250, 728x90, 320x50

Compass Platform

Technology drives our operation, be it through our campaigns' dashboard with it's real-time analytics or our proprietary Compass platform. The latter being one of the few platforms out there that can handle mobile, video, display and almost every other channel all in one place

Compass named finalist for Best AD Tech Tool at Cynopsis Digital Model D Awards 2016 Source : equitybulls

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Key Features of Brightcom Mobile

Geo Targeting Device Targeting Partnership Powerhouse

Control & data transparency

• Detailed reporting gives a clarity to exactly where impressions are being served • Pick and choose which publishers to target and which to blacklist

• PMP Deals ensure ads appear on select list of publishers

Fraud detection

Brightcom uses IP black-listing to block fraudulent trafc.

Integrated with all leading mobile tracking solutions to enable fast and easy setup and execution.

Brand Safety

Clients and Partners

AGENCIES

BRANDS

DIGITAL BUSINESS FY2021 - FINANCIALS

Disclaimer

Certain Statements in this release reflecting our future growth prospects are forward – looking statements which involve a number of risks and uncertainties that could cause result to difer materially from those in such forward looking statements. The risks and uncertainties relating to these statements include but are not limited to risks and uncertainties with respect to fluctuation in earnings, our ability to manage growth, intense competition in online advertising including these factors which may afect our cost advantage, cost of resources and introduction of regulations that might impact the prospects, our ability to successfully complete the planned projects, general economic conditions afecting our industry. The company does not undertake to update any forward looking statements that may be made from time to time by or on behalf of the company.

Historical Annual Income Statements (FY2017-FY2021)

(Amounts in Thousands, Years ended March 31)

Operating Information FY2017 FY2018 FY2019 FY2020 FY2021
Digital/Advertising Revenue $280,992 $288,680 $288,129 $297,669.56 $304,505
Other Revenue $102 -$58 -$387 $1,996 $103
Revenue $281,094 $288,738 $288,516 $299,665.56 $304,608
Growth Rate 5.9% 2.74% (1.9%) 3.31% 2.3%
Digital/ Advertising COGS $152,381 $150,101 $151,078 $155,804.93 $162,223
Gross Profit $128,611 $138,579 $137,051 $141,865 $142,282
Gross Margin % 45.8% 48.0% 47.5% 47.3% 46.73%
SG&A $35,694 40513 $39,811 $39,959 $38,392
Depreciation and Ammortization $14,222 $16,637 $18,861 $24,922.3 $25,652
EBIT $78,695 $81,429 $78,379 $76,983 $78,238
Ammortization $0 $0 $0 $0 $0
EBITA $78,695 $81,429 $78,379 $76,983.33 $78,238
Deprecitation $14,222 $16,637 $18,861 $24,922 $25,652
EBITDA $92,917 $98,066 $97,240 $101,905.63 $103,890
EBITDA Margin 33.06% 33.96% 33.7% 34.01% 34.11%
EBITDA Growth 5.2% 1.2% (1.8%) 4.8% 1.95%
Adjustments 0 0 0 0 0
Adjusted EBITDA $109,246 $110,535 $108,462 $101,905.63 $103,890
Adj. EBITDA Margin 29.9% 29.4% 29.4% 34.01% 34.11%
Adj. EBITDA Growth 5.2% 1.2% (1.8%) -6.04% 1.95%
Interest Expense $2,275 $2,294 $1,887 $889 $471
Other Expense/ (Income) $0 $0 $0 $0 $0
Pretax Income $91,913 $90,626 $86,606 $76,094.33 $77,767
Income Taxes $29,267 $28,223 $23,490 $14,002.33 $20,194
Tax Rate 31.8% 31.1% 27.1% 27.03% 0.26%
Net Income $62,646 $62,403 $63,115 $62,092 $57,573

Notes:

1. The Digital Advertising Businesses based have been consolidated

Historical Annual Balance Sheets (FY2015-FY2020)

(Amounts in Thousands, Years ended March 31)

Stockholders Equity $362,669 $421,298 $410,156 $354,104 $392,181
Total Liabilities $63,582 $62,786 $2,419 $64,742 $28,822
Other Long Term Liabilities $1,166 $672 $793 $1,211 $1,080
Deferred Tax Liabalities -$60 -$198 $400 $365 $369
Long Term Provisions $252 $564 $1,226 $1,251 $712
Total Long-Term Debt $25,062 $25,032 $24,264 $24,434 $7,000
Lycos Acquisition Payable $15,112 $15,112 $15,112 $15,112 $7,000
Existing Borrowings $9,950 $9,920 $9,152 $4,513 $0
Total Current Liabilities $37,160 $36,716 $36,204 $42,291 $20,742
Other Current Liabilities $14,348 $14,656 $14,814 $22,500 $2,163
Short Term Provisions $10,557 $10,898 $9,769 $7,070 $7,454
Accounts Payable $12,256 $11,162 $11,620 $12,721 $11,125
LIABILITIES
Total Assets $426,251 $484,084 $473,042 $418,846 $421,003
Other Non-Current Assets $4,183 $4,194 $4,103 $3,852 $4,312
Deferred Financing Fees $0 $0 $0 $0 $0
Long Term Loans & Advances $24,383 $24,425 $24,425 $24,425 $18,275
Non-Current Investements $15,410 $15,410 $30,786 $31,464 $44,503
Intangible Assets Under Development $10,407 $25,603 $18,684 $16,524 $17,025
Capital Work-in-Progress $2,680 $18,150 $20,179 $17,011 $20,024
Intangible Assets(Including Goodwill) $89,809 $86,004 $68,817 $84,280 $84,280
PP&E $2,192 $4,264 $3,320 $2,790 $2,192
Other Current AssetsTotal Current Assets $69,644$277,186 $79,574$306,032 $73,815$302,728 $19,720$238,500 $17,289$237,028
Short Term Loans & Advances $82,731 $86,575 $93,403 $81,759 $80,528
Accounts Receivable $188,649 $126,902 $121,497 $122,113 $122,097
Cash $11,723 $12,981 $14,109 $14,908 $17,114
ASSETS FY2017 FY2018 FY2019 FY2020 FY2021

Notes:

1. The Lycos Acquisition Payable is the remaining amount due on Lycos acquisition.

2. The Company's financials are in Indian Rupees and have been converted to USD for presentation above.

Revenue Growth Analysis

REVENUECONTRIBUTION AND EBITDA MARGIN BY SUBSIDIARY

(Amounts in Thousands, Years ended March 31)

Revenue Contribution

Revenue Breakdown by Subsidiary

Gross Margin Analysis

GROSS PROFIT, MARGIN, AND COGS BREAKDOWN (FY2017-FY2021)

(Amounts in Thousands, Years ended March 31)

EBITDA Analysis

The Company's FY2020 EBIDTA of $113.2 million increased by 4.4% from $108.5 million in FY2019. The contributors to this increase were revenue and SG&A costs after deducting the COGS cost, still saw an increase of $4.8 million YOY. EBIDTA margin percentage range remained bound between 29.5% to 30%.

EBITDA BRIDGE (FY2020- FY2021)

(Amounts in Thousands, Years ended March 31)