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BRIGHTCOM GROUP LIMITED — Annual Report 2019
May 7, 2020
61308_rns_2020-05-07_0222210a-dedc-4541-815c-863be83dc0cd.pdf
Annual Report
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Ie: +91 (40) 67449910 EEAX #91 (22) 66459677
May 07, 2020.
BSE Limited P. J. Towers, Dalal Street, MUMBAI – 400 001. Scrip Code: 532368
National Stock Exchange of India Ltd. Exchange Plaza, Bandra Kurla Complex, Bandra East, Mumbai-400051. Symbol: BCG
Dear Madam/Sir,
Sub: USD based financial overview of the Company.
With reference to the subject cited above, we are enclosing herewith a copy of presentation of the Company's US Dollar based financial overview.
The same is also being made available on the website of the Company at www.brightcomgroup.com.
This is for your information only.
Thanking you,
Yours faithfully,
for BRIGHTCOM GROUP LIMITED (formerly Lycos Internet Limited)
M. SURESH KUMAR REDDY CHAIRMAN & MANAGING DIRECTOR DIN: 00140515
brightcom group limited (Formerly Lycos Internet Limited) mS

FLOOR: 5, FAIRFIELD BY MARRIOTT, ROAD NO: 2, NANAKRAMGUDA, GACHIBOWLI, HYDERABAD - 500032, TELANGANA,INDIA. Ys EMAIL: [email protected] WEB: WWW.BRIGHTCOMGROUP.COM CIN: L64203761999PLC030996
FINANCIALS
Disclaimer
Certain Statements in this release reflecting our future growth prospects are forward – looking statements which involve a number of risks and uncertainties that could cause result to di!er materially from those in such forwarding looking statements. The risks and uncertainties relating to these statements include but are not limited to risks and uncertainties with respect to fluctuation in earnings, our ability to manage growth, intense competition in online advertising including these factors which may a!ect our cost advantage, cost of resources and introduction of regulations that might impact the prospects, our ability to successfully complete the planned projects, general economic conditions a!ecting our industry. The company does not undertake to update any forward looking statements that may be made from time to time by or on behalf of the company.

Income Statements (FY2015-FY2019)
(Amounts in Thousands, Years ended March 31)
| Operating Information | FY2015 | FY2016 | FY2017 | FY2018 | FY2019 |
|---|---|---|---|---|---|
| Digital/Advertising Revenue | $244,293 | $277,587 | $297,503 | $305,643 | $305,060 |
| Software Revenue | $75,730 | $66,744 | $67,940 | $70,293 | $64,126 |
| Other Revenue | $2,317 | $747 | $102 | ($58) | ($387) |
| Revenue | $322,341 | $345,077 | $365,546 | $375,875 | $368,799 |
| Growth Rate | NA | 0.07% | 5.9% | 2.8% | (1.9%) |
| Digital/ Advertising COGS | $98,520 | $128,388 | $140,160 | $137,746 | $133,486 |
| Gross Profit | $223,820 | $216,689 | $225,386 | $238,129 | $235,313 |
| Gross Margin % of Digital Revenue | 59.7% | 53.7% | 52.9% | 53.9% | 56.3% |
| SG&A | $127,115 | $112,847 | $116,140 | $127,594 | $126,851 |
| Depreciation and Ammortization | $7,383 | $10,232 | $15,058 | $17,615 | $19,969 |
| EBIT | $89,322 | $93,610 | $94,188 | $92,920 | $88,493 |
| Ammortization | 0 | 0 | 0 | 0 | 0 |
| EBITA | $89,322 | $93,610 | $94,188 | $92,920 | $88,493 |
| Depreciation | $7,383 | $10,232 | $15,058 | $17,616 | $19,969 |
| EBITDA | $96,705 | $103,842 | $109,246 | $110,535 | $108,462 |
| EBITDA Margin | 30% | 30.1% | 29.9% | 29.4% | 29.4% |
| EBITDA Growth | NA | 7.4% | 5.2% | 1.2% | (1.8%) |
| Adjustments | 0 | 0 | 0 | 0 | 0 |
| Adjusted EBITDA | $96,705 | $103,842 | $109,246 | $110,535 | $108,462 |
| Adj. EBITDA Margin | 30% | 30.1% | 29.9% | 29.4% | 29.4% |
| Adj. EBITDA Growth | NA | 7.4% | 5.2% | 1.2% | (1.8%) |
| Interest Expense | $3,683 | $2,428 | $2,275 | $2,294 | $1,887 |
| Other Expense/ (Income) | $0 | $0 | $0 | $0 | $0 |
| Pretax Income | $85,683 | $91,182 | $91,913 | $90,626 | $86,606 |
| Income Taxes | $28,722 | $29,182 | $29,267 | $28,223 | $23,490 |
| Tax Rate | 33.5% | 32.3% | 31.8% | 31.1% | 27.1% |
| Net Income | $56,917 | $61,772 | $62,646 | $62,403 | $63,115 |
| Net Income Margin | 17.7% | 17.9% | 17.1% | 16.6% | 17.1% |
Notes:
The Company's financials are in Indian Rupees and have been converted to USD for presentation above.
Balance Sheets (FY2015-FY2019)
(Amounts in Thousands, Years ended March 31)
ASSETS
| FY2015 | FY2016 | FY2017 | FY2018 | FY2019 | |
|---|---|---|---|---|---|
| Cash | $9,042 | $894 | $12,412 | $13,744 | $14,938 |
| Accounts Receivable | $136,376 | $110,238 | $199,734 | $134,359 | $128,636 |
| Short Term Loans & Advances | $48,104 | $81,110 | $87,592 | $91,662 | $98,891 |
| Other Current Assets | $27,490 | $67,627 | $73,736 | $84,250 | $78,152 |
| Total Current Assets | $220,912 | $267,939 | $293,474 | $324,015 | $320,517 |
| PP&E | $2,737 | $3,664 | $2,321 | $4,515 | $3,515 |
| Intangible Assets(Including Goodwill) | $50,350 | $85,831 | $95,086 | $91,058 | $72,861 |
| Capital Work-in-Progress | $16,754 | $3,387 | $2,838 | $19,217 | $21,365 |
| Intangible Assets Under Development | $26,342 | $6,975 | $11,018 | $27,107 | $19,782 |
| Non-Current Investements | $868 | $868 | $16,316 | $16,316 | $32,595 |
| Long Term Loans & Advances | $27,350 | $25,034 | $25,816 | $25,860 | $25,860 |
| Deferred Financing Fees | $0 | $0 | $0 | $0 | $0 |
| Other Non-Current Assets | $6,810 | $4,312 | $4,429 | $4,440 | $4,344 |
| Total Assets | $352,123 | $398,010 | $451,298 | $512,529 | $500,839 |
LIABILITIES & STOCKHOLDERS' EQUITY
| Accounts Payable | $28,140 | $13,528 | $12,976 | $11,818 | $12,303 |
|---|---|---|---|---|---|
| Short Term Provisions | $16,917 | $9,502 | $11,177 | $11,538 | $10,343 |
| Other Current Liabilities | $12,446 | $22,301 | $15,191 | $15,517 | $15,685 |
| Total Current Liabilities | $57,504 | $45,330 | $39,344 | $38,873 | $38,331 |
| Existing Borrowings | $12,306 | $10,299 | $10,535 | $10,503 | $9,690 |
| Lycos Acquisition Payable | $16,000 | $16,000 | $16,000 | $16,000 | $16,000 |
| Total Long-Term Debt | $28,306 | $26,299 | $26,535 | $26,503 | $25,690 |
| Long Term Provisions | $755 | $667 | $267 | $597 | $1,298 |
| Deferred Tax Liabalities | $1,064 | $1,018 | ($63) | ($210) | $423 |
| Other Long Term Liabilities | $712 | $712 | $1,235 | $712 | $840 |
| Total Liabilities | $88,340 | $74,026 | $67,318 | $66,475 | $2,561 |
| Stockholders Equity | $263,783 | $323,983 | $383,980 | $446,054 | $434,257 |
| Total Liabilities and Stockholders Equity | $352,123 | $398,010 | $451,298 | $512,529 | $500,839 |
Notes:
- 1. The Lycos Acquisition Payable is the remaining amount due on Lycos acquisition.
- 2. The Company's financials are in Indian Rupees and have been converted to USD for presentation above.
Cash Flow Statements (FY2018 – FY2019)
(Amounts in Thousands, Years ended March 31)
| Sources: Operations | FY2018 | FY2019 |
|---|---|---|
| Net Income | $62,403 | $63,115 |
| Depreciation | $17,615 | $19,969 |
| Ammortization | $0 | $0 |
| Total Sources: Operations | $80,018 | $83,084 |
| Uses: Operations | ||
| Change in Working Capital | ($29,679) | ($21,097) |
| Other Changes | ($394) | $0 |
| Total Uses: Operations | ($30,074) | ($21,097) |
| Cash flow from Operations | $49,945 | $62,686 |
| Capital Expenditure (Cash) | ($48,250) | ($59,279) |
| Free Cash Flow | $1,694 | $2,708 |
| Payment of Existing Borrowings | ($32) | ($813) |
| Other Changes in Equity | ($330) | ($701) |
| Closing Costs | $0 | $0 |
| Total Anticipated Debt/Equity Issue | ($362) | ($1,514) |
| Total change in cash | $1,333 | $1,194 |
| Beginning Cash Balance | $12,412 | $13,744 |
| Increase/(Decrease) in Cash | $1,333 | $1,194 |
Notes:
1. The Company's financials are in Indian Rupees and have been converted to USD for presentation above.

Revenue Growth Analysis
The Company's FY2019 revenue is $368.8 million, which represents a 1.9% decrease over the FY2018 revenue of $375.9 million. This decrease in revenue is primarily coming from decrease in YMA revenue of $13.6 million countered by increase in OMS contributing $6.1 million, followed by Dream Ad Group increase at $3.2 million. The YMA Consolidated subsidiary which holds the LYCOS brand, has been handed back to Duam Communications in a court receivership, pending a final acquisition payment. It should kept in mind that the consolidated revenue only decreased marginally even after removal of the revenue from an entire subsidiary.
REVENUE BRIDGE (FY2018 – FY2019)
(Amounts in Millions of USD, Years ended March 31)

The Company's FY2019 revenue of $368.8 million decreased by 1.9% from $375.9 million in FY2018. Revenue from OMS contributed 36.6% followed by DreamAD group at 15.2% to FY2019 revenue. The following tables show the revenue contribution from each subsidiary and their EBIDTA margins..
REVENUECONTRIBUTION AND EBITDA MARGIN BY SUBSIDIARY
(Years ended March 31)

Gross Margin Analysis
Given that the Company is in business of buying and selling digital advertising media, the COGS are primarily the costs of media purchased for advertising inventory. Media tra"c quality is continuously improving as better filters are in place and higher quality media tra"c has higher costs and higher returns for advertisers. The Company's Digital/ Advertising gross margin was 53.9% in FY2018 and has increased to 56.3% in FY2019 indicating significant improvement in delivery e"ciencies.
GROSS PROFIT AND MARGIN (FY2015-FY2019)
(Amounts in Thousands, Years ended March 31)

SG&A Analysis
The Company's SG&A expenses consist of: (i) personnel expenses, (ii) sales and marketing expenses, and (iii) administration expenses. SG&A percentage of revenue has shown marginal increase from FY2018 to FY2019 of 0.5% .The Company has been focused on building a tech platform to address this and to help control personnel costs in future.
SG&A EXPENSES, % OF REVENUE (FY2015-FY2019)
(Amounts in Thousands, Years ended March 31)



EBITDA Analysis
The Company's FY2018 EBITDA of $110.5 million decreased marginally by 1.9% in FY2019 to $108.5 million. The EBITDA margin remained same at 29.4% between FY2018 and FY2019. The lower chart shows historic EBITDA levels and margin trend line.
EBITDA BRIDGE AND MARGINS(FY2015-FY2019)
(Amounts in Thousands, Years ended March 31)

EBITDA and Margin (FY2015-FY2019)


Net Working Capital Analysis
The Company's net working capital is decreased by $4.1 million in FY2019, primarily due to decrease in Accounts Receivables by $5.725 million, decrease in other assets by $6.1 million and increase in short term advances by $7.2 million . The short term loans and advances are prepayments made to publishers for buying media inventory in advance.
NET WORKING CAPITAL (FY2015-FY2019)
(Amounts in Thousands, Years ended March 31)

Change in Net Working Capital (FY2018-FY2019)

