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BRIGHTCOM GROUP LIMITED — Investor Presentation 2021
Aug 9, 2021
61308_rns_2021-08-09_de9d8eb4-1977-4bad-a146-0050572200e8.pdf
Investor Presentation
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August 09, 2021
Dalal Street, Mumbai - 400001. Bandra (E), Mumbai - 400051. Scrip Code: 532368 Symbol: BCG
BSE Limited National Stock Exchange of India Limited P. J. Towers, 25th Floor, Exchange Plaza, Bandra Kurla Complex,
Dear Madam/Sir,
Sub: Presentation on Overview & Consolidated Financials
We are enclosing a copy of the presentation on the analysis of Digital Business based on FY2021 Consolidated Financials of the Company which are excluding the Standalone numbers, India based Companies, Dyomo Corporation and International Expressions Inc (Volo MP). In the interest of full disclosure to our shareholders, we are sharing this presentation as this will be presented to a few investors in next few days.
This presentation is also uploaded on the website of the company at www.brightcomgroup.com under the investor's section.
We request you to take note of this and disseminate this presentation to the shareholder community.
Thanking you.
Yours faithfully,
For BRIGHTCOM GROUP LIMITED
Manohar Mollama Company Secretary & Compliance Officer ACS – 39254
Encl.: A/a

DIGITAL BUSINESS
Adtech is what makes the internet work. We put tech in Adtech. Brightcom is a global media company. Our mission is to make it easier for our partners to maximize yield and gain exposure across video, display and mobile channels. Brightcom's ofering is based on a strong technological foundation, years of market experience and a winning attitude.

The nuts and bolts


The evolution

Brightcom Platform

Tageting Capabilities
Exclusive brands can gain direct access to some of the most premium inventory available in the programmatic ecosystem with in-depth segmentation







COMPASS HEADER BIDDING
- Real time analysis
- Cross platform yield management
- Best Ad Tech tool finalist for 2017
• pre-bid/ post-bid

Display
Our legacy display units utilise our in-house ad-serving and SSP technology to allow a tailored cross-screen solution for display advertising on Mobile and Desktop. Providing unique international supply, recruited by our many locales, the display unit can be used for all IAB-approved sizes.

Display - Available Sizes: 300x250, 728x90, 300x600, 160x600
Mobile - Available Sizes: 300x250, 728x90, 320x50

Compass Platform
Technology drives our operation, be it through our campaigns' dashboard with it's real-time analytics or our proprietary Compass platform. The latter being one of the few platforms out there that can handle mobile, video, display and almost every other channel all in one place

Compass named finalist for Best AD Tech Tool at Cynopsis Digital Model D Awards 2016 Source : equitybulls
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|---|---|---|---|---|---|

Key Features of Brightcom Mobile

Geo Targeting Device Targeting Partnership Powerhouse

Control & data transparency
• Detailed reporting gives a clarity to exactly where impressions are being served • Pick and choose which publishers to target and which to blacklist
• PMP Deals ensure ads appear on select list of publishers
Fraud detection
Brightcom uses IP black-listing to block fraudulent trafc.
Integrated with all leading mobile tracking solutions to enable fast and easy setup and execution.


Brand Safety
Clients and Partners
AGENCIES

BRANDS



DIGITAL BUSINESS FY2021 - FINANCIALS
Disclaimer
Certain Statements in this release reflecting our future growth prospects are forward – looking statements which involve a number of risks and uncertainties that could cause result to difer materially from those in such forward looking statements. The risks and uncertainties relating to these statements include but are not limited to risks and uncertainties with respect to fluctuation in earnings, our ability to manage growth, intense competition in online advertising including these factors which may afect our cost advantage, cost of resources and introduction of regulations that might impact the prospects, our ability to successfully complete the planned projects, general economic conditions afecting our industry. The company does not undertake to update any forward looking statements that may be made from time to time by or on behalf of the company.

Historical Annual Income Statements (FY2017-FY2021)
(Amounts in Thousands, Years ended March 31)
| Operating Information | FY2017 | FY2018 | FY2019 | FY2020 | FY2021 |
|---|---|---|---|---|---|
| Digital/Advertising Revenue | $280,992 | $288,680 | $288,129 | $297,669.56 | $304,505 |
| Other Revenue | $102 | -$58 | -$387 | $1,996 | $103 |
| Revenue | $281,094 | $288,738 | $288,516 | $299,665.56 | $304,608 |
| Growth Rate | 5.9% | 2.74% | (1.9%) | 3.31% | 2.3% |
| Digital/ Advertising COGS | $152,381 | $150,101 | $151,078 | $155,804.93 | $162,223 |
| Gross Profit | $128,611 | $138,579 | $137,051 | $141,865 | $142,282 |
| Gross Margin % | 45.8% | 48.0% | 47.5% | 47.3% | 46.73% |
| SG&A | $35,694 | 40513 | $39,811 | $39,959 | $38,392 |
| Depreciation and Ammortization | $14,222 | $16,637 | $18,861 | $24,922.3 | $25,652 |
| EBIT | $78,695 | $81,429 | $78,379 | $76,983 | $78,238 |
| Ammortization | $0 | $0 | $0 | $0 | $0 |
| EBITA | $78,695 | $81,429 | $78,379 | $76,983.33 | $78,238 |
| Deprecitation | $14,222 | $16,637 | $18,861 | $24,922 | $25,652 |
| EBITDA | $92,917 | $98,066 | $97,240 | $101,905.63 | $103,890 |
| EBITDA Margin | 33.06% | 33.96% | 33.7% | 34.01% | 34.11% |
| EBITDA Growth | 5.2% | 1.2% | (1.8%) | 4.8% | 1.95% |
| Adjustments | 0 | 0 | 0 | 0 | 0 |
| Adjusted EBITDA | $109,246 | $110,535 | $108,462 | $101,905.63 | $103,890 |
| Adj. EBITDA Margin | 29.9% | 29.4% | 29.4% | 34.01% | 34.11% |
| Adj. EBITDA Growth | 5.2% | 1.2% | (1.8%) | -6.04% | 1.95% |
| Interest Expense | $2,275 | $2,294 | $1,887 | $889 | $471 |
| Other Expense/ (Income) | $0 | $0 | $0 | $0 | $0 |
| Pretax Income | $91,913 | $90,626 | $86,606 | $76,094.33 | $77,767 |
| Income Taxes | $29,267 | $28,223 | $23,490 | $14,002.33 | $20,194 |
| Tax Rate | 31.8% | 31.1% | 27.1% | 27.03% | 0.26% |
| Net Income | $62,646 | $62,403 | $63,115 | $62,092 | $57,573 |
Notes:
1. The Digital Advertising Businesses based have been consolidated

Historical Annual Balance Sheets (FY2015-FY2020)
(Amounts in Thousands, Years ended March 31)
| Stockholders Equity | $362,669 | $421,298 | $410,156 | $354,104 | $392,181 |
|---|---|---|---|---|---|
| Total Liabilities | $63,582 | $62,786 | $2,419 | $64,742 | $28,822 |
| Other Long Term Liabilities | $1,166 | $672 | $793 | $1,211 | $1,080 |
| Deferred Tax Liabalities | -$60 | -$198 | $400 | $365 | $369 |
| Long Term Provisions | $252 | $564 | $1,226 | $1,251 | $712 |
| Total Long-Term Debt | $25,062 | $25,032 | $24,264 | $24,434 | $7,000 |
| Lycos Acquisition Payable | $15,112 | $15,112 | $15,112 | $15,112 | $7,000 |
| Existing Borrowings | $9,950 | $9,920 | $9,152 | $4,513 | $0 |
| Total Current Liabilities | $37,160 | $36,716 | $36,204 | $42,291 | $20,742 |
| Other Current Liabilities | $14,348 | $14,656 | $14,814 | $22,500 | $2,163 |
| Short Term Provisions | $10,557 | $10,898 | $9,769 | $7,070 | $7,454 |
| Accounts Payable | $12,256 | $11,162 | $11,620 | $12,721 | $11,125 |
| LIABILITIES | |||||
| Total Assets | $426,251 | $484,084 | $473,042 | $418,846 | $421,003 |
| Other Non-Current Assets | $4,183 | $4,194 | $4,103 | $3,852 | $4,312 |
| Deferred Financing Fees | $0 | $0 | $0 | $0 | $0 |
| Long Term Loans & Advances | $24,383 | $24,425 | $24,425 | $24,425 | $18,275 |
| Non-Current Investements | $15,410 | $15,410 | $30,786 | $31,464 | $44,503 |
| Intangible Assets Under Development | $10,407 | $25,603 | $18,684 | $16,524 | $17,025 |
| Capital Work-in-Progress | $2,680 | $18,150 | $20,179 | $17,011 | $20,024 |
| Intangible Assets(Including Goodwill) | $89,809 | $86,004 | $68,817 | $84,280 | $84,280 |
| PP&E | $2,192 | $4,264 | $3,320 | $2,790 | $2,192 |
| Other Current AssetsTotal Current Assets | $69,644$277,186 | $79,574$306,032 | $73,815$302,728 | $19,720$238,500 | $17,289$237,028 |
| Short Term Loans & Advances | $82,731 | $86,575 | $93,403 | $81,759 | $80,528 |
| Accounts Receivable | $188,649 | $126,902 | $121,497 | $122,113 | $122,097 |
| Cash | $11,723 | $12,981 | $14,109 | $14,908 | $17,114 |
| ASSETS | FY2017 | FY2018 | FY2019 | FY2020 | FY2021 |
Notes:
1. The Lycos Acquisition Payable is the remaining amount due on Lycos acquisition.
2. The Company's financials are in Indian Rupees and have been converted to USD for presentation above.
Revenue Growth Analysis
REVENUECONTRIBUTION AND EBITDA MARGIN BY SUBSIDIARY
(Amounts in Thousands, Years ended March 31)

Revenue Contribution

Revenue Breakdown by Subsidiary

Gross Margin Analysis
GROSS PROFIT, MARGIN, AND COGS BREAKDOWN (FY2017-FY2021)
(Amounts in Thousands, Years ended March 31)

EBITDA Analysis
The Company's FY2020 EBIDTA of $113.2 million increased by 4.4% from $108.5 million in FY2019. The contributors to this increase were revenue and SG&A costs after deducting the COGS cost, still saw an increase of $4.8 million YOY. EBIDTA margin percentage range remained bound between 29.5% to 30%.

EBITDA BRIDGE (FY2020- FY2021)
(Amounts in Thousands, Years ended March 31)
